
1 minute read
● Business Description
All our food is made from organic ingredients sourced from local organic marketplaces.
Start-up Financing Requirements
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We are looking for an operating line of $220,000 to finance our first year of business. This is the cost because as owners, we have not invested any money into our business yet.
Industry Overview
The Restaurant Industry
According to IBISWorld, the US Chain Restaurant market is projected to grow at a CAGR of 8.7% in 2022. The Restaurant Industry is currently worth about $162.6 billion as of 2022.
The restaurant industry’s worth has definitely been impacted negatively by Covid-19. With nearly the entire world coming to a halt in 2020, the restaurant industry had dropped from about $158 billion to $128 billion the following year. However, the market rose up to $139 billion in 2021. Disasters can clearly impact the growth of the market.
The reopening of the US has definitely helped up and coming restaurants survive pandemic and create a foothold in the industry.
Our Position in the Industry
Greater Boston is a highly affluent area, an ideal market for any aspiring restaurant, such as Gustus Gemmas. The population in this area can not only eat out, but can do so frequently.
Our market research tells us that a restaurant in today’s climate has a higher chance to succeed than ever before. With everyone eager to leave their homes, restaurants are almost guaranteed to have some customers.
The Competition
Our direct competitors are Mixed Grill & Cafe, Dempsey’sRestaurant, and Broadway Cafe.
What Makes Our Restaurant Unique
Nearly every restaurant has a menu so that customers can choose from a variety of dining choices. Gustus Gemmas; on theother hand, does things a little differently. At Gustus Gemmas, our menu doesn’t tell you what you’re ordering, just the ingredients. We do this because at Gustus Gemmas, we prioritize the thrill of our experience, as well as our food.