Business Description Mission Statement Our company aims to help people with obesity and lead them to a better lifestyle, which can save their lives. Our mission is to provide a healthier alternative to common fast food, by incorporating healthier ingredients. We also want to provide fast food to vegetarians and vegans since they don't have many choices of where to eat. Goals and objectives We hope to expand all over the world. At first we’re going to try to gain more experience and determine what customers want and need according to our type of business and after that we’re going to focus on gaining profit to hopefully expand across the country and soon the world. Business Philosophy We value health and people, we aim to satisfy people’s palate, but with a healthy twist. Due to companies feeding the wrong thing to customers, America has become known for their obesity rate but we aim to change that and give America a new image. Industry According to Business Wire, the restaurant business only plans to grow more and the Asian/Latin American food segment is estimated to witness the fastest growth, which gives our business a greater chance at success if we open it as soon as possible. Strengths and Skills Our strengths are that we are good for the environment, by using organic ingredients, cruelty-free recipes and recyclable packaging. We have multiple advantages since we’re one of the few all-vegetarian fast food restaurants that focuses on giving clean and fresh food to our customers. Our advantages include not having to spend money on meat and little on dairy and even less on packaging which lets us save more to buy the most organic ingredients. Target Market Our target market includes vegetarians, vegans, people trying to get healthier and adults located anywhere in the world in the middle income class. We plan to approach our target market through social media ads and through collaborations with other companies who share similar goals. Closing Summary Many people have been dying due to diabetes and obesity and some others wish for a healthier lifestyle and that’s what we’re here for. We aim to offer people a healthier lifestyle and give vegetarians and vegans more choices of where and what to eat. We’re also eco-friendly and offer the freshest dishes with the most organic ingredients.
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