SWOT Analysis Strengths ★ The only one of it’s kind in the US. ★ Calming and peaceful atmosphere. ★ Hours of content for customers to come back to.
Weaknesses ★ People do not know what our café is, being a new type of café. ★ Active 24hrs will tire out employees. ★ Books and computers could be destroyed.
Opportunities ★ New mangas coming out. ★ Rising popularity of anime and manga culture. ★ Partnerships with other anime companies: Cruchyroll/Funimation.
Threats ★ Pirating ★ Starbucks ★ Barnes and Noble
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