Business Description Mission Statement: ➢ Our mission is to bring awareness to rabbits as house pets. At our cafe, customers will be able to enjoy drinks and food, while bunnies visit them for enrichment. Goals and Objectives: ➢ Our goal is to be the number one pet cafe and bring awareness to bunnies as house pets. Business Philosophy: ➢ We believe that every rabbit deserves a loving home. Industry: ➢ Cafe and pet industry. Strengths and Skills: ➢ Japan is the only country with a bunny cafe. Our cafe will be the only one of its kind in the United States. Target Market: ➢ Our target market is coffee lovers who also love animals. Closing Summary: ➢ Our cafe is the only cafe of its kind in the United States. We strive to connect consumers with rabbits to hopefully bring awareness to the many bunnies that need loving homes. Here, we’re essentially a pet store, specializing in bunnies, that also serves drinks and pastries.