Recruiting Book

BY AGENTS FOR AGENTS

MEET OUR KWPC TEAM

503.270.1348 • michelle@kwparkcity.com

 leads Market Center in growth and profitability

 financial management of Market Center

 staff management

 associate training, education, and masterminds

 associate coaching, business planning, and team development

 oversees all brokerage marketing initiatives

 company value and structure

 agent recruiting

801.910.0917 • randal@kwparkcity.com

 oversees brokerage compliance

 supervises agent conduct

 protects client funds

 directs associate education and training

 assures proper use of UAR and state approved forms

 supports associates in contract negotiations

435.776.7477 • lorraine@kwparkcity.com

 agent recruiting

 new agent training – Ignite

 business coaching with our proprietary KPA system (Keller Personality Assessment)

 coaches agents on how to bring the most value to their clients through their business

 provides associate satisfaction through continued outreach

CFO & Market Center Administrator

435.776.7469 • bob@kwparkcity.com

 financial management and reporting

 cash management

 admin staff management

 human resources and benefits

 insurances - risk management

 legal matters

 facility leases & management

MICHELLE PARKER | CEO & Team Leader

BOB BETHKE

RANDAL RUPERT | Principal Broker

LORRAINE HELGESON Director of Growth & Development

Assistant MCA & Transaction Specialist

435.649.9822 • annie@kwparkcity.com

 transaction specialist

 reviews all opportunities in Command

 processes commission payments for all closings

 contract submittals and compliance

 handles earnest money deposits

 manages MLS changes

HANNAH HOFFMAN

Agent Services Coordinator

435.395.9374 • hannah@kwparkcity.com

 receptionist and office administration

 inputs properties onto the MLS

 earnest money receipts

 associate integration in KW systems

Marketing Coordinator & Graphic Designer

435.659.9707 • mylee@kwparkcity.com

 new agent marketing and design (business cards, for sale & open house signs, new agent announcements, listing presentations, etc.)

 print advertising (Homes & Land, Park Record)

 digital marketing and communications

ANNIE LAYTON

MYLEE PRESCOTT

A REAL ESTATE REVOLUTION

Keller Williams Realty is the largest real estate franchise in the world - home to more real estate professionals than any other company. And, that’s not just by chance.

Founded in 1983 by Gary Keller and Joe Williams, Keller Williams was built on one premise: How high we go as a company will be determined by how high we lift our people.

Based on that simple philosophy, together, we have revolutionized the real estate industry. Today, we are reshaping the global industry landscape as we extend the Keller Williams opportunity across the globe.

OUR MVVBP

OUR MISSION OUR VISION

To build CAREERS worth having, BUSINESSES worth owning, LIVES worth living, EXPERIENCES worth giving, LEGACIES worth leaving.

OUR BELIEF SYSTEM (WI4C2TES)

WIN WIN or no deal INTEGRITY in all things worth CUSTOMERS always come first COMMITMENT in all things

COMMUNICATION seek first to understand

CREATIVITY ideas before results

TEAMWORK together everyone achieves more

TRUST starts with honesty EQUITY opportunities for all SUCCESS results through people

To be the real estate COMPANY OF CHOICE for agents and their customers.

OUR VALUE

GOD, FAMILY, then BUSINESS.

OUR PERSPECTIVE

A TECHNOLOGY COMPANY THAT PROVIDES THE REAL ESTATE PLATFORM THAT OUR AGENTS’ BUYERS AND SELLERS PREFER.

Keller Williams thinks like a top producer, acts like a trainer-consultant, and focuses all its activities on service, productivity, and profitability.

KELLER WILLIAMS OUTPERFORMS THE INDUSTRY AVERAGE

# 1 in US and WORLDWIDE in 2021

Largest Global Real Estate Franchise

We are the largest independent real estate franchise in the world by agent count with more than 50 regions including US & Canada and 188,000+ associates spread over 1,100+ offices and 285+ market centers.

188,000+

AGENTS WORLDWIDE

Source: headquarters.kw.com

#1 in US in Closed Units and Sales Volume

We outperformed the industry again in closed transactions and sales volume. In 2021, KW closed 1,343,543 transactions up 9.9% over YTD ‘20 and $532.2 billion in sales volume, up 30.6% over YTD ‘20.

closed 1,100,000 transactions and $472.9 billion in sales volume.

1.3M+ TRANSACTIONS in 2021

$532.2B in Sales Volume in 2021

Source: headquarters.kw.com

# 1 in UTAH in 2021

# 1 Sales Volume

1. KW - $4.48

BILLION

# 1 in Transactions

1. KW - 8,333 UNITS SOLD

2. Summit Sotheby’s - $3.68 BILLION

Equity - $3.44 BILLION

3. Equity - $3.21 BILLION

Berkshire Hathaway - $2.99 BILLION

2. Equity - 6,566 UNITS SOLD

3. Coldwell Banker - 4,809 UNITS SOLD

Summit Sotheby’s - $2.83 BILLION

4. Berkshire Hathaway - $3.16 BILLION

5. Coldwell Banker - $2.49 BILLION

6. Century 21 - $1.84 BILLION

7. Realtypath - $1.80 BILLION

Source: WFRMLS 2021

4. Century 21 - 4,270 UNITS SOLD

5. Berkshire Hathaway - 3,899 UNITS SOLD

Realtypath - 3,347 UNITS SOLD

6. Realtypath - 3,876 UNITS SOLD

Berkshire Hathaway - 3,105 UNITS SOLD

Real Broker - 2,720 UNITS SOLD

7. Summit Sotheby’s - 2,833 UNITS SOLD

8. RE/MAX - 2,763 UNITS SOLD

KELLER WILLIAMS EXCELLENCE

2021 BEST OF LIST

2022 BEST OF LIST

Worlds Best Employers

World’s Top Female-Friendly Companies

America’s Best Large Employers

America’s Best Companies for Diversity

America’s Best Employers for Women

#1 in US

Keller Williams Realty is #1 in the country in 2022

A CULTURE OF SHARING

OVER $1.5 BILLION SHARED

Early on, Keller Williams Co-Founder and CEO Gary Keller, along with his fellow leaders, created the profit share program to ensure the goals of KW owners and agents permanently aligned. Innumerable lives have been changed as a result.

Money is good for the good it can do. From building your dream home to putting your child through school, taking the worry out of the dream lets you enjoy the moments in the middle.

SHARED DECISIONS SHARED SUCCESS

The Associate Leadership Council (ALC) and the International Associate Leadership Council (IALC) give our agents a voice in the direction and profitability of our company, serving as the foundation for all that we do.

And, agents have been driving Keller Williams’ value and culture from the very beginning. When the idea of profit share was introduced, many called us radical – some even called us crazy. We think it’s crazy to NOT reward those that support the growth of a company, so we make sure everyone has access to this powerful wealth-building platform.

“Keller Williams believes that agents are stakeholders in the success of the market center and therefore should share in decision making. Together, they [top agents and office leadership] jointly make office decisions relating to financial planning, recruiting and retention, marketing and advertising, training, technology, social events, and philanthropic giving.”

- Stanford University

PROFIT SHARING PROGRAM

Keller Williams franchise owners only keep 52% of their profits. The remaining 48% of the profits are allocated to the Profit Share Program. These funds are distributed back to the agents in the Market Center who helped grow the Market Center by adding new agents to the company who are in production.

• Mary (KW agent) invites a friend (Joan) from a different real estate brokerage to come learn more about the opportunities at Keller Williams and arranges a meeting between a local KW Team Leader and Joan.

• Joan decides to move her business to Keller Williams, and Joan names Mary as her “sponsor.”

• Joan closes her first transaction with KW, a $770,000 home, producing $2,500 in profits to the company from her transaction.

• Of that $2,500 profit, the owners of the KW Market Center keep approximately 52% ($1,300) and the remaining 48% ($1,200) goes into Profit Sharing.

• 7 additional agents receive a Profit Share check the following month after Joan’s transaction closes!

• Mary earns 50% ($600) of the $1,200 because she is the one who Joan named as her sponsor.

• Mary’s sponsor John receives 10% of the $1,200.

• John’s sponsor Sue receives 5% of the $1,200.

• Sue’s sponsor Lisa receives 5% of the $1,200.

• Lisa’s sponsor Steve receives 7.5% of the $1,200

• Steve’s sponsor Jenn receives 10% of the $1,200.

• Jenn’s sponsor Tony receives 12.5% of the $1,200.

PROFIT SHARE INCOME IS PASSIVE KW agents can earn real estate commissions (active income) and profit share commissions (passive income). Once they are with KW for over 7 years, their Profit Share income is VESTED. This means that their profit share income is theirs forever. The profit share income can grow to exceed hundreds, thousands or even tens of thousands of dollars a month over time and is a willable asset.

DEFINITION OF SPONSOR The “Spirit of the System” is that the person named as the “sponsor” is that person who is primarily responsible for bringing a new agent to Keller Williams Realty. The sponsor should be the person most influential in bringing about serious discussions about coming to KW. It is similar to the procuring cause concept that is traditional in the real estate business.

Revised April 1, 2020.

NEW AGENT INVESTMENT

2023 ENTRY FEES (based on month of affiliation)

ADDITIONAL FEES

New Agent Start-Up Fee: $300 Monthly KWPC Fee: $100

Monthly fees are not pro-rated and are the same regardless of your start date. Command includes database/CRM, agent customized mobile app, and DotLoop paperless transaction system.

GROSS COMMISSION

70% to Associate

minus 6% Royalty Fee (capped at $3K)

30% to Brokerage

(until you reach your cap)

100% to Associate

(for the period remaining until your Anniversary Date)

AGENT CAP RATES

Associates start on their Anniversary Date at a 70%/30% commission split. Associates are effectively at 64% commission split until the $3,000 Royalty fee is paid (approximately $1,666,667 in sales volume), then move to a straight 70%/30% split.

PARK CITY AGENTS: When the 30% Brokerage split reaches $29,000 you have ‘Capped’ for that Anniversary Year. At 3% commission, you Cap at approximately $3,222,222 of sales volume.

PERIPHERAL AREA AGENTS: When the 30% Brokerage split reaches $19,000 you have ‘Capped’ for that Anniversary Year. At 3% commission, you Cap at approximately $2,111,111 of sales volume.

Teams have variable caps. Please ask for details.

After you Cap, all commissions are paid at 100% to you.

THE POWER OF PLATFORM

As your customers increasingly demand customized, digitally enhanced experiences, we give you the tools to anticipate their needs today, tomorrow, and every day after that.

COMMAND

Optimize, manage, and run your business with unprecedented simplicity and insight.

Streamline the entire transaction, from lead to close, to your next payday

Combine your expertise with Keller Cloud’s massive databank to win more business and wow clients with real-time neighborhood and address-level insights

Save time and money by automating the background tasks that keep you from building more relationships and earning more business

Point, click, and customize beautifully-branded designs using real-time market data, launch dynamic ads in Campaigns, then optimize future actions with reporting and analytics.

COMMAND MOBILE

As the remote control for your business, Command Mobile is your always-on 24/7 virtual assistant.

Run and grow your business wherever it takes you

Simplify daily tasks, establish powerful success habits, and seamlessly handle everything

Hold all the power of Command in your pocket

Learn more at technology.kw.com

KW CONSUMER APP

So much more than just search, the KW app uses customer preference with your expertise.

Combine the power of AI, machine learning, and your knowledge base to revolutionize the client experience

Put your energy where your bottom line is and remove yourself from the endless cycle of paperwork.

Stay in touch through your client’s home ownership journey and beyond

Free Marketing with KW SELF-STARTER MARKETING

NEW AGENT STARTER KIT

As a new agent, KWPC provides you with the following agent starter kit to get your ready for your first client and first new listing:

• 250 business cards

• a nametag

• customized Listing Presentation + 3 prints

• one For Sale sign

• new agent announcement for social posting

• email signature KWPCAgent.com

DIY MARKETING with KW COMMAND

KW Command is Keller Williams’ platform for managing your entire real estate universe, including marketing. Design your own marketing for free after a quick tutorial video or two. Explore the Designs and Campaigns libraries today!

• flyers

• email campaigns

• social media campaigns

• postcard announcements

• landing pages

• farming mailers

In addition, Scott Le Roy Marketing will load your database to Command while you train yourself with their free training videos on marketing and designing in Command.

DESIGNS tutorials

CAMPAIGNS tutorials

LANDING PAGES tutorials

Hire Our In-House Designer

KWPC MARKETING ITEMS

Too busy to learn the ins and out of design and marketing in Command? Get help from our in-house KW designer instead! Our KWPC Designer offers a variety of marketing items for your Listings and Lead Generation. For more information or to place an order, contact Mylee Prescott | Mylee@KWParkCity.com

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8.5x11 FLYER - $75+ design fee single or double-sided 8.5”x11” flyer. Prints $1 ea

SOCIAL MEDIA - $75+ design fee

facebook + instagram graphics for posts and ads

BROCHURES - $150+ design fee 8.5” x 11” | 4 Page Brochure

Prints $1.60 each

MAILERS - $75+ design fee 4”x 6” or 5.5” x 8.5” Postcards

If you are a new agent, KWPC covers the cost of your Listing Presentation + 3 professional prints. For existing agents, Presentations are $20+ to set up and $6 per print. You may include your own intro letter and client testimonials.

If you are a new agent, KWPC covers the cost of your Buyers Presentation + 3 professional prints. For existing agents, Presentations are $20+ to set up and $6 per print. You may include your own intro letter and client testimonials.

We put time back in your pocket to spend where it matters most.

Our luxury marketing is one-of-a-kind and leaves a lasting impression. Your sellers, their buyers, and your future clients will all take note of your Luxury Marketing offering.

Luxury Listing Packages

24-Touch Campaign

Local Guides

KWPC’s Preferred Luxury Marketing Agency

“Two things remain irretrievable: time and a first impression.”

LUXURY LISTING PACKAGES

by Halcyon Graphic Design

Our luxury marketing packages make an impact with optimum reach both digitally and in print. You’ll be ensuring that your property listing crosses paths with the most qualified buyers and leaves a lasting impression. Visit HalcyonGraphicDesign.com to review our entire menu of services. Reach out to Halcyon to secure your place on our work schedule.

Professional Copy-Writing Services | $150

Photo Package Editing & Ordering | $150

Property Boundaries Added To Media | $100

Custom Property Website + Domain | $550

Custom Full-Color Brochure | $225

Property Features Sheet | $75+

Email Announcements | $225

Green Flyer | $135

Youtube Video Publishing | $100

Social Media Packages | $75-$225

Just Listed/Sold Postcards | $225 Per Set

Unbranded Marketing | $25-$225

Publication Ad | $175+

Marketing Presentation For Seller | $225

HalcyonGraphicDesign.com

24 TOUCH CAMPAIGN

by Halcyon Graphic Design

Local newsletters covering EVENTS, NEWS, & MARKET REPORTS delivered to your clients’ inboxes!

The 24-Touch Campaign newsletters focus on the local Park City and Heber Valley lifestyle and real estate news. These newsletters are a hit with our agents and their clients. Order each newsletter a la carte for $65 each or subscribe for the year for $130 per month.

24TouchCampaign.com

LOCAL GUIDES

by Halcyon Graphic Design

KWGuides.com

NEIGHBORHOOD GUIDE

Introduce your clients to all the neighborhoods in the greater Park City area. This guide includes maps, photos, and descriptions of all the major neighborhoods. Each Guide is customized with agent contact info and photo.

$250 setup fee | $8 per print

NEIGHBORHOOD MAPS

Set of 2 Park City Maps | 8.5” x 11” Neighborhood & Aerial double-sided maps with Neighborhood Descriptions.

$100 setup fee + $2.50 per printed set

PARK CITY GUIDE

Introduce your clients to the area with our “Get to Know Park City” Guide! It covers everything from our resorts to our annual town events, and more! Each Guide is customized with agent contact info and photo.

$250 setup fee | $8 per print

FULL-SERVICE LISTING COORDINATOR

Your Coordinator will do the following:

Collect new listing input form, exclusive right to sell/agency agreement & sellers property condition disclosures etc. from agent.

Order Brokerage sign to be installed (Upon Agent request).

Order pictures/or photo tour (Upon Agent request).

Set up listing with Showing Service (Upon Agent request).

Enter listing on the Multiple Listing Service (“MLS”). *Additional fee required.

Order preliminary title report and CC&R’s from Title/Escrow Company.

Upload all listing paperwork into agents back office software.

Once offer is received, collect contract, addendums & all additional paperwork.

Introduction e-mail to Buyers Agent.

Send to Buyers Agent, preliminary title report, sellers property condition disclosures, HOA Information & CCR’s (If available).

Send purchase contract, addendums, and MLS print out to Title/Escrow Company. Order updated title report.

Verify from Buyers Agent that earnest money has been collected within four calendar days or per contact and make copy for the file.

Follow up with Title/Escrow Company if title report is not received within three business days from ordering.

Keep track of contract deadlines and notify agent of upcoming deadlines.

Follow up with Title/Escrow Company to make sure agent receives final closing disclosure (It is the agents responsibility to review the final closing disclosure).

Verify agents “Brokerage” file to make sure all required documents are uploaded and approved so agent may get paid on time.

Coordinate with agent and clients to schedule closing.

Follow up with Title Escrow Company to confirm when agents check will be delivered to Brokerage.

Order Brokerage sign to be removed (If we ordered install).

$350 per transaction

FULL-SERVICE

BUYER COORDINATOR

Your Coordinator will do the following:

Collect contract, addendums, buyer due diligence, agency agreement, FYP, mold disclosures, lead paint disclosures etc. Verify signatures, initials and dates are present on all documents.

Introduction e-mail to Listing Agent.

Keep track of contract deadlines and notify agent of upcoming deadlines.

Send contract, addendums, MLS printout & other pertinent documents to Lender.

Send purchase contract, addendums, MLS print out to Title/Escrow Company. Order title report & CC&R’s from the Title Company.

Verify that agent has collected earnest money within four calendar days or per contract and make a copy for the file.

Follow up with Title/Escrow Company if Your Coordinator has not received the title report within three days from ordering.

Collect preliminary title report, sellers property condition disclosures & CCR’s from Listing Agent & sent to Buyers Agent for review.

Order Home Inspection. Coordinate with Listing Agent and Buyers.

Follow up with Home Inspector and get copies of home inspection report for file, Agent and Buyer.

Follow up with Buyers Lender on appraisal (to confirm date it was ordered to ensure it will meet deadline).

Order Home Warranty and get information to Title/Escrow Company.

Verify agents “Brokerage” file to make sure all required documents are uploaded and approved so agent may get paid on time.

Follow up with Title/Escrow Company to make sure agent gets final closing disclosure (It is the agents responsibility to review the final closing disclosure).

Coordinate with Buyers Agent and clients to schedule closing.

Follow up with Title/Escrow Company to confirm when agents check will be delivered to brokerage.

AN EVOLUTION IN EDUCATION

Just as the Keller Cloud and Labs process allows us to be agile in product development, this winning methodology also applies to our training and coaching. It incorporates real-world case studies and industry best practices, flexing and evolving to solve the real challenges you face.

CONNECT LIVE

No matter where you are, put yourself in a productive learning environment. Featuring topic-based live-streams every day of the week, our trainings are led by real estate all-stars, allowing agents and leaders to interface in real time.

ON-DEMAND TRAININGS

Your career keeps you on-the-go. yet you need training at the speed of NOW. Get training at your pace, on your time. From scripts to step-by-step action plans, our vast library of on-demand video training provides what’s relevant to you.

COACHING

Leverage our award-winning coaching program. Locate your blind spots then focus on solutions, gain awareness of your unique strengths, and identify areas primed for development.

BOLD

BOLD’s lively, collaborative environment encourages participation with every step of it’s seven week course. Sharpen your real estate skills while taking your life in the right direction.

• Group Setting

• In-person meetings

• Scripts and resources

MASTERY

Ready to enjoy the view from the top? This important step takes your career to new heights when you pair up with a personal coach and catapult past the status quo.

• One-on-one mentorships

• Business challenge-specific coaching

• Exclusive, early access privileges

EXCLUSIVE MENTOR PROGRAM

The Keller Williams Exclusive Mentor program was designed to pair our new associates who have graduated from our Ignite Training program with a seasoned, successful associate who will guide you through your first three transactions with care and expertise.

A Mentor is an experienced Keller Williams associate who has been vetted by our leadership team. Theyare knowledgeable, experienced, available and willing to coach our new associates through their first key transactions. This person is not necessarily a trained professional coach but is an active producing Associate who is willing and desirous to provide support and guidance. We require this relationship be established for all newly licensed associates.

Our Mentor Program provides an enormous benefit to our newly licensed associates. It provides the opportunity to work side-by-side with a seasoned associate (Mentor) for your first three transactions. This includes completing the following three key agreements:

1. Buyer-Broker Agency Agreement (BBAA)

2. Exclusive Right to Sell (ERS)

3. Real Estate Purchase Contract (REPC)

The Mentor is compensated via a referral fee on a sliding scale over the first three (3) buyer and/ or seller transactions. There is no long-term commitment beyond the initial transactions, but the relationship may continue based on mutual consent.

LARGER-THAN-LIFE EVENTS

MASTERMINDS

Go beyond the traditional networking event. Masterminds is an educational experience that puts you face-to-face with other top producers to workshop, brainstorm and learn.

Continue growing through networking, referrals, and training.

MEGA CAMP

Energize your business and prepare for fourth quarter opportunity through this inspiring conference that allows you to hear directly from the best of the best.

FAMILY REUNION

Equip yourself with the strategies and tactics you need to break through your own ceiling and thrive in a hyper competitive market.

LIVES WORTH LIVING

Who you choose to be in business with has never mattered more. A company that encourages creativity, compassion, collaboration, and communication is where top agents want to be. Our market centers are designed to give you the energy and inspiration you need to be at your best because when you’re feeling good, you have energy to bestow on others.

A CULTURE OF GIVING

KW CARES

At the heart of Keller Williams’ culture is our shared commitment to help those in need. Founded in 2003, the KW Cares charity provides global support to Keller Williams associates and their families. From medical emergencies to natural disasters, we’re there for you in the face of unexpected hardship.

In life, tough times are inevitable, and it is then that we must come together to support those in need. Through the incredible generosity of our associates, our company is able to care for its own during national, regional, local and personal crises.

RED DAY

Gratitude extends beyond our walls. Inaugurated in 2009, RED Day (Renew, Energize and Donate) is our annual, company-wide day of community service. Keller Williams associates look forward to “give where they live” and dedicate a day to renewing and energizing the communities they serve.

KW KIDS CAN

Envisioned by Gary Keller, this nonprofit brings Keller Williams’ strengths in education and training to the next generation of entrepreneurs and world leaders. The organization is committed to providing our youth with powerful learning experiences that inspire big thinking, promote wealth building and instill a passion for generous giving.

INNOVATE. DISRUPTIVE. AGENT-FIRST.

We’re dedicated to providing you with the tools and expertise that will grow your business today and well into the future. Your sustained success and collective vision drives us, guides us, and gets us up every morning, now for three decades and counting.

If you share this vision and are looking for a trusted partner to stand by your side, we invite you to join us. We look forward to welcoming you home.