Recruiting Book

BY AGENTS FOR AGENTS

MEET OUR

KWPC TEAM

MICHELLE PARKER | CEO & Team Leader

RANDAL RUPERT | Principal Broker

503.270.1348 • michelle@kwparkcity.com

801.910.0917 • randal@kwparkcity.com

leads Market Center in growth and profitability financial management of Market Center staff management associate training, education, and masterminds associate coaching, business planning, and team development oversees all brokerage marketing initiatives company value and structure agent recruiting

supervises agent conduct protects client funds directs associate education and training assures proper use of UAR and state approved forms supports associates in contract negotiations

LORRAINE HELGESON

BOB BETHKE

Director of Growth & Development

CFO & Market Center Administrator

435.776.7477 • lorraine@kwparkcity.com

435.776.7469 • bob@kwparkcity.com

agent recruiting

financial management and reporting

new agent training – Ignite

cash management

business coaching with our proprietary

admin staff management

KPA system (Keller Personality Assessment)

human resources and benefits

coaches agents on how to bring the most value

insurances - risk management

to their clients through their business provides associate satisfaction through continued outreach

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oversees brokerage compliance

legal matters facility leases & management

ANNIE LAYTON

HANNAH HOFFMAN

Assistant MCA & Transaction Specialist

Agent Services Coordinator

435.649.9822 • annie@kwparkcity.com

435.395.9374 • hannah@kwparkcity.com

transaction specialist

receptionist and office administration

reviews all opportunities in Command

inputs properties onto the MLS

processes commission payments for all closings

earnest money receipts

contract submittals and compliance

associate integration in KW systems

handles earnest money deposits manages MLS changes

MYLEE PRESCOTT Marketing Coordinator & Graphic Designer 435.659.9707 • mylee@kwparkcity.com new agent marketing and design (business cards, for sale & open house signs, new agent announcements, listing presentations, etc.) print advertising (Homes & Land, Park Record) digital marketing and communications

OUR TEAM IS HERE TO HELP. PLEASE REACH OUT!

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A REAL ESTATE

REVOLUTION Keller Williams Realty is the largest real estate franchise in the world - home to more real estate professionals than any other company. And, that’s not just by chance.

Founded in 1983 by Gary Keller and Joe Williams, Keller Williams was built on one premise: How high we go as a company will be determined by how high we lift our people.

Based on that simple philosophy, together, we have revolutionized the real estate industry. Today, we are reshaping the global industry landscape as we extend the Keller Williams opportunity across the globe.

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OUR MVVBP OUR MISSION

OUR VISION

To build CAREERS worth having,

To be the real estate

BUSINESSES worth owning,

COMPANY OF CHOICE

LIVES worth living,

for agents and their customers.

EXPERIENCES worth giving, LEGACIES worth leaving.

OUR VALUE OUR BELIEF SYSTEM

GOD, FAMILY, then BUSINESS.

(WI4C2TES) WIN WIN or no deal INTEGRITY in all things worth

OUR PERSPECTIVE

CUSTOMERS always come first

A TECHNOLOGY COMPANY THAT

COMMITMENT in all things

PROVIDES THE REAL ESTATE PLATFORM THAT

COMMUNICATION seek first to understand

OUR AGENTS’ BUYERS AND SELLERS PREFER.

CREATIVITY ideas before results

Keller Williams thinks like a top producer,

TEAMWORK together everyone achieves more

acts like a trainer-consultant,

TRUST starts with honesty

and focuses all its activities on service, productivity, and profitability.

EQUITY opportunities for all SUCCESS results through people

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KELLER WILLIAMS

OUTPERFORMS THE INDUSTRY AVERAGE

# 1 in US and WORLDWIDE in 2022 2021 Largest Global Real Estate Franchise

#1 in US in Closed Units and Sales Volume

We are the largest independent real estate franchise in the world by agent count with more than 50 regions including US & Canada and 188,000+ associates spread over 1,100+ offices 191,877+ and 285+ market centers.

We outperformed the industry again in closed transactions and sales volume. In 2022, 2021, KW closed 1,343,543 closed 1,100,000 transactions transactions up 9.9%and over $472.9 YTD ‘20 billion and $532.2 in sales billion volume. in sales volume, up 30.6% over YTD ‘20.

188,000+ AGENTS WORLDWIDE 191,877+

1.3M+ TRANSACTIONS in 2022 1.1M+ 2021 $532.2B in Sales Volume in 2022 $472.9B 2021

Source: headquarters.kw.com

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Source: headquarters.kw.com

# 1 in UTAH in 2022 2021 # 1 Sales Volume

# 1 in Transactions

1. KW - $4.13 $4.48 BILLION

1. KW - 6,789 8,333 UNITS SOLD

2. Equity Summit- $3.44 Sotheby’s BILLION - $3.68 BILLION

2. Equity - 6,250 6,566 UNITS SOLD

3. Berkshire Equity - $3.21 Hathaway BILLION - $2.99 BILLION

3. Coldwell Banker - 4,071 4,809 UNITS SOLD

4. Summit Berkshire Sotheby’s Hathaway - $2.83 - $3.16 BILLION BILLION

4. Century 21 - 3,578 4,270 UNITS SOLD

5. Coldwell Banker - $2.38 $2.49 BILLION

5. Realtypath Berkshire Hathaway - 3,347 UNITS - 3,899 SOLD UNITS SOLD

6. Century 21 - $1.83 $1.84 BILLION

6. Berkshire RealtypathHathaway - 3,876 UNITS - 3,105 SOLD UNITS SOLD

7. Realtypath - $1.74 $1.80 BILLION

7. Real Summit Broker Sotheby’s - 2,720- UNITS 2,833 UNITS SOLD SOLD 8. RE/MAX - 2,593 2,763 UNITS SOLD

Source: WFRMLS 2022 2021 7

KELLER WILLIAMS

EXCELLENCE 5 TOP FRANCHISES IN US With the Top Sales Volume

#1 Keller Williams ~$439 ~$387 B #2 Coldwell RE/MAX Banker ~$294 B #3 RE/MAX Coldwell Banker ~$291 ~$265 B #4 Sotheby’s Berkshire Hath.

~$139 B ~$146 #5 Berkshire Sotheby’s Hath. ~$146 ~$135 B T3 Sixty Rankings - 2022 2021

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Our luxury brand has sold

MORE LUXURY REAL ESTATE THAN ANY OTHER BRAND in the nation!

Keller Williams agents sold more luxury real estate (defined as the top 10% of any market) by units in a survey of the 24 largest U.S. luxury markets where data was available. Luxury.kw.com

BEST of STATE Real Estate Services in Utah

2022 2021 BEST OF LIST Worlds Best Employers World’s Top Female-Friendly Companies

America’s Best Large Employers America’s Best Companies for Diversity America’s Best Employers for Women

2022 2020 2020

America’s Best Employers for New Grads

2019 2019

#1 in US in

2018 2018

AGENT AGENT COUNT COUNT CLOSED CLOSED UNITS UNITS SALES SALES VOLUME VOLUME

KW CARES

Keller Williams Realty is Keller Williams Realty is #1 in the country in 2022 #1 in the country in 2021

headquarters.kw.com headquarters.kw.com

Our Keller Williams Public Charity

$49M+ in GRANTS $60M+ 4,945+ FAMILIES HELPED 6,284+ kwcares.org kwcares.org

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A CULTURE OF SHARING

OVER $1.5 BILLION SHARED Early on, Keller Williams Co-Founder and CEO Gary Keller, along with his fellow leaders, created the profit share program to ensure the goals of KW owners and agents permanently aligned. Innumerable lives have been changed as a result.

Money is good for the good it can do. From building your dream home to putting your child through school, taking the worry out of the dream lets you enjoy the moments in the middle.

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SHARED DECISIONS SHARED SUCCESS The Associate Leadership Council (ALC) and the International Associate Leadership Council (IALC) give our agents a voice in the direction and profitability of our company, serving as the foundation for all that we do.

And, agents have been driving Keller Williams’ value and culture from the very beginning. When the idea of profit share was introduced, many called us radical – some even called us crazy. We think it’s crazy to NOT reward those that support the growth of a company, so we make sure everyone has access to this powerful wealth-building platform.

“Keller Williams believes that agents are stakeholders in the success of the market center and therefore should share in decision making. Together, they [top agents and office leadership] jointly make office decisions relating to financial planning, recruiting and retention, marketing and advertising, training, technology, social events, and philanthropic giving.”

- Stanford University

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PROFIT SHARING PROGRAM Keller Williams franchise owners only keep 52% of their profits. The remaining 48% of the profits are allocated to the Profit Share Program. These funds are distributed back to the agents in the Market Center who helped grow the Market Center by adding new agents to the company who are in production.

1 Mary

50% 2 John

10% 3 Sue

5% 4 Lisa

5% 5 Steve

7.5% 6

Jenn

10% 7 Tony

12.5%

• Mary (KW agent) invites a friend (Joan) from a different real estate brokerage to come learn more about the opportunities at Keller Williams and arranges a meeting between a local KW Team Leader and Joan.

• Joan decides to move her business to Keller Williams, and Joan names Mary as her “sponsor.”

• Joan closes her first transaction with KW, a $770,000 home, producing $2,500 in profits to the company from her transaction.

• Of that $2,500 profit, the owners of the KW Market Center keep approximately 52% ($1,300) and the remaining 48% ($1,200) goes into Profit Sharing.

• 7 additional agents receive a Profit Share check the following month after Joan’s transaction closes!

• Mary earns 50% ($600) of the $1,200 because she is the one who Joan named as her sponsor.

• Mary’s sponsor John receives 10% of the $1,200.

• John’s sponsor Sue receives 5% of the $1,200.

• Sue’s sponsor Lisa receives 5% of the $1,200.

• Lisa’s sponsor Steve receives 7.5% of the $1,200 • Steve’s sponsor Jenn receives 10% of the $1,200.

• Jenn’s sponsor Tony receives 12.5% of the $1,200.

PROFIT SHARE INCOME IS PASSIVE KW agents can earn real estate commissions (active income) and profit share commissions (passive income). Once they are with KW for over 7 years, their Profit Share income is VESTED. This means that their profit share income is theirs forever. The profit share income can grow to exceed hundreds, thousands or even tens of thousands of dollars a month over time and is a willable asset.

DEFINITION OF SPONSOR The “Spirit of the System” is that the person named as the “sponsor” is that person who is primarily responsible for bringing a new agent to Keller Williams Realty. The sponsor should be the person most influential in bringing about serious discussions about coming to KW. It is similar to the procuring cause concept that is traditional in the real estate business.

Revised April 1, 2020.

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NEW AGENT INVESTMENT 2023 ENTRY FEES (based on month of affiliation) BOARD FEES Board Entry Fee Annual Local Fee NAR Annual Dues UAR Annual Dues Orientation TOTAL:

JUN JAN JUL FEB AUG MAR SEP APR NOV MAY DEC OCT 100 100 100 100 100 100 100 100 100 100 100 100 225 300 210 285 195 270 180 255 150 240 135 165 195 182.50 170 157.50 145 132.50 120 107.50 95 70 57.50 82.50 123 210 105 193 88 175 70 158 35 140 18 53 30 30 30 30 30 30 30 30 30 30 30 30 $835 $790.50 $745 $700.50 $655 $610.50 $565 $520.50 $475 $430.50 $385 $340.50

MULTIPLE LISTING FEES 200 MLS Entry Fee 200 Annual PCMLS Dues 50 Monthly PCMLS Fees

200 125 50

200 110 50

200 95 50

200 80 50

200 65 50

200 50 50

200 35 50

NEW MEMBER TOTALS $1,285 $1,226 $1,165 $1,106 $1,045 $986

$925

$866

$805

$746

$685

$626

200 185 50

200 170 50

200 155 50

200 140 50

ADDITIONAL FEES MONTHLY FEES

ONE-TIME FEES

Monthly WFRMLS Fee (if applicable)

$39

KW PARK CITY KELLER WILLIAMS

KWPC Monthly Fee (see below)

$100

Start-Up Fees (see below)

$300

$139

New Agent License

$200

KEYBOX FEES

UTAH DIVISION OF REAL ESTATE Total Monthly - All Fees

WFR START-UP FEE

$152

Lockbox Per Unit

$108

Supra eKey Set-up

$50

New Agent Start-Up Fee: $300

Monthly KWPC Fee: $100

Professional Headshot

Associate Tech Fee

$55

250 Business Cards

E&O Insurance:

$30

First ‘For Sale’ Listing Sign

Park Record Advertising Fee:

$15

Basic Setup of KW Website Use of Generic Open House Signs Custom Listing & Buyers Presentation Use of Office Equipment

Monthly fees are not pro-rated and are the same regardless of your start date. Command includes database/CRM, agent customized mobile app, and DotLoop paperless transaction system.

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GROSS COMMISSION 70%

30%

to Associate

to Brokerage

minus 6% Royalty Fee (capped at $3K)

(until you reach your cap)

100% to Associate (for the period remaining until your Anniversary Date)

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AGENT CAP RATES Associates start on their Anniversary Date at a 70%/30% commission split.

Associates are effectively at 64% commission split until the $3,000 Royalty fee is paid (approximately $1,666,667 in sales volume), then move to a straight 70%/30% split.

PARK CITY AGENTS: When the 30% Brokerage split reaches $29,000 you have ‘Capped’ for that Anniversary Year. At 3% commission, you Cap at approximately $3,222,222 of sales volume.

PERIPHERAL AREA AGENTS: When the 30% Brokerage split reaches $19,000 you have ‘Capped’ for that Anniversary Year. At 3% commission, you Cap at approximately $2,111,111 of sales volume.

After you Cap, all commissions are paid at 100% to you.

Teams have variable caps. Please ask for details.

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THE POWER OF PLATFORM

As your customers increasingly demand customized, digitally enhanced experiences, we give you the tools to anticipate their needs today, tomorrow, and every day after that.

COMMAND Optimize, manage, and run your business with unprecedented simplicity and insight.

Streamline the entire transaction, from lead to close, to your next payday

Combine your expertise with Keller Cloud’s massive databank to win more business and wow clients with real-time neighborhood and address-level insights

Save time and money by automating the background tasks that keep you from building more relationships and earning more business Point, click, and customize beautifully-branded designs using real-time market data, launch dynamic ads in Campaigns, then optimize future actions with reporting and analytics.

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COMMAND MOBILE

KW CONSUMER APP

As the remote control for your business, Command Mobile is your always-on 24/7 virtual assistant.

So much more than just search, the KW app uses customer preference with your expertise.

Run and grow your business wherever it takes you

Simplify daily tasks, establish powerful success habits, and seamlessly handle everything

Hold all the power of Command in your pocket

Combine the power of AI, machine learning, and your knowledge base to revolutionize the client experience Put your energy where your bottom line is and remove yourself from the endless cycle of paperwork.

Stay in touch through your client’s home ownership journey and beyond

Learn more at technology.kw.com

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Free Marketing with KW

SELF-STARTER MARKETING NEW AGENT STARTER KIT As a new agent, KWPC provides you with the following agent starter kit to get your ready for your first client and first new listing: • • • • •

250 business cards a nametag customized Listing Presentation + 3 prints one For Sale sign new agent announcement for social posting

• email signature KWPCAgent.com

DIY MARKETING with KW COMMAND KW Command is Keller Williams’ platform for managing your entire real estate universe, including marketing. Design your own marketing for free after a quick tutorial video or two. Explore the Designs and Campaigns libraries today!

• • • • • •

flyers email campaigns social media campaigns postcard announcements landing pages farming mailers

In addition, Scott Le Roy Marketing will load your database to Command while you train yourself with their free training videos on marketing and designing in Command.

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DIY

DESIGNS tutorials CAMPAIGNS tutorials LANDING PAGES tutorials

Hire Our In-House Designer

KWPC MARKETING ITEMS Too busy to learn the ins and out of design and marketing in Command? Get help from our in-house KW designer instead!

Our KWPC Designer offers a variety of marketing items for your Listings and Lead Generation. For more information or to place an order, contact Mylee Prescott | Mylee@KWParkCity.com

KWPCAgent.com

1492 W MEADOW LOOP ROAD, LOT 21 & 22 Silver Springs | Park City, Utah 84098

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5BD • 5BA • 3,162 SQ FT • $2,300,000 MLS #12104662 Buyer to verify all informa Each Office tion to Indepen dently OwnedBuyer’s satisfact and Operate ion. All informa d. All informa tion subject to change. tion from sources deemed reliable.

SAL LY Sall y.Lu

LUT ZKE

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435 .90 1.1 692 tzke r@k w.c om

8.5x11 FLYER - $75+ design fee

SOCIAL MEDIA - $75+ design fee

single or double-sided 8.5”x11” flyer. Prints $1 ea

facebook + instagram graphics for posts and ads

Picture yourself in the heart of Park City’s Historic

après ski parties. A spacious Great Room with ample space

Main Street. This one of a kind Caledonian

to hold all of your family and guests for dinner parties. This

Penthouse offers spectacular, unobstructed

convenient location is just steps away from Park City Resort’s

views of Deer Valley and Park City. This exclusive

Town Lift, with ski-in, ski-out access. Completely furnished

property has 2 oversized Primary bedrooms with

with 2 laundry rooms, 2 ski lockers, and 4 underground

fireplaces to snuggle next to. An additional 3 guest bedrooms with ensuite baths. A total of 3 fireplaces to gather and enjoy highlights from your day on the mountain. Large wrap around deck with gorgeous ski resort views, and the ability to host

parking spots.PRO AfterPER a day the slopes, you can enjoy all TY on Offer FEA

TUR ES

ing 5 beds /5 baths , this 3.100 enjoy s south + sq ft.

Silve r Sprin ern expo gs sure in one able neigh of the most borh oods in the Park attac hed ‘in-la w’ City area. suite offer The s a living bath, and area, kitch wash er/dr en, 1 bed/ yer ideal it out to and is ideal 2 gene rate for gues addit ional ts or rent is rich in reven ue. amen ities The neigh inclu ding borh ood boar ding two nearb y lakes , fishin g, or cano eing, for padd pave d and le parks & grave l trails playg roun ds, and for bikin g or hikin g.

• ATTA of the world class dining City offers.

CHED and shopping that Park home ‘IN-LAW’

SUITE

• 2 CARwill create lasting memories for your This luxury location GARAGE desir • VAULTED family and loved ones for years.

CEILIN

G(S) • OPEN FLOORPLA N • GAS FIREP LACE(S) • GRAN ITE COUN TERTOPS • ALDER CABINETRY

BROCHURES - $150+ design fee

MAILERS - $75+ design fee

8.5” x 11” | 4 Page Brochure

4”x 6” or 5.5” x 8.5” Postcards

Prints $1.60 each

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KWPC Custom

LISTING PRESENTATIONS BEST of STATE Real Estate Services in Utah

KELLER WILLIAMS

EXCELLENCE

3 YEARS RUNNING

2021 BEST OF LIST America’s Best Large Employers

2020

2020 BEST OF LIST America’s Best Large Employers

2019

America’s Best Companies for Diversity America’s Best Employers for Women

Keller Williams Realty International holds

Our luxury brand has sold

10.4%

MORE LUXURY REAL ESTATE THAN ANY OTHER BRAND

of the Real Estate Market

If you are a new agent, KWPC covers the cost of your Listing Presentation + 3 professional prints. For existing agents, Presentations are $20+ to set up and $6 per print. You may include your own intro letter and client testimonials.

in the United States in 2020. outfront.kw.com

in the nation!

Keller Williams agents sold more luxury real estate (defined as the top 10% of any market) by units in a survey of the 24 largest U.S. luxury markets where data was available. Luxury.kw.com

#1 in US Keller Williams Realty is #1 in the country in

HOMES SOLD. headquarters.kw.com

2018

KW CARES Our Keller Williams Public Charity

$48M+ in GRANTS 4,245+ FAMILIES HELPED

6

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MARKETING

#4 ON MLS + KWLS When you list with me, we’ll have access to the Keller Williams Listing

STRATEGY

System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through hundreds of the most popular search sites.

#5 DIGITAL MARKETING

#1 PREPARE YOUR HOME

With 95% of buyers looking online at some point in their home search,

Because home photos play such a large role in attracting buyers, we’ll start

mastering the digital space is a must. My award-winning suite of digital

with a walk-through home consultation on staging your home to highlight

marketing tools in combination with my market expertise will deliver optimized

it’s best qualities for online and in-person impact.

SELLING LISTING CONSULTATION

YOUR HOME

social media and email campaigns to ensure your listing shines online.

#6 BROCHURE

#2 PROFESSIONAL PHOTOGRAPHY

Property brochures showcase the best

Crisp, clear photos will make your property pop online and maximize visual

features of your home and will be passed

appeal. I work with highly qualified, professionally trained real estate

out at Open House Events and delivered

photographers who specialize in making your house look its absolute best.

to the other local brokerages in the area.

#3 3D TOURS & VIDEO

#7 PROFESSIONAL SIGN

3D Home Tours are ubiquitous now since we’ve learned to socially

Professional yard signs promote your property and create interest

distance and do so much from home virtually. Potential buyers can

around your listing. While much emphasis is placed on online advertising,

explore the entire home from the comfort of their home before they

many buyers still look for their next home the old-fashioned way - by

schedule an in-person showing.

simply driving around ther desired neighborhood.

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KWPC Custom

BUYERS PRESENTATIONS A Sound Decision

OUR BELIEF SYSTEM WIN-WIN: or no deal

Investing in a home is one of the most important decisions you'll make. So much more than a roof over your head, your home is where life unfolds and memories are made, all while building a financial foundation for your future.

MICHELLE PARKER REALTOR ®

If you are a new agent, KWPC covers the cost of your Buyers Presentation + 3 professional prints. For existing agents, Presentations are $20+ to set up and $6 per print. You may include your own intro letter and client testimonials.

503-270-1348 Michelle@KWParkCity.com

Deciding how you'll navigate your journey to homeownership is equally critical to the agent you work with. As someone who's been in your spot before, I'm familiar with what's cycling through your mind, and as a real estate agent, I've mastered the ins and outs of the buying process. When you work with me. you'll benefit from my experience. and together we'll work toward making sound, smart decisions for your future.

INTEGRITY: do the right thing

15

CUSTOMERS: always come first

268

COMMITMENT: in all things

61

COMMUNICATION: seek first to understand

YEARS IN BUSINESS

TOTAL CLIENTS SERVED

REPEAT CLIENTS

40

CLIENTS SERVED IN 2020

Thank you for the opportunity to represent you.

OUR PERSPECTIVE

CREATIVITY: ideas before results TEAMWORK: together everyone achieves more TRUST: starts with honesty EQUITY: opportunities for all

A technology company that provides the real estate platform that our agents’ buyers and sellers prefer. Keller Williams thinks like a top producer, acts like a trainer-consultant, and focuses all its activities on service, productivity, and profitability.

2

SUCCESS: results through people

3

Your needs drive how and when we find your next home. From this day forward, everything I do will be motivated by your goals and how you imagine your life taking place in your new home. Once I get an understanding of where you see yourself, finding your dream home will move quickly, and with minimal

Your Dream

HOME

interruption to your daily life

TO BEGIN Some questions to consider...

Who will be living in this home? How many adults, children, and pets will inhabit the space?

What are the non-negotiables for your home?

BUYE RS

If you had to name your top five non-negotiables, what would they be?

Beyond your top five needs, what is something you really want?

Do you have a preference for the year the

CONSULTATION

house was built?

Do you want a house in move-in condition or are you willing to do some work on it?

When people visit your home, what do you want it to say about you?

Are there any specific features that would make your next house feel instantly like home?

Will you require accessibility options?

6

20

7

KWPC Shared Ads

LOCAL ADVERTISEMENTS Park Record Ads Every Saturday KWPC runs an ad in the local Park Record newspaper, alternating between a full page lifestyle ad promoting our brokerage and a 1/2 page ad that features listings ($165 per listing) and an adoptable dog from Nuzzles & Co.

Homes & Land Ads Homes & Land Magazine provides readers with extensive real estate listings for sale in Park City and the Wasatch Mountains. These 8 issues per year are mailed to subscribers and can be found throughout our area as a free resource for real estate buyers and sellers. KWPC runs its own ad each issue. Run your listing for $65.

WELCOME TO YOUR NEW

DAILY COMMUTE Brought To You By KW

MEET BENJI

We are pleased to partner with Nuzzles & Co. to find homes for these great pups.

MALE | MIXED BREED | MEDIUM | YOUNG This young sweet boy is looking for his furever family! He is very playful and still learning his basic manners. He would make a great addition to any family, that can help him learn to be the best dog he can be! He loves to play with other dogs, even though he can be nervous at first. He is a little scared of cats, but keeps his distance.

Call 435.649.5441 to learn more!

# 1 Worldwide in Sold Volume and Transactions 4802 N 400 W | Old Ranch Road | 5 bd/5 ba | 5740 sq ft | $7,375,000 Kerri Whipple | 602.327.1590 | Kerri@PCGoodLife.com | MLS# 12104728

751 Main Street | Caledonian Penthouse | 5 bd/5.5 ba | 3,321 sq ft | $9,000,000 Grayson West | 801.891.5954 | GraysonWest@kw.com | MLS# 12104905

3668Blackstone.com

Mnt/Ski Slope Views

1750 Sun Peak Drive

693 Main Street

1375 Deer Valley Drive

380 E Main Street

Park City, UT 84098

Park City, UT 84060

Park City, UT 84060

Midway, UT 84049

435.649.9882 | KWParkCity.com | Each Office Independently Owned And Operated.

3668 Blackstone Dr | Canyons Village | 6 bd/6 ba | 3,000 sq ft | MLS# 12104289 | $3,100,000 Nadia Axakowsky | 435.800.9077 | NadiaParkCity@kw.com | TryBeforeYouBuyParkCity.com

Deer Valley’s Best Condo Value Per Sq Ft | 3 bd/4 ba | 3,708 sq ft | $2,500,000 David Dorius | 435.640.3500 | David@DDResortProperties.com | MLS# 12104444

Each Office Independently Owned and Operated. All information from sources deemed reliable. Buyer to verif y all information to Buyer ’s satisfaction. All information subject to change.

Homes listed at $1M or more will be featured in Mansion Global, The Wall Street Journal, Barron’s, and MarketWatch. Readers look to these publications for trusted information that will empower them to make important investment and luxury purchase decisions.

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KWPC’s Preferred Luxury Marketing Agency

“Two things remain irretrievable: time and a first impression.”

We put time back in your pocket to spend where it matters most.

Our luxury marketing is one-of-a-kind and leaves a lasting impression. Your sellers, their buyers, and your future clients will all take note of your Luxury Marketing offering.

Luxury Listing Packages 24-Touch Campaign Local Guides

HalcyonGraphicDesign.com | 435.512.1870 22

LUXURY LISTING PACKAGES

by Halcyon Graphic Design Our luxury marketing packages make an impact with optimum reach both digitally and in print. You’ll be ensuring that your property listing crosses paths with the most qualified buyers and leaves a lasting impression. Visit HalcyonGraphicDesign.com to review our entire menu of services. Reach out to Halcyon to secure your place on our work schedule.

Professional Copy-Writing Services | $150

Green Flyer | $135

Photo Package Editing & Ordering | $150

Youtube Video Publishing | $100

Property Boundaries Added To Media | $100

Social Media Packages | $75-$225

Custom Property Website + Domain | $550

Just Listed/Sold Postcards | $225 Per Set

Custom Full-Color Brochure | $225

Unbranded Marketing | $25-$225

Property Features Sheet | $75+

Publication Ad | $175+

Email Announcements | $225

Marketing Presentation For Seller | $225

HalcyonGraphicDesign.com

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24 T O U C H

CA M PA I G N

by Halcyon Graphic Design

Local newsletters covering EVENTS, NEWS, & MARKET REPORTS

delivered to your clients’ inboxes!

The 24-Touch Campaign newsletters focus on the local Park City and Heber Valley lifestyle and real estate news.

These newsletters are a hit with our agents and their clients. Order each newsletter a la carte for $65 each or subscribe for the year for $130 per month.

24TouchCampaign.com

LOCAL GUIDES

by Halcyon Graphic Design KWGuides.com

NEIGHBORHOOD GUIDE Introduce your clients to all the neighborhoods in the greater Park City area. This guide includes maps, photos, and descriptions of all the major neighborhoods. Each Guide is customized with agent contact info and photo. $250 setup fee | $8 per print

NEIGHBORHOOD MAPS Set of 2 Park City Maps | 8.5” x 11” Neighborhood & Aerial double-sided maps with Neighborhood Descriptions. $100 setup fee + $2.50 per printed set

PARK CITY GUIDE Introduce your clients to the area with our “Get to Know Park City” Guide! It covers everything from our resorts to our annual town events, and more! Each Guide is customized with agent contact info and photo. $250 setup fee | $8 per print

FULL-SERVICE

LISTING COORDINATOR Your Coordinator will do the following:

Collect new listing input form, exclusive right to sell/agency agreement & sellers property condition disclosures etc. from agent.

Send purchase contract, addendums, and MLS print out to Title/Escrow Company. Order updated title report.

Order Brokerage sign to be installed (Upon Agent request).

Verify from Buyers Agent that earnest money has been collected within four calendar days or per contact and make copy for the file.

Order pictures/or photo tour (Upon Agent request).

Set up listing with Showing Service (Upon Agent request).

Enter listing on the Multiple Listing Service (“MLS”). *Additional fee required.

Order preliminary title report and CC&R’s from Title/Escrow Company.

Upload all listing paperwork into agents back office software.

Once offer is received, collect contract, addendums & all additional paperwork.

Follow up with Title/Escrow Company if title report is not received within three business days from ordering.

Keep track of contract deadlines and notify agent of upcoming deadlines.

Follow up with Title/Escrow Company to make sure agent receives final closing disclosure (It is the agents responsibility to review the final closing disclosure).

Verify agents “Brokerage” file to make sure all required documents are uploaded and approved so agent may get paid on time.

Introduction e-mail to Buyers Agent.

Coordinate with agent and clients to schedule closing.

Send to Buyers Agent, preliminary title report, sellers property condition disclosures, HOA Information & CCR’s (If available).

Follow up with Title Escrow Company to confirm when agents check will be delivered to Brokerage.

Order Brokerage sign to be removed (If we ordered install).

$350 per transaction 26

FULL-SERVICE

BUYER COORDINATOR Your Coordinator will do the following:

Collect contract, addendums, buyer due diligence, agency agreement, FYP, mold disclosures, lead paint disclosures etc. Verify signatures, initials and dates are present on all documents.

Order Home Inspection. Coordinate with Listing Agent and Buyers.

Introduction e-mail to Listing Agent.

Follow up with Buyers Lender on appraisal (to confirm date it was ordered to ensure it will meet deadline).

Keep track of contract deadlines and notify agent of upcoming deadlines.

Send contract, addendums, MLS printout & other pertinent documents to Lender.

Send purchase contract, addendums, MLS print out to Title/Escrow Company. Order title report & CC&R’s from the Title Company.

Verify that agent has collected earnest money within four calendar days or per contract and make a copy for the file.

Follow up with Title/Escrow Company if Your Coordinator has not received the title report within three days from ordering.

Collect preliminary title report, sellers property condition disclosures & CCR’s from Listing Agent & sent to Buyers Agent for review.

Follow up with Home Inspector and get copies of home inspection report for file, Agent and Buyer.

Order Home Warranty and get information to Title/Escrow Company.

Verify agents “Brokerage” file to make sure all required documents are uploaded and approved so agent may get paid on time.

Follow up with Title/Escrow Company to make sure agent gets final closing disclosure (It is the agents responsibility to review the final closing disclosure).

Coordinate with Buyers Agent and clients to schedule closing.

Follow up with Title/Escrow Company to confirm when agents check will be delivered to brokerage.

KW Transaction Services | 435.649.9882 27

AN EVOLUTION IN EDUCATION Just as the Keller Cloud and Labs process allows us to be agile in product development, this winning methodology also applies to our training and coaching. It incorporates real-world case studies and industry best practices, flexing and evolving to solve the real challenges you face.

CONNECT LIVE No matter where you are, put yourself in a productive learning environment. Featuring topic-based live-streams every day of the week, our trainings are led by real estate all-stars, allowing agents and leaders to interface in real time.

ON-DEMAND TRAININGS Your career keeps you on-the-go. yet you need training at the speed of NOW. Get training at your pace, on your time. From scripts to step-by-step action plans, our vast library of on-demand video training provides what’s relevant to you.

COACHING Leverage our award-winning coaching program. Locate your blind spots then focus on solutions, gain awareness of your unique strengths, and identify areas primed for development.

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BOLD BOLD’s lively, collaborative environment encourages participation with every step of it’s seven week course. Sharpen your real estate skills while taking your life in the right direction.

• Group Setting • In-person meetings • Scripts and resources

MASTERY Ready to enjoy the view from the top?

This important step takes your career to new heights when you pair up with a personal coach and catapult past the status quo.

• One-on-one mentorships • Business challenge-specific coaching • Exclusive, early access privileges

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EXCLUSIVE MENTOR PROGRAM The Keller Williams Exclusive Mentor program was designed to pair our new associates who have graduated from our Ignite Training program with a seasoned, successful associate who will guide you through your first three transactions with care and expertise.

A Mentor is an experienced Keller Williams associate who has been vetted by our leadership team. Theyare knowledgeable, experienced, available and willing to coach our new associates through their first key transactions. This person is not necessarily a trained professional coach but is an active producing Associate who is willing and desirous to provide support and guidance. We require this relationship be established for all newly licensed associates.

Our Mentor Program provides an enormous benefit to our newly licensed associates. It provides the opportunity to work side-by-side with a seasoned associate (Mentor) for your first three transactions. This includes completing the following three key agreements: 1. Buyer-Broker Agency Agreement (BBAA) 2. Exclusive Right to Sell (ERS) 3. Real Estate Purchase Contract (REPC) The Mentor is compensated via a referral fee on a sliding scale over the first three (3) buyer and/ or seller transactions. There is no long-term commitment beyond the initial transactions, but the relationship may continue based on mutual consent.

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IGNITE ASSOCIATE TRAINING Below is a typical course outline. Ignite is generally taught by our top producing associates and leadership team.

Spark Your Career Connect With Your Market Make and Recieve offers Define Your Value Win the Buyer Win the Seller Close the Deal Negotiate the Deal Command 101 Plan Your Future Embrace Your Job Ignition - Blast Off *Complete Floor Interview with staff to be eligible for Floor Time.

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LARGER-THAN-LIFE EVENTS

MASTERMINDS Go beyond the traditional networking event. Masterminds is an educational experience that puts you face-to-face with other top producers to workshop, brainstorm and learn.

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Continue growing through networking, referrals, and training.

MEGA CAMP

FAMILY REUNION

Energize your business and prepare for fourth

Equip yourself with the strategies

quarter opportunity through this inspiring

and tactics you need to break through

conference that allows you to hear directly from

your own ceiling and thrive in a

the best of the best.

hyper competitive market.

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LIVES WORTH LIVING Who you choose to be in business with has never mattered more. A company that encourages creativity, compassion, collaboration, and communication is where top agents want to be. Our market centers are designed to give you the energy and inspiration you need to be at your best because when you’re feeling good, you have energy to bestow on others.

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A CULTURE OF GIVING KW CARES At the heart of Keller Williams’ culture is our shared commitment to help those in need.

Founded in 2003, the KW Cares charity provides global support to Keller Williams associates and their families. From medical emergencies to natural disasters, we’re there for you in the face of unexpected hardship.

In life, tough times are inevitable, and it is then that we must come together to support those in need. Through the incredible generosity of our associates, our company is able to care for its own during national, regional, local and personal crises.

RED DAY Gratitude extends beyond our walls. Inaugurated in 2009, RED Day (Renew, Energize and Donate) is our annual, company-wide day of community service. Keller Williams associates look forward to “give where they live” and dedicate a day to renewing and energizing the communities they serve.

KW KIDS CAN Envisioned by Gary Keller, this nonprofit brings Keller Williams’ strengths in education and training to the next generation of entrepreneurs and world leaders. The organization is committed to providing our youth with powerful learning experiences that inspire big thinking, promote wealth building and instill a passion for generous giving.

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INNOVATE. DISRUPTIVE. AGENT-FIRST. We’re dedicated to providing you with the tools and expertise that will grow your business today and well into the future. Your sustained success and collective vision drives us, guides us, and gets us up every morning, now for three decades and counting.

If you share this vision and are looking for a trusted partner to stand by your side, we invite you to join us.

We look forward to welcoming you home.

KWParkCity.com | 435.649.9882