BUSINESS
THE SECRET SOUL OF GRAPHIC DESIGN By Gene Malowany
A
mentor of mine once said “To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and even amuse.” —Paul Rand, Professor of Design, Yale University, R.I.P. Paul was talking about the influence of branding on graphic design—the deeper thought process that guides the design direction and creates sustainable in-demand companies and products. Just ask ABC, UPS, and IBM—all clients of Mr. Rand. How ironic that Paul uttered these words in the 70s about the real intent of graphic design today. 21st-century audiences would tell you that “value and meaning” are the direct decision-making forces in their purchasing habits today. Pretty important, right? When diving into the graphic design realm, your success depends on finding a knowledgeable AND experienced designer or design team. Why? WE UNDERSTAND THAT BUSINESS INTENT IS CRITICAL This is achieved by [1] designing to create a competitive advantage in tough marketplaces [2] expressing the spirit of the times (you never want to look old) and [3] leading and influencing public taste so you own a good share of your market. WE PROTECT OUR CLIENTS This occurs by [1] implementing very good research on your endeavor [2] collaborating in a professional, direct manner and [3] challenging you to open up other avenues of thought—we protect you from limiting yourself. Discovering Your Authentic Brand is our critical procedure to ensure that all insights have legs. WE ARE BRAND STRATEGISTS AND START-UP ADVISORS Most people think a logo and website is a brand. Not! These items are 20 north32ndnews.com
percent of a brand—the visual portion. A real brand is your promise to your audience. How you deliver—or not deliver—on that promise is what will make-or-break your endeavor. Developing and holding to a strategy is key. WE IMPLEMENT STORYTELLING Whether created by us or you, it’s our job to get your words read, whether on social media or on a printed flyer. This creates “talkability”—the new word-of-mouth on steroids. Talkability can make difficult-to-understand or abstract concepts easily accessible to your audience. WE ARE HUMAN Our methodologies are relationship based; marrying the pragmatism of business with the intuitive intelligence of the human soul, to build you a transcendent advantage in the marketplace. YOU NEED THIS TYPE OF EXPERIENCE IF YOUR: • business idea is killer but you’re afraid to take the first step. • endeavor is going nowhere despite your best efforts. • sales are diminishing or stagnant. • design doesn’t stack up against your competition. • design doesn’t clarify why you’re different. • brand has lost its distinctiveness. Malowany Creative cultivates ideas that touch the hearts of your audience and re-ignites the dreams and aspirations of your brand. Challenging old ways, inspiring bold new views into your market, and focusing on business sustainability, is what our style of graphic design is all about. Gene Malowany of Malowany Creative, is a national, award-winning design and branding guru based in Scottsdale. His in-depth experience allows his team to cut to the core of what your business needs to be successful whether it’s a start-up, a next-level business, or a Fortune giant. Contact Gene at gene@ malowanycreative.com or 720-3521396. Visit malowanycreative.com
HELP WANTED PART-TIME BOOKKEEPER Must be proficient in Quickbooks
Contact Karelly at 602-867-8889 Email resume to: karellym@pro-serv.com Visit website: www.pro-serv.com UP TO TH
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figures represent estimates, and approximations for educational purposes only and may be sub FIREFIGHTERS MEDICAL scenarios LAW ENFORCEMENT GOVERNMENT $168,875 $200,0 Loan Amount amount, real estate agent earned commissions and other factors. Examples are based on 0.25% of the loan amount credit cannot be used or given in conjunction with or in addition to any other special other, program, rebate, credit, Lender Credit $422 $500 credit to apply, the Agent must participate in the Giving to Heroes program. Borrower may use a non-participating Re 0.25% of the Loan Amount POTENTIAL SAVINGS EXAMPLES* For Sale Transactions: Lender credit does not apply to sale transactions. For Refinances: Real estate agent credit doe Realtor Credit $438 $62 10% of Realtor Commission $175,000 $250,000 $500,000 $750,000 Purchase Price (3.5% Down Payment) (20% Down Payment) (20% Down Payment) (20% Down Payment) Potential Credit $860 $1,12 at Closing $168,875 $200,000 $400,000 $600,000 Loan Amount MILITARY
Giving to Heroes is an exclusive “Give Back” program offered by Gold Financial Services and Donna Londot, credit a significant amount toward real estate closing costs. Lender Credit
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10% of Realtor Commission
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$860
*The above figures represent estimates, scenarios and approximati amount, real estate agent earned commissions and other factors. credit cannot be used or given in conjunction with or in addition t credit to apply, the Agent must participate in the Giving to Heroes p For Sale Transactions: Lender credit does not apply to sale transac
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Todd Uzzell Loan Officer
1525192 Todd Uzzell Loan Officer 1525192 Direct: 480-330-1724 tuzzell@genevafi.com
Todd Uzzell
Loan Officer 1525192 Direct: 480-330-1724 tuzzell@bayeq.com
*The above figures represent estimates, scenarios and approximations for educational purposes only and may be subject to change based on transaction specifics, including but not limited to: purchase price, loan amount, real estate agent earned commissions and other factors. Examples are based on 0.25% of the loan amount from the lender and 10% of theDirect: real estate480-330-1724 agent commission base of 2.5%. Real Estate Agent credit cannot be used or given in conjunction with or in addition to any other special other, program, rebate, credit, refund, or referral service/referral broker. For Purchase Transactions: For the Real Estate Agent credit to apply, the Agent must participate in the Giving to Heroes program. Borrower may use a non-participating Real Estate Agent in the purchasetuzzell@bayeq.com transaction, but with no real estate agent credit to the borrower. For Sale Transactions: Lender credit does not apply to sale transactions. For Refinances: Real estate agent credit does not apply to refinance transactions. BEHL
Donna Londot HomeSmart Elite Realtor Direct: 602-369-0829 Donna@DonnaLondot.com
7047 East Greenway Parkway Suite 190, Scottsda
Disclaimer: Equal Housing Lender. LENDER EQUAL HOUSING
7047 East Greenway Parkway Suite 190, Scottsdale, AZ 85254
Todd Uzzell
Loan Officer 1525192 Direct: 480-330-1724 tuzzell@bayeq.com
EQUAL HOUSING
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Disclaimer: Equal Housing Lender. This is not a commitment to lend or extend credit. Restriction are subject to change without notice. All loans are subject to credit approval. Not all loans or pro Donna Sausalito, CALondot 94965; NMLS ID#76988. Arizona Mortgage Banker License #0910340; click here: HomeSmart Elite Realtor Direct: 602-369-0829 Donna@DonnaLondot.com
NORTH 32ND NEWS • May 2019 • 9 LENDER
Disclaimer: Equal Housing Lender. This is are subject to change without notice. All lo Sausalito, CA 94965; NMLS ID#76988. Ari
www.DonnaLondot.com
