Business

THE SECRET SOUL OF GRAPHIC DESIGN By Gene Malowany percent of a brand—the visual portion. A real brand is your promise to your

Amentor of mine once said “To audience. How you deliver—or not design is much more than simply deliver—on that promise is what to assemble, to order, or even will make-or-break your endeavor. to edit; it is to add value and meaning, Developing and holding to a strategy to illuminate, to simplify, to clarify, is key. to modify, to dignify, to dramatize, to persuade, and even amuse.” WE IMPLEMENT —Paul Rand, Professor of Design, STORYTELLING Yale University, R.I.P. Whether created by us or you, it’s our job to get your words read, whether Paul was talking about the influence on social media or on a printed flyer. of branding on graphic design—the This creates “talkability”—the new deeper thought process that guides word-of-mouth on steroids. Talkability the design direction and creates can make difficult-to-understand or sustainable in-demand companies and abstract concepts easily accessible to products. Just ask ABC, UPS, and your audience. IBM—all clients of Mr. Rand. How ironic that Paul uttered these words in WE ARE HUMAN the 70s about the real intent of graphic Our methodologies are relationship design today. based; marrying the pragmatism of business with the intuitive intelligence 21st-century audiences would tell of the human soul, to build you you that “value and meaning” are a transcendent advantage in the the direct decision-making forces in marketplace. their purchasing habits today. Pretty important, right? YOU NEED THIS TYPE OF

EXPERIENCE IF YOUR:

When diving into the graphic design • business idea is killer but you’re realm, your success depends on finding afraid to take the first step. a knowledgeable AND experienced • endeavor is going nowhere despite designer or design team. Why? your best efforts. • sales are diminishing or stagnant. WE UNDERSTAND THAT • design doesn’t stack up against your BUSINESS INTENT IS CRITICAL competition. This is achieved by [1] designing to • design doesn’t clarify why you’re create a competitive advantage in different. tough marketplaces [2] expressing • brand has lost its distinctiveness. the spirit of the times (you never want to look old) and [3] leading and Malowany Creative cultivates ideas influencing public taste so you own a that touch the hearts of your audience good share of your market. and re-ignites the dreams and aspirations of your brand. Challenging WE PROTECT OUR CLIENTS old ways, inspiring bold new views This occurs by [1] implementing very into your market, and focusing on good research on your endeavor [2] business sustainability, is what our collaborating in a professional, direct style of graphic design is all about. manner and [3] challenging you to open up other avenues of thought—we Gene Malowany of Malowany Creative, protect you from limiting yourself. is a national, award-winning design Discovering Your Authentic Brand is and branding guru based in Scottsdale. our critical procedure to ensure that all His in-depth experience allows his team insights have legs. to cut to the core of what your business needs to be successful whether it’s a WE ARE BRAND STRATEGISTS start-up, a next-level business, or a AND START-UP ADVISORS Fortune giant. Contact Gene at gene@ Most people think a logo and website malowanycreative.com or 720-352is a brand. Not! These items are 20 1396. Visit malowanycreative.com

HELP WANTED PART-TIME BOOKKEEPER Must be proficient in Quickbooks

Contact Karelly at 602-867-8889 Email resume to: karellym@pro-serv.com Visit website: www.pro-serv.com

Giving to Heroes

Bay Equity and Real Heroes Don’t Wear Capes significant amount toward real estate closing costs. You're already a hero and eligible to participate if you work They Teach! MILITARY TEACHERS for or are retired from the following industries:

POTENTIAL SAVINGS EXAMPLES*

Purchase Price $175,000 (3.5% Down Payment)SAVE

$250,000 $500,000

(20% Down Payment) (20% Down Payment) (20% Down Payment)

Loan Amount $168,875 $200,000 UP TO THOUSANDS OF DOLLARS Lender Credit 0.25% of the Loan Amount $422 $500 on a Home Purchase or Refinance Giving to Heroes is an exclusive “Give Back” program o ered by

Realtor Credit 10% of Realtor Commission $438 $625Bay Equity and Donna Londot. Bay Equity and Realtors credit a significant amount toward real estate closing costs. $400,000 $1,000

Potential Credit at Closing $860 $1,125 You're already a hero and eligible to participate if you work for or are retired from the following industries:

$2,250 $3,375

POTENTIAL SAVINGS EXAMPLES*

*The above figures represent estimates, scenarios and approximations for educational purposes only and may be subject to change based on transaction specifics, including but not limited to: purchase price, loan amount, real estate agent earned commissions and other factors. Examples are based on 0.25% of the loan amount from the lender and 10% of the real estate agent commission base of 2.5%. Real Estate Agent credit cannot be used or given in conjunction with or in addition to any other special other, program, rebate, credit, refund, or referral service/referral broker. For Purchase Transactions: For the Real Estate Agent credit to apply, the Agent must participate in the Giving to Heroes program. Borrower may use a non-participating Real Estate Agent in the purchase transaction, but with no real estate agent credit to the borrower. For Sale Transactions: Lender credit does not apply to sale transactions. For Refinances: Real estate agent credit does not apply to refinance transactions. Purchase Price Loan Amount Potential Credit at Closing $175,000 (3.5% Down Payment) $168,875 $860 $250,000 (20% Down Payment) (20% Down Payment) (20% Down Payment) $200,000 $1,125 Lender Credit 0.25% of the Loan Amount $422 $500 Realtor Credit 10% of Realtor Commission $438 $625 Purchase Price Loan Amount $175,000 (3.5% Down Payment) $168,875 $250,000 (20% Down Payment) (20% Down Payment) (20% Down Payment) $200,000 $500,000 $400,000 $750,000 $600,000 POTENTIAL SAVINGS EXAMPLES* MILITARY MEDICALFIREFIGHTERSTEACHERS GOVERNMENTLAW ENFORCEMENTGiving to Heroes is an exclusive “Give Back” program offered by Gold Financial Services and Donna Londot, credit a signifi cant amount toward real estate closing costs. Find out more at: @ITeachBecause Lender Credit 0.25% of the Loan Amount $422 $500 $1,000 $1,500

Realtor Credit 10% of Realtor Commission $438 $625 $1,250 $1,875

Potential Credit at Closing $860 $1,125 $2,250 $3,375

Todd Uzzell Loan Officer

1525192 Todd Uzzell *The above figures represent estimates, scenarios and approximations for educational purposes only and may be subject to change based on transaction specifics, including but not limited to: purchase price, loan Direct: 480-330-1724 Loan Offi cerDonna Londot amount, real estate agent earned commissions and other factors. Examples are based on 0.25% of the loan amount from the lender and 10% of the real estate agent commission base of 2.5%. Real Estate Agent credit cannot be used or given in conjunction with or in addition to any other special other, program, rebate, credit, refund, or referral service/referral broker. For Purchase Transactions: For the Real Estate Agent tuzzell@bayeq.com 1525192HomeSmart Elite Realtor credit to apply, the Agent must participate in the Giving to Heroes program. Borrower may use a non-participating Real Estate Agent in the purchase transaction, but with no real estate agent credit to the borrower. For Sale Transactions: Lender credit does not apply to sale transactions. For Refinances: Real estate agent credit does not apply to refinance transactions. BEHL Direct: 602-369-0829 Direct: 480-330-1724 Donna@DonnaLondot.com tuzzell@genevafi .com Disclaimer: Equal Housing Lender. EQUAL HOUSING LENDER