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RETAILER OF THE YEAR
Retailing The best greengrocer is in Paradise Nick and Vanessa Pavlou, owners of Birkdale Fair store Paradise Fruits, are the Brisbane Produce Market Fresh Tastes Retailer of the Year.
a $10,000 promotional prize. The prize money included a colour editorial in the Courier-Mail congratulating the team at Paradise Fruits.
The announcement was made at the annual Brisbane Produce Market Gala Dinner, held at the Brisbane Convention and Exhibition Centre. The award was presented by special guest, Queensland Premier the Honourable Anna Bligh, who officially announced the store as the Retailer of the Year.
Nick is proud of his small team of dedicated staff who maintain an exceptionally high standard, which has seen their store take out the prestigious award for the first time.
Paradise Fruits received a trophy and
SHOP AT YOUR
Local Greengrocer 2011 has heralded a change in thinking for the Fresh Tastes branding that has been used by Brisbane Produce Market retailers for over five years. Fresh Tastes, as a brand, did not invoke any response with consumers as it was the internal title used to brand the program. A new tagline, ‘Shop at your local greengrocer’ will be implemented across all materials. This message is clear, concise and is designed to encourage customers to support their independent greengrocers.
Paradise Fruits is located at Shop 15, Birkdale Fair, Corner Mary Pleasant Drive and Birkdale Road and is open 7-days a week.
AWARD WINNING PARADISE FRUITS TEAM, FROM RIGHT NICK PAVLOU, IVA MOLLER, DAVE KRAMER AND KRIS MULHOLLAND.
Retailers put tickets on themselves Brisbane Produce Market recently entered into an agreement with New Zealand company Phototicket to bring their easy-to-use greengrocer ticketing system to registered retailers.
refurbished store iFruit, purchased the product before the Market launch. John is a vocal advocate for the system and has offered his store as a visual recommendation for those interested.
The ticketing product is an easy software system for stores to update their signage as needed. It can also be a display system supplied as a total solution, including all headings and numbers.
For more information, please contact Amy Kearns on 07 3915 4200.
This promotion was launched at Brismark in mid June and many retailers stopped to have a chat and booked in a visit from Marketing and Communications Coordinator, Amy Kearns to visit their store with further information. Kenmore greengrocer, John Zenonos, owner of newly
PHOTOTICKET ‘BLACK DISPLAY SYSTEM’ ON SHOW AT JOHN ZENONOS’ KENMORE STORE IFRUIT.