The Future is Social Media Marketing

The Future is Social Media Marketing As you’ve likely read recently, lots of big corporations are trying to harness the power of social networks to help grow their sales. But even if you’re not a huge retailer, you can still leverage social media to share information about your products as well as to communicate with your customers. I like to think of Social Media Marketing efforts as one part of a larger strategy. Lots of people (your potential customer base) like to communicate in different ways.

Some will browse to your website for info, others are on email all day and respond to electronic promotions over anything they get in the mail, and others still prefer to rely on recommendations from friends and family that they might find on social networks.

One important thing to remember about the various social networks is that each has distinct functionality and users log on for different reasons. Here’s a quick overview of three extremely popular platforms.

Twitter Twitter users (aka Tweeters aka Tweeple) use this service to share 140 character long updates with everyone who follows them. You can log into Twitter on any web browser, or you can send and receive updates through text messages on a mobile device. Because of the character limit, messages tend to be in shorthand and often reference short links created on tinyurl.com or bit.ly. For companies that want to use Twitter to gather followers, here’s some advice.

First, don’t use the service only to blast out messages about promotions and products. Followers will view your messages as spam and will stop following.

While it’s okay to use Twitter to share links to products and special deals, be sure to spend some time seeing what other users are saying about or to you, and engage them in conversations about relevant topics. It’s also a good idea to follow the competition and companies that sell complimentary items. Their fans will make for great potential customers.

LinkedIn LinkedIn is generally considered the more business/career-focused version of Facebook (see below). You’re highly unlikely to find photos from last weekend's bar crawl or pot luck dinner and users log in and update statuses less frequently. You’ll find more information about educational and professional backgrounds and users can write recommendations about their colleagues or other business contacts.

The best way for you to take advantage of LinkedIn is to use it to connect to potential suppliers and customers through your existing connections. It’s also a great place to post about job openings or make requests for contractors and other vendors.

Facebook Facebook is quickly becoming a one-stop-shop for a wide array of online tasks.

It’s 300+ million users previously relied on tools like Gmail, Snapfish, message boards, and blogs to get the same information that’s now available all in one place. Facebook users are more likely to regularly post status updates, links, video clips and other media and the platform makes it easy for anyone to comment on or share information that they find on Facebook or the wider web.

All this makes Facebook an ideal spot to engage with customers and potential customers in a variety of different ways. Companies can do this by creating a Public Profile that represents the brand. One key thing to remember, however, is that if your brand doesn’t have a lot of awareness, there is very little reason to for people to become a fan of your public profile. What you’ll be best served by doing is creating a page that’s purpose is to share useful information about a topic that relates to your business. So if your company, Irene’s Custom-Made Handbags, only has a small group of loyal customers, make your public profile have mass appeal by sharing information about all sorts of trends and information about custom made purses and other accessories. If you become the go-to place to find out which independent bag makers, chances are, you’ll develop a list of followers that will be great to market to.

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