Increasing Your Social Media Reach
In today’s technology driven world, almost everything has moved online to the world of digital. Whether it’s connecting with friends and family, doing your grocery shopping or applying for jobs, we can now do it all online, on your desktop, tablet or phone. Branding and marketing have had to change theirways andexpandfromtraditionalmeans. Social mediaplays ahugepart in everybody’s lives and it plays a huge part for companies and how they communicate with their customers and audience. Facebook, Twitter, Instagram, Foursquare and Pinterest to name just a few are the biggest players in the social media market. Having a large audience online is key to brand’s Digital Marketing strategies so itis importanttocreatealargesocial mediareach.Wehaveafewtipstohelpyoudojustthattakealook!
Optimization:
Before anything else, you must optimize your social media presence. Ensure thatallinformationfieldsoneverysocialmediaaccountthatyouusearefilled inandproviderelevantinformationtothevisitor.Includeclearbrandlogosas profile pictures and cover photos as well as your website URL for optimum optimization. When postingfrom yourvarious social media channels, be sure to optimize yourposts relevantkeywords associated with your brand as well as your company name. This will help users find your brand when searching forvarious keywords indifferentsearchtoolslikeGoogle,FacebookSearchor TwitterSearch.
Promote:
Your brand isn’t going to get noticed if you don’t do anything with it, so promote your social media accounts in order to increase your social media reach. This means above the line and below the line, absolutely everywhere! Make sure that people know about your social media channels through your website, your business cards, and email marketing campaigns. Get the word outandgetpromoting!
Social Sharing Buttons:
On your website add social sharing buttons to all of your content. By doing this you are enabling your followers to spread the word aboutyour brand to all of their friends and thus increase your reach. You can incorporate the ‘Share on Facebook’ or ‘Tweet This’ to individual blog posts on your site, in emails, landingpages and even within pages ofeBooks. Bydoingthis, you are widening your potential audience and new networks. Your content is being exposedto newpeople,whocouldpotentiallybecomenewfollowers andnew customers.Win,win!
Interaction & Building Relationships:
Engagingand interactingwith youraudience is vital to creatingahealthyand funrelationshipwithyourfollowingandfanbaseandyouwillnoticethatthis will help itto growand increase your reach. Use tools like Follower Wonkor Twellow to identify users in your sector that are your target audience to follow and hope for follow backs. Spur conversation and engage in discussions, follow back whoever follows you, participate in any trending conversations onTwitter.Byorganicallygrowingyoursocialmediafollowing, your brand will become more recognized and gradually increase your social mediareach.
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