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MASCO’s membership comprises several of the nation’s top medical institutions, a revered Boston museum, Harvard University (Medical School, T.H. Chan School of Public Health and School of Dental Medicine), the five Colleges of the Fenway, the largest Reform temple in New England, cutting-
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Mary Ann Botelho
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edge medical research organizations and a distinguished private high school. These LMA entities form an economic powerhouse that provides a collective $184 million in state payroll tax revenues, $78 million in charity care, $194 million in scholarships and student aid, $177 million in state community benefit programs, $9 million in pilot payments to Boston and several million dollars in school-based workforce and mentoring programs.
MASCO’s President and CEO must be a nimble, multifaceted executive with a track record of having led diverse operational areas and an experienced senior staff. S/he will have a record of accomplishment serving in highly visible roles requiring successful relationship management across all key constituent groups from executives of world-renowned institutions, to public sector leaders, to area employees and residents. This individual serves as the LMA’s lead advocate for area planning and infrastructure initiatives that ensure its economic, social and environmental sustainability.
The Longwood Medical and Academic Area (LMA) is located on a 213-acre site, three miles southwest of downtown Boston, adjacent to the neighborhoods of the Fenway, Mission Hill, Audubon Circle and the Town of Brookline.
Since 1900, the LMA has doubled four times its size and now encompasses 20 million square feet of buildings surrounded by some of the busiest streets in Boston. Hospitals, colleges, research entities, retail outlets, restaurants and hotels generate pedestrian traffic that co-exists daily with cars, buses, ambulances and delivery trucks. During Boston Red Sox home games, traffic is even more challenging to navigate. This activity continues to grow annually with MASCO member employers adding 700 new jobs each year.
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While MASCO has historically focused its efforts on the LMA, it has had to keep pace with the evolving needs of its members, many with services that have expanded geographically from Provincetown to Worcester to southern New Hampshire. Outside of the LMA proper, another 1.56 million square feet of space is leased or owned within one mile of the area, with facilities in Fenway/Kenmore, Brigham Circle, Brookline Village, Crosstown and Coolidge Corner; and more than 3 million square feet of academic campuses and healthcare facilities are leased or owned off-site (beyond 1 mile).
MASCO’s work on behalf of its member organizations is visible throughout the LMA and includes the following:
• Vehicle and pedestrian signs that define the area and help guide drivers and walkers to their destinations
• Bus shelters, benches, bicycle racks, outdoor recycling bins and solar-powered trash compactors
• A fleet of 37 shuttles reducing traffic congestion by carrying employees from off-site parking to the worksite and from remote offices to main campuses
• Expanded commuting alternatives – carpools, bike-sharing and improved public transit service
• Preserved and renovated green space, including enhanced public landscaping
• A joint emergency preparedness program
• Convenient childcare options
• Coordination of construction-related issues that could cause traffic delays
• Better access for walkers, bicyclists and transit riders
• Cost-saving contracts for elevator maintenance and repair
• Coordinated area planning that considers issues of access, sustainability and the needs of the overall area
Additional Information on LMA:
Workforce Powerhouse for the City and State LMA Fact Sheet
Workforce Powerhouse for the City and State Colleges of the Fenway Statistics
● Beth Israel Deaconess Medical Center
● Brigham and Women’s Hospital
● Boston Children's Hospital
● Dana-Farber Cancer Institute
● Emmanuel College
● Harvard University
o School of Medicine
o School of Dental Medicine
o T.H. Chan School of Public Health
● Isabella Stewart Gardner Museum
● Joslin Diabetes Center
● Judge Baker Children’s Center
● Massachusetts College of Art and Design
● Massachusetts College of Pharmacy and Health Sciences
● Massachusetts Mental Health Center
● Simmons University
● Temple Israel
● Wentworth Institute of Technology
● The Winsor School
Associate Members
● Boston University Wheelock College of Education and Human Development
● Fenway Community Health Center
● Massachusetts Eye and Ear Infirmary
● Merck Research Laboratories
MASCO's Planning and Development department strives to improve the quality of life and foster a sense of community in the LMA for patients, residents, employees, students and visitors. Collaborating with member institutions, as well as state, city and community agencies, the department plans and implements improvements in transportation and access for optimal pedestrian, bicycle and vehicular traffic, longrange land use, urban design, public transportation services, infrastructure and sustainability initiatives. It operates LMA’s travel management association CommuteWorks, a free benefit for employees of MASCO member institutions that aims to make commuting as stress free and efficient as possible and offers a variety of incentives to reduce commuting-hour traffic congestion. In addition, the department works to preserve and enhance open space opportunities and coordinates construction/city services offering member institutions critical information that could impact their facilities and operations.
Recent accomplishments:
● Improved pedestrian conditions through advocacy for and completion of priority measures identified under walkability audits.
● Balancing the area’s multimodal access needs, implemented a number of initiatives to enhance bike safety, such as the development of new bi-directional bike lanes on Brookline Avenue.
● Developed new open space and resiliency concept for Avenue Louis Pasteur. Completed project included new green infrastructure plans to support health of street trees and serve as resilient feature to temporarily increase storm water retention.
● To enhance way-finding, completed the installation of 11 area-wide directional sign faces along the Riverway, Jamaicaway, Fenway, Brookline Avenue and Ruggles Street.
● Launched Outside, an area-wide member placemaking program that creates and enhances areas where employees, patients, visitors, researchers and students can benefit from free and accessible programming ranging from concerts to yoga classes.
● Evaluated new Lyft carpooling promotions and implemented new carpool matching initiatives to increase participation in CommuteWorks.
The Planning and Development Department works with the President on key advocacy initiatives to advance accessibility to the Longwood Medical Area and to MASCO member sites beyond the LMA. Over the years, MASCO’s efforts in this area have yielded critical public transportation and infrastructure investments, including the creation of the Landsdowne Station (formerly Yawkey) and securing $20 million in funding for a new rail platform at Ruggles.
Recent accomplishments:
● Completed studies identifying new Watertown and Mattapan bus routes to LMA. Presented findings to Watertown Transportation and Boston Task Forces.
● Analyzed the MBTA’s first-phase Better Bus Project proposals affecting the LMA and advocated successfully for alternative service proposals.
● Through participation in the state’s Commuter Rail Vision, advocated for LMA’s short-term and long-term interests to ensure Landsdowne and Ruggles Stations remain stops on all future rail systems.
● Developed informational materials for city and state officials to advocate for the accelerated investment in a $5+ billion Green Line improvement before 2030.
MASCO runs a fleet of 37 shuttle buses that move more than 11,000 people each day through eight routes that extend to Cambridge, Chestnut Hill and the JFK/UMass T station. Operated by transportation service vendor Paul Revere Transportation, the buses connect the LMA to major transit stops and off-site parking facilities. This service also provides inter-office shuttles between MASCO members’ main campus locations and offsite offices. Despite heavy traffic on area streets, MASCO shuttles operate on schedule more than 90 percent of the time.
All buses are equipped with GPS equipment that allows riders to get real-time shuttle information on hand-held devices. Employees or students of a MASCO member institution can ride the shuttles with a valid ID from their institution. The shuttle to Cambridge requires a valid Harvard ID or a single-ride ticket purchased in advance. The shuttle to Chestnut Hill requires riders to be registered for MASCO parking in that area.
There are more than 2,400 parking spaces in the MASCO system. In addition to the 756 spaces at 375 Longwood, MASCO leases and manages 15 other lots with a number of vendors including VPNE, SP+ and LAZ. Public parking is available at 375 Longwood with the remaining lots reserved for LMA employee parking. Spaces are reserved by permit, available through the employee parking offices of Beth Israel Deaconess Medical Center, Brigham and Women’s Hospital, Boston Children’s Hospital, Dana-Farber Cancer Institute and Joslin Diabetes Center.
Recent accomplishments:
● Strengthened relationships with landowners and developers, including the Red Sox, to ensure a consistent number of available parking spaces and enhanced parking security.
● Implemented new vendor shuttle contract, reviewing and negotiating cost controls and key performance indicators.
● Evaluated Fenway shuttle for expanded service into Brookline Village.
● Realigned overlapping routes serving JFK/UMass.
● Enhanced shuttle service from Chestnut Hill parking lot.
● Installed bike racks on 18 buses.
In recent years LMA emergency preparedness has become increasingly important. To enhance collaboration among the area’s organizations during times of emergency, MASCO maintains a Joint Operation Center (JOC), an area-wide command center that is activated to coordinate communications and resources. Staffed by LMA emergency management personnel who have incident command system training, the JOC streamlines communications between MASCO members and city, state and federal emergency management agencies. The JOC can also deploy resources to the areas of greatest need.
MASCO facilitates LMA-wide emergency preparedness activities and issues LMA Emergency Alerts via its website, email, phone and text messaging. To improve the ability to respond and minimize disruption, MASCO emergency preparedness staff members work with member institutions to assess preparedness and develop training and improvement programs. LMA activities are coordinated with city and state efforts and include participating in city and regional emergency exercises along with first responder agency partners.
Together with members, MASCO conducts an annual review of area hazards and vulnerabilities, maintains a database of facility resources and equipment, develops guidelines for sharing resources in the event of an emergency and secured a collaborative contract with a disaster restoration company to provide priority disaster recovery response in order to reduce business interruption in the event of a disaster.
Recent accomplishments:
● Updated the LMA Emergency Preparedness Plan and created an abridged version as a quick reference guide. Made significant changes in locations of facilities due to member growth and development.
● Increased engagement with Boston Police (B2 and Boston Regional Intelligence Center), Boston Fire and the Boston Office of Emergency Management.
● Assessed active shooter training programs across member institutions and identified areas for additional training.
MASCO operates a 300,000 square-foot mixed-use facility at 375 Longwood Avenue. The building houses office and retail space, a 756-space parking garage and an award-winning childcare center. A primary source of revenue for MASCO, this facility funds 30 percent of MASCO’s operating budget.
MASCO’s taxable subsidiary, MASCO Services, Inc. (MSI), offers efficient and cost-effective contract services to member institutions and customers. In addition to elevator maintenance, the MSI runs a state-of-the-art, award-winning Call Center that offers 24/7 call answering, screening and messaging to help healthcare institutions and medical practices efficiently maintain contact with patients. The Call Center offers HIPPAtrained staff and interpreter services to more than 200 clients including Beth Israel Deaconess Medical Center, Dana Farber Cancer Institute and Joslin Diabetes Center.
Recent accomplishments:
● Successful technology upgrade to the Call Center to increase efficiencies and responsiveness; and addition of a self-service portal giving customers options to update account and physician on-call information.
MSI also provides various contract administrative services to the Longwood Medical Area Child Care Center (LMACCC) and Colleges of the Fenway:
• LMACCC was established to support the childcare needs of MASCO member employees. Located at 375 Longwood, LMACCC provides full-time and part-time care for 96 children from ages 2 months to 5 years.
• The Colleges of the Fenway, a collaborative effort of five neighboring Boston-based colleges in the Fenway area, includes more than 12,000 students 700 full-time staff and 2,300 course offerings.
MASCO’s President and CEO, Marilyn Swartz-Lloyd, will retire in early 2020 after 16 years of service. Under her leadership, MASCO developed and refined its core functional areas, strengthened its financial position and enhanced its reputation as an articulate advocate for the LMA at the city, state and federal levels.
MASCO’s Board of Directors and its various working committees represent nearly two dozen institutions of international standing, including many hospital and college executives. These leaders represent their respective institutions in working together to address and advance the collective needs of the LMA, particularly those impacting area planning and transportation infrastructure. There are six board committees: Executive, Compensation, Finance/Audit, Nominating, Operating Services and Strategic Planning, as well as ad hoc advisory committees. Members of the Board serve on these committees and also appoint executive staff members at their organizations to serve; the Operating Services Committee, for instance, includes many operations and facility leaders. There is a separate Board of Directors for MASCO Services, Inc. (MSI).
Members of the executive leadership team have deep knowledge in their respective fields and are passionate about MASCO’s mission. Their tenure is especially strong; three of five members have served in their positions for more than two decades. They are widely respected among MASCO members and local, state and federal agencies for their expertise. For many, they are the “go to people” for infrastructure matters in the LMA. (See Appendix A for leadership team bios.)
MASCO’s corporate culture is described as fast-paced, collegial and professional. High value is placed on customer service, communications and transparency. The wide impact of MASCO services demands a systematic approach to operations. Business units operate efficiently with regular review of goals, progress, timelines and deliverables. Existing programs and services are regularly analyzed to identify improvement or innovation opportunities and initiatives under development are thoroughly examined with a variety of inputs and data. The organization’s careful analysis, attention to detail and effective presentation has earned it credibility among key internal and external stakeholders.
The charts below summarize several of the key financial measures used by MASCO to evaluate financial performance. Financial information is included for actual results for fiscal year 2019 (ending June 30, 2019) and for the approved budget for fiscal year 2020
MASCO's excess of revenue over expenses continues to be strong for both periods; respectively $3.7 and $3.5 million. Despite lower investment results, FY19 operating returns are higher due to a large one-time rent credit, lower spending for strategic initiatives and strong transient revenues at the 375 Longwood Avenue Garage. The FY20 Budget includes higher revenue due to parking rate increases, higher transit costs resulting from the recently negotiated shuttle contract, and $525,000 for strategic initiatives; the largest portion of which is the new Placemaking program.
MASCO easily meets its debt coverage requirements for the outstanding balance on the shuttle fleet lease.
A further breakdown of actual sources of income for FY19.
Parking & Transportation: MASCO’s offsite parking locations and transit services are key to many of the 57,000 employees who commute to the LMA.
375 Longwood Avenue: The 375 Longwood Avenue office building is fully leased. The garage provides monthly parking for members and hourly/daily parking for LMA visitors.
Telecommunications: MASCO continues its many years of providing a full range of services to Beth Israel Deaconess Medical Center, Dana Farber Cancer Institute and Joslin Diabetes Center.
Investment Income: MASCO’s nvestment portfolio returned approximately 2.5% for the year.
Detail on expense categories for FY19.
Please note FY20 budget has similar spending by category.
Professional and Contract Services: MASCO works through key vendors to provide important services to members. Expenses include fees for shuttle services operated by Paul Revere Transportation Co. Shuttles carry 12,500+ passengers per day. MASCO works with VPNE Parking Solutions to manage & operate the system.
Depreciation: Expense is primarily related to the 375 Longwood Avenue complex and shuttle fleet.
Wages and Benefits: MASCO and MSI employees provide area planning, administrative and communication services to member institutions.
Rent, Maintenance and Utilities: Cost is comprised mostly of rent for 2,000+ parking spaces and ground rent for 375 Longwood Avenue.
MASCO regularly reinvests in its capital infrastructure. FY19 was a particularly active year with several corporate IT improvements, completion of a telecommunications equipment upgrade, a new boiler for the 375 Longwood Avenue office tower and continued work on the garage. FY20 plans include replacing the garage lighting, implementing a new revenue control system and completing a number of smaller IT projects for the Telecommunications and General Administrative Departments.
MASCO’s investment portfolio grew to $43.4 million at the end of FY19; exceeding the FY20 budget These funds have no restrictions. Per the request of the Finance Committee, MASCO identifies 200 days of annual operating expense. Amounts exceeding this level are available for strategic projects. For FY19, this amount is $30.3 million. Additionally, investment income continues to provide a portion of MASCO’s overall return.
MASCO ended FY19 with $59.5 million in net assets and is budgeted to continue its steady 10-year growth. MASCO’s balance sheet also includes debt of approximately $6.5 million which is the balance remaining on a taxexempt lease used to finance the MASCO shuttle fleet. Additional long-term commitments total $13 million and include agreements for offsite parking locations and the 375 Longwood Avenue ground lease.
MASCO works to ensure a strong and financially viable operation that is responsive to the needs of the LMA, with a strategic vision that aligns with its member institutions. MASCO’s FY20 annual operating plan contains strategic goals and objectives that strengthen its core services while exploring new ways to add value to the LMA. Led by cross-departmental teams, these initiatives strive to make the LMA an environment that inspires work and study, contributes to good health and enhances quality-of-life.
Goal 1
Assure that MASCO, in offering shared transportation and parking options, and MSI, in offering telecommunications and other contract services, advance costeffective, efficient programs that provide long-term strategic value to member institutions.
Goal 3
As stewards of the LMA, coordinate emergency preparedness and protect and enhance Longwood’s assets and resources.
Goal 5
Ensure that MASCO is a strategic, effective, and financially viable organization, whose business practices align with member institutions and communities.
Goal 2
Evaluate long term city and regional plans to strengthen advocacy positions, while implementing short-term Longwood Area studies and designs to improve transportation mobility.
Goal 4
Make the LMA an attractive, sustainable, and resilient place to work, study and visit in order to assist in attracting and retaining employees, physicians, faculty and students and in offering respite to patients and families.
Goal 6
Assure that MASCO’s strategic vision is responsive to that of member institutions and communities.
Improving transportation mobility and access to parking remains at the strategic forefront with MASCO embracing opportunities to plan, analyze and advocate for effective solutions, working with city, state, and other regulatory bodies on behalf of the LMA’s collective needs. Its vibrant shuttle service, perhaps its most visible asset, continues to focus on performance improvement and service delivery.
Adding to member-institutions’ efforts to attract and retain employees and students, and offer respite to patients and families, MASCO will complete the first phase of its “Outside” program. Launched in Spring 2019, this place-making initiative builds community through communal events within the LMA.
Since MASCO’s inception the organization has worked to create a sense of community through cooperative ventures with member institutions and in conjunction with adjoining neighborhoods. While each of the institutions within the LMA continues to grow and enhance its independent significance in the worlds of health, research, culture, education and religion, MASCO’s most important yet formidable task is to work with its members, the City, the State and other key stakeholders to foster the concept of a cohesive, collaborative LMA campus that is a compelling economic engine attracting public investment and engaging community support.
The ideal candidate for MASCO’s next President and CEO is a highly experienced leader with extensive experience working with or within complex nonprofits and/or public entities. Private and public sector experience with strong business acumen is critical, as is an ability to quickly become acclimated with core operational areas. This individual will be a proven front-facing, relationship manager whose authenticity and enthusiasm inspire confidence with a variety of constituencies and stakeholder groups. S/he is an experienced advocate, diplomat and negotiator with a strategic, results orientation; and most importantly a superb communicator, collaborator and team builder
Reporting to the Board of Directors, the President and CEO will build upon MASCO’s tradition of providing outstanding, innovative, high-impact and customer-centered services. In addition to business planning and aligning strategic initiatives with current need, the selected candidate will have the vision to identify future opportunities, working closely with MASCO’s member leaders on infrastructure and sustainability of the LMA
Primary Responsibilities:
● Develop and sustain an evolving vision of how MASCO can add value to its members in a fiscally responsible manner; lead initiatives to plan, develop and execute those services in support of members’ missions in an ever-changing business environment.
● Ensure that MASCO’s business proposals rest on sound reasoning thorough careful consideration and evaluation of alternative courses of action and complete financial analysis and plans.
● Build and deepen professional relationships with leaders in the medical, academic, scientific and civic communities (including member organizations, the City and its departments, the State and its departments and other like organizations nationwide) that can offer models and ideas to staff and Board leading to enhanced contributions to all members.
● Educate, inform and engage Board members in critical initiatives and proposals, serving as key advisor in developing and furthering long-range strategies and short-term objectives.
● Drive development of annual goals, business plans and performance-based incentives.
● Serve as the “face” and “voice” of MASCO’s members on relevant matters, interfacing with all external constituents (e.g. residents, committees, commissions, task forces) to build alliances and understanding.
● Serve as lead advocate to governmental entities (city, state and federal) and appropriate public policy organizations in representing current and future needs of the LMA and MASCO members. In the short term, focus advocacy efforts on initiatives that drive greater investments in transportation solutions for the LMA; in these efforts substantiate the contributions of the LMA to the city, state and nation.
● Direct, manage, coach and counsel executive leadership team and other direct reports; ensuring all MASCO employees carry out the organization’s work with high standards of integrity, analysis, creativity, relationship-building, judgment and professionalism; and that all operational areas meet the highest standards and are in compliance with all regulatory and professional guidelines.
● Ensure continuous performance improvement in customer service and member relations.
● Collaborate with executive leadership team to develop and implement systems to accommodate the growth of the organization.
● Enhance and/or develop, implement and enforce policies and procedures of the organization.
● Steward the MASCO brand with all of its communities and interfacing organizations.
● Serve as organizational spokesperson for the media, when necessary.
● A Bachelor’s degree with advanced degree in business, urban planning, public administration or related field.
● Minimum 10 years’ experience leading organizations or teams of diverse operational areas.
● Experience leading seasoned, high-performing management team.
● Possess a strategic perspective and a detail orientation backed by strong acumen in business analytics and a focus on deliverables.
● Track record of having successfully led advocacy efforts at the city, state and national levels.
● Knowledge and/or familiarity with transportation planning/access, urban/city planning and/or advocacy/policy development a plus.
● Exceptional ability to negotiate and build alliances and partnerships in implementing innovative solutions.
● Demonstrated proactive organizational skills and the ability to find positive solutions to challenges.
● Ability to work well in a metrics-driven, fast-paced environment.
● Able to be a passionate, authentic champion of MASCO’s mission and the needs of the LMA.
● A superior relationship builder, able to engage and coalesce numerous constituencies and sometimes divergent interests.
● Excellent leadership and communications skills, including public presentation experience.
● An inspirational, positive leader, able to bring out the best in staff.
● Professional or personal experience in nonprofit governance including compliance and board management.
Additional Characteristics and Abilities:
● Displays positive attitude, energy, assertiveness and is a role model for all staff.
● Demonstrates integrity both personally and professionally.
● Superb interpersonal, communication, public speaking and listening skills
● Respectful and respected by others.
● Expert in partnerships, affiliations, alliances and other strategies to advance an organization’s strategic growth initiatives.
● Values and is able to nurture a diverse, inclusive and empowered workforce.
● Able to quickly build and cultivate working relationships and networks of relationships to serve an organizational mission.
● Politically adept and able to influence policy and funding; track record of success leading advocacy initiatives in the political and public domains.
● Comfortable using latest technology tools in management and presentations.
● Able to work well with a variety of nonprofit and business partners on significant initiatives.
● Decisive with clarity and authority.
● Sense of humor.
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P.J. Cappadona, Vice President of Operations, joined Masco in 2014 P.J. holds a BA in English from Seton Hall University, in MA in Industrial and Organizational Psychology from Fairfield University and an MBA from Boston College. P.J. has more than a decade of management experience in parking and transportation, facilities management and emergency preparedness. Prior to joining MASCO, P.J. oversaw the transportation and parking department at Boston College, responsible for moving more than 1 million passengers annually and managing more than 4300 parking spaces on and off campus.
Sarah Hamilton, Vice President of Area Planning & Development, joined MASCO in 1985. She holds a BA from Smith College and has a certificate in mediation from Harvard. Sarah’s responsibilities include long-range planning and development studies and implementation of projects in development, transportation, energy/infrastructure, housing, workforce development, open space and transportation demand management. Prior to MASCO, Sarah worked in both the public and community non-profit sectors. President of the Longwood Medical Area Child Care Center, she also serves on the Emerald Necklace Conservancy Project Review Committee.
Norva Kennard, General Counsel, holds a BA from Westmont College (CA) and a JD from National Law Center of The George Washington University (DC). Norva served on the staff of the United States Senate Judiciary Committee and also worked as corporate counsel to Merrill Lynch Realty Corporation in New York. For seven years prior to joining MASCO in 1994, she was Assistant General Counsel for Riverbay Corporation, the owner of Co-Op City in New York.
Holli Roth, Vice President of Administration and Finance and Chief Financial Officer, has a BA from Middlebury College and an MBA from the University of Massachusetts, Amherst. Prior to joining MASCO in 1993, she worked in finance at Gillette and Oral-B Laboratories. At MASCO, she previously served as Manager of Financial Planning, responsible for forecasting, budgeting and taxes. Holli serves as the Treasurer on the board of Hospitality homes.