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Blackberry
VISUAL STANDARDS GUIDE 1
Blackberry
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Blackberry
VISUAL STANDARDS GUIDE—BLACKBERRY 3
Blackberry
“THE TRUE BUSINESS OF EVERY COMPANY IS TO MAKE AND KEEP CUSTOMERS”. —Peter Drucker
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Blackberry
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Table of Contents
Blackberry
TABLE OF CONTENTS
01 02
WHERE WE WERE 08 / BRAND OVERVIEW 10 / BRAND SOUL 13 / BRAND MISSION
LOGO PROCESS 16 / IDENTITY EVOLUTION 18 / INSPIRATIONS 22 / KEYWORDS 29 / LOGO ANATOMY
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Blackberry
03 04
OUR NEW LOGO 32 / NEW LOGO 36 / LOGO COMPONENTS 37 / MARK SYMBOLISM
OUR NEW VISION 40 / LOGO SYSTEM 42 / CLEAR SPACE 48 / DIMENSION RESTRICTIONS 50 / REVERSED LOGO 52 / INCORRECT LOGO USAGE 56 / COLOR PALLETE 58 / TYPOGRAPHY STANDARDS 60 / CORPORATE BUSINESS SYSTEM
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OUR NEW DIRECTIONS 66 / FUTURE EXPANSION
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Blackberry
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9
Blackberry
01
WHERE WE WERE 08 / BRAND OVERVIEW 10 / BRAND SOUL 13 / BRAND MISSION
Brand Overview–Chapter 1
Blackberry
BRAND OVERVIEW [THE BRIEF INTRODUCTION OF BLACKBERRY]
Highlights
BlackBerry Limited is a Canadian multinational company specialising in enterprise software and the Internet of things. Originally known as Research In Motion (RIM), it is best known to the general public as the former developer of the BlackBerry brand of smartphones, and tablets Blackberry is all about providing all encompassing services, business communication, cybersecurity and connectivity on the go. Blackberry’s goal is to provide the ultimate system of communications and connectivity with emphasis on security, efficiency , flexible and comfort. Blackberry organizes all of facets of every day life from consumers to corporate, from pier to pier, from board room to international destinations, while safeguarding customer data On 2014, Blackberry transitioned to an enterprise software and services company under CEO John S. Chen. Its products are used worldwide by various businesses, car makers, and government agencies. They include BlackBerry Cylance’s artificial intelligence based cyber-security solutions, the BlackBerry AtHoc emergency communication system (ECS) platform; the QNX realtime operating system; and BlackBerry Enterprise Server (BlackBerry Unified Endpoint Manager), a Unified Endpoint Management (UEM) platform. The Company is engaged in providing enterprise mobility management (EMM) and mobile security, and offers a portfolio of enterprise software solutions and services that can be deployed across a range of ecosystems and devices, including BlackBerry Enterprise Service (BES) 12 and Good Platforms, BES12 Cloud, enterprise file-sync-and-share (EFSS), SecuSUITE for Enterprise, Enhanced subscriber identity module (SIM)-Based Licensing (ESBL), WorkLife by BlackBerry solution and Professional Cybersecurity Services.
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Blackberry
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Brand Soul - Chapter 2
Blackberry
BRAND SOUL TO PROVIDE SECURE COMMUNICATION.
0212
Blackberry
13
Blackberry
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Blackberry
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BRAND MISSION TO PROVIDE SECURE AND TRUSTED COMMUNICATION FOR BUSINESS,TRAVEL AND GOVERNMENT. Rebranding Objective Blackberry originally gained fame from their cybersecurity system, efficient business communication and creating the first phone with capabilities to email on the go, taking productivity anywhere.
Future Expansion In the future, Blackberry will expand its products and services that have something to do with business, government, and travel. Blackberry will make a collaboration with the FBI, CIA, police department, etc. Furthermore, we will also provide software, platforms for online meetings on a secured channel. Finally, we also provide connectivity on the go which is for travel needs. Imagine you could access emails, private information, making conference calls while you are traveling. In conclusion, we will provide secure communication for all of our products, software, and services.
Blackberry
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Blackberry
02
LOGO RESEARCH 16 / IDENTITY EVOLUTION 18 / INSPIRATIONS 22 / KEYWORDS 29 / FINAL LOGO
Identity Evolution–Chapter 2
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Blackberry
IDENTITY EVOLUTION [BLACKBERRY IDENTITES THROUGHOUT HISTORY]
[1985]
[2002]
[2007]
Future logo—Chapter 2
Blackberry
WHAT WILL BE THE NEXT BLACKBERRY LOGO?
WHAT WILL BE THE NEXT BLACKBERRY LOGO? The new logo design should be connected with the brand soul which is secure communication. Furthermore, it should be the focus on improving simplicity and legibility. Therefore I hope that the new logo could be more modern and have great flexibility for the future of the brand.
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Logo Process–Chapter 2
Blackberry
INSPIRATIONS
LOGO INSPIRATIONS
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Inspirations—Chapter 2
Blackberry
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Keywords–Chapter 2
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Blackberry
INSPIRATIONS
MENNONITE CHURCH The Mennonite church explains the usage of logo color clearly and which background should we put for the logo. This makes me very easy to understand their logo usage.
WORKDAY Workday put a different kind of background color that suites their logo. This makes me understand how to pair a good background color for my logo.
Communication—Chapter 2
Blackberry
NORWAY LOGO PLACEMENT Their logo placement and size chart helps me to get the idea of how to create logo size charts and clear space.
MENNONITE CHURCH The Mennonite church has shown their different weights of typeface on their standards books. This makes it easier to use their type of application.
SYMANTEC Symantec shows some secondary background colors for their logo. Even though they only used black and white, it still suits the logo. Helps me to know that black and white could be a good secondary background color.
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Keywords–Chapter 2
Blackberry
KEYWORDS [THE BRAINSTORMING YIELDED THREE MAIN KEYWORDS TO THINK ABOUT THE NEW VISION FOR BLACKBERRY. ]
PROTECTION / KEYWORDS N0.1 Blackberry is all about secure communication, we protect your data from hackers, viruses,etc. Giving you the most secured places and platforms to communicate with your team. Therefore, protection is a way to show Blackberry has the courage and confidence to face the following problems.
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Protection—Chapter 2
Blackberry
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Keywords–Chapter 2
Blackberry
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Connection—Chapter 2
Blackberry
COMMUNICATION / KEYWORDS N0.2 Blackberry will always have something to do with communication, we provide secure and trusted communication for all blackberry users so they don’t have to worry about information leaked. In conclusion, communication is a good fit to represent Blackberry.
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Keywords–Chapter 2
Blackberry
CONNECTION / KEYWORDS N0.3 One of the best features of the Blackberry is the connection between one device to another. They could link, acess to all of their data, information, in a secure connection provided by Blackberry. So using the word “ Connection” is a good way to represent Blackberry.
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Connection—Chapter 2
Blackberry
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Final Logo–Chapter 2
Blackberry
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FINAL LOGO AFTER SOME REFINEMENT, NOW THE LOGO HAS A BALANCE PROPORTION WITH CONSISTENT STROKES AND SHAPES.
X
X
Blackberry
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10X
5X
2.5 X
Blackberry
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Blackberry
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OUR NEW LOGO 32 / OUR NEW LOGO 36 / LOGO COMPONENTS 37 / MARK SYMBOLISM
Our New Logo—Chapter 3
Blackberry
OUR NEW LOGO [BLACKBERRY’S NEW LOGO] My concept about the new logo is to combine letter B and a shield into one graphic symbol. The combination between letter b and shield represents protection and connection. Combining the letters was a big challenge. I tried to make the letter B looks similar to the shield so it could be in one system. The goal of this design is to let people easily recognize the Blackberry logo without the addition of extra elements.
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Blackberry’s New Logo—Chapter 3
Blackberry
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Anatomy of the New Logo—Chapter 3
Blackberry
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ANATOMY OF THE NEW LOGO This is the anatomy of the new logo. It shows how I get the shapes and letters. Furthermore, it conveys the connection between graphic symbols and wordmark.
X
X
Grid—Chapter 3
Blackberry
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10X
5X
2.5 X
Logo Components—Chapter 3
LOGO COMPONENTS [WHAT MAKES THE LOGO]
SIGNATURE
SYMBOL
WORDMARK
Blackberry
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Mark Symbolism—Chapter 3
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Blackberry
MARK SYMBOLISM [THE COMBINATION ELEMENT OF THE LOGO]
LETTER “B”
SHIELD
Blackberry
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OUR NEW VISION 40 / LOGO SYSTEM 42 / CLEAR SPACE 48 / DIMENSION RESTRICTIONS 50 / REVERSED LOGO 52 / INCORRECT LOGO USAGE 56 / COLOR PALLETE 58 / TYPOGRAPHY STANDARDS 60 / CORPORATE BUSINESS SYSTEM
Logo System—Chapter 4
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Blackberry
LOGO SYSTEM [THERE ARE FOUR OFFICIAL FORMATS IN OUR NEW LOGO SYSTEM.]
SIGNATURE
The signature includes symbol and wordmark, and it has two main color as its color system.
SIGNATURE 2
The signature includes symbol and wordmark, and it has two main color as its color system.
Logo Alternative—Chapter 4
SYMBOL
The symbol also uses two main color to make a contrast so that the design of two combination element could be more intriguing and strong.
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Blackberry
WORDMARK
The wordmark uses the new design of lette “B” so that it has a good communication with the logo symbol.
Clear Space—Chapter 4
Blackberry
CLEAR SPACE [SIGNATURE ] The clear space has been established to ensure logo visibility and impact. Maintaining the clear space zone between the logo and other graphic elements such as type, images other logos, etc. Ensures that the logo always appears unobstructed and distinctly separate from any other graphic elements.
X
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Signature—Chapter 4
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Blackberry
X
X
X
X
X X= THE WIDTH OF THE SHIELD’S STROKE.
Clear Space—Chapter 4
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Blackberry
CLEAR SPACE [SIGNATURE ]
X
X
X
X
X= THE WIDTH OF THE SHIELD’S STROKE.
Signature, Symbol—Chapter 4
Blackberry
CLEAR SPACE [SYMBOL]
X
X
X X= THE WIDTH OF THE SHIELD’S STROKE.
X
X
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Clear Space—Chapter 4
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Blackberry
CLEAR SPACE [WORDMARK ]
X
X
X
X
X= THE WIDTH OF THE SHIELD’S STROKE.
Blackberry
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Dimension Restrictions—Chapter 4
Blackberry
DIMENSION RESTRICTIONS [LOGO SIZE ADJUSTMENT] In order to ensure the logo is recognizable, the logo must always be displayed at a size large enough to read both the logotype and the registered trademark.
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Size—Chapter 4
LARGER THAN 1 INCH
SMALLER THAN 1 INCH
SMALLER THAN 0.5 INCH
SMALLER THAN 0.25 INCH
Blackberry
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Reversed Logo—Chapter 4
Blackberry
REVERSED LOGO The logo versions shown below demonstrate proper usage on a dark background. The reversed logo can be applied in black, or white. This standard is to be applied to the vertical logo as well.
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Alternatives—Chapter 4
Blackberry
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Incorrect Logo Usage—Chapter 4
Blackberry
INCORRECT LOGO USAGE Belows are examples of the incorrect logo uses.While the new Blackberry logo appears here, these examples also apply to the use of the Blackberry logo or either version of the mark.
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Incorrect Logo—Chapter 4
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Blackberry
Do not delete parts of the logo.
Do not outline the logo.
Do not stretch or distrort the logo.
Do not change wordmark of logo by an unapproved font.
Do not rotate the logo.
Do not apply the logo into a similar color background.
Do not add shadow.
Do not use gradient effects.
Do not add colors by no meaning .
BLACKBERRY
Logo Variations—Chapter 4
Blackberry
LOGO VARIATIONS The logo may appear on white, black or colored backgrounds and must be changed accordingly. For example, on a white background, the logo must be in the original color palette. When the logo appears on black or colored backgrounds, it must be white.
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Signature, Symbol, Wordmark—Chapter 4
[SYMBOL WITH BACKGROUNDS.]
[SIGNATURE 2 WITH BACKGROUNDS.]
[WORDMARK WITH BACKGROUNDS]
[SYMBOL WITH BACKGROUNDS.]
Blackberry
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Color Palette—Chapter 4
Blackberry
COLOR PALETTE [THE MAIN LOGO COLOR PALETTE] The old Blackberry logo may appear in only black and white. However, the new Blackberry logo has a variety of services so that, for each extension, they may have different main colors.
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Color Code—Chapter Signature, Symbol—Chapter 4 2
Blackberry
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BLACK #231F20 C : 70% M : 67% Y : 64% K : 74%
#FFFFFF C : 0% M : 0% Y : 0% K : 0% R : 255% G : 255% B : 255% WHITE PURPLE C : 80% M : 98% Y : 2% K : 0% R : 91% G : 48% B : 144% PANTONE 268C
R : 35% G : 31% B : 32% PANTONE BLACK C
Typography Standards—Chapter 2
Blackberry
TYPOGRAPHY STANDARDS The typography helps to center Blackberry’s brand identity and should be used consistently anywhere. To ensure that all of our visual communication is consistent, Blackberry uses a select group of preferred typeface for digital materials and one default typeface.
BLENDER PRO
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Type Weights—Chapter 2
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Blackberry
THIN
Aa
ABCDEFJHIJKL MNOPQRSTUV W X Y Z abcdefjhijkl mnopqrstuvwxyz
BOOK
Aa
ABCDEFJHIJKL MNOPQRSTUV W X Y Z abcdefjhijkl mnopqrstuv w xyz
MEDIUM
Aa
ABCDEFJHIJKL MNOPQRST UV W X Y Z abcdefjhijkl
BOLD
Aa
A BCDEFJHIJKL MNOPQRST UVWXYZ abcdefjhijkl
Corporate Business System—Chapter 4
Blackberry
CORPORATE BUSINESS SYSTEM The business collateral for Blackberry is meant to be an introduction to the brand’s identity. Color on the mark and logotype system will be changed depending on what section of the brand is representing. The design is integrated with our corporate visual that is the new Blackberry color scheme, typography style, and transformation factors.
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Stationary—Chapter 4
Blackberry
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Blackberry
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Blackberry
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Blackberry
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OUR NEW DIRECTIONS 66 / FUTURE EXPANSION
Future Expansion—Chapter 5
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Blackberry
FUTURE EXPANSION Today we want to provide secure communication for business, government and travel.
PRODUCT
SERVICES
EVENTS
CO - BRANDING
BP1. Blackberry Frame
B
G
T
BP2. Blackberry Internet Telphony
B
G
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BP3. Blackberry Cybersecurity
B
G
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BP4. Blackberry Assist
B
G
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BP5. Blackberry Radar
B
G
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BSR1. Blackberry Access
B
G
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BSR2. Blackberry Private Network
B
G
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BSR3. Blackberry Banking Service
B
G
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BSR4. Blackberry Work
B
G
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BSR5. Blackberry Secret Service
B
G
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BEN01. Blackberry Business Room
B
G
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BEN02. Airport Lounge
B
G
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BEV01. Blackberry Enterprise
B
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BEV02. Blackberry Conference
B
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BEV03. Blackberry Electric Voting
B
G
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BED01. Blackberry Tasks
B
G
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BED02. Blackberry Work
B
G
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BCB01. Blackberry Law Enforcement
B
G
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BCB02. Blackberry Intel
B
G
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Chart—Chapter 5
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Blackberry
SECURE COMMUNICATION
BEV03
BP1
BP2
BP3
BSR1
BSR2
BSR3
BSR4
BUSINESS
BEV01
BEV01
BED01
BED02
BSR5
GOVERNMENT BCB01
BCB02
BP4
BP5
TRAVEL BEN02
Future Expansion—Chapter 5
Blackberry
FUTURE EXPANSION Blackberry is expanding to encompass a wide range of services, products and experiences to future business, government and travel needs.
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Business—Chapter 5 3
Blackberry
1.0 BUSINESS B
B
01. BLACKBERRY FRAME
02. BLACKBERRY CONFERENCE
INTRODUCTION:
INTRODUCTION:
A revolutionary product to help the user reach their information through their lenses and glasses.
Creating a video communications for online business meeting. CATEGORY:
CATEGORY:
BEV02
BP1 TYPE: TYPE:
Product, Service
Product, Experience DESCRIPTION: DESCRIPTION: Blackberry Frame will start a line of new products which will enhance the user communications and will assist them in getting all the information they may need in no time by using glasses. MISSION-FOCUS: Blackberry Frame reinforces our mission of providing secure communication while traveling by accessing information with blackberry frame anywhere you go.
Blackberry will provides remote conferencing services using cloud computing with high quality video. MISSION-FOCUS: Blackberry conference reinforces our mission of secure communication for business purposes by providing a secured channel for online meetings. SIMILAR: Zoom, Skype Business,
SIMILAR:
HOW IS IT DIFFERENT:
-
Blackberry Conference could record, ,share screens and sharing and uploading files with a highly protected secured channel.
HOW IS IT DIFFERENT: Blackberry Frame could only be use by the owner since it uses eye scanner.
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Future Expansion—Chapter 5
B
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Blackberry
B
03. BLACKBERRY ACCESS
04. BLACKBERRY BUSINESS ROOM
INTRODUCTION:
INTRODUCTION:
Secure Browser, Web Apps and Intranet Access.
Providing business room at financial district for a business needs.
CATEGORY:
CATEGORY:
BSR1
BEN01
TYPE: Product, Service,Experience
TYPE: Product, Service, Co-branding
DESCRIPTION:
DESCRIPTION:
Enable mobile access to your corporate network with BlackBerry Access, protecting enterprise app data with full containerization to eliminate the risk of data leakage.
Business room at financial district will give access to all Blackberry users-enter after scanning phones and have full access of the facilitiy. MISSION-FOCUS:
MISSION-FOCUS: Blackberry Access reinforces our mission by providing secure commincation for business by providing a secure, intuitive user experience for intranet browsing .
The business room reinforces our mission of providing secured communications for business needs by providing meeting rooms and private working spaces. SIMILAR:
SIMILAR:
Coworking Space, Arena.
Connect Go, Link X HOW IS IT DIFFERENT: HOW IS IT DIFFERENT: Users can access all their business content with just a couple clicks.
Blackberry Business room will also held a monthly networking event, and business talk show for blackberry users
Business—Chapter 5
B
Blackberry
B
05. BLACKBERRY PRIVATE NETWORK
06. BLACKBERRY BANKING SERVICE
INTRODUCTION:
INTRODUCTION: A secured payment app that could make payment anywhere with just using finger scan.
A private secured network for. CATEGORY: BSR2
CATEGORY: BSR3
TYPE: Service
TYPE: Experience, Service, Cobranding
DESCRIPTION: The private network enables users to send and receive data across shared or public networks as if their computing devices were directly connected to the private network.
DESCRIPTION: Blackberry Banking service is an easy to use payment app for any transaction by just using finger scanner.
MISSION-FOCUS:
The Blackberry banking service reinforces our mission of providing secure communication for business purposes by ensuring only authorized persons could sell, buy and access the service with their finger scanner.
The Blackberry private network reinforces our mission of providing secure communication for business purposes by ensuring only trusted people could access the data from the network.
MISSION-FOCUS:
SIMILAR: Apple Pay, Alipay, Venmo.
SIMILAR: Virtual Private Network. HOW IS IT DIFFERENT: The private network could link and share to all blackberry smart devices.
HOW IS IT DIFFERENT: Blackberry Banking service provides you to buy and sell stock markets.
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Future Expansion—Chapter 5
B
B
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Blackberry
B
07. BLACKBERRY TASKS
08. BLACKBERRY ENTERPRISE
INTRODUCTION:
INTRODUCTION:
Securely manage tasks on any mobile devices.
Enterprise-grade messaging Platform with endto-end security and privacy.
CATEGORY: BED01
CATEGORY: BEV01
TYPE: Product, Experience, Service
TYPE: Experience, Service, Product
DESCRIPTION: BlackBerry Tasks allows users to securely create, open and prioritize tasks synchronized with Microsoft. MISSION-FOCUS: The Blackberry task reinforces our mission of providing secure and trusted communication for business needs by helping your employees stay on top of their daily responsibilities efficiently and securely, with the personal task management application. SIMILAR: -
DESCRIPTION: Blackberry Enterprise offers secure text, voice, video and group chat on any device, including smartphones and desktops. It’s the ideal communications platform for businesses and working professionals, with its end-to-end encryption on multiple endpoints, robust privacy policies and enterprise-grade features. MISSION-FOCUS: The Blackberry Enterprise reinforces our mission of providing secure communication for business by giving them a secure messaging Platform with end-to-end security and privacy.
HOW IS IT DIFFERENT: -Keep track of obligations with recurring tasks, sorting options and task reminders.
SIMILAR:
-Convert an email into a task for easier project planning.
HOW IS IT DIFFERENT:
Timeco, Replicon, Mavenlink
Not only monitoring their activity, it also could monitor what they do in their office pc.
Business—Chapter 5
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Blackberry
B
B
09. BLACKBERRY INTERNET TELEPHONY
10. BLACKBERRY CYBERSECURITY
INTRODUCTION:
INTRODUCTION:
Providing voice communication over internet protocol networks.
An endpoint-to-endpoint approach to protecting your organization.
CATEGORY:
CATEGORY:
BP2
BP3
TYPE:
TYPE:
Product, Service, Experience
Product, Service
DESCRIPTION:
DESCRIPTION:
Blackberry will create a method and group of technologies for the delivery of voice communications and multimedia sessions over Internet Protocol networks, such as the Internet.
With proven leadership in some of the world’s most security-conscious organizations, BlackBerry is uniquely positioned to assess your threat landscape and help design a complete cybersecurity strategy for your organization.
MISSION-FOCUS: The Blackberry Internet telephony reinforces our mission of providing secure communication for business needs by replacing a secure voice communication over internet protocol.
MISSION-FOCUS: The Blackberry Cybersecurity reinforces our mission of providing secure communication for business needs by helping you designing a complete cybersecurity strategy for your organization.
SIMILAR: Voip
SIMILAR: Symantec, CrowdStrike, Lookout
HOW IS IT DIFFERENT: Offers secure text, voice, video and group chat on any device, including smartphones and desktops.
HOW IS IT DIFFERENT: Enjoy cloud-based BYOD (bring your own device) security, mobile security, two-factor authentication and more.
Future Expansion—Chapter 5
B
11. BLACKBERRY WORK INTRODUCTION: Mobilize Your Workforce, Securely. CATEGORY: BSR4 TYPE: Product, Service DESCRIPTION: BlackBerry Work combines enterprise email, calendar, contacts, presence, document access, document editing and more. Your users can complete any business workflow on-thego—without returning to their destops. MISSION-FOCUS: The Blackberry Work reinforces our mission of the providing secure communication while travelling by ensuring only your users can complete any business workflow on-the-go. SIMILAR: Gmail, Yahoo, Mail. HOW IS IT DIFFERENT: We provide external sender warning and advance mailbox delegation.
Blackberry
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Travel—Chapter 5
Blackberry
2.0 TRAVEL T
T
01. BLACKBERRY RADAR
02. BLACKBERRY ASSIST
INTRODUCTION:
INTRODUCTION:
Asset Tracking Engineered for Intelligence, a solution for tough industries.
A personal car assitant on dashboard that will provide informations that you need.
CATEGORY:
CATEGORY:
BP5
BP4
TYPE:
TYPE:
Product, Experience, Service
Product, Service, Experience
DESCRIPTION:
DESCRIPTION: Car display navigation assistance, which will be built on the dashboard and present any information you may require, create a conference calls and other data needed while you were driving.
BlackBerry Radar is a complete asset tracking solution providing reliable visibility to trailer, chassis, containers and equipment. MISSION-FOCUS: The Blackberry radar reinforces our mission of by providing secure communication for travel by making a tracking device to communicate additional wireless sensors for enhanced visibility to the status of your assets.
MISSION-FOCUS: The Blackberry Assist reinforces our mission of secure communication while travel by providing a private virtual assistant in your car assisting you opening emails, making calls,etc
SIMILAR: -
SIMILAR: Google maps, Waze, Spothero
HOW IS IT DIFFERENT: Blackberry Radar could link to any Blackberry smart devices so you could track your assets anytime you want.
HOW IS IT DIFFERENT: Unlike generic car navigation app, we provide you to create conference call, checking car conditions byusing voice command.
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Future Expansion—Chapter 5
T
03. AIRPORT LOUNGE INTRODUCTION: Providing airport lougne for blackberry members around the world. CATEGORY: BEN02 TYPE: Cobranding, Service, Experience DESCRIPTION: A business lounge at airport is important for business trip. That is why we will provide a lounge with comfortable chairs, coffee bar, computers, fax machines, and secretaries for Blackberry users so they could access all of their needs. MISSION-FOCUS: The Blackberry Lounge reinforces our mission of secure communication and connectivity on the go by providing private meeting rooms, computers for their business needs. SIMILAR: HOW IS IT DIFFERENT: Blackberry Airport lounge will provide meeting rooms, private working space, anything you need for business purposes.
Blackberry
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Government—Chapter 5
7979
Blackberry
3.0 GOVERNMENT G
G
01. BLACKBERRY SECRET SERVICE
02. BLACKBERRY ELECTRIC VOTING
INTRODUCTION:
INTRODUCTION:
A secret service to protect nation’s leaders and VVIP.
Blackberry E-voting is a voting sofware that uses electronic means to either aid or take care of casting and counting votes.
CATEGORY: BSR5
CATEGORY: BEV03
TYPE: Service, Co-Branding
TYPE: Product, Service
DESCRIPTION: Blackberry will collaborate with federal law enforcement agency under the Department of Homeland Security charged with conducting criminal investigations and protecting the nation’s leaders.
DESCRIPTION: Electronic voting technology intends to speed the counting of ballots, reduce the cost of paying staff to count votes manually and can provide improved accessibility for disabled voters.
MISSION-FOCUS: The Blackberry secret services reinforces our mission of providing secure communication for government by sending secret services to protect the nation’s leaders while having private meetings.
MISSION-FOCUS:
SIMILAR:
SIMILAR:
-
eballot, Simply Voting, Survey legend.
HOW IS IT DIFFERENT:
HOW IS IT DIFFERENT:
Providing protection for nation’s leaders in top secret meetings, conference.
Our secure protocols, ease-of-use and flexible solutions transform elections across industries.
The Blackberry E-voting reinforces our mission of secure communication for government needs by providing a secure, accurate, privacy and easy to use E-vote app.
Future Expansion—Chapter 5
G
Blackberry
G
03. BLACKBERRY INTEL
04. BLACKBERRY LAW ENFORCEMENT
INTRODUCTION:
INTRODUCTION:
Providing a secured place for government needs like NASA, CIA, FBI, etc.
Improve Agility and Collaboration for frontline officers.
CATEGORY:
CATEGORY:
BCB02
BCB01
TYPE:
TYPE:
Service, Co-Branding, Product
Service, Experience
DESCRIPTION:
DESCRIPTION:
Blackberry will provide an Intel base for government needs, powered by blackberry starting from facilities, smart devices and secured connection.
Law Enforcement offers solutions to help improve processes and communication across incident coordination, commander awareness, evidence gathering, criminal investigations, and records.
MISSION-FOCUS: The Blackberry Intel reinforces our mission of secure communication for government needs by providing a secured headquarters for government companies. SIMILAR:
MISSION-FOCUS: The Blackberry Law enforcement reinfoces our mission of secure communication for government by providing a secured and improved communication for criminals investigastions and evidence gathering.
Pentagon, Cape Canaveral, CIA HQ SIMILAR: HOW IS IT DIFFERENT:
911
Blackberry will differentiate the intel base according what the government needs.
HOW IS IT DIFFERENT: Enable Instant Operability and Incident Coordination, Improve Field Communication.
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Blackberry
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Future Expansion—Chapter 5
G
BLACKBERRY LAW ENFORCEMENT INTRODUCTION: Improve Agility and Collaboration for frontline officers. CATEGORY: BCB01 TYPE: Service, Experience DESCRIPTION: Law Enforcement offers solutions to help improve processes and communication across incident coordination, commander awareness, evidence gathering, criminal investigations, and records and data management. MISSION-FOCUS: The Blackberry Law enforcement reinfoces our mission of secure communication for government by providing a secured and improved communication for criminals investigastions and evidence gathering. SIMILAR: 911 HOW IS IT DIFFERENT: Enable Instant Operability and Incident Coordination, Improve Field Communication.
Blackberry
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Blackberry Law Enforcement—Chapter 5
Blackberry
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Blackberry
84
Blackberry
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Future Expansion—Chapter 5
G
BLACKBERRY SECRET SERVICE INTRODUCTION: A secret service to protect nation’s leaders and VVIP. CATEGORY: BSR5 TYPE: Service, Co-Branding DESCRIPTION: Blackberry will collaborate with federal law enforcement agency under the Department of Homeland Security charged with conducting criminal investigations and protecting the nation’s leaders. MISSION-FOCUS: The Blackberry secret services reinforces our mission of providing secure communication for government by sending secret services to protect the nation’s leaders while having private meetings. SIMILAR: HOW IS IT DIFFERENT: Providing protection for nation’s leaders in top secret meetings, conference.
Blackberry
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Blackberry Secret Service—Chapter 5
Blackberry
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Blackberry
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Blackberry
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Future Expansion—Chapter 5
B
BLACKBERRY BUSINESS ROOM INTRODUCTION: Providing business room at financial district for a business needs. CATEGORY: BEN01 TYPE: Product, Service, Co-branding DESCRIPTION: Business room at financial district will give access to all Blackberry users-enter after scanning phones and have full access of the facilitiy. MISSION-FOCUS: The business room reinforces our mission of providing secured communications for business needs by providing meeting rooms and private working spaces. SIMILAR: Coworking Space, Arena. HOW IS IT DIFFERENT: Blackberry Business room will also held a monthly networking event, and business talk show for blackberry users.
Blackberry
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Blackberry Business Room—Chapter 5
Blackberry
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Blackberry
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Blackberry
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Future Expansion—Chapter 5
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BLACKBERRY ASSIST INTRODUCTION: A personal car assitant on dashboard that will provide informations that you need. CATEGORY: BP4 TYPE: Product, Service, Experience DESCRIPTION: Car display navigation assistance, which will be built on the dashboard and present any information you may require, create a conference calls and other data needed while you were driving. MISSION-FOCUS: The Blackberry Assist reinforces our mission of secure communication while travel by providing a private virtual assistant in your car assisting you opening emails, making calls,etc SIMILAR: Google maps, Waze, Spothero HOW IS IT DIFFERENT: Unlike generic car navigation app, we provide you to create conference call, checking car conditions byusing voice command.
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BLACKBERRY INTEL INTRODUCTION: Providing a secured place for government needs like NASA, CIA, FBI, etc. CATEGORY: BCB02 TYPE: Service, Co-Branding, Product DESCRIPTION: Blackberry will provide an Intel base for government needs, powered by blackberry starting from facilities, smart devices and secured connection. MISSION-FOCUS: W SIMILAR: Pentagon, Cape Canaveral, CIA HQ HOW IS IT DIFFERENT: Blackberry will differentiate the intel base according what the government needs.
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BLACKBERRY FRAME INTRODUCTION: A revolutionary product to help the user reach their information through their lenses and glasses. CATEGORY: BP1 TYPE: Product, Experience DESCRIPTION: Blackberry Frame will start a line of new products which will enhance the user communications and will assist them in getting all the information they may need in no time by using glasses. MISSION-FOCUS: Blackberry Frame reinforces our mission of providing secure communication while traveling by accessing information with blackberry frame anywhere you go. SIMILAR: HOW IS IT DIFFERENT: Blackberry Frame could only be use by the owner since it uses eye scanner.
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BLACKBERRY CONFERENCE INTRODUCTION: Creating a video communications for online business meeting. CATEGORY: BEV02 TYPE: Product, Service DESCRIPTION: Blackberry will provides remote conferencing services using cloud computing with high quality video. MISSION-FOCUS: Blackberry conference reinforces our mission of secure communication for business purposes by providing a secured channel for online meetings. SIMILAR: Zoom, Skype Business, HOW IS IT DIFFERENT: Blackberry Conference could record, ,share screens and sharing and uploading files with a highly protected secured channel.
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BLACKBERRY BANKING SERVICE INTRODUCTION: A secured payment app that could make payment anywhere with just using finger scan. CATEGORY: BSR3 TYPE: Experience, Service, Cobranding DESCRIPTION: Blackberry Banking service is an easy to use payment app for any transaction by just using finger scanner. MISSION-FOCUS: The Blackberry banking service reinforces our mission of providing secure communication for business purposes by ensuring only authorized persons could sell, buy and access the service with their finger scanner. SIMILAR: Apple Pay, Alipay, Venmo. HOW IS IT DIFFERENT: Blackberry Banking service provides you to buy and sell stock markets.
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BLACKBERRY RADAR INTRODUCTION: Asset Tracking Engineered for Intelligence, a solution for tough industries. CATEGORY: BP5 TYPE: Product, Experience, Service DESCRIPTION: BlackBerry Radar is a complete asset tracking solution providing reliable visibility to trailer, chassis, containers and equipment. MISSION-FOCUS: The Blackberry radar reinforces our mission of by providing secure communication for travel by making a tracking device to communicate additional wireless sensors for enhanced visibility to the status of your assets. SIMILAR: HOW IS IT DIFFERENT: Blackberry Radar could link to any Blackberry smart devices so you could track your assets anytime you want.
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TYPOGRAPHY Blender Pro Unica Haas Pro
DESIGN Edwin Soehaili
INSTRUCTOR Hunter Wimmer GR 604 Nature of Identity
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