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VISUAL DEVELOPMENT GUIDE 1
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VISUAL DEVELOPMENT GUIDE—BLACKBERRY 3
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“DESIGN IS THINKING MADE VISUAL.” —Saul Bass
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Table of Contents
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WHERE WE WERE 08 / BRAND OVERVIEW 10 / BRAND SOUL 13 / BRAND MISSION 13 / FUTURE EXPANSION
LOGO RESEARCH 16 / IDENTITY EVOLUTION 25 / KEYWORDS
VISUAL DEVELOPMENT 28 / INITIAL SKETCHES 44 / PHASE TWO SKETCHES 48 / PHASE THREE SKETCHES
DIGITAL REFINEMENT 52 / DIGITAL REFINEMENT 54 / WORDMARK 56 / FINAL LOGO
LOGO REFERENCES 60 / INSPIRATIONS 64 / LOOK ALIKE LOGOS
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TABLE OF CONTENTS
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WHERE WE WERE 08 / BRAND OVERVIEW 10 / BRAND SOUL 13 / BRAND MISSION 13 / FUTURE EXPANSION
Brand Overview–Chapter 1
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BRAND OVERVIEW [THE BRIEF INTRODUCTION OF BLACKBERRY]
Highlights
BlackBerry Limited is a Canadian multinational company specialising in enterprise software and the Internet of things. Originally known as Research In Motion (RIM), it is best known to the general public as the former developer of the BlackBerry brand of smartphones, and tablets Blackberry is all about providing all encompassing services, business communication, cybersecurity and connectivity on the go. Blackberry’s goal is to provide the ultimate system of communications and connectivity with emphasis on security, efficiency , flexible and comfort. Blackberry organizes all of facets of every day life from consumers to corporate, from pier to pier, from board room to international destinations, while safeguarding customer data On 2014, Blackberry transitioned to an enterprise software and services company under CEO John S. Chen. Its products are used worldwide by various businesses, car makers, and government agencies. They include BlackBerry Cylance’s artificial intelligence based cyber-security solutions, the BlackBerry AtHoc emergency communication system (ECS) platform; the QNX realtime operating system; and BlackBerry Enterprise Server (BlackBerry Unified Endpoint Manager), a Unified Endpoint Management (UEM) platform. The Company is engaged in providing enterprise mobility management (EMM) and mobile security, and offers a portfolio of enterprise software solutions and services that can be deployed across a range of ecosystems and devices, including BlackBerry Enterprise Service (BES) 12 and Good Platforms, BES12 Cloud, enterprise file-sync-and-share (EFSS), SecuSUITE for Enterprise, Enhanced subscriber identity module (SIM)-Based Licensing (ESBL), WorkLife by BlackBerry solution and Professional Cybersecurity Services.
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Brand Soul - Chapter 2
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BRAND SOUL TO PROVIDE SECURE COMMUNICATION.
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BRAND MISSION TO PROVIDE SECURE AND TRUSTED COMMUNICATION FOR BUSINESS,TRAVEL AND GOVERNMENT. Rebranding Objective Blackberry originally gained fame from their cybersecurity system, efficient business communication and creating the first phone with capabilities to email on the go, taking productivity anywhere.
Future Expansion In the future, Blackberry will expand its products and services that have something to do with business, government, and travel. Blackberry will make a collaboration with the FBI, CIA, police department, etc. Furthermore, we will also provide software, platforms for online meetings on a secured channel. Finally, we also provide connectivity on the go which is for travel needs. Imagine you could access emails, private information, making conference calls while you are traveling. In conclusion, we will provide secure communication for all of our products, software, and services.
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LOGO RESEARCH 16 / IDENTITY EVOLUTION 25 / KEYWORDS
Identity Evolution–Chapter 1
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IDENTITY EVOLUTION [BLACKBERRY IDENTITES THROUGHOUT HISTORY]
[1985]
[2002]
[2007]
Future logo—Chapter 1
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WHAT WILL BE THE NEXT BLACKBERRY LOGO?
WHAT WILL BE THE NEXT BLACKBERRY LOGO? The new logo design should be connected with the brand soul which is secure communication. Furthermore, it should be the focus on improving simplicity and legibility. Therefore I hope that the new logo could be more modern and have great flexibility for the future of the brand.
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“DESIGN IS A SILENT AMBASSADOR OF YOUR BRAND.” —Paul Rand
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Keywords–Chapter 1
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KEYWORDS [THE BRAINSTORMING YIELDED THREE MAIN KEYWORDS TO THINK ABOUT THE NEW VISION FOR BLACKBERRY. ]
PROTECTION / KEYWORDS N0.1 Blackberry is all about secure communication, we protect your data from hackers, viruses,etc. Giving you the most secured places and platforms to communicate with your team. Therefore, protection is a way to show Blackberry has the courage and confidence to face the following problems.
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Protection—Chapter 1
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Keywords–Chapter 1
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Communication—Chapter 1
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COMMUNICATION / KEYWORDS N0.2 Blackberry will always have something to do with communication, we provide secure and trusted communication for all blackberry users so they don’t have to worry about information leaked. In conclusion, communication is a good fit to represent Blackberry.
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Keywords–Chapter 1
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CONNECTION / KEYWORDS N0.3 One of the best features of the Blackberry is the connection between one device to another. They could link, acess to all of their data, information, in a secure connection provided by Blackberry. So using the word “ Connection” is a good way to represent Blackberry.
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Connection—Chapter 1
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VISUAL DEVELOPMENT 28 / INITIAL SKETCHES 44 / PHASE TWO SKETCHES 48 / PHASE THREE SKETCHES
Initial Sketches–Chapter 2
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INTIAL SKETCHES [FOLLOWING THE THREE KEYWORDS, AND MAKING THE LOGO SKETCHES.]
SYMBOLIC / 01 / PROTECTION
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Symbolic—Chapter 2
The combination of a chat icon and a padlock represents protection and communication.
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Initial Sketches–Chapter 2
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A silhouette of a simplified shield aims to represent the idea of security and protection.
GRAPHIC / 01 / PROTECTION
Graphic—Chapter 2
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The idea of “B” represents the first word of Blackberry and making them look like a shield to create the feel of connected and secure.
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Initial Sketches–Chapter 2
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A simple and iconic wordmark could easily catch people’s attention and make the brand recognizable.
WORDMARKS / 01 / PROTECTION
Wordmarks—Chapter 2
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Initial Sketches–Chapter 2
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SYMBOLIC / 02 / COMMUNICATION
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Symbolic—Chapter 2
In this stage, the main idea of the design is to make something that is related to communication yet still bringing the idea of secured and showing the the letter “B” too.
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Initial Sketches–Chapter 2
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The idea of using a circle that surrounds the chat box icon represents secure communications.
GRAPHIC / 02 / COMMUNICATION
Graphic—Chapter 2
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Initial Sketches–Chapter 2
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The combination of letter B and shield to create an iconic blackberry logo that represents secure and professional.
WORDMARK / 02 / COMMUNICATION
Wordmark—Chapter 2
The idea of using a circle and making a letter B with a small 2 boxes above the circle is to create the symbol of secure communication in a simple way.
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Initial Sketches–Chapter 2
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The shape of trapezium and combining the word B with adding a line below represents the connection between Blackberry users.
SYMBOLIC / 03 / CONNECTION
Symbolic, Graphic—Chapter 2
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The combination of half circles represents the idea of communications and connected.
GRAPHIC / 03 / CONNECTION
Initial Sketches–Chapter 2
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WORDMARK / 03 / CONNECTION
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Wordmark—Chapter 2
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Initial Sketches–Chapter 2
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PHASE TWO SKETCHES PHASE TWO IS WHERE I REFINED THE LOGOS FOR FINAL DIRECTION BASED ON INTIAL SKETCHES. I WILL FOCUS MORE ON THE KEYWORD “PROTECTION” SINCE BLACKBERRY IS ALL ABOUT SECURING YOUR DATA AND YOUR COMMUNICATION.
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Phase Two—Chapter 2
The combination of shield and letter “B” represents secure and the letter B itself was designed to look like a shield with no gap space to present connection. The letter B was surrounded by the shield that means all of Blackberry user’s data and information are protected and connected.
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Initial Sketches–Chapter 2
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The combination between small caps “B” and shield will make an iconic logo and easy to remember.
Phase Two—Chapter 2
The idea of combining the uppercase letter “B” with shields symbolizes that Blackberry is a professional company that provides security.
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Another exploration of combining the uppercase letter “B” and shield uniquely with thick strokes to make it look like an unbreakable shield.
Initial Sketches–Chapter 2
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PHASE THREE THIS IS THE FINAL PHASE OF SKETCHES, THESE 5 SKETCHES ARE THE ONES THAT ARE APPROVED. ALL OF THE LOGOS ARE THE COMBINATION OF LETTER B AND SHIELD. UPPERCASE LETTER B REPRESENTS BLACKBERRY AND SHIELD SYMBOLIZE PROTECTION.
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Phase Three—Chapter 2
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DIGITAL REFINEMENT 52 / DIGITAL REFINEMENT 54 / WORDMARK 56 / FINAL LOGO
Digital Refinement–Chapter 3
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DIGITAL REFINEMENT This is the final logo that was approved. However, the logo itself still needs refinement. There are still a lot of inconsistent strokes and shapes in the logo.
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Top Six—Chapter 3
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Wordmark–Chapter 2
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WORDMARK ACCORDING TO THE NEW LOGO THAT I CHOSE, I TRIED SOME TYPEFACE THAT COULD FIT WITH THE LOGOGRAM.
TYPE EXPLORATION
AKZIDENZ GROTESK
BLENDER PRO
FUTURA STD
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Custom Type—Chapter 3
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CUSTOM TYPE
CUSTOM LETTER B INSPIRED FROM THE NEW LOGO.
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Final Logo—Chapter 3
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FINAL LOGO AFTER SOME REFINEMENT, NOW THE LOGO HAS A BALANCE PROPORTION WITH CONSISTENT STROKES AND SHAPES.
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Logo Anatomy—Chapter 3
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10X
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Brand Visualization - Chapter 2
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LOGO REFERENCES 60 / INSPIRATIONS 64 / LOOK ALIKE LOGOS
Logo References–Chapter 4
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INSPIRATIONS
LOGO INSPIRATIONS
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Inspirations—Chapter 4
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Keywords–Chapter 1
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INSPIRATIONS
MENNONITE CHURCH The Mennonite church explains the usage of logo color clearly and which background should we put for the logo. This makes me very easy to understand their logo usage.
WORKDAY Workday put a different kind of background color that suites their logo. This makes me understand how to pair a good background color for my logo.
Communication—Chapter 1
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NORWAY LOGO PLACEMENT Their logo placement and size chart helps me to get the idea of how to create logo size charts and clear space.
MENNONITE CHURCH The Mennonite church has shown their different weights of typeface on their standards books. This makes it easier to use their type of application.
SYMANTEC Symantec shows some secondary background colors for their logo. Even though they only used black and white, it still suits the logo. Helps me to know that black and white could be a good secondary background color.
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Logo References–Chapter 4
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LOOK ALIKE LOGOS
SIMILAR LOGOS
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Look Alike Logos—Chapter 4
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TYPOGRAPHY Blender Pro Unica Haas Pro
DESIGN Edwin Soehaili
INSTRUCTOR Hunter Wimmer GR 604 Nature of Identity
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