EFSA Trends Magazine 2019

SPRING SUMMER

2019

Vital Vibe Magnetic Mix Sassy Style Colonial Chic Urban & Outdoorsy

Fresh & Sculptural

Classic & Warm

Intriguing & Oriental

EDITORIAL

Dear Reader,

Healthy growth and fresh energy with five new members

In 2018, EFSA has welcomed five new members. Needless to say that we are happy about this healthy growth, because new members not only give the existing ones a shot of fresh energy, they also contribute additional expertise and new ideas. More and more of our members work as service partners.

New member Thermoflor has built more than 3.000 greenhouses and garden centres worldwide, Garden Connect provides online marketing solutions specifically tailored to garden centres. Our long term member De Haan Group not only designed and realised this year’s phenomenal EFSA Green Happiness Festival at the spoga+gafa, but also offers full-service solutions for the green retail to customers all over the world. These three specialists will give you a deeper insight in upcoming retail trends and the keys to success in green retail in our 6 page Garden Centre Expertise special.

Other new members are Glen Dimplex, the world’s largest manufacturer of electrical heating and fleur ami, a leading German supplier of unique planters and home accessories. Their beautiful collections are a true enrichment of the EFSA portfolio and are of course included in the presentation of the EFSA Trends in this edition.

Our four trends for the spring/summer season of 2019 - Vital Vibe, Magnetic Mix, Sassy Style and Colonial Chic - will inspire you with new colours and style themes tailored to different consumer groups.

The trends are, as usual, based on the trend forecast of Nelly Rodi Paris, a global leader in trend forecasting for the international fashion and lifestyle industry. EFSA members use Nelly Rodi’s information as a reliable source when designing their new collections. The four themes are beautifully set in scene by our creative partner DEDICATED PEOPLE for this magazine. We hope you’ll enjoy this latest edition and it will inspire you and give you fresh ideas for your own business.

Ulrike Ziegler - Manager EFSA -

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CONTENT Vital Vibe

6

Urban & Outdoorsy

VITAL VIBE

Urban & Outdoorsy

12 MARKETING TRENDS Garden Connect

14 MAGNETIC MIX Classic & Warm

20

Magnetic Mix Fresh & Sculptural

BRANCHE EXPERT De Haan Group

22 MARKET UPDATES Thermoflor

24 SASSY STYLE Classic & Warm

30

Sassy Style

EFSA UPDATES

Classic & Warm

Showcase Tendence / spoga+gafa Festival Store / Retail Safari

Colonial Chic Intriguing & Oriental

32 COLONIAL CHIC Intriguing & Oriental

38 ABOUT EFSA

Sharing future trends

39 MEMBERS / INDEX

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VITAL VIBE

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Vital Vibe

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Open to the outdoors, yet very urban and contemporary: that is Vital Vibe.

A warm environment full of light coloured woods, natural fibres and leafy motifs. Vital Vibe has a strict structure, a graphic minimalism.

The environmentally aware, relaxed consumer will feel right at home in this organic spirit in fresh greens and vibrant yellows, decorated with dozens of plants.

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VITAL VIBE

Wood and graphic minimalism are important in this

warm interior

The Colours PANTONE ®

PANTONE ®

PANTONE ®

PANTONE ®

PANTONE ®

PANTONE ®

7749 C

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The Vital Vibe colours consist of vegetal greens and tangy yellows. Touches of laboratory-like, chrome silver complete the base. Accent colours are natural shades ranging from white to skin tone pink and beige, for a fresh, optimistic and friendly feeling. As if a summer garden has entered the home.

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465 C

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White optic

VITAL VIBE

Light woods, woven baskets and bamboo give this theme

its nomad spirit CRA

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BALTUS HIGH TEA WHITE (31 x 8.5 cm)

EDELMAN MICA TRAY HANGING LIGHT BROWN (H6 x D39 cm)

BOLSIUS OUTDOOR HOLDER

BOLSIUS RUSTIC CANDLE YELLOW SUN / MOSS GREEN (13 x 6.8 cm) DIFFERENT SIZES AVAILABLE

EDELMAN CASA VIVANTE AGOSTA TABLE LIGHT BROWN (H39 x 78 cm)

NDT CT157 SET OF 3: Ø 22 cm / H13 cm, Ø 30 cm / H17 cm, Ø 42 cm / H23,5 cm

LECHUZA YULA FAMILY WHITE / GREEN SEMI-GLOSS YULA Flower (14 x 14 x 21 cm), YULA Planter (17 x 17 x 15 cm), YULA Plant bag (38 x 17 x 33 cm)

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ESSCHERT DESIGN C2060 (25.8 x 16 x 34 cm)

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MARKETING TRENDS MEET GARDEN CONNECT

Online innovation in garden retail Garden Connect is one of EFSA’s newest members. This online marketing agency has about 300 garden centres across Europe as their clients, and keeps on growing and expanding. Garden Connect helps garden retailers to be even more successful in their business. Time for a proper introduction and to get some insight in the world of online garden retailing!

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nline marketing agency Garden Connect was founded in 2002 and is based in Zwanenburg, on the outskirts of Amsterdam. Since 2002, the agency has grown to a thriving business with an experienced team of 35 developers and a CMS-platform hosting more than 400 websites and webshops in the British, Irish, Dutch and Belgian garden industry. That makes Garden Connect market leader in their segment, with customers such as GroenRijk and Famiflora (Belgium), Knights Garden Centres (UK) and Tuincentrum Leurs (Netherlands).

Garden Connect sees the combination of marketing, technique and content they offer, which makes life for retailers seeking online triumph a lot easier, as their key to their success.

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ALWAYS UP TO DATE

The core of Garden Connects business hasn’t changed over the years: offering websites including content. “A website without up to date information is pretty useless”, says Edwin Meijer, founder of Garden Connect. “It’s well known that most garden retailers are way too busy during peak-season to update their websites. That’s where we come in: the content editors of Garden Connect make sure all websites, newsletters and social media accounts are being updated. They publish relevant news and useful gardening tips. To put it simple: we provide garden centres with a custom-made design and adequate technique for their website or webshop that allows them to edit their own content and to use the content we provide.”

E-COMMERCE: A TRICKY BUSINESS

Although the core business is the same, a lot has changed since the beginning of Garden Connect. E-commerce is now on top of the priority list of most serious garden centres across Europe. Meijer: “E-commerce is tricky, especially with competitors like Amazon, who can deliver anything within 24 hours. We have a group of customers who are playing that game too. Most of them do well, but it takes a lot of time and effort to make that happen. We can help them with their webshop and the online marketing,

but the key to success is logistics.” A good online presence can also add to your offline consumer base, explains Meijer.

“We’ve seen many garden centres who opened a webshop and noticed an increase in visitors in their offline store, while online sales were a bit disappointing. We advise most garden centres to use their webshop as an online showroom and offer local deliveries. This keeps it down to earth, focuses on the existing customer base and helps generate more public into the brick and mortar store.”

THE IMPORTANCE OF INTEGRATION

According to Garden Connect, product information, stock levels and promotions are examples of important infor­ mation to offer consumers online. That requires integration between web and epos. At the moment, Garden Connects developers have integrated 35 systems into their platform and they state almost any third-party system can be incorporated in their CMS. “Well developed integration can save retailers a lot of time”, says Edwin Meijer.

that more and more people shop at online sales platforms like Amazon or the Dutch/ Belgian webshop Bol.com. Garden Connect keeps up with this trend by inte­grating their systems with these platforms and develop tools that allow their customers to push products from their own webshops to third parties. Meijer calls the results very satisfying.

“You do lose some margin on your sales since you have to pay the platform a commission, but that is worth it. Without these popular platforms, you wouldn’t have the sale at all.”

CUSTOM-MADE SYSTEMS

Apart from their dedicated CMS-platform, Garden Connect also develops custom-made solutions. Meijer: “Sometimes we meet customers whose business is a bit out of our usual range but offer us a very nice case.

A good example is Tendercare Nurseries. We’ve automated the entire ordering process for their retail and trade customers by developing an ordering app that is integrated with their back office. We also created their new website and webshop and do their online marketing.

A bit different from our usual clients, but a good showcase for the industry of how online innovation can help a retailer move forward.”

Well developed online integration can save retailers

a lot of time

“It took one of our UK customers almost a day a week to manually update his prices and stock online. When he moved his webshop to our platform and we managed to fully integrate it, that saved him a lot of time. Beforehand, he thought it wasn’t possible. It sounded like rocket science to him, but for us that’s just another day at work.”

KEEPING UP WITH TRENDS

Garden Connect is constantly improving and challenging itself to stay up to date with the latest trends and technologies. For instance, they have been experimenting a lot with mobile product pages and navigation. Meijer: “Even in the garden industry, mobile becomes more and more important. About 50% of webshop visitors comes via mobile devices, so it is of the upmost importance to deliver a solid mobile website. Some of our customers saw increases of over 200% of their website visitors just on mobile!” Another important trend in online retailing is

EFSA

Garden Connect joined EFSA in 2018 in order to share ideas and innovations.

Meijer explains why. “We’ve always liked to share our knowledge about online marketing with buyers, with marketing groups, with event organisers, suppliers and anyone else in the gardening business. As an industry, we’re still a bit behind on the newest developments. That must change if we want to remain profitable on the longer term. Being member of EFSA helps us spread to word and share valuable ideas with other suppliers.”

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MAGNETIC MIX

magnetic

X I M The fresh, romantic feeling of Magnetic Mix speaks to the forwardthinking consumer. Decorations are structured, with stylized lines and with marbling, water coloured and cloudy effects. The Magnetic Mix environment is almost manifesto-like.

A base of metallic greys combined with luminous colours of the unicorn scale give this theme its eclectic, modern vibe.

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MAGNETIC MIX

Magnetic Mix decorations have

structured, graphic, stylized lines

The Colours 666 C

1365 C

PANTONE ®

PANTONE ®

PANTONE ®

7465 C

9100 C

425 C

PANTONE ®

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PANTONE ®

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Magnetic Mix’s base consists of metallic, stellar greys and touches of spectral silver.

These shades combined with luminous, soft colours of the rainbow range make for a romantic, vivid, modern atmosphere.

Reminiscent of a unicorn’s tail.

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MAGNETIC MIX

Decorations can either be ultra-matte or super shiny

TER STEEGE POT NOVA CONCRETE (36 x H27 cm)

CAPI EUROPE BOWL HERALDRY WHITE (44 x 20 cm)

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BALTUS HERB FESTIVAL PASTEL (30 x 10 cm) BOLSIUS RUSTIC CANDLE FADING METALLIC CHAMPAGNE PASTEL PINK (13 x 6.8 cm) 1 SMALLER SIZE AVAILABLE

BEEZTEES CAT BOWL TRIVIA MINT (14 x 4.5 cm)

ESSCHERT DESIGN TG245 (45 x 24 x 44 cm)

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GLENDIMPLEX MORPHY RICHARDS KETTLE PRISM WHITE

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EXPERT INTERVIEW INDUSTRY EXPERT DE HAAN GROUP

Garden centre experiences

from concept to realisation You can definitely state that De Haan Group has earned their status as industry expert with their work as both concept developer and shop fitter for garden centres throughout Europe.

De Haan Group has created a series of internationally known stores. Time for a closer look at this intriguing company.

Kees de Haan is owner of industry expert De Haan Group

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De Haan Group delivers tailor-made shop concepts

he hands-on approach of De Haan Group is unique: they do not only create a well-thoughtout plan or concept, but they deliver a fully functioning store. Their concepts are always tailor-made and in line with the first question their account managers ask new clients: who are you and who do you want to be?

Answering these questions gives the team of De Haan Group the key to finding the right store concept.

The high market share De Haan Group has in The Netherlands ensures many collaborations with other players in the garden centre industry, which only adds to their knowhow and expertise.

SPARKLING EXPERIENCES

Owner Kees de Haan tells about the intriguing gardening business and De Haan Groups role in it. “We didn’t start out as the turn-key shop fitting supplier we are now but began with just selling shelving

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on the shop floor, attract more customers to the store and exceed expectations with the help of suppliers, all to grow turnover.”

LONG-TERM SERVICE

The Garden Centre Festival is a good example of the power of De Haan Group: the combination of concept and realisation. The development of a shop concept and thereafter the realisation of said concept is all Plants, flowers and home décor products become more and more intertwined in garden centres designed and guided internally. That is how De Haan Group ensures the materials. From there on, we grew up to what we are now. concept is realised as it was designed, that A question we like to ask our clients is: why do people the philosophy behind de concept is not lost visit your garden centre? Why do they want to spend their within the realisation process. But De Haan money there? When we look for the real reasons people Group wants to go even further, says Kees are visiting the garden centre we get surprising answers. de Haan. “We notice that just designing and In only a few cases people come for the products or the realising a concept is not always a guarantee prices. There are many other ways to buy these products, for success. We would like to stay involved online for example. But customers visit garden centres for a longer period and offer standby service anyway, so they must have other reasons. It is vital to know to the entrepreneurs. By monitoring turnover why your customers are coming and what you need to progression, we can adjust a concept do with this information, in order to fulfil your customers’ where needed to assure success on the expectations. If we listen closely and pay attention to longer term. We feel very involved with our their needs, we see that they mainly come for pleasure. customers and the gardening market, and Pleasure for themselves and for their children, who like definitely feel co-responsibility for the a merry-go-round, to watch exotic aquarium fish or pet success of a garden centre.” rabbits. If we create such sparkling, happy moments for customers, they certainly come back.”

GARDEN CENTRE FESTIVAL

Aspects like experiences and exceeding customer expectations are getting more and more important.

Even though these factors are not directly related to the services of De Haan Group, Kees de Haan finds it important to assist is clients with these aspects. “We want our customer to keep growing and getting better at what they do, so we like to offer them helpful marketing solutions.

Shop fitting is an important part of these solutions, but there is more. That’s why we present our Garden Centre Festival at the next spoga+gafa. With this initiative we want to develop more activities

De Haan Group started by just selling shelving material, today they are leading in shop concepts for the garden industry

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MARKET UPDATE THERMOFLOR BUILDS INNOVATIVE GARDEN CENTRES

Shopping, leisure and entertainment under one roof Thermoflor stands at the very beginning of a garden centre: the construction of it. The company develops innovative buildings for both renowned chains and independently managed garden centres.

A family business worth getting to know a little better.

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hermoflor is currently run by the fifth generation of the Dutch Grimbergen family. They have their roots in greenhouse construction and really professionalised their construction. Thermoflor introduced greenhouses with large spans and novelties such as folding walls and hipped end walls, column drainage and the first Open Sky greenhouse. In the 1980s, Thermoflor expanded its business into the construction of garden centres and developed an integral view of the construction of successful

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garden centres including layout, use of materials and routing over the years. Today, Thermoflor is leading in its industry in North-western Europe and occasionally realises projects in Eastern- and Southern Europa and in Canada and the US.

ROOM FOR DEVELOPMENT

According to Thermoflor’s experts, the garden centre market in North-western Europe seems to have reached maturity. Especially garden centres in the Netherlands and the UK are of very high quality, with the UK being trendsetting in the high turnovers realised in catering, the integration of concessions and the combination with leisure activities. The company designs buildings specifi­ cally to meet these aims. But in Eastern Europe, the Baltic States and many countries outside Europe there’s still plenty of room for development in garden centres, offering Thermoflor opportunities for comprehensive advice concepts. Together with specialist partners, Thermoflor can advise retailers on interior design, product selection and location and operational management when they design a garden centre. A good example is the new garden

centre in Wilsons, Canada, in whose realisation more than ten Dutch suppliers were involved, including De Haan Group, Capi Europe, Elho and Edelman. A manager of the Dutch chain of DIYstores Praxis emigrated to Wilsons, adding an extra Dutch touch to the Canadian garden centre.

INNOVATION IS KEY

Working in several countries gives Thermoflor the opportunity to see how far different countries are in the field of sustainability. The differences they note are substantial, with companies in North-western Europe being on the front where it comes to ‘going green’. Thermoflor offers many different solutions to meet different customers’ budgets and local requirements where it comes to sustainability. Other trends Thermoflor has noticed in the industry are a greater multifunctionality of buildings by using different heights and different types of roofs, larger catering facilities and the integration of leisure activities and entertainment.

Thermoflor aims to inspire its customers with ways of enhancing their garden centre with entertainment.

A good example is alternating indoor and outdoor activities in the same area, with the aid of the companies’ Sky Sliding Roof. Ideal for children’s playgrounds, farm shops, outdoor restaurant patios, pet- and flower shows and such events. Not only the roof can open, but the walls can also slide away to blur the transition from inside to outside. When the weather turns bad, the area can be transformed in just five minutes. This way, garden centre owners benefit from maximum use and usability of their available space. For more inspiration on these innovations, Thermoflor organizes a ‘retail meets leisure’ knowledge session at the largest entertain­ ment fair in Europe, at the end of September.

Another services Thermoflor offers, together with Breddels Architecten and De Haan Group, is gardencenteradvice.nl, a one-stop-shopping platform for advice, architecture, interior design and construction for businesses in de gardening industry.

Do’s and don’ts in constructing or refurbishing your garden centre In designing a building, make functionality your priority over size and appearance. What image do you want to create? What products do you want to sell?

What’s your core business?

Answer all of these questions to make the most of the power of good architecture.

View things from the customer’s perspective to make the right choices for your shop’s look.

Avoid fussiness or the wrong colours and materials by working with highly experienced engineers for a guaranteed stylish finish and the best technical solutions.

Building involves specialist skills and expertise, that’s why Thermoflor increasingly often serves as the main contractor, responsible for coordinating and managing the entire building process. This way, the retailer can focus on his core business: selling products.

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SASSY STYLE

The Sassy Style environment reminisces of a pleasant 50’s bungalow with it’s warm, rich feeling full of compact furniture in bold colours. Quality finishes are important, decoration is romantic, vintage. Bohemian, even.

Leather coloured neutrals are combined with navy blues in this classic habitat enriched with lots of velvet, embroidery and the occasional poppy.

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SASSY STYLE

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The Colours PANTONE ®

PANTONE ®

225 C

7676 C

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PANTONE ®

PANTONE ®

2013 C

418 C

7533 C

PANTONE ®

7754 C

A base of sophisticated leather-coloured neutrals with touches of patinated bronze, combined with navy blues and fresh, silky, dissonant shades create Sassy Style’s elegant ambience. Furniture is often made of bold, rich colours with a velvet finish.

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Amenities are strict,

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SASSY STYLE

Decorations are

vintage or bohemian, making the ambience romantic yet

BEEZTEES DESIGNED BY LOTTE LOUNGE CUSHION KIBO BLUE/BEIGE (100 x 70 cm)

free-spirited

ESSCHERT DESIGN TG236 (9 x 7.4 x 17 cm)

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EDELMAN MICA LEONA SERVING TROLLEY GOLD (H93 x 70 x 40 cm)

LECHUZA CUBE COLOR 14 AUBERGINE (16x16x16cm)

TER STEEGE POT ROMEE OCEAN (D71 x H73 cm)

ESSCHERT DESIGN FB404 (31 x 23 x 10 cm) TER STEEGE POT MODA TAHITI (55 x 55 cm)

EDELMAN MICA SOPHIE CHAIR PETROL (L65 x W79 x H83 cm)

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BALTUS HERB FESTIVAL BRONZE (32 x 9.5 x 10 cm)

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UPDATES

PARIS - TOP 5 This year’s EFSA city trip to an inspiring metropole went to Paris. Our members discovered a lot of innovations and successful new concepts for the green and lifestyle industry. These were their favourites. Don’t miss out on them if you are in the City of Light!

1.

MERCI

111 Boulevard Beaumarchais, 75003 Paris

Merci is Paris’ latest concept shopping sensation, set in a 19th-century fabric factory. This most generous of general stores gives all profits from selling furniture, jewellery, stationery, fashion, household goods and children’s wear to charity.

2.

NATURE ET DÉCOUVERTES

20Bis Rue Sainte Croix de la Bretonnerie 75004 Paris

Outdoor store Nature & Découvertes is for people who

love to surround themselves with nature and want to help protect it. The store is decorated in a campsite spirit, offering tents, camp beds, lanterns and more.

3.

39 Rue Sainte Croix de la Bretonnerie 75004 Paris

Fleux’ is a loyal supporter of the Parisian design community and the best place to explore latest trends and find inspiration for home decoration and gifts. Its impressive collection consists of lightning, furniture, tableware and ornaments.

2018 SPOGA+GAFA EFSA PRESENTS:

HAPPINESS EFSA’s annual showcase at the spoga+gafa will be a little different then you are used to this year. This September, we present an actual Green Happiness Festival.

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FLEUX’

4.

LE CÈDRE ROUGE 22 Avenue Victoria, 75001 Paris

Le Cèdre Rouge has been on top of the furniture and lightning market for the past 25 years.

With more than 300 brands under his roof, Cèdre Rouge now offers a range of decorative design services through his new concept of ‘deco shops’.

5.

TENDENCE 31

DEBAULIEU

30 rue Henry Monnier, 75009 Paris

This flower shop of florist Pierre Banchereau is influenced by 17th century classical paintings and by the abundant décor of the Villa Boscogrande in Visconti’s movie Le Guépard.

With a wide variety of jars and vases he collected over the years, he gives every bouquet its own private atmosphere.

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he Green Happiness festival is designed and executed by De Haan Group and demonstrates how to bring motion and excitement onto the shop floor of a Garden Centre, following the general social trend that consumers are increasingly looking for entertainment.

Festivals are a promising opportunity for retailers and suppliers to market their products.

‘DYNAMIC’ IS THE WORD

The online world is waiting to take over from conventional stores. Therefore, it is of the utmost importance that physical retailers offer adequate added value that websites and apps can’t. Bringing more adventure onto the shop floor is a riveting way to do so. You can bring in that extra bit of experience visually, with special decorations and presentations matching a theme, but you will exceed expectations by creating your own event. But it can be a little overwhelming for retailers

to shift into the direction of the ‘experience economy’, at first sight it might seem difficult to implement.

The Green Happiness Festival at spoga+gafa inspires with its surprising ideas and clever solutions and gives entrepreneurs a template for dynamic elements on their shop floors.

EFSA presented a new and unique showcase at the 2018 Tendence trade show in Frankfurt. The idea was to literally bring our EFSA Trend Magazine to life and our creative partner DEDICATED PEOPLE, who makes the magazine, designed and build the exhibit. It gave visitors a preview of the official EFSA Trends Spring/Summer 2019. Over-dimensional walls in the four corners of the EFSA Pavilion displayed original pages of the magazine you’re holding now, featuring the real products of the newest EFSA member collections.

This way, visitors were not only able to see trends, but they could actually touch them and experience style, ambience, colours and materials first-hand.

POP-UP

A greenhouse construction is built in de EFSA zone, to emphasise the connection between store and festival.

The lively combination of food, trade and entertainment demonstrates Garden Centre owners how an event can trigger more traffic to their store and create motion, attention, atmosphere and sales, without any significant reconstruction or other substantial measures. Pop-up events can raise a lot of attention for a limited period of time. Motion, life and dynamics is what it’s all about!

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colonial Chic

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COLONIAL CHIC

Colonial South-East Asia is the main inspiration for the Colonial Chic setting.

This orientalist theme is intriguing with its dark woods, aquatic plant prints, tropical furniture and touches of bamboo. A base of faux khaki greens and browns is combined with hints of gold and dashes of bright colours. An appealing environment for the sophisticated spirit.

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The Colonial Chic home breathes ‘baroque’ and ‘oriental’

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The Colours 2013 C

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418 C

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225 C

7676 C

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7533 C

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7754 C

Bright, radiant colours and slivers of golden bronze give Colonial Chic’s base of faux khaki greens and browns the luminous, exotic feeling that characterizes this theme.

Natural pools and aquatic plants like water lilies are a big inspiration and come back in prints and patterns.

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COLONIAL CHIC

Dark woods, sophisticated shapes and intriguing exoticism give

Colonial Chic a precious, mystical flavour

TER STEEGE POT MODA GOLD (43 x 43 cm) BALTUS URBAN JUNGLE HERBS COCONUT (35 x 12 cm)

TER STEEGE VASE BREEZE GREEN RUST (D82 x H158 cm)

TER STEEGE BOAT PLANTER SEP TAUPE (55 x 19 x H17 cm)

ESSCHERT DESIGN FF401 (58 x 57 x 66 cm)

EDELMAN CASA VIVANTE AMASONA GREENHOUSE BLACK (L31.5 x W19 x H53 cm)

EDELMAN MICA CACTUS BLUE (L18.5 x W14 x H19.5 cm) EDELMAN MICA BIRD FUCHSIA (L18.5 x W7 x H18 cm)

BALTUS HERBS BOWL (31 x 8.5 cm)

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CAPI EUROPE VASE TAPERED ROUND HERALDRY - RUST (51 x 52 cm)

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MEMBERS

ALL ABOUT EFSA SHARING FUTURE TRENDS

EFSA, the European Floral and lifestyle Suppliers Association, provides a forum and voice to advance the global competitiveness of the floral-, gardening- and lifestyle industry. Our mission is to share future trends with our members and to be a source of inspiration for both retail and consumers. Through joint initiatives and a network of engaged CEO’s, senior executives and working committees, EFSA helps to shape market trends and share knowledge among key players within the industry.

Founded in 1995, EFSA unites members from France, the UK, Germany and the Netherlands.

TRADE SHOWS

EFSA organises a joint representation at key trade shows such as Tendence, spoga+gafa and IPM. Members are offered various benefits, from dedicated EFSA lounging and catering areas to joint activities as the EFSA Concept Store.

Gebr. Baltus Bloembollen BV www.bloembollen.com Page 11, 19, 29, 37

Beeztees www.beeztees.com Page 19, 29

Bolsius International BV www.bolsius.com Page 4, 5, 9, 11, 18, 19, 26, 34, 35

Edelman BV www.edelman.nl Page 4, 8, 11, 17, 19, 26, 28, 29, 36, 37

Van der Leeden Mandwerk www.manden.nl Page 33

Esschert Design www.esschertdesign.com Page 2, 10, 11, 19, 25, 26, 27, 29, 37

NDT International BV www.ndtpotterie.com Page 2, 4, 8, 9, 11, 16, 17, 27, 28

I N T E R N AT I O N A L B V

Eurosand GmbH www.eurosand.de Pokon Naturado www.pokonnaturado.nl

ENEFITS OF A B MEMBERSHIP

NETWORK PLATFORM

EFSA organises inspiring activities during the year, giving members access to business-critical infor­ mation that can be used through­ out their entire organisation.

TREND FORECAST

EFSA members receive upcoming colour and style trends more than a year and a half ahead of time.

These trend forecasts are presented by EFSA’s inter­ nationally renowned trend partner at the bi-annual Designer Meetings.

TREND MAGAZINE

EFSA’s bi-annual General Member Meetings are stimulating and intensify the communication among members. Topics on the agenda are – among others – knowledge transfer, discussions and the development of new ideas for the market.

Capi Europe www.capi-europe.com Page 1, 4, 9, 16, 18, 19, 26, 34, 37

Leading experts and opinion leaders give lectures about trends and other critical topics as part of the annual meetings.

Members learn about trends, consumer attitudes, effective marketing or product innovation techniques.

EFSA inspires with fresh ideas

Clayrton’s Group www.clayrtons.com

INSPIRATION TRIPS

Pro-Art Bilderpalette GmbH & Co. KG www.pro-art-bilderpalette.de Page 4, 10, 15, 26, 34, 36, 37

Ter Steege BV www.tersteege.nl Page 2, 4, 18, 19, 29, 33, 37 Garden Connect www.gardenconnect.com Page 12, 13

De Haan Group www.dehaangroup.nl Page 20, 21

and innovative concepts

EFSA organises annual inspiration trips to the most exciting and dynamic cities to explore the market and new retail concepts.

The program contains store visits, management introductions as well as cultural and social highlights.

Fachverband Deutscher Floristen e.V. www.fdf.de

fleur ami GmbH www.fleur-ami.com Page 2, 4, 8, 15, 16, 34

EXPERT LECTURES

Every spring/summer and autumn/winter season, EFSA publishes a trend magazine that showcases trend themes with detailed colour ranges, keywords and floral inspiration for the year to come. This magazine features products of EFSA members and gives insight into other members’ activities.

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Briers Limited www.briersltd.co.uk

DELTA-SPORT Handelskontor GmbH www.delta-sport.com

Dijk Natural Collections www.dijknaturalcollections.com

Glen Dimplex www. glendimplex.com Page 8, 9, 19

LECHUZA/geobra Brandstätter Stiftung & Co. KG www.lechuza.com Page 11, 29

Thermoflor www.thermoflor.com Page 22, 23

Velda BV www.velda.com Page 34

www.esfa.com

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