Fine Art Brief

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BA (Hons.) GRAPHIC DESIGN

LEVEL

Module Code

OUGD 303

Outcomes

Module Title

FMP

Doc. Code

BRIEF TITLE:

Fine Art Yearbook

06

The Brief

Background

Using the title ‘Tacit Knowledge’ develop a concept to underpin the work of the graduating students for the BA (hons) Fine Art Degree.

The Fine Art graduates require a yearbook and showcase of their work to be used as promotional material at both the Leeds College of Art exhibition and Free Range in London.

They also require a flier to promote their exhibitions.

Concept/Proposition ‘What we cannot say’ Tacit knowledge (learning through doing (non-verbally).

Considerations

Mandatory Requirements

The design should not over-shadow the work of the artists.

An agreed final design for print.

A flexible layout to accommodate for varying medias, scales and disciplines of work.

2000 units of the Flier.

1000 units of the Yearbook

Stock, print finishes, spot colours, layout, typefaces, colour, scale of production, cost.

Target Audience

Deliverables

Artists, Gallery Owners, Contractors, Collectors.

1000 units of the Yearbook 2000 units of the Flier

Tone of Voice Conceptual, multi-disciplined, diverse, intriguing,

Studio Deadline 30th May (Thursday)

This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.


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