Break out lucille brief

Page 1

BA (Hons.) GRAPHIC DESIGN

LEVEL

Module Code

OUGD 303

Outcomes

Module Title

FMP

Doc. Code

BRIEF TITLE:

06

Break out Lucille

The Brief

Background

The Leeds based band ʻBreak out Lucilleʼ require a typographic logo designed.

Break out Luculle are an indi punk rock band from Leeds. Having been together for 2 years they feel they require an identity to imporove publicity and promotion.

They also they need posters, fliers and other promotional material to increase numbers at their gigs.

They play regularly in Leeds City in both small and medium sclae venues such as the ‘360 Library Bar’ and ‘The Well.’

As well as this, a packaging solution for their EP should be proposed for when they are ready to release.

Concept/Proposition Breaking out. Independent & unsigned with a punk influence of rebellion.

Considerations

Mandatory Requirements

The band image, audience, colour, context, promotional material.

A logo / identity.

Target Audience

Deliverables

A range of printed promotional materiall

Attend local gigs at pubs, clubs, official concert venues.

Logo Poster Flier Ticket Book VIP Pass Packaging for EP Packaging for T-shirts / clothing

Tone of Voice

Studio Deadline

Rebellious, youthful, energetic.

20th May

Rockers between the ages of 16 – 28

This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.


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