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Essentials of MIS (Management Information Systems), 15th Global Edition Kenneth C. Laudon
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Essentials of MIS (Management Information Systems), 15th Global Edition Kenneth C. Laudon
Management Information Systems: Managing the Digital Firm, Global Edition 15th Edition, (Ebook PDF)
https://ebookmass.com/product/management-information-systemsmanaging-the-digital-firm-global-edition-15th-edition-ebook-pdf/ 978-0134238241 Essentials of MIS
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Integrating Business with Technology
By completing the projects in this text, students will be able to demonstrate business knowledge, application software proficiency, and Internet skills. These projects can be used by instructors as learning assessment tools and by students as demonstrations of business, software, and problem-solving skills to future employers. Here are some of the skills and competencies students using this text will be able to demonstrate:
Business Application skills: Use of both business and software skills in real-world business applications. Demonstrates both business knowledge and proficiency in spreadsheet, database, and web page/blog creation tools.
Internet skills: Ability to use Internet tools to access information, conduct research, or perform online calculations and analysis.
Analytical, writing and presentation skills: Ability to research a specific topic, analyze a problem, think creatively, suggest a solution, and prepare a clear written or oral presentation of the solution, working either individually or with others in a group.
* Dirt Bikes Running Case in MyLab MIS
Business Application Skills
Business Skills
Finance and Accounting
Payroll accounting
Financial statement analysis
Budgeting
Pricing hardware and software
Technology Rent vs. Buy Decision
Total Cost of Ownership (TCO) analysis
Analyzing wireless services and costs
Financial statement analysis
Human Resources
Analyzing security events
Employee training and skills tracking
Manufacturing and Production
Inventory management
Analyzing supplier performance and pricing
Bill of materials cost sensitivity analysis
Sales and Marketing
Sales trend analysis
Blog creation and design
Marketing decisions
Software Skills
Spreadsheet formulas
SUM, AVERAGE functions
Absolute and relative addressing
Spreadsheet formulas
Spreadsheet charts
Spreadsheet formulas
Spreadsheet charts
Spreadsheet formulas
Spreadsheet formulas
SUM, VLOOKUP
Spreadsheet formulas Chapter 7
Spreadsheet formulas
1
5*
Spreadsheet downloading and formatting Chapter 10
Spreadsheet sorting, data filtering Chapter 8
Database design
Database querying and reporting
Database design, querying, and reporting Chapter 6
Spreadsheet date functions
Data filtering, AVERAGE function Chapter 9
Spreadsheet data tables
Spreadsheet formulas Chapter 11*
Database querying and reporting
Blog creation tool
Spreadsheet pivot tables
Chapter 3
Chapter 4
Chapter 11
Customer reservation system Database querying and reporting
Customer profiling
Internet Skills
Using online software tools for job hunting and career development
design Database querying and reporting
Chapter 1
Using online interactive mapping software to plan efficient transportation routes Chapter 2
Researching product information
Evaluating websites for auto sales Chapter 3
Analyzing web browser privacy protection
Researching travel costs using online travel sites Chapter 5
4
Searching online databases for products and services Chapter 6
Using web search engines for business research
Chapter 7
Researching and evaluating business outsourcing services Chapter 8
Researching and evaluating supply chain management services Chapter 9
Evaluating e-commerce hosting services Chapter 10
Using shopping bots to compare product price, features, and availability
Chapter 11
Analyzing websites design Chapter 12
Analytical, Writing, and Presentation Skills*
Business Problem
Management analysis of a business
Value chain and competitive forces analysis Business strategy formulation Chapter 3
Formulating a corporate privacy policy
Employee productivity analysis
Disaster recovery planning
Locating and evaluating suppliers
Developing an e-commerce strategy Chapter 9
8
7
4
1
10
12
6*
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Fifteenth Edition
Global Edition
Essentials of Management Information Systems
Kenneth C. Laudon
New York University
Jane P. Laudon
Azimuth Information Systems
Carol Guercio Traver
Azimuth Interactive, Inc.
Product Management: Steven Jackson, Daniel J.N. Luiz, Kajori Chattopadhyay, and Amrita Roy
Product Marketing: Joanne Dieguez
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Contents
Preface 18
I Information Systems in the Digital Age 31
1 Business Information Systems in Your Career 32
Chapter-Opening Case
Smart Shelves Reinvent the Retail Space 33
1-1 Understand why information systems are essential for running and managing a business. 35 How Information Systems are Transforming Business 35 • Key Challenges in Management Information Systems 36 • Globalization Challenges and Opportunities: A Flattened World 36 • Business Drivers of Information Systems 38
1-2 Define an information system, explain how it works, and identify its people, organizational, and technology components. 41 What is An Information System? 41 • It Isn’t Simply Technology: The Role of People and Organizations 43 • Dimensions of Infor mation Systems 44
Spotlight On: Technology
UPS Competes Globally with Information Technology 48
1-3 Apply a four-step method for business problem solving to solve information system-related problems. 49
The Problem-Solving Approach 50 • A Model of the Problem-Solving Process 50 • The Role of Critical Thinking in Problem Solving 53 • The Connections among Business Objectives, Problems, and Solutions 53
1- 4 Describe the information systems skills and knowledge that are essential for business careers. 54
How Information Systems Will Affect Business Careers 54 • Information Systems and Business Careers: Wrap-Up 57 • How This Book Prepares You for the Future 57
Spotlight On: People Will a Robot Steal Your Job? 58
1-5 Und erstand how MIS can help your career. 61
The Company 61 • Position Description 61 • Job Requirements 61 • Interview Questions 61 • Author Tips 62
Management Decision Problem 64 • Achieving Operational Excellence: Creating an Executive Payroll Register with Spreadsheet Software 65 • Improving Decision Making: Using the Internet to Locate Jobs Requiring Information Systems Knowledge 65 • Collaboration and Teamwork Project 65
Business Problem-Solving Case
Adyen and Fintech: Driving Change in the Financial Services Industry 66
Chapter 1 References 68
2 Global E-business and Collaboration 70
Chapter-Opening Case
Microsoft Teams Helps Toyota Motor North America (TMNA) Do Even Better 71
2-1 Ide ntify the major features of a business that are important for understanding the role of information systems. 73
Organizing a Business: Basic Business Functions 73 • Business Processes 74 • Managing a Business and Firm Hierarchies 76 • The Business Environment 77 •The Role of Information Systems in a Business 78
2-2 Explain how information systems serve di fferent management groups in a business, and how systems that link the enterprise improve organizational performance. 78 Systems for Different Management Groups 79
Spotlight On: Organizations
Carbon Lighthouse Lights Up with the Internet of Things (IoT), Big Data, and Cloud Computing 83
Systems for Linking the Enterprise 85 • E-business, E-commerce, and E-government 87
2-3 Understand why systems for collaboration, social business, and knowledge management are so important and the technologies they use. 88 What is Collaboration? 88 • What is Social Business? 89 • Business Benefits of Collaboration and Social Business 90 • Building a Collaborative Culture and Business Processes 90 • Tools and Technologies for Collaboration and Social Business 92
Spotlight On: Technology
Zoom: Quality Videoconferencing for Every Budget 94 Systems for Knowledge Management 97
2- 4 D escribe the role of the information systems function in a business. 98
The Information Systems Department 98 • Information Systems Services 99
2-5 Understand how MIS can help your career. 100
The Company 100 • Position Description 100 • Job Requirements 100 • Interview Questions 101 • Author Tips 101
Management Decision Problem 104 • Improving Decision Making: Using a Spreadsheet to Create a Town Budget 104 • Achieving Operational Excellence: Using Internet Software to Plan Efficient Transportation Routes 105 • Collaboration and Teamwork Project 105
Business Problem-Solving Case
How Much Does Technology Help Collaboration? 106
Chapter 2 References 108
3 Achieving Competitive Advantage with Information Systems 110
Chapter-Opening Case
N26: A Bank Without Branches 111
3-1 D emonstrate how Porter’s competitive forces model, the value chain model, synergies, core competencies, and network-based strategies help companies use information systems for competitive advantage. 113
Porter’s Competitive Forces Model 113 • Information System Strategies for Dealing with Competitive Forces 114
Spotlight On: People
Customer Experience Management: A New Strategic Weapon 117
The Internet’s Impact on Competitive Advantage 119 • The Business Value Chain Model 120 • Synergies, Core Competencies, and Network-Based Strategies 123 • Disruptive Technologies: Riding the Wave 125
3-2 D escribe how information systems help businesses compete globally. 126
3-3
The Internet and Globalization 127 • Global Business and System Strategies 127 • Global System Configuration 128
Describe how information systems help businesses compete using quality and design. 129
What is Quality? 129 • How Information Systems Improve Quality 130
3- 4
Explain the role of business process management (BPM) in enhancing competitiveness. 132
What is Business Process Management? 132
Spotlight On: Organizations
GCB Bank: A Digital Transformation 135
3-5 Understand how MIS can help your career. 136
The Company 136 • Position Description 136 • Job Requirements 137 • Interview Questions 137 • Author Tips 137 Review Summary 137 • Key Terms 138 • Review Questions 139 • Discussion Questions 139 • Hands-On MIS Projects 140
Management Decision Problem 140 • Improving Decision Making: Using a Database to Analyze Sales Performance 140 • Improving Decision Making: Using Web Tools to Configure and Price an Automobile 141 • Collaboration and Teamwork Project 141
Business Problem-Solving Case Offline, Online, and Back: The Evolution of the UK Grocery Market 142
Chapter 3 References 144
4 Ethical and Social Issues in Information Systems
146
Chapter-Opening Case
Apps That Track: A Double-Edged Sword 147
4-1 Identify the ethical, social, and political issues raised by information systems. 149
A Model for Thinking about Ethical, Social, and Political Issues 150 • Five Moral Dimensions of the Information Age 151 • Key Technology Trends that Raise Ethical Issues 152
4-2 D escribe principles for conduct that can be used to guide ethical decisions. 154
Basic Concepts: Responsibility, Accountability, Liability, and Due Process 154 • Ethical Analysis 155 • Ethical Principles 155 • Professional Codes of Conduct 156 • Some Real-World Ethical Dilemmas 156
4-3 Explain how contemporary information systems technologies and the Internet pose challenges to the protection of individual privacy and intellectual property. 157
Information Rights: Privacy and Freedom in the Internet Age 157 • Property Rights: Intellectual Property 163
4- 4 D iscuss the issues that contemporary information systems raise with respect to system quality, accountability and control, and the quality of everyday life. 166
System Quality: Data Quality and System Errors 166 • Accountability and Control: Software and Internet Liability Issues 167
Spotlight On: Organizations
Section 230: Should the Law That “Created” Today’s Internet Be Repealed or Revised? 168
Quality of Life: Equity, Access, Boundaries, and Health 170
4-5 Understand how MIS can help your career. 174
The Company 174
Spotlight On: Technology
Immersed in the Metaverse: What Will It Mean for the Future? 175
Operational Excellence: Creating a Simple Blog 179 • Improving Decision Making: Analyzing Web Browser Privacy 180 • Collaboration and Teamwork Project 180
Business Problem-Solving Case
Facebook’s Many Ethical Challenges 181
Chapter 4 References 183
II Information Technology Infrastructure 185
5 IT Infrastructure: Hardware and Software 186
Chapter-Opening Case
Southeast Asia’s Grab Leverages Information Technology to Enhance Its Services 187
5-1 Identify the components of IT infrastructure. 188
IT Infrastructure Components 189
5-2 D escribe the major computer hardware, data storage, input, and output technologies used in business and major hardware trends. 191 Types of Computers 191 • Storage, Input, and Output Technology 193 • Contemporary Hardware Trends 193
Spotlight On: People
The Mobile Platform Visits Disney Theme Parks 195
Spotlight On: Technology
“Smart” Cities Become Smarter with Edge
Computing 201
5-3 D escribe the major types of computer software used in business and major software trends. 204
Operating System Software 204 • Application Software and Desktop Productivity Tools 206 • HTML and HTML5 207 • Web Services 208 • Software Trends 209
5- 4 Identify the principal issues in managing hardware and software technology. 211 Capacity Planning and Scalability 211 • Total Cost of Ownership (TCO) of Technology Assets 211 • Using Technology Service Providers 212 • Managing Mobile Platforms 213 • Managing Software Localization for Global Business 214
5-5 Understand how MIS can help your career. 214
The Company 214 • Position Description 214 • Job Requirements 214 • Interview Questions 215 • Author Tips 215
Management Decision Problem 218 • Improving Decision Making: Using a Spreadsheet to Evaluate Total Cost of Ownership (TCO) for PC Desktop Systems 218 • Improving Decision Making: Using Web Research to Budget for a Sales Conference 219 • Collaboration and Teamwork Project 219
Business Problem-Solving Case How Green Is the Cloud? 220
Chapter 5 References 222
6 Foundations of Business Intelligence: Databases and Information Management 224
Chapter-Opening Case Data Insights Send Envision Virgin Racing to the Finish Line 225
6-1 D efine a database and explain how a relational database organizes data. 227
Entities and Attributes 228 • Organizing Data in a Relational Database 228 • Establishing Relationships 230
6-2 D escribe the principles of a database management system. 233
Operations of a Relational DBMS 234 • Capabilities of Database Management Systems 234 • Nonrelational Databases, Cloud Databases, and Blockchain 236
Spotlight On: Technology
New Cloud Database Tools Help Vodafone Fiji Make Better Decisions 238
6-3 Identify the principal tools and technologies for accessing information from databases to improve business performance and decision making. 240 The Challenge of Big Data 241 • Business Intelligence Technology Infrastructure 241 • Analytical Tools: Relationships, Patterns, Trends 244 • Databases and the Web 247
6- 4 Explain why data governance and data quality assurance are essential for managing a firm’s data resources. 248
Ensuring Data Quality 248
6-5 Understand how MIS can help your career. 249 The Company 249 • Position Description 249
Management Decision Problem 254 • Achieving Operational Excellence: Building a Relational Database for Inventory Management 254 • Improving Decision Making: Searching Online Databases for Overseas Business Resources 255 • Collaboration and Teamwork Project 255
Business Problem-Solving Case Pursuing Sustainability with Blockchain 256
Chapter 6 References 258
7 Telecommunications, the Internet, and Wireless Technology 260
Chapter-Opening Case
Digital Twin Helps Doosan Optimize Its Wind Farms 261
7-1
Identify the principal components of telecommunications networks and key networking technologies. 263
Networking and Communication Trends 263 • What is a Computer Network? 264 • Key Digital Networking Technologies 266
7-2
Compare the different types of networks. 268 Signals: Digital Versus Analog 268 • Types of Networks 269 • Transmission Media and Transmission Speed 270
7-3
Explain how the Internet and Internet technology work, and how they support communication and e-business. 270
What is the Internet? 271 • Internet Addressing and Architecture 271
Spotlight On: Technology Can Low Earth Orbit (LEO) Satellite Internet Systems Solve the Digital Divide? 274
Internet Services and Communication Tools 275
Spotlight On: People Monitoring Employees on Networks: Unethical or Good Business? 278
7- 4
The Web 281
Identify the principal technologies and standards for wireless networking, communication, and Internet access. 287 Cellular Systems 287 • Wireless Computer Networks and Internet Access 288 • RFID and Wireless Sensor Networks 290
7-5 Understand how MIS can help your career. 292
The Company 292 • Position Description 292 • Job Requirements 293 • Interview Questions 293 • Author Tips 293 Review Summary 294 • Key Terms 295 • Review Questions 296 • Discussion Questions 296 • Hands-On MIS Projects 296
Management Decision Problem 296 • Improving Decision Making: Using Spreadsheet Software to Evaluate Wireless Services 297 • Achieving Operational Excellence: Using Search Engines for Business Research 297 • Collaboration and Teamwork Project 297
Business Problem-Solving Case
Google, Apple, and Meta Battle for Your Internet Experience 298
Chapter 7 References 300
8 Securing Information Systems 302
Chapter-Opening Case Ransomware Everywhere: Cyberattacks in the AsiaPacific 303
8-1 Explain why information systems are vulnerable to destruction, error, and abuse. 304 Why Systems Are Vulnerable 305 • Malicious Software (Malware) 307 • Hackers and Computer Crime 309 • Internal Threats: Employees 314 • Software Vulnerability 314
Spotlight On: Technology
Race Against Time: The Scramble to Fix the Log4Shell Zero-Day Vulnerability 315
8-2 D escribe the business value of security and control. 317
Legal and Regulatory Requirements for Electronic Records Management 317 • Electronic Evidence and Computer Forensics 318
8-3 Identify the components of an organizational framework for security and control. 319
Information Systems Controls 319 • Risk Assessment 320 • Security Policy 321 • Disaster Recovery Planning and Business Continuity Planning 322 • The Role of Auditing 322
8- 4 Identify the most important tools and technologies for safeguarding information resources. 323
Identity and Access Management and Authentication 323 • Firewalls, Intrusion Detection and Prevention Systems, and Anti-Malware Software 324 • Securing Wireless Networks 326 • Encryption and Public Key Infrastructure 327 • Securing Transactions with Blockchain 328 • Ensuring System Availability 329 • Achieving Digital Resiliency 329 • Internet of Things, Cloud Computing, and Mobile Platform Security Issues 330
Spotlight On: Organizations
DHL: Digital Resilience Strategy 331
Ensuring Software Quality 334
8-5 Understand how MIS can help your career. 334 The Company 334 • Position Description 334 • Job Requirements 335 • Interview Questions 335 • Author Tips 335
Solarwinds Shines a Light on Software Supply Chain Attacks 340
Chapter 8 References 342
III Key System Applications for the Digital Age 345
9 Achieving Operational Excellence
and Customer Intimacy: Enterprise Applications 346
Chapter-Opening Case
Lenzing Sustainably Balances Supply and Demand 347
9-1 Explain how enterprise systems help businesses achieve operational excellence. 348
What are Enterprise Systems? 349 • Enterprise Software 350 • Business Value of Enterprise Systems 351
9-2 D escribe how supply chain management systems coordinate planning, production, and logistics with suppliers. 352
The Supply Chain 352 • Information Systems and Supply Chain Management 353 • Supply Chain Management Software 355 • Global Supply Chains and the Internet 355 • Business Value of Supply Chain Management Systems 357
9-3 Explain how customer relationship management systems help firms achieve customer intimacy. 357
What is Customer Relationship Management? 358 • Customer Relationship Management Software 358 • Operational and Analytical CRM 362 • Business Value of Customer Relationship Management Systems 362
Spotlight On: Organizations
MillerKnoll Uses Salesforce.com to Transform Its Business Strategy 363
9- 4 D escribe the challenges that enterprise applications pose and how enterprise applications are taking advantage of new technologies. 364
Management Decision Problem 372 • Improving Decision Making: Using Spreadheet Software to Select Suppliers 372 • Achieving Operational Excellence: Evaluating Supply Chain Management Services 373 • Collaboration and Teamwork Project 373
Business Problem-Solving Case
The Coronavirus Pandemic Disrupts Supply Chains Around the World 374
Chapter 9 References 376
10 E-commerce: Digital Markets, Digital Goods 378
Chapter-Opening Case: Chewy Blends B2C and B2B E-commerce 379
10 -1 Identify the unique features of e-commerce, digital markets, and digital goods. 380
E-commerce Today: Social, Local, Mobile 381 • Why E-commerce is Different 383 • Key Concepts in E-commerce: Digital Markets and Digital Goods in a Global Marketplace 386 • Digital Markets 387 • Digital Goods 388
10-2 Compare the principal e-commerce business and revenue models. 389 Types of E-commerce 389 • E-commerce Business Models 389
Spotlight On: Technology Lemonade Disrupts the Insurance Industry with “Insurtech” 392 E-commerce Revenue Models 394
10-3 Explain how e-commerce has transformed marketing. 395
Behavioral Targeting 396 • Social Network Marketing and Social E-commerce 399
Spotlight On: Organizations
Engaging “Socially” with Customers on TikTok 401
10 - 4 D escribe how e-commerce has affected business-to-business transactions. 403
Electronic Data Interchange (EDI) 403 • New Ways of B2B Buying and Selling 404
10-5 D escribe the role m-commerce has in business and the most important m-commerce applications. 406
Location-Based Services and Applications 407 • Mobile App Payment Systems 407
10- 6
Identify the issues that must be addressed when building an e-commerce presence. 4 08
Develop an E-commerce Presence Map 409 • Develop a Timeline: Milestones 410
10-7
Understand how MIS can help your career. 410 The Company 410 • Position Description 410 • Job Requirements 411 • Interview Questions 411 • Author Tips 411
Management Decision Problem 414 • Improving Decision Making: Using Spreadsheet Software to Analyze an E-commerce Business 414 • Achieving Operational Excellence: Evaluating E-commerce Hosting Services 415 • Collaboration and Teamwork Project 415
Business Problem-Solving Case Uber Discovers That Becoming the Uber of Everything Is Not So Easy 416
Chapter 10 References 418
11 Improving Decision Making and Managing Artificial Intelligence
Chapter-Opening Case
420
Big Data Analytics: A New Way to Fight Wildfires 421
11-1
Identify the different types of decisions and explain how the decision-making process works. 423 Business Value of Improved Decision Making 423 • Types of Decisions 423 • The Decision-Making Process 425 • High-Velocity Automated Decision Making 426 • Quality of Decisions and Decision Making 426
11-2 D escribe how business intelligence and business analytics support decision making. 426 What is Business Intelligence? 427 • The Business Intelligence Environment 427 • Business Intelligence and Analytics Capabilities 430 • Business Intelligence Users 433
11-3 D efine artificial intelligence (AI) and explain how it differs from human intelligence. 437 Evolution of AI 437
11- 4
Identify the major types of AI techniques and show how they benefit organizations. 437 Expert Systems 438 • Machine Learning 439 • Neural Networks 442 • Genetic Algorithms 445
• Natural Language Processing, Computer Vision Systems, and Robotics 446
Spotlight On: Technology What Happened to Watson Health? 447
Spotlight On: People Do You Know Who Is Using Your Face? 449
Intelligent Agents 450
11-5 Understand how MIS can help your career. 451
The Company 451 • Position Description 451 • Job Requirements 451 • Interview Questions 452 • Author Tips 452
Management Decision Problem 455 • Improving Decision Making: Using Pivot Tables to Analyze Sales Data 455 • Improving Decision Making: Using Intelligent Agents for Comparison Shopping 455 • Collaboration and Teamwork Project 456
Business Problem-Solving Case Should an Algorithm Make Our Decisions? 457
Chapter 11 References 459
IV Building and Managing Systems 461
12 Making the Business Case for Information Systems and Managing Projects 462
Chapter-Opening Case:
Al-Asasyah Implements a Modern ERP Solution 463
12-1 Explain how managers should build a business case for the acquisition and development of a new information system. 465
The Information Systems Plan 466 • Portfolio Analysis and Scoring Models 467 • Determining Solution Costs and Benefits 468
12-2 Identify the core problem-solving steps for developing a new information system. 471
Defining and Understanding the Problem 471 • Developing Alternative Solutions 472 • Evaluating and Choosing Solutions 473 • Implementing the Solution 473
12-3 Compare the alternative methods for building information systems. 475
Traditional Systems Development Life Cycle 476 • Prototyping 476 • End-User Development 477 • Application Software Packages, Software Services, and Outsourcing 478 • Mobile Application Development: Designing for a Multiscreen World 480 • Rapid Application Development for E-business 481
Spotlight On: Technology
McAfee Turns to Automated Software Testing 482
12- 4 D escribe how information systems projects should be managed. 483
Management Decision Problem 493 • Improving Decision Making: Using a Database to Clarify Business Strategy 494 • Achieving Operational Excellence: Analyzing Website Design and Information Requirements 494 • Collaboration and Teamwork Project 494
Business Problem-Solving Case
Can Blockchain Digitize the Global Supply Chain? 495
Chapter 12 References 498
Glossary 500
Index 515
Business Cases
Here are some of the business firms described in the cases in this book:
Chapter 1: Business Information Systems in Your Career
Smart Shelves Reinvent the Retail Space
UPS Competes Globally with Information Technology
Will a Robot Steal Your Job?
Adyen and Fintech: Driving Change in the Financial Services Industry
Chapter 2: Global E-business and Collaboration
Microsoft Teams Helps Toyota Motor North America (TMNA) Do Even Better Carbon Lighthouse Lights Up with the Internet of Things (IoT), Big Data, and Cloud Computing
Zoom: Quality Videoconferencing for Every Budget
How Much Does Technology Help Collaboration?
Chapter 3: Achieving Competitive Advantage with Information Systems
N26: A Bank Without Branches
Customer Experience Management: A New Strategic Weapon
GCB Bank: A Digital Transformation
Offline, Online, and Back: The Evolution of the UK Grocery Market
Chapter 4: Ethical and Social Issues in Information Systems
Apps That Track: A Double-Edged Sword
Section 230: Should the Law That “Created” Today’s Internet Be Repealed or Revised? Immersed in the Metaverse: What Will It Mean for the Future?
Facebook’s Many Ethical Challenges
Chapter 5: IT Infrastructure: Hardware and Software
Southeast Asia’s Grab Leverages Information Technology to Enhance Its Services
The Mobile Platform Visits Disney Theme Parks
“Smart” Cities Become Smarter with Edge Computing How Green Is the Cloud?
Chapter 6: Foundations of Business Intelligence: Databases and Information Management
Data Insights Send Envision Virgin Racing to the Finish Line
New Cloud Database Tools Help Vodafone Fiji Make Better Decisions
Higher Data Quality Helps Vyaire Save Lives
Pursuing Sustainability with Blockchain
Chapter 7: Telecommunications, the Internet, and Wireless Technology
Digital Twin Helps Doosan Optimize Its Wind Farms
Can Low Earth Orbit (LEO) Satellite Internet Systems Solve the Digital Divide?
Monitoring Employees on Networks: Unethical or Good Business?
Google, Apple, and Meta Battle for Your Internet Experience
Chapter 8: Securing Information Systems
Ransomware Everywhere: Cyberattacks in the Asia-Pacific
Race Against Time: The Scramble to Fix the Log4Shell Zero-Day Vulnerability
DHL: Digital Resilience Strategy
SolarWinds Shines a Light on Software Supply Chain Attacks
Chapter 9: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
Lenzing Sustainably Balances Supply and Demand
MillerKnoll Uses Salesforce.com to Transform Its Business Strategy
Versum’s ERP Transformation
The Coronavirus Pandemic Disrupts Supply Chains Around the World
Chapter 10: E-commerce: Digital Markets, Digital Goods
Chewy Blends B2C and B2B E-commerce
Lemonade Disrupts the Insurance Industry with “Insurtech”
Engaging “Socially” with Customers on TikTok
Uber Discovers That Becoming the Uber of Everything Is Not So Easy
Chapter 11: Improving Decision Making and Managing Artificial Intelligence
Big Data Analytics: A New Way to Fight Wildfires
What Happened to Watson Health?
Do You Know Who Is Using Your Face?
Should an Algorithm Make Our Decisions?
Chapter 12: Making the Business Case for Information Systems and Managing Projects
Al-Asasyah Implements a Modern ERP Solution
McAfee Turns to Automated Software Testing
Sauder Woodworking Gets ERP Implementation Right Can Blockchain Digitize the Global Supply Chain?
Preface
New to This Edition
Essentials of Management Information Systems, 15th edition, has been thoroughly updated to cover the latest industry and technology changes that impact the course and to provide new interactive learning opportunities.
MyLab MIS
The goal of Essentials of Management Information Systems is to provide students and instructors with an authoritative, up-to-date, interactive, and engaging introduction to the MIS field. MyLab MIS for Essentials of Management Information Systems is an extension of this goal in an interactive digital environment.
MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.
MyLab MIS features videos, animations, and interactive quizzes to foster student comprehension of concepts, theories, and issues. The MyLab MIS environment reflects the new learning styles of students, which are more social, interactive, and usable on digital devices such as smartphones and tablets.
WHAT’S INCLUDED
• Pearson eTextbook – Enhances learning both in and out of the classroom. Students can highlight, take notes, and review key vocabulary all in one place, even when offline. Seamlessly integrated interactivities and Figure Videos bring concepts to life via MyLab or the app.
• Figure Videos – Have author Ken Laudon walk students through important concepts in each chapter (23 total) using a contemporary animation platform.
• New Video Cases – A brand new collection of video cases (one per chapter) draws from Pearson’s extensive library of business and technology video clips. The cases cover key concepts and experiences in the MIS world, illustrating how real-world businesses and managers are using information technology and systems. Video cases are listed at the beginning of each chapter.
• M IS Simulations – Foster critical decision making skills with these interactive exercises that allow students to play the role of a manager and make business decisions.
• Excel & Access Activities provided inside MyLab MIS support classes covering Office tools. In addition, Hands-On MIS Projects from the book are available.
• Running Case on Dirt Bikes USA provides additional hands-on projects for each chapter.
• Dynamic Study Modules help students study chapter topics and the language of MIS on their own by continuously assessing their knowledge application and performance in real time. These are available as graded assignments prior to class, and are accessible on smartphones, tablets, and computers.
• Learning Catalytics is a student response tool that helps you generate class discussion, customize your lecture, and promote peer-to-peer learning based on real-time analytics. Learning Catalytics uses students’ devices to engage them in more interactive tasks.
PEARSON eTEXTBOOK
Essentials of Management Information Systems is also available as a stand-alone eTextbook which extends the learning experience, anytime and anywhere: The mobile app lets students use their eTextbook whenever they have a moment in their day, on Android and iPhone mobile phones and tablets. Students can also take notes and highlight or bookmark important content. Both the MyLab MIS and eTextbook platforms provide an affordable, simple-to-use mobile reading experience that lets instructors and students extend learning beyond class time.
NEW AND UPDATED TOPICS
The 15th edition features all new opening, closing, and “Spotlight on” cases as well as new in-text examples of organizations using IT applications. There are 4 cases per chapter. The text, figures, tables, and cases have been updated through July 2022 with the latest sources from industry and MIS research. New topics and coverage include:
• C loud computing, Big Data, and the Internet of Things (IoT): We have added more coverage of these topics throughout the text and learning package because of their importance in the MIS world. Chapter 1 now contains an introduction to these topics, followed by in-depth coverage in Chapters 2, 5, 6, 7, and 11. Case studies on Big Data can be found in Chapters 1, 4, 6, 7, and 11. There are case studies on IoT in Chapters 1, 2, 5, 6, and 7.
We have updated and expanded coverage of cloud computing in Chapter 5 (IT Infrastructure) with more detail on types of cloud services, private and public clouds, hybrid clouds, and managing cloud services. Cloud computing is also covered in Chapter 6 (databases in the cloud), Chapter 8 (cloud security), Chapter 9 (cloudbased CRM and ERP), Chapter 10 (e-commerce), and Chapter 12 (cloud software services). There are case studies on cloud computing in Chapters 2, 5, 6, and 12.
• Sustainability and ESG: We have added new coverage of how information systems promote sustainability and Environmental, Social, and Governance (ESG) goals. Chapter 1 now includes ESG leadership as a major objective of information systems. Case studies on sustainability can be found in Chapters 2, 5, 6, 9, and 11.
• Updated and expanded coverage of artificial intelligence (AI): Chapter 11 has been rewritten to include new expanded coverage of machine learning, “deep learning,” natural language systems, computer vision systems, and robotics, reflecting the surging interest in business uses of AI and “intelligent” techniques.
• System impacts of the coronavirus pandemic: Up-to-date coverage of the impact of the coronavirus pandemic on business uses of information systems. Two “Spotlight on” cases (Chapters 2 and 6) and the Chapters 9 and 12 ending cases cover topics such as working remotely, supply chain disruptions, and rethinking global supply chains.
• E xpanded coverage of blockchain, including a new Chapter 6 case study on blockchain and sustainability. New and/or expanded coverage of the following topics:
• D igital resiliency
• Cryptocurrencies
• Metaverse
• C ustomer experience management
• L ow-code and no-code development
• Automated testing
• Windows 11
• JavaScript
• Z ero trust
The Laudon text, MyLab MIS, and eTextbook provide the most up-to-date and comprehensive overview of information systems used by business firms today. After using this learning package, we expect students will be able to participate in, and even lead, management discussions of information systems for their firms and under-
stand how to use information technology in their jobs to achieve bottom-line business results. Regardless of whether students are accounting, finance, management, operations management, marketing, or information systems majors, the knowledge and information in this book will be valuable throughout their business careers.
NEW VIDEO CASES
The Video Cases are all new to this edition and based on Pearson’s collection of business and technology video clips. They are available in MyLab MIS.
Chapter Video
1. Business Information Systems in Your Career
The New HQ Is in the Cloud: Salesforce President
2. Global E-business and Collaboration How Slack Is Preparing for the Future of Work
3. Achieving Competitive Advantage with Information Systems Celonis Tops $11 Billion Valuation with New Round of Funding
4. Ethical and Social Issues in Information Systems Australia Passes Law Forcing Tech Giants to Pay for News
5. IT Infrastructure: Hardware and Software
6. Foundations of Business Intelligence: Databases and Information Management
7. Telecommunications, the Internet, and Wireless Technology
IBM Expands Cloud to Daimler
Stitch Fix CEO Sees Business of Personalization as Key to Success; Stitch Fix President on Booming Growth Amid Pandemic
Nokia CEO Suri Sees 5G Market Maturity in 2021
8. Securing Information Systems Fastly Internet Outage Exposes Vulnerability of Major Websites; Ransomware Is a Worldwide Problem: Palo Alto Networks
9. Achieving Operational Excellence and Customer Intimacy: Enterprise Applications Software Startup Freshworks Not in a Rush to Raise Capital
10. E-commerce: Digital Markets, Digital Goods
Shopify Earnings Soar Even as Economies Reopen; Shopify is Writing the Future of Commerce, Says President
11. Improving Decision Making and Managing Artificial Intelligence Predictive Tech Can Save $3B-$4B A Year: Tom Siebel
12. Making the Business Case for Information Systems and Managing Projects
Software Design Is “Really on a Tear,” Figma CEO Says
Solving Teaching and Learning Challenges
MyLab MIS is the teaching and learning platform that empowers you to reach every student. By combining trusted authors’ content with digital tools and a flexible platform, MyLab MIS personalizes the learning experience and improves results for each student. And with MIS Sims and Excel and Access Activities, students understand how MIS concepts will help them succeed in their future careers.
MyLab MIS and the Pearson eTextbook offer unique digital interactive features that hold student attention spans longer and make learning more effective, including 23 Figure Videos that walk students through key concepts in each chapter, a collection of online video cases, and interactive quizzes. All of this is available anytime, anywhere, on any digital device. The result is a comprehensive learning environment that will heighten student engagement and learning in the MIS course.
The Laudon learning package is more current, real-world, and authoritative than competitors’. Essentials of MIS, 15e; MyLab MIS; and Pearson eTextbook help students
understand MIS concepts and issues through extensive use of real-world company examples, a wide variety of text and video cases based on real-world organizations, and numerous line art illustrations, interactive animations, and hands-on software projects.
The Laudons are known for their outstanding real-world case studies, which describe how well-known business firms are using IT to solve problems and achieve objectives. Students are often asked to analyze the business problem and propose alternative solutions. The Laudons also provide hands-on MIS software and management decision-making problems in each chapter that are based on real-world companies and business scenarios.
The Laudon text and learning package now has a very strong career focus, which incentivizes students to learn by showing exactly how each chapter will help them prepare for future jobs. In addition to Career Opportunities, MyLab MIS features Career Resources, including how to incorporate MIS knowledge into resumes, cover letters, and job interviews.
THE CORE TEXT
The Core text provides an overview of fundamental MIS concepts using an integrated framework for describing and analyzing information systems. This framework shows information systems composed of people, organization, and technology elements and is reinforced in student projects and case studies. The Core text consists of 12 chapters with hands-on projects covering the most essential topics in MIS. An important part of the Core text are the Video Cases, a case study for each chapter built around one or two videos available on the Pearson Clips platform. Videos are keyed to the topics of each chapter.
Chapter Organization
Each chapter contains the following elements:
• A l ist of Learning Objectives
• Lists of the Case Studies and Video Cases for each chapter
• A chapter-opening case describing a real-world organization to establish the theme and importance of the chapter
• A d iagram analyzing the opening case in terms of the people, organization, and technology model used throughout the text
• Two “Spotlight on” case studies with Case Study Questions
• Devise technology strategy
• Select technologies
• Revise job
• Revise business processes • Smartphones • Object-recognition technology
• HD cameras
• Sensors
•
•
•
•
• A C areer Opportunities section showing students how to use the text for job hunting and career preparation
• A Review Summary keyed to the Student Learning Objectives
• A l ist of Key Terms that students can use to review concepts
• Review questions for students to test their comprehension of chapter material
• D iscussion questions raised by the broader themes of the chapter
• A series of Hands-on MIS Projects consisting of one Management Decision Problem, a hands-on application software project, and a project to develop Internet skills
• A Collaboration and Teamwork Project to develop teamwork and presentation skills with options for using open source collaboration tools
• A chapter-ending case study for students to apply chapter concepts
• Chapter references
Student Learning-Focused
Student Learning Objectives are organized to focus student attention. Each major chapter section is based on a Learning Objective and each chapter concludes with a Review Summary and Review Questions organized around these Learning Objectives.
KEY FEATURES
We have enhanced the text to make it more interactive, leading edge, and appealing to both students and instructors. The features and learning tools are described in the following sections.
Business-Driven with Real-World Business Cases and Examples
The text helps students see the direct connection between information systems and business performance. It describes the main business objectives driving the use of information systems and technologies in corporations all over the world: operational excellence, new products and services, customer and supplier intimacy, improved decision making, competitive advantage, survival and promoting ESG leadership. Intext examples and case studies show students how specific companies use information systems to achieve these objectives.
We use current (2022) examples from business and public organizations throughout the text to illustrate the important concepts in each chapter. Most of the case studies describe companies or organizations that are familiar to students, such as Uber, Facebook, Tesco, Amazon, PayPal, Coca Cola, Disney, DHL, and Zoom.
Hands-On Text Activities
Real-world business scenarios and data help students to learn firsthand what MIS is all about. These projects heighten student involvement in this exciting subject.
• “Spotlight on” Cases. Two short cases in each chapter can be used to stimulate student interest and active learning. Each case concludes with case study questions. The case study questions provide topics for discussion or written assignments.
• Hands-On MIS Projects. Every chapter concludes with a Hands-On MIS Projects section containing three types of projects: one Management Decision Problem; a hands-on application software exercise using Microsoft Excel, Access, or web page and blog creation tools; and a project that develops Internet business skills. Files for these projects are available in MyLab MIS. As mentioned, the Dirt Bikes USA running case in MyLab MIS provides additional hands-on projects for each chapter.
• Collaboration and Teamwork Projects. Each chapter features a collaborative project that encourages students working in teams to use Google Drive, Google Docs, or other open source collaboration tools. The first team project in Chapter 1 asks students to build a collaborative Google site.
SP OT LIGHT ON : ORGANI ZATIONS
Each chapter contains two Spotlight on cases on People, Organizations, or Technology, using real-world companies to illustrate chapter concepts and issues.
Case Study Questions encourage students to apply chapter concepts to real-world companies in class discussions, student presentations, or writing assignments.
Students can practice using software in realworld settings for achieving operational excellence and enhancing decision making.
Carbon
Lighthouse Lights Up with the Internet of Things (IoT ), Big Data, and Cloud Computing
Ac cording to the US Envi ronmental Protection Agency (EPA), more carbon em issions come from op erating commercial, residential, and commercial prop er ties than from transpor tation. Em issions from cars, tr ucks, and aircraft ac count for on ly
comes from generation of electr ic power, (manufactur ing) industry, com mercial and residential prop er ty, and ag ricu lture.
San Francisco–based Carbon Lighthouse is tack li ng th is problem head-on by focusi ng on reduci ng carbon em issions produc ed by com mercial and industrial bu ildi ngs. The company of fers energy savi ngs serv ic es that make it prof itable for bu ildi ng ow ners to reduce their energy consu mption using their ex isting equipment. Carbon Lighthouse has reduced more than 260,000 metric tons of em issions, equivalent to the energy produc ed by 18 power plants, wh ile prov iding
How is th is possible? Many busi nesses complai n that it costs more money to be envi ronmentally responsible. This does not have to be so Acti ng on fi ndings from advanc ed data analytics, com mercial and bu ildi ng ow ners can reduce carbon em issions wh ile producing cost savi ngs.
Carbon Lighthouse uses a software plat form called Carbon Lighthouse Un if ied Engi ne er ing
square fe et of cl ients’ commercial and industrial real estate and 5 billion data points CLUES colle cts the bu ildi ng data in real ti me as it is generated It then develops models that lead to insights about how to reduce the cl ient’s carbon em issions and how much money will be saved. Carbon Lighthouse uses Amazon’s cloud serv ic es to run its computers and store data such as bu ildi ng addresses and square footage, along with ti me -ser ies data such as the data collected on-site at bu ildi ngs.
When a new cl ient contracts for Carbon Lighthouse serv ic es, the company sends a sensor kit to star t new data stream ing from the cl i-
CASE STUDY QUESTIONS
1. Identify the problem described in this case study. Is it a people problem, an organizational problem, or a tech nolog y problem? Explain your answer.
2. What role have the IoT, Big Data analytics, and cloud computing played in developing a solution for this problem?
better Internet of Things (IoT) sensors, Big Data, cloud computing, and powerful data analysis software rather than expensive capital upgrades al low
Carbon Lighthouse to un lock h idden returns in ex isting bu ildi ng me chan ical systems and translate energy efficiency into tang ible long-ter m savi ngs.
One of Carbon Lighthouse’s cl ients is L&B Realty Advisors, a Dallas-based real estate investment advisor with $9 billion under management L&B has over 50 years’ experience ac qu iring, managi ng, and selling real estate for its cl ients.
For L&B, sust ainabi lity is a key consideration when evaluati ng and managi ng investments.
L&B worked with Carbon Lighthouse on its One Biscayne Tower prop er ty The bu ildi ng was already rated as high ly energy-eff icient, with engine er ing staf f using a dashboard to track overall util ity consumption.
Carbon Lighthouse first established a data stream that fed detailed heating, ventilation, and air conditioning (HVAC); lighting; and occupancy data into the CLUES platform The company then worked with the L&B property and engineering teams to assess One Biscayne Tower’s existing building systems and look for energy savings and operational improvements CLUES analysis of the data stream identified and quantified new HVAC control optimizations as well as lighting retrof its that property and building engineering teams had long sought to implement. (A lighting retrof it is an upgrade to light fixtures or lamps, increasing energy efficiency.)
The an nual exp ense savi ngs from these energy conser vation measures for One Biscayne Tower are fi nanc ially guaranteed by Carbon Lighthouse And as CLUES collects more data, its algorith ms become more ac curate and prov ide additional zone isolation and central plant measures for One Biscayne Tower, generati ng more energy ef ficiency and cost savi ngs than projected.
The bu ildi ng engi ne er ing and prop er ty manager knew what lighti ng fi xtures and aesthetic output they wanted, but they did not have the
3. Describe Carbon Lighthouse’s problemsolving methodolog y for reducing both carbon em issions and costs.
Each chapter features a project to develop Internet skills for accessing information, conducting research, and performing online calculations and analysis.
IMPROVING DECISION MAKING: USING WEB TOOLS TO CONFIGURE AND PRICE AN AUTOMOBILE
Software skil ls: Internet-based software
Busi ne ss sk ills: Re search ing product in formation and pr ic ing
3-10 In th is exercise, you will us e software at car-selling websites to fi nd product information about a car of your choice and then use that in formation to make an import ant pu rchase de cision. You will also evaluate two of these site s as selling tools
You are interested in pu rchasing a lightly used, low-mi leage Honda CR-V (or some other car of your choice). Go to the Carsdire ct.com website, and begi n your inve stigation. Re search the various used Honda CR-V models for sale; choose one you prefer in terms of pr ic e, features, and safety rati ngs. Then visit the Carvana.com website. Compare the in formation on pr ic ing and available inventory at Carvana’s website with that of Carsdire ct for the Honda CR-V Tr y to locate the lowe st pr ic e for the car you want in inventor y along with fi nanc ing and vehicle pick up or delivery Compare the buyi ng experience at both websites Wh ich website do you prefer for th is ty pe of pu rchase? Explai n your answer
Developing Career Skills
For students to succeed in a rapidly changing job market, they should be aware of their career options and how to go about developing a variety of skills. With MyLab MIS and Essentials of Management Information Systems 15e, we focus on these skills in the following ways.
CAREER OPPORTUNITIES AND RESOURCES
Every student who reads this text wants to know: How will this book help my career? The Career Opportunities feature shows how to use this book and MyLab MIS as tools for job-hunting and career-building. Job interviewers will typically ask about why you want the job, along with your ability to communicate, multitask, work in a team, show leadership, solve problems, and meet goals. These are general skills and behaviors you’ll need to succeed in any job, and you should be prepared to provide examples from your course work and job experiences that demonstrate these skills. But there are also business knowledge and professional skills that employers will ask you about. Career Opportunities will show you how to use what you have learned in this text to demonstrate these skills.
The Career Opportunities section, identified by this icon is the last major section of each chapter under the heading “Understand how MIS can help your career”. There you will find a description of an entry-level job for a recent college graduate based on a real-world job description from major online job sites related to the topics covered in that chapter. The name of the company offering the job and its location have been changed. Each chapter’s job posting describes the required educational background and specific job skills, and suggests some of the business-related questions that might arise during the job interview. The authors provide tips for answering the questions and preparing for the interview. Career Opportunities also show where students can find out more information about the technical and business knowledge required for the job in this text and on the web and social media.
Below are the job descriptions covered by the Career Opportunities sections. They are based on real-world job postings from both large and small businesses. Many are new to this edition. A few of these jobs call for an MIS major, others for MIS course work, but many postings are not that specific. Some require some previous internship or job experience, but many are entry-level positions suitable for new college graduates, and some of these positions provide on-the-job training. However, all require knowledge of business information systems and applications and the ability to work in a digital environment.
Chapter Career Opportunity Job Description
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
Students can use Career Opportunities to shape their resumes and career plans as well as to prepare for interviews. For instructors, Career Opportunities are potential projects for student research and in-class discussion.
In MyLab MIS we have provided additional Career Resources, including job-hunting guides and instructions on how to build a Digital Portfolio demonstrating the business knowledge, application software proficiency, and Internet skills acquired from using the text. The portfolio can be included in a resume or job application or used as a learning assessment tool for instructors.
Instructor Teaching Resources
Supplements available to instructors at www.pearson.com
Instructor’s Manual
Test Bank authored by Professor Kenneth Laudon, New York University
Features
of the Supplement
• Chapter-by-chapter summaries
• Examples and activities not in the main book
• Teaching outlines
• Teaching tips
• Solutions to all questions and problems in the book
The authors have worked closely with skilled test item writers to ensure that higher-level cognitive skills are tested. Test bank multiple-choice questions include questions on content but also include many questions that require analysis, synthesis, and evaluation skills.
AACSB Assessment Guidelines
As a part of its accreditation activities, the AACSB has developed an Assurance of Learning Program designed to ensure that schools do in fact teach students what they promise. Schools are required to state a clear mission, develop a coherent business program, identify student learning objectives, and then prove that students do in fact achieve the objectives.
We have attempted in this book to support AACSB efforts to encourage assessment-based education. The end papers of this edition identify student learning objectives and anticipated outcomes for our Hands-On MIS projects. The authors will provide custom advice on how to use this text in colleges with different missions and assessment needs. Please email the authors or contact your local Pearson representative for contact information.
Features of the Supplement
Computerized TestGen
PowerPoints
authored
by
Professor Kenneth Laudon, New York University
TestGen allows instructors to:
• Customize, save, and generate classroom tests
• Edit, add, or delete questions from the Test Item Files
• Analyze test results
• Organize a database of tests and student results
The authors have prepared a comprehensive collection of PowerPoint slides for each chapter to be used in your lectures. Many of these slides are the same as used by Ken Laudon in his MIS classes and executive education presentations. Each of the slides is annotated with teaching suggestions for asking students questions, developing in-class lists that illustrate key concepts, and recommending other firms as examples in addition to those provided in the text. The annotations are like an Instructor’s Manual built into the slides and make it easier to teach the course effectively.
PowerPoints meet accessibility standards for students with disabilities. Features include but are not limited to:
• Keyboard and Screen Reader access
• Alternative text for images
• High color contrast between background and foreground colors
About the Authors
Kenneth C. Laudon has been a Professor of Information Systems at New York University’s Stern School of Business. He holds a B.A. in Economics from Stanford and a Ph.D. from Columbia University. He has authored twelve books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon has also written more than forty articles concerned with the social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology. At NYU’s Stern School of Business, Ken Laudon has taught courses on Managing the Digital Firm, Information Technology and Corporate Strategy, Professional Responsibility (Ethics), and Electronic Commerce and Digital Markets.
Jane Price Laudon is a management consultant in the information systems area and the author of seven books. Her special interests include systems analysis, data management, MIS auditing, software evaluation, and teaching business professionals how to design and use information systems. Jane received her Ph.D. from Columbia University, her M.A. from Harvard University, and her B.A. from Barnard College. She has taught at Columbia University and the New York University Stern School of Business. She maintains a lifelong interest in languages and civilizations of Asia.
Carol Guercio Traver is a graduate of Yale Law School and Vassar College. She has had many years of experience representing major corporations, as well as small and medium-sized businesses, as an attorney with a leading international law firm, with specific expertise in technology law, Internet law, privacy law, intellectual property law, and general corporate law. Carol is the co-author of E-commerce: business. technology. society (Pearson), as well as several other texts on information technology, and has been the lead project manager/editor on a number of technologyrelated projects. Carol is the co-founder and president of Azimuth Interactive, one of the first edtech firms and a provider of digital media and publisher services for the education industry.
Acknowledgments
The production of any book involves valued contributions from a number of persons. We would like to thank all of our editors for encouragement, insight, and strong support for many years. We thank our editors, Ellen Thibault, Jenifer Niles, and Content Producer, Purnima Narayanan, for their roles in managing the project. Thanks also to Product Manager Marcus Scherer for his contributions and to Gowthaman Sadhanandham and his Integra team for their production work.
We want to thank our supplement authors for their work, including the following MyLab MIS content contributors: Robert J. Mills, Utah State University; Chris Parent, Rivier University; Maureen Steddin; Roberta Roth, University of Northern Iowa; Gipsi Sera, Indiana University; and John Hupp, Columbus State University. We are indebted to Todd Traver for his help with security topics, to Erica Laudon for her contributions to Career Opportunities, and to Megan Miller for her help during production. We thank Christopher Traver for his help with database topics and software projects.
Special thanks to Professor Mark Gillenson, Fogelman College of Business and Economics, University of Memphis for his contributions to the discussion of agile development and testing.
We also want to especially thank all our reviewers whose suggestions helped improve our texts. Reviewers for recent editions include:
Abdullah Albizri, Montclair State University
Robert M. Benavides, Collin College
Gordon Bloom, Virginia Commonwealth University
Brett Cabradillia, Coastal Carolina
Community College
Qiyang Chen, Montclair State University
Amita Chin, Virginia Commonwealth University
Lynn Collen, St. Cloud State University
Reet Cronk, Harding University
Uldarico Rex Dumdum, Marywood University
Mahmoud Elhussini, Montclair State University
Anne Formalarie, Plymouth State University
Sue Furnas, Collin College
Scott Hamerink, Oakland University
Terry Howard, University of Detroit Mercy
Dae Youp Kang, University of Memphis
Rajkumar Kempaiah, College of Mount
Saint Vincent
Channa J. Kumarage, Saint Cloud State University
Weiqi Li, University of Michigan-Flint
Liu Liu, Old Dominion University
Susan Mahon, Collin College
Robert Morphew, Texas Woman’s University
John Newman, Coppin State University
Jose Ng, Montclair State University
Richard Peterson, Montclair State University
Robin Poston, University of Memphis
Dr. Michael Raisinghani, Texas Woman’s University
Patricia Ryan, Southeast Missouri State University
Ethné Swartz, Montclair State University
Amir Talaei-Khoei, University of Nevada
Reno
Paulus Van Vliet, University of Nebraska at Omaha
Global Edition Acknowledgments
Pearson would like to thank the following people for their work on the Global Edition:
Contributors
Bernard Bouwman
Joyce Chan, City University of Hong Kong
June Clarke, Sheffield Hallam University
Imran Medi, Asia Pacific University of Technology and Innovation
