Brilliant Copywriting: How to craft the most interesting and effective copy imaginable (Brilliant (Prentice Hall)) (Brilliant Business) 1st Edition Roger Horberry
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Library of Congress Control Number: 2023941184
ISBN 978-1-394-19110-9 (pbk); ISBN 978-1-394-19111-6 (ebk); ISBN 978-1-394-19112-3 (ebk)
Contents at a Glance
Part 1:
Research
Part 2: Building Essentials of Research
Part 3: Developing
of Research
Part 4: Writing Research Papers
Part 5: The Part of Tens
PART 3: DEVELOPING ESSENTIALS OF RESEARCH
Reviewing Fundamentals: Grammar and Conventions
Creating
Perfecting
Capitalization: Avoiding
Possessives and apostrophes: Owning up
Hyphenation: Identifying connections
Abbreviations: Keeping it brief
Spelling strategies: Finding what’s wrong
Formatting
Formatting
Avoiding Common Formatting Errors
PART 4: WRITING RESEARCH PAPERS
Introduction
Reading this book shows your commitment to understanding research papers and their role in fulfilling your academic goals and career preparation. I’ve been helping students like you achieve academic dreams by teaching researching and writing for more than a half century, including more than three decades at the college level. I’ve evaluated more than 10,000 research papers, essays, and other research projects.
I started teaching a few years before Neil Armstrong walked on the moon with technology 13,000 times less powerful than the phone you carry with you. New technology has improved today’s research process, and databases today store thousands of times more data than microfiche storage in the 1960s.
For you to write successful research papers, I am asking three things:
» Commit to a mindset that you can achieve almost any academic goal if you work hard enough, including writing exemplary college research papers.
» Use your research opportunities to satisfy your curiosities and develop new ones.
» Increase your book reading (or start reading books) 15 minutes a day.
You’re a busy college student, but busy people commit time to what’s important to them. Researching and writing are skills common to almost everything you do academically. A commitment to researching, writing, and reading will fast-track you to achieving your college degree. It’s yours for the earning.
About This Book
College Research Papers For Dummies emerged from my enjoyment writing research papers at Widener University in the 1960s — a time when databases were a dream in a researcher’s file cabinet. I later taught students to write research papers to satisfy their curiosities. Some of those students pursued careers that resulted from their research.
Here’s a look at how this book can help you write professor-pleasing research papers:
» Analyzing, planning, and organizing your research paper assignment
» Developing your topic, thesis, argument, rebuttal, and research questions
» Searching and organizing sources to support your argument
» Citing and integrating sources
» Formatting your paper with the required documentation style
» Writing a first draft in an academic writing style
» Revising your draft at three organizational layers
» Checking your paper before final submission
This book shows you classroom-tested skills for writing successful research papers such as the following:
» Capitalizing on the full-service resources of your college library, especially meeting with a reference librarian
» Writing with language that respects all people
» Identifying what to cite and what not to cite
» Converting sources into evidence
» Creating an annotated bibliography
» Writing sentences that emphasize action verbs and specific nouns, and branch in three directions
» Writing a research paper portfolio
» Writing research papers across disciplines
Other features you’ll see in this book include
» Example language modeling all parts of writing the research paper
» Comparisons of major documentation styles
» Planning strategies that prepare you for plagiarism allegations
» Tips for reading academic journal articles
» What to do with Wikipedia
» Tips for asking professors questions and clarifications
» Warnings for using citation generators
» Information on writing reviews of literature and white papers
» Tips for writing reports, reaction papers, and essays
Foolish Assumptions
You have a busy life as a college student, not an assumption, but a fact. From my decades’ experience teaching students like you and enjoying your academic energy in the classroom, I offer the following assumptions, which may or may not be foolish:
» You’re committed to attending every class to learn about writing research papers, but stuff happens such as family emergencies that require you to miss a class. And if that happens, you’ll never ask your professor: Did we do anything important last class?
» You’re most likely not committed to being a writer, and you may not be committed to being a researcher. But you’re committed to giving your best effort to every research paper you’re assigned to write.
» Technology is one of your life commitments. It’s a teacher, tool, and a toy — and sometimes a tireless waste of time.
» Some social media sites are available for academic engagement, but they’re not among the popular ones with college students.
Icons Used in This Book
Icons are legendary in For Dummies books, and some are candidates for the icon hall of fame (IHOF). They’re used similar to calendar reminders on your phone. Here’s an explanation of four icons used in this book to explore points of interest: The tip icon highlights information that deserves special attention.
Think of the warning icon as cautionary action that may be necessary.
This icon represents a brief digression from the flow of content. This text is interesting but not essential to understanding my point.
The remember icon reinforces an important point.
Beyond This Book
For information on additional online sources for college research papers, see the Cheat Sheet at www.dummies.com. Just search for “College Research Papers For Dummies” for more information you can refer to whenever you need.
Where to Go from Here
This book includes research-writing skills you need to complement your professor and your syllabus. It’s not a replacement for either but shows you another professor’s way of teaching research papers — and a way that may not meet specific objectives of your course.
If you’re working independently, this book can guide you, along with your research paper assignment and specifics of your required documentation style. In that sense, this is a reference book for writing research papers.
This book was designed like a contact list that overdosed on energy drinks — giving you quick access into depths of information you need to write research papers. Here’s a quick guide for using the book:
» Give a quick read-through Chapters 1 to 4 in Part 1 for background on expectations for writing college research papers, a survey of documentation styles, implications of plagiarism as a threat to academic integrity, and an overview of research-paper portfolios.
» Read Chapter 14 for planning and organizing your paper and Chapter 5 for beginning your research.
» Before writing your first draft (Chapter 15), review addressing your audience and purpose (Chapter 10); look over grammar and conventions as a review of language issues common to your writing (Chapter 12); and focus on elements common to an academic writing style (Chapter 11).
» Revise your draft (Chapter 17) and check your writing and documentation style (Chapter 18) before submitting your paper.
1 Laying a Foundation for Writing a Research Paper
IN THIS PART . . .
Fulfill your professor’s research expectations by committing to course research requirements identified in the syllabus, accepting accountability for meeting all assignment requirements, persevering to figuring out the challenges of the assignment, and completing the assignment by meeting professional standards with an academic writing style.
Recognize the emphasis of major documentation styles such as APA’s focus on writing style development, MLA’s focus on literature and language topics, Chicago’s focus on professional research publishing and book publishing, and AP’s focus on writing for journalists and reporters.
Comprehend the seriousness of plagiarism such as learning your university’s plagiarism policy, evaluating controversies of today’s honor codes, identifying recent trends in plagiarism, recognizing why students cheat, and absorbing life-altering consequences of plagiarism.
Satisfy common research paper portfolio requirements such as writing a reflective statement that previews the organization of the portfolio, including artifacts that serve as supporting evidence for a successful portfolio, formulating language that validates artifacts as evidence, and formatting the portfolio consistent with the required documentation style.
IN THIS CHAPTER
» Answering the what and why of college research papers
» Excelling at writing college research papers
» Meeting your professor’s research paper demands
» Building your research skills for the workplace
Chapter 1 Understanding Expectations: College Research Papers
The signature activity of an educated person is reading academic materials. The amount you read corresponds with your success as a college student — especially your writing and research success. That belief is supported by self-educated successful readers who bypassed systems of formal education, including Wilbur and Orville Wright, Steve Jobs, and architect Frank Lloyd Wright.
These high achievers also researched — not in the sense of using databases and peer-reviewed sources — to answer formal research questions, but in a sense of satisfying their curiosities and answering questions such as: How can a selfpowered machine fly? How can a pocket-size computer and a phone look like a piece of art? How can a functional building look aesthetically pleasing?
The answers require reading, researching, satisfying curiosities, and asking the right questions — questions that generate more questions than answers.
This chapter serves as your entry point into the world of research papers. Here I describe the research paper and its importance, explain the mindset of a college researcher, examine your professor’s expectations of you as a researcher writer, and identify the research skills you’ll carry into your career.
Looking Closer: The What and Why of College Research Papers
Although legendary innovators and creators obviously didn’t write formal research papers, they did follow a similar research process that included planning, organizing, searching, evaluating, and formulating questions from which they discovered their information.
College research papers are your invitation to participate at the adult dinner table with other researchers. They’re your passcode into the world of academic scholarship that answers the questions why and why not. Also, think of college research papers as your personalized extension of your course in the direction of new topics that you want to explore. Here I explain the what and why of writing research papers.
Recognizing what they’re all about
Research papers are as basic to college life as Thirsty Thursdays. And you can quench your research curiosities similar to your thirst — responsibly.
In today’s world of people sharing opinions based on gut feelings, research papers represent a non-opinionated position from evidence generated by the best experts in the field. As a college student, you represent a culture of people interested in explaining and adding new information to the body of research on a specific topic.
Research writing is scholarly inquiry that results in new information. It begins with developing an argument (see Chapter 7) and ends with drawing conclusions based on the findings, applying them to wider audiences (see Chapter 15).
The academic community accepts information that results from the research process of supporting an argument with reliable peer-reviewed sources and research methods reviewed by your professor and other experts. It’s called scholarship.
Characteristics of successful undergraduate research papers include the following:
