Iconic look
The product included a distinctive visual element to enhance the modern classic look.
Design Language
The new Brand and Design Language was developed to be implemented across the Pro Series. The story focused on the cooking experience of the professional/enthusiast; the design elements enhanced the idea of powerful technology, accurate controls, and distinctive yet durable materials and finishes.
Well built
The cooking experience is at the center of the Professional Series story. With a continuous cooking surface, robust controls, and two ovens, the 48” unit is a product designed for the cooking enthusiast.
Refrigeration
The newly redesigned refrigeration program was a new category for the company. We developed three products: the 48” and 42” side-by-side and the bottom-mount. The product accepted custom paneling and became available with curved and Pro handles.
Attention to details Elegant, adjustable frameless glass shelves offered increased storage capacity.
Dishwasher
The dishwasher was another new product to the Professional Series line. Again, the challenge was maintaining design integrity across platforms, which involved working with diverse teams in multiple regions.
