Market Competence
Desiring to enter the consumer showerhead market, Moen knew they needed a concept that set them apart significantly from existing offerings. To successfully meet this challenge, the designers developed a research process that would enable a creative team to understand what people experienced in a shower, a process that would ultimately lead to the successful Revolution Showerhead.
ustomer Insights
Among t e di coverie : people don’t need to u e va t quantitie of water to perceive t at t ey are getting t e mo t incredible ower po ible. Moen’ Revolution i t e fir t ower ead to ave water wit out acrificing t e e perience
Everyone i different and a different preference
Multiple people u e t e ame ower during t e da
People ower for variou rea on during t e day
Con umer need to be able to adju t t e ower tream to fit t eir preference and current mood
For complete control over t e ower tream, one need to independently adju t t e pray' coverage, force, and frequency.
Technology Capability
The research gave designers a deeper understanding of the many aspects of the showering experience, including extensive observations of people showering, the physiology of the showering experience, people’s perceptions about showering, and point of purchase decisions made about showerheads.
Within eight weeks of its introduction at Lowe’s, the Revolution Showerhead became the number-one-selling showerhead despite being the most expensive showerhead they sell. A distinctive engine spins each drop of water and then twirls the entire stream from an environmentally friendly restricted-flow showerhead. The “Freedom Dial” allows the user to adjust the water delivery effect from a mist, a spinning stream, a spray, and anything in between.
Product Innovation
It is a solid example o what breakthrough design should do create exceptional value or enterprises while giving customers something they love and think is worth the money. The product won design awards and the work was eatured in business and design publications. The main elements that contributed to the success o the program consisted o the ollowing
A thorough understanding o consumer behavior
An existing and available technology capable o delivering and controlling water in a more sophisticated way than the industry had seen be ore and ultimately a team that understood how to bring together the marketing industrial design and engineering
A product that delivers the right experience to consumers.
Firm Renewal
Moen’s research capabilities were enlarged with a renewed focus on the customer and user. This understanding supplemented the technical expertise that dominated within NPD and incorporated new perspectives and processes, such as Double-loop learning. Brought into the development process early on, the customer affords a unique view of the product, enabling the product team to achieve a comprehensive and differentiated customer experience.
The product experience was thoughtfully designed, deeply instrumented, and genuinely engaged in asking and answering important questions. Moreover, the team had to design research protocols and lab settings to get the necessary answers. And it is incredibly gratifying to note the result: at introduction, this is the highest-priced showerhead at Lowe’s and their best seller.
