If a Cowboy had a Genie by Daniel Mushrush
In 2013, a cowboy stumbled across a Genie’s lamp. He got off his horse, rubbed it, and out popped the Genie. “You get three wishes, 1 per year for three years!” the Genie told the cowboy. Without hesitation the cowboy said, “I want a ranch full of green grass with 10,000 pairs!” And just like that it happened. A year came and went, and in 2014 the Genie reappeared. The cowboy admitted that he was completely happy with his new ranch but it was expensive to keep a place like that running so he decided that, “For my second wish, I want a $250 CWT calf market!” And it happened! A year of high prices passed. Soon it was the fall of 2015, and the Genie returned to a down trodden cowboy who looked like a combination of shell-shocked and angry. Before the Genie could speak, the cowboy said, “I wish for the calf market to be $250 CWT!” The Genie was confused by this and asked him, “But what about last year, why the same wish?” The cowboy only looked at his boots and said, “Last year, I was holding out for $260 CWT and ended up putting all my calves on feed!” The last 24 months have been an interesting time to be in cattle industry. Market gurus generally have fallen into two groups; those who say it will go up while others say it will go down. Exchange rates, home starts in China, rainfall in South America…it is easy to see that without a Genie none of us are going to have a clue where the market is headed. That leaves us trying to manage some of the few things we can – the costs of our individual ranches. Alan Newport of Drovers wrote one of the best articles I have seen in a livestock publication in December of 2015 titled, Time to change directions. In it are the familiar concepts that help lower a ranch’s operating costs: focus on fertility, avoid high milk EPD’s, moderate cows are more efficient, etc. The time he took to compile real world numbers provided some eye openers. Here are some highlights: • Across a three state area for every hundred-pound increase in mature cow weight, weaning weights only increased 4 to 6 pounds. This resulted in a loss of $35 per unit for ranchers. • In Wyoming, a study showed that 1,300 to 1,400 pound cows took 9.5 pounds of forage to produce 1 pound of calf, while 1,000 to 1,100 pound cows took only 7.6 pounds of forage to produce the same pound of calf allowing for more animal units per acre. • Weaning weights haven’t changed in 20 years despite modern selection pressure (commercial cow environments dictate your weaning weights more than the calf ’s genetics). To read the full article, go to: www.cattlenetwork.com/news/newport-time-change-directions If you have followed our program, you know that we have followed this train of thought for quite some time. By raising moderate, fertile genetics that can flourish in tough environments, we empower our customers to become low-cost in any environment. By keeping our contemporary groups large and unbroken until every data point is taken, we have some of the most reliable EPD’s in the breed. Regardless of what the Genie decides to do with the market, our goal is to put our customers in the position to succeed. We are proud of our 2016 sale offering and would be happy show them off or answer any questions you may have.
All the Data, All the Time...
Cow weight & BCS on every cow - every year Birth Weight • Weaning Weight • Yearling Weight Carcass Scan Data • Heifer Pregnancy • Cow Stayability DNA Parentage & Genomically Enhanced EPDs Visual Evaluation for Structure & Udder Quality Accurate Data from Large Meaningful Contemporary Groups
Pasture Proven, Profit Driven Production Sale March 18, 2016 • 12:30 pm CT
85 Age-Advantaged Red Angus Bulls, 18-20 mo. 100 Stout Spring Bulls (Red Angus & SimAngus) 20 Fancy, Fescue-Adapted Heifers from long-time Mushrush Customer
Better Data = Accurate EPDs = Profitable Customers Bidding made easy for our Customers.
Our central location in the Flint Hills of Kansas provides easy access from anywhere. We’ll have the cattle penned at our sale facility from Wednesday, March 16th through the sale. Of course, we’ll be happy to show the bulls to you anytime; just let us know when you’d like to stop by.
What Ranchers want...in Volume:
Sleep?
• 100 bulls rank in the best 5% for Calving Ease
Calf Value?
If you cannot attend the sale, you can view and bid online at DVauction.com. Easy login instructions are in the catalog. Video of every sale animal will be posted prior to the sale at www.MushrushRedAngus.com.
Profitable Cow Herds - Built to Last?
If you are available during the sale, but don’t have good internet connection, call ahead and make arrangements to be contacted by phone during the sale.
• 100+ bulls rank in the top 25% for Marbling • 100 bulls rank in the top 25% for GridMaster Index • 150+ bulls rank in the top 25% for HerdBuilder Index • 100+ bulls rank in the to 25% for Stayability
If you can’t be near a phone or computer, put Joe or Daniel to work for you. Annually, many customers call ahead of the sale, discuss their selection criteria and budget, then just have Joe or Daniel handle their bid. We will get you covered. But, we still like it best when folks come to our sale...That’s why Connie and Christine bakes all those cookies, and we love sharing our Mushrush Family Red Angus Beef !
We Deliver extra value.
• Free Delivery on all Bull Purchases - see catalog for details. • In lieu of free delivery, bulls may stay at Mushrush Red Angus at no charge until May 1, 2016. • Bring your trailer and receive a $100/bull rebate. (Every bull will have a Trichomoniasis PCR test prior to sale day so that you can take them regardless of what state you are from.) • See Catalog for all delivery details
Look at the Label Page!
The back panel of this mailer states whether or not you will receive a catalog to that address. • "Yes” means you will receive the 2016 Mushrush Red Angus Production sale catalog. Take a minute to make sure your address is up to date to insure rapid delivery! If not, send us the changes. • If it says "No" and you would like to receive the 2016 Mushrush Sale Catalog, contact us today at 620-273-8581, 620-340-9774, or email redcows@mushrushredangus.com.
Volume discounts and extended bull warranties available.
All the Data, All the Time...
Cow weight & BCS on every cow - every year Birth Weight • Weaning Weight • Yearling Weight Carcass Scan Data • Heifer Pregnancy • Cow Stayability DNA Parentage & Genomically Enhanced EPDs Visual Evaluation for Structure & Udder Quality Accurate Data from Large Meaningful Contemporary Groups
Pasture Proven, Profit Driven Production Sale March 18, 2016 • 12:30 pm CT
85 Age-Advantaged Red Angus Bulls, 18-20 mo. 100 Stout Spring Bulls (Red Angus & SimAngus) 20 Fancy, Fescue-Adapted Heifers from long-time Mushrush Customer
Better Data = Accurate EPDs = Profitable Customers Bidding made easy for our Customers.
Our central location in the Flint Hills of Kansas provides easy access from anywhere. We’ll have the cattle penned at our sale facility from Wednesday, March 16th through the sale. Of course, we’ll be happy to show the bulls to you anytime; just let us know when you’d like to stop by.
What Ranchers want...in Volume:
Sleep?
• 100 bulls rank in the best 5% for Calving Ease
Calf Value?
If you cannot attend the sale, you can view and bid online at DVauction.com. Easy login instructions are in the catalog. Video of every sale animal will be posted prior to the sale at www.MushrushRedAngus.com.
Profitable Cow Herds - Built to Last?
If you are available during the sale, but don’t have good internet connection, call ahead and make arrangements to be contacted by phone during the sale.
• 100+ bulls rank in the top 25% for Marbling • 100 bulls rank in the top 25% for GridMaster Index • 150+ bulls rank in the top 25% for HerdBuilder Index • 100+ bulls rank in the to 25% for Stayability
If you can’t be near a phone or computer, put Joe or Daniel to work for you. Annually, many customers call ahead of the sale, discuss their selection criteria and budget, then just have Joe or Daniel handle their bid. We will get you covered. But, we still like it best when folks come to our sale...That’s why Connie and Christine bakes all those cookies, and we love sharing our Mushrush Family Red Angus Beef !
We Deliver extra value.
• Free Delivery on all Bull Purchases - see catalog for details. • In lieu of free delivery, bulls may stay at Mushrush Red Angus at no charge until May 1, 2016. • Bring your trailer and receive a $100/bull rebate. (Every bull will have a Trichomoniasis PCR test prior to sale day so that you can take them regardless of what state you are from.) • See Catalog for all delivery details
Look at the Label Page!
The back panel of this mailer states whether or not you will receive a catalog to that address. • "Yes” means you will receive the 2016 Mushrush Red Angus Production sale catalog. Take a minute to make sure your address is up to date to insure rapid delivery! If not, send us the changes. • If it says "No" and you would like to receive the 2016 Mushrush Sale Catalog, contact us today at 620-273-8581, 620-340-9774, or email redcows@mushrushredangus.com.
Volume discounts and extended bull warranties available.
Pasture Proven... Profit Driven
2346B N Rd • Strong City, KS 66869 Joe (620) 273-8581 Daniel (620) 340-9774 www.MushrushRedAngus.com
Mushrush Red Angus
YES
You are already on the 2016 Mushrush Red Angus Catalog mailing list. You will receive a catalog.
A Program with a Vision
All the Data... All the Time Because Accuracy Matters The average 2016 Mushrush Sale Bull: • Ranks in the top 9% for Calving Ease • Ranks in the top 14% for HerdBuilder • Ranks in the top 26% for GridMaster
Pasture Proven, Profit Driven Production Sale March 18, 2016 • 12:30pm CT 185 Bulls • 20 Commercial Females
Customer Service Solutions: Volume Discounts • Free Delivery Extended Warranty • Haul Rebates
The Numbers Don’t Lie: Red Angus Calves are worth more!
Pasture Proven... Profit Driven
www.MushrushRedAngus.com
• $1.92/CWT > Black Angus • $3.30/CWT > British x British crosses • $3.61/CWT > British x Continental crosses • $7.38/CWT > Brahman influenced
The data doesn't lie! 5 years • 116 Video Auctions 3+ Million Head of Cattle Compiled from Superior Livestock Auction and summarized by KSU.