Stay TrendOn

Staying on top of trends in the beauty and spa industry is vital to your businesses marketing success and services you are providing. Making sure you are talking about top trends, staying up to date with them and implementing them in your services makes your business stand out amongst the rest.

Hyper-Personalization

"Advancements in skin health have evolved into a hyper-personalized approach rather than thinking one type of Cancer Facial treatment works for every skin. We are on the cusp of delivering more advanced skin restoration to our clients as our tools and knowledge base evolve. Working exclusively as a Global Educator in Cancer and Skin Health, it is an exciting moment for our industry."

- Julie Bach, Founder of Wellness for Cancer-A Cancer Education Charity for the Wellness Industry

People are looking for bespoke and tailored treatments and products. There is no place for one size fits all, meaning its time to rethink your menu and product offerings. This can be done by allowing the guest to select music for their treatment room, lighting and room temperature to just name a few ways the spa experience is shifting. It doesn’t stop at the experience, hyper-personilization is moving into skincare too. Geneu offers DNA testing to curate personalized serums for the skin. You can also customize a skin consultation with imaging system such as Observ Skin Analysis, this device elevates and allows the esthetician to uniquely tailor treatments and home care for each guest. Even makeup is getting personal with brands such as Lip Lab which customize a lipstick just for you. Try to personalize to the guest in all aspects of their visit.

Results > Clean Beauty

Clean beauty was a huge wave in the industry and while there will always be a place for quality sourced ingredients and products that are non-toxic, the new generation of spa-goers are looking for results in skincare rather than worrying about clean ingredients. This is the perfect stage for merging clinical skincare with clean beauty. Clinical with a conscious is now in! One of the new brands to hit the US is Australia’s leading cosmeceutical, Ultraceuticals. This doctor developed line has a heartbeat with being environmentally conscious, planting trees in Australia and is moving to being 100% vegan in the upcoming year. This brand delivers! Real skincare with amazing results within 90 days.

In Store Events

In store events are still the best way to welcome new customers into your space while celebrating your existing customers as well. What better way to drive your retail sales than with a great in store event! The modern way brings in store events with a slight twist by taking your in store event on line. Allowing your customers to shop from the comfort of their home. No better way to do this than through social media platforms like Facebook and Instagram. Digital window signage is another way to encourage people to check out your retail space. Consider adding these to other areas of the business, like the restrooms or in the salon to drive people to the spa and retail area for complimentary hand facials, quick 10-minute chair massages or a curated skin consultation. We reccomend having a consistent in store event every month or every quarter. Ideas can be anywhere from: VIP ladies night, Skincare and Mimosas, Peels and Cocktail and more.

Eventing in the spa industry is a necessity to keeping excitement about your brand up as well as generating brand awareness. It brings the community together and gets potential clients talking about your business. Now more than ever eventing is wanted and expected by clients. How will you blow them away?