Social Media

Best Practices & Finding Your Voice

Social Media is the way of life today. Many different brands, your competition, are all sharing and promoting themselves on social media in some way. The key for your business is the you stand out amongst the competition, and in result, bringing clients through the front door.

Success in video Consistency is key Be Yourself

Having a strong social media presence, is one of the most important thing you can do for your business, other than providing an incredible service. Social media creates brand awareness, and it can do it for you a whole lot faster than other marketing strategies and reach thousands more potential clients. The key to creating brand awareness on social media is by being consistent. You can’t post once a week and expect your page to skyrocket and clients to be running through the door. Social media takes time, and users have to trust your brand in order to engage with you. Shoot for a goal of posting 3x a week, and eventually 5-7 days a week.

You’ve seen it around and it’s not going anywhere - video is here to stay. Videos are a key to growing your social media following and engagement. Jump on the trends! Use trending music or voice overs in your videos will help you reach the most users everytime you post. Adding text to your videos, using the platforms filters, all these little tools help the platforms algorithim prioritize your video and show it to more users. Motivate your team to take videos throughout the day and/or dedicate one front desk staff member who loves social media to take videos each day.

You may hear this advice when you’re about to meet someone knew, but we use it in a different sense. Imagine if your brand had a personality. How would you describe it? Think about your brand, it’s goals, values and whom it is speaking to. How does it stand out? It’s not only important to be yourself when you are showing you face on social media, but that your brand is to! Users want to follow brands that are unique, stand out from the rest, and most importantly, are authentic. Being yourself on social media is something that users can feel. It brings a sense of relatability and trust.