SE What ?

Let’s chat about the importance of SEO

SEO stands for Search Engine Optimization. SEO is how you get your website higher on the list of search engine results from websites like Google and Yahoo. If a potential client is searching for “Hydrating Facial Near Me,” the websites that pops up first are considered “optimized,” meaning that potential customers see them first.

As a business you definitley want to be coming up first on Google as the “Best Hydrating Facial In The Area.” Let’s chat about how you can implement SEO today.

Optimize For Google My Business

For local SEO it is very important your Google My Business page is strong. It’s critical that clients are aware of your services, location, and hours of operation. Reviews on Google are also incredibly important for boosting SEO, so make sure to ask your clients to leave a review before they leave.

*Read our blog on SEO for more Google My Business tips

BackLinks

Backlinks are when another website links back to your site. This could be in a blog or service page. Backlinks show Google that other websites approve of your site enough to link back to it. This gives your website authority and reliability in the eyes of the search engines. Blogs are a great place to backlink as well as brand websites. Do you offer Microdermabrasion treatment?

Backlink Diamond Tome’s website on the service page!

Blogs

Keywords

Keywords are specific words that you place in your website that potential clients will be serching in a search bar. So think, what needs do potential clients have, or a problem they have that you can help them solve? What are their interests? Once this is considered you can imaging what that customer would be searching in a search box. If they are searching “Best Hydrating Facial Near Me” you need to make sure your service descriptions on your website or blogs has “hydrating” and “facial “ in them. Keywords should be used in every piece of content on your webstie.

Blogs are great to incorporate on your website as a resource for clients, provide you with more social content and of course, boost SEO! The more pages and content you have on your website, the more opportunity to optimize SEO. Make sure to be using keywords naturally in your blogs heading and body. Blogs should have a minimum of 800 words to boost SEO.

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