
1 minute read
Beyond The Box; Redefining AutoDealership
Term- Winter 2022
Program- ARCH 2005, Studio 4
Advertisement
Instructor- Pietro Ferrari & Brentwood Jolley
Software used- Revit,Twinmotion
In collabration with Dagmawit Habtom
The design of the auto dealership building draws inspiration from dynamism and fluidity, aiming to create a sense of movement and energy. The building’s form and materials express excitement and provide a unique experience for customers, workers, and visitors. Unlike typical box-like structures, the dealership building showcases an expressive and captivating design. The exterior features an irregular shape with sharp angles, resembling the sleek lines and aerodynamic profile of a sports car, conveying a modern architectural look. Using a combination of metal panels, curtain walls, and GFRC, the facade adds texture and depth. The ground floor office area roof exhibits a melting or dripping effect, employing various materials and textures to evoke a sense of fluidity and motion. This design element not only adds visual interest but also provides shade to certain areas of the building. Inside, a wood wave ceiling and geometric steel column designs contribute to a modern atmosphere, harmonizing with the building’s exterior. The building is considered an extension of the dealership’s brand and values, reflecting their belief that an attractive building serves as a powerful marketing tool and enhances the overall customer experience



NORTH ELEVATION
SOUTH ELEVATION

WEST ELEVATION


EAST ELEVATION





