Meghan & Anthony Caiazzo
Kristin Early
YOUR TRUSTED PARTNER IN REAL ESTATE
Buying or selling a home is more than just a transaction—it’s a lifechanging experience, and I’m here to guide you through every step with expertise, passion, and dedication. My goal is to take the stress out of the process and make your journey smooth, successful, and even enjoyable!
Whether you’re wondering about your home’s value, debating upgrades before selling, or searching for the perfect neighborhood, I have the knowledge and resources to help you make the best decisions.
As a top-producing agent, I bring strong negotiation skills, unmatched customer service, and a deep commitment to my clients. My track record speaks for itself:
• D Magazine Top Real Estate Producer 2023, 2024
• D Magazine Best Real Estate Agent 2023, 2024
• Local Profile Top Realtor 2023, 2024
• Paulette Greene Group #1 Group Company-wide 2024 with $174 Million Sold!
• Graduate, Realtor Institute (GRI) Designation
But beyond the numbers, real estate is personal. I know firsthand how emotional moving can be—I’ve been there. Originally from Winnipeg, Canada, I moved to Texas over 20 years ago and fell in love with Collin County. Years ago, when my own family moved from Plano to Frisco, Paulette Greene was our agent, and her level of service was unparalleled. It was a natural fit for me to join her team because we share the same client-first philosophy.
My life is rooted in family, community, and service. I’m an active volunteer with organizations like the Young Men’s Service League, ACEing Autism, Minnie’s Food Pantry, and the International Justice Mission. My husband Robb and I love calling Frisco home—our son Matthew attends the University of North Texas’ new Frisco campus, and you’ll often find us walking our dogs, Maddie and Lexie, on Frisco’s scenic trails.
Beyond real estate, I find joy in my neighborhood book club, practicing yoga, and embracing my inner “plant lady.”
Let’s connect! Whether you’re buying, selling, or just exploring your options, I’d love to learn more about your goals and how I can help. Reach out anytime—I’m on your team!
Selling Great Homes to Great People
Kristin is the absolute BEST realtor! She brilliantly understands each community and how to best market your home and skillfully navigates the process to bring you to the moment of truth. I had an offer on the first day of the open house, under contract on the second day, and closed in less than one month! Thank you, Kristin for everything. You have a BIG heart and truly love what you do. Continue making a difference.
- MILLIE B. | 3100 DEER RUN, FRISCO
I worked with Kristin based off of a referral from a close friend of mine. I had my house listed for 4 months with another agent and had 3 showings. Kristin came in and told me how to sell my house and we had 10-15 families the first open house. We closed a couple of months later in a really competitive market with high interest rates and a presidential election. She was always responsive and a true advisor. I would recommend her to anybody without hesitation.
We’ve enjoyed getting to know Kristin and have had the best experience working with her. She is very patient and attentive. Being first time owners, she made sure we understood all the different steps and gave us many resources to prepare us during the buying process. Because she took the time to get to know us, finding the perfect home was so easy. She will always be our realtor and we will definitely recommend and send people her way.
- DANNY AND BRIANA | 1ST TIME HOME BUYERS
- STEVE | 5212 BUMLEY COURT, CELINA
EBBY HALLIDAY REALTORS
Selling Great Homes to Great People
Kristin is one of the kindest people I know but also the most hardworking. She walks in deep integrity which builds trust and rapport with other buyers, realtors and everyone involved in this industry and makes the whole process go smoother. I am so grateful we chose her as our realtor as she not only hustled when time was of the essence but she also held my hand through a very difficult process of letting go of a home we loved and built ourselves but needed to leave because of a job and location change. She did so with compassion, empathy and always with positivity. Her team approach served her well too as the entire Ebby team is top notch and well positioned to market your home and get top dollar for it. We got an incredible price for our house as a direct result of the professional photos, marketing, and expertise of Kristin and her team. She was a pleasure to work with and genuinely cares for her clients. I would recommend her to anyone but especially those wanting to sell a property in a difficult market, she is highly skilled.
- LEAH K. | 9281 4TH STREET, FRISCO
We have bought and sold numerous homes, but never in my life have we experienced the level of service and commitment that we received from Kristin. We asked her to find us the perfect house and we were VERY specific. She not only found it, but she developed an amazing relationship with all parties involved in the sale. That trust and her exceptional knowledge of the whole process, made it truly a dream purchase. We would never consider another Realtor in the future after working with Kristin. She is truly BEST in CLASS!!
- MICHELLE W. | 9608 RICHLAND HILLS, JONESTOWN
Kristin’s the most amazing realtor, who listens to her clients. She has a great eye for staging your home and selling quickly. I’d use Kristin again, she is the best.
- AMY L. | 700 WHISPERING WAY, PROSPER
Selling Great Homes to Great People
Kristin Early and the entire Paulette Greene team went above and beyond in every way to help us sell our Frisco home! From helping us to stage our house to look its very best, to being available for any and all questions, everyone was so accommodating, knowledgeable, and helpful! Kristin was an excellent liaison for us and allayed all our concerns about the process. And because of her and the team’s expertise, we were able to sell our home the first weekend it was on the market! I highly recommend!
- ELAINE | 4248 ROARING
FORK, FRISCO
Selling a home can be a complex and unpredictable process, and we were incredibly fortunate to have Kristin by our side throughout the entire journey. From navigating multiple offers to managing unexpected delays, Kristin demonstrated unwavering dedication, professionalism, and expertise at every step. Our sale presented unique challenges yet, despite these hurdles, Kristin remained proactive and solution-oriented, ensuring our interests were always protected. When the closing was pushed she negotiated the release of all earnest money to safeguard our position. Even on the final day, she went above and beyond— tracking down the buyer’s agent and ensuring everyone arrived at the closing table on time. Kristin’s attention to detail, commitment to her clients, and relentless drive to get the job done make her an outstanding real estate professional. We highly recommend her to anyone looking for a skilled, responsive, and truly dedicated realtor. Thank you, Kristin, for making this sale happen!
- LESLIE | 10523 BUCCANEER POINT, FRISCO
EBBY HALLIDAY REALTORS
EBBY HALLIDAY REALTORS
#1 Company-wide Producer ‘22, ‘23 & ‘24
PAULETTE GREENE GROUP
With gratitude, Kristin $174 MILLION SOLD IN 2024! 140+ TRANSACTIONS CLOSED IN 2024!
$475+ MILLION CLOSED IN THE LAST THREE YEARS!
I am incredibly proud and honored for the awards and recognition I have achieved over the last 30+ years. As I look back on my journey I feel that the biggest blessing has been the lasting relationships that have been built with the customers I now call friends! - Paulette Greene
EBBY HALLIDAY REALTORS
This is My Backyard
Ebby Halliday Realtors’ Frisco office is prominently located at the corner of Legacy Drive and State Highway 121, the “hub” of one of America’s fastest-growing cities. With a population of approximately 160,000 and a location just 25 minutes from DFW International Airport and Dallas Love Field, Frisco is proud to be known as a city with progress in motion.
In late 2016, the city of Frisco and the Dallas Cowboys celebrated the grand opening of The Star, the new World Corporate Headquarters of the NFL’s most-valuable franchise. The Star is just one part of Frisco’s $5 Billion Mile, a one-mile stretch along the Dallas North Tollway featuring four mixed-use developments and more than $5 billion in capital investment. Situated in Denton and Collin counties, Frisco offers an abundance of housing options, including a wide selection of master-planned communities and historical neighborhoods.
Ebby’s Frisco office, the largest sales office of the No. 1 residential real estate company in Texas by sales volume, is perfectly poised to assist with your residential real estate needs in Frisco and the surrounding area, including Plano, Allen, McKinney, Celina, Prosper, Little Elm, The Colony and beyond.
FRISCO
VAN ALSTYNE DALLAS PROSPER PLANO ALLEN CELINA
EBBY HALLIDAY REALTORS
A Respected Brand Built on a Foundation of Service
Our founder Ebby Halliday was known for being a pioneer in the real estate industry. She created opportunities for others not only in Texas but around the country by the sheer force of her example and influence. She opened the doors to successful careers for thousands of people – in particular women, at a time when professional options were limited. Ebby was widely admired for her passionate leadership and tireless altruism, and her energy and enthusiasm knew no bounds. She lived her life by a simple saying:
“Do
Something for Someone
Every Day.”
Ebby’s approach to life was contagious, and anyone who worked with or for her, couldn’t help but adopt the sentiment as their own. It’s why service has become a distinguishing hallmark of the company culture. To this day, these three principles guide us as individuals and as a brokerage:
EBBY HALLIDAY ACERS, FOUNDER
EBBY HALLIDAY COMPANIES
EBBY HALLIDAY REALTORS
Do Something for Someone Every Day
- EBBY HALLIDAY
“Ebby Halliday set the standard by which service and professionalism are measured. Now Paulette is the captain of the team. She sets the pace and we try to keep up. She lives her life by Ebby’s motto.”
Randall Graham, former VP & Director of Marketing Ebby Halliday Realtors
EBBY HALLIDAY REALTORS
Leading the Pack in Real Estate
MASTERING THIS MARKET
With over ONE BILLION DOLLARS in sales throughout her career, Paulette Greene is one of the most trusted names in DFW real estate.
30+ YEARS OF PROVEN RESULTS
Increased demand, limited inventory, paying over-listed, Paulete has he experience to negotiate, get you the most money, and understands how to alleviae terminations.
UNMATCHED CONNECTIONS
Strong corporate business and personal networks, involvement with local & nationwide homebuilkders, and an intimate familiarity with the neighborhoods of DFW.
THE PGG AWARD-WINNING STRATEGY
“Doing the right thing creates the right results.”
“At the beginning of my career, I realized & adopted that I was in the service business.”
EBBY HALLIDAY REALTORS
Top-Tier Circle of Support
LISTING COORDINATOR REALTOR®
DEBORAH KIDDY
CLIENT CONCIERGE REALTOR®
CLIENT
PAULA LOPEZ TRANSACTION COORDINATOR REALTOR®
CANDACE MITCHELL IN-HOUSE STAGER REALTOR®
SHERRI LEE
Ebby Halliday Frisco Office
1415 LEGACY DRIVE #100 FRISCO, TX 75034
Ebby Halliday Realtors’ Frisco office is prominently located at the corner of Legacy Drive and State Highway 121, the “hub” of one of America’s fastest-growing cities.
With a population of approximately 160,000 and a location just 25 minutes from DFW International Airport and Dallas Love Field, Frisco is proud to be known as a city with progress in motion. In late 2016, the city of Frisco and the Dallas Cowboys celebrated the grand opening of The Star, the new World Corporate Headquarters of the NFL’s mostvaluable franchise. The Star is just one part of Frisco’s $5 Billion Mile, a one-mile stretch along the Dallas North Tollway featuring four mixeduse developments and more than $5 billion in capital investment.
Situated in Denton and Collin counties, Frisco offers an abundance of housing options, including a wide selection of master-planned communities and historical neighborhoods. Ebby’s Frisco office, the largest sales office of the No. 1 residential real estate company in Texas by sales volume, is perfectly poised to assist with your residential real estate needs in Frisco and the surrounding area, including Plano, Allen, McKinney, Celina, Prosper, Little Elm, The Colony and beyond.
Proud and Thankful
EBBY HALLIDAY FRISCO OFFICE 2023 ANNUAL AWARDS
• TOP GROUP PRODUCER 2023 - FRISCO OFFICE
• 1ST PLACE LISTED UNITS VOLUME CLOSED
• 1ST PLACE LISTED VOLUME CLOSED
• 1ST PLACE BUYSIDE UNITS CLOSED
• 1ST PLACE BUYSIDE VOLUME CLOSED
• 1ST PLACE TOTAL UNITS CLOSED
• 1ST PLACE TOTAL VOLUME CLOSED
• LUXURY AGENT AWARD
• LARGEST TRANSACTION VOLUME
EBBY HALLIDAY REALTORS
North Texas Market Leader
Ebby Halliday Realtors named
No. 1 Brokerage in North Texas by Dallas Business Journal
They say becoming No. 1 is easier than remaining No. 1 – and we have managed to do both. Once again, we have surpassed all local competition in sales volume to be named the best in North Texas by the esteemed Dallas Business Journal. We don’t take this for granted, and we never will. It’s our pleasure and privilege to help thousands of families and individuals every year have a positively memorable real estate experience. And whether we sit atop this list next year or not, we’ll never stop striving to be the best for you.
A Premier Real Estate Brokerage
2,000+
It all began in 1945, when one bold woman parlayed her wisdom, generosity, business acumen and endurance into what is today one of America’s mostadmired residential real estate brokerages.
The legacy of Ebby Halliday, who founded her namesake company in 1945, is carried out daily through 2,000-plus agents and staff and in-house mortgage, insurance and title companies. It is now amplified by our affiliation with Berkshire Hathaway’s HomeServices of America, the country’s No. 1 residential real estate company.
Acquired by HomeServices in 2018, the Ebby Halliday Companies are modernizing homeownership services and are focused on ensuring that homeownership is available to everyone who wants to own a home. In addition to our three real estate brands, the Ebby Halliday Companies include Prosperity Home Mortgage, HomeServices Insurance, HSTX Title and Texas Premier Title.
Simply put, we offer one ‘door’ to everything you need to buy or sell a home. Purchasing or selling any other way would be like going back in time. Our complete offering of brokerage, mortgage, title and insurance homeownership services ensures you have the easiest and most secure real estate experience. In good times and most importantly, in challenging times, we have stood by homebuyers and sellers for over 75 years. It would be our honor to put our experience and strength to work for you.
Our Responsibility As Your Broker
We will provide the luxury of personalized service and take care of everything from specialized market knowledge to negotiating and closing your transaction.
Expert Guidance
Provide a marketing strategy, a Competitive Market Analysis (CMA) and recommend an appropriate list price for the sale of your property
Market your property to buyers and other agents utilizing all possible appropriate methods
Make recommendations on staging, potential repairs, remodeling, upgrades and cleaning your property, in order to make your home as attractive as possible to potential buyers
Suggest quality professionals, including attorneys, handymen, stagers and inspectors
Guide you in making informed decisions leading to a satisfactory transaction
Present and respond to all offers in a timely manner
Responsiveness
Act in good faith at all times
Adhere to your instructions
Return calls, texts and emails promptly
Closely track dates and deadlines
Accounting
Receive and remit earnest money deposits
Receive and deliver all documents in a timely manner
Review final settlement statements
Loyalty
Place your interests above all others
Keep your personal information strictly confidential
Ensure that all parties to the transaction are fully informed about any material facts that may affect the transaction and closing
EBBY HALLIDAY REALTORS
Achieving Premium Pricing
Three tools will help you achieve a premium price and sell your home in the time frame you desire: competitive pricing, optimizing its condition, and making it accessible to buyers. We consistently sell homes for premium prices in shorter periods of time than our competitors. Buyers and agents recognize our reputation for marketing well-priced homes in top condition. When our sign is in your yard, your home will be perceived as more desirable and less negotiable. This unique added value will get you to the closing table faster at a premium price.
COMPETITIVE PRICING
With competitive pricing of a new listing, multiple buyers will be interested, which will lead to a sale at the highest price available in the current market. We offer sellers professional guidance for proper pricing. A professional appraisal is another option for an objective opinion of fair market value.
OPTIMIZING YOUR HOME’S APPEARANCE
Attractive street appeal and an updated interior will generate a top market price for your home. Buyers have many options, and a very presentable home with a positive first impression will draw repeat showings and offers.
MAKING IT ACCESSIBLE TO BUYERS
The more accessible your residence is to prospective buyers and agents, the more quickly it will sell. Properties that are easily available for showings benefit with the shortest time on the market. It takes only one buyer; that one buyer could be making a trip from out of town, and your house could be their top choice.
EBBY HALLIDAY REALTORS
Comparative Market Analysis
Strategic pricing is the key to selling your home at an attractive price in an acceptable amount of time. Many brokers can list your home for sale, but the reality is that if it is not properly priced, your home may sit on the market month after month and actually help sell competing properties. You deserve a knowledgeable real estate agent who can advise you on properly pricing your home to sell in today’s market.
We can provide you with a professionally prepared COMPARATIVE MARKET ANALYSIS (CMA) – an analysis and evaluation of market factors that help determine current value.
SUCCESSFULLY SOLD HOMES
Examines the selling price of recently purchased homes comparable to yours.
COMPETING PROPERTIES FOR SALE
Since they are not yet sold, the market value is undetermined, but they are important, as buyers most likely will view and compare these properties with yours.
PENDING SALES
Though they have not yet closed, homes under contract are a good indicator of value in the current market.
FAILED TO SELL
The listed prices of these homes suggests what potential buyers will not pay.
10 Ways I Assist Home Sellers
Real estate transactions are complicated. I’m here to simplify the process. Below are just a few of the things I’ll do for you.
DISCUSS YOUR GOALS
I will work with your needs, wants and expectations as we prepare to list your home.
1 6 2 7 3 8 5 10 4 9
PRESENT ALL OFFERS AND NEGOTIATE FOR YOU
I will present all offers received, provide professional assistance on your options, and negotiate on your behalf to ensure you get the best deal.
PREPARE YOUR HOME VALUATION AND CMA
I will take into consideration home updates and improvements and analyze competing properties in your neighborhood.
PRESENT STRATEGIC PRICING AND MARKETING PLANS
I will present the results of your CMA, recommending a list price and marketing plan to generate interest and maximize your profits.
PROVIDE STAGING TIPS
I will provide staging tips to highlight your home’s best selling features and prepare for listing photos and showings.
RECOMMEND HOME UPDATES
I will recommend home updates to minimize inspection issues and buyer repair requests. I also provide a list of professional contractors/ handyman services.
REVIEW CONTRACT DOCUMENTS AND TIMELINE
I will explain the contract and all addenda, and outline a contract-toclosing timeline making every aspect of the transaction clear.
ESTIMATE CLOSING COSTS AND NET PROFIT
Prior to closing day, I will provide you with a reasonable estimate of likely closing costs and net proceeds for the sale of your home.
HELP YOU NAVIGATE THE ESCROW AND CLOSING PROCESS
A lot happens during escrow and before closing. I will help you through in a streamlined manner and regularly communicate with all parties involved.
ASSIST WITH THE PURCHASE OF ANOTHER HOME
If needed, I can assist you with the purchase of your next home. If you are moving to another city, state or across the globe, I can help with that, too.
EBBY HALLIDAY REALTORS
What We Need To Get Started
In the listing and selling of your home, please provide the following items. Much of this information is available from within your CLOSING DOCUMENTS (when you purchased your current home):
О Loan Number/Payoff
О The Survey
О Utility Information: gas, electric, water (average bills/providers)
О Alarm System Information (code/location of pads/contract)
О Phone Numbers and Email where you can be reached
О Key to Your Home
О Any Floor Plans/Blueprints you may have from purchase
О A list of any items that do not remain with the property (I.E. any special window coverings, light fixtures, fire equipment, etc.)
О Copies of all Home Inspections and Reports for Prospective Buyers
EBBY HALLIDAY REALTORS
Steps in the Listing Process
LISTING
Your signed listing agreement with us will engage the company to market your home and confidentially represent your interests in negotiating a successful sale. A seller’s disclosure form regarding the condition of your property will be provided for you to complete.
Our marketing will commence with professional photography, MLS listing, signage, advertising, tours and showings. Through progress reports, we will share all feedback from showings, as well as listings and sales activity in your neighborhood.
CONTRACT PENDING
When a written offer is received, we will assist you in negotiating. The executed contract will be submitted to a title company with the buyer’s earnest money. The title company will receive an option fee from the buyer for an option period, during which time the buyer will conduct property inspections through a licensed inspector.
There may be a second negotiation following inspections for repairs to be made or a credit allowed at closing to the buyer in lieu of repairs.
If financing is requested, the buyer will apply for a loan and provide documentation for loan approval. The lender will order a property appraisal, and the title company will seek an existing survey or order one, if applicable.
CLOSING
Once the buyer’s loan has been approved, it is time to coordinate your move:
You and/or the buyer will contact utility providers for changes in service.
You’ll hire a moving company to assist with packing and relocating your possessions.
The title company will schedule the closing date and time, coordinating your availability with the title company.
The closing statement, which lists the costs and proceeds of the buyer and seller, will be reviewed.
The buyer often schedules a final walk-through of the home prior to closing.
A seller’s appointment to sign the closing documents typically takes less than 30 minutes.
A set of keys is usually brought to the closing at the title company.
EBBY HALLIDAY REALTORS
Listing Process Flow Chart
EXPLAIN THE SELLING PROCESS
RESEARCH MARKET ANALYTICS
DETERMINE AND COORDINATE MARKETING STRATEGIES THAT BEST FIT YOUR HOME AND GOALS
PRINT MARKETING MLS LAUNCH PROPERTY WEBSITE
DETERMINE LIST PRICE
PRINT COLLATERAL
INTERNET & DIGITAL MARKETING
REAL ESTATE WEBSITE SYNDICATION SIGNAGE
E-BLAST & AGENT PUSH OPEN HOUSE
CONDUCT SHOWINGS & COLLECT FEEDBACK
ATTRACT & SCREEN QUALIFIED BUYERS
NEGOTIATE OFFERS HANDLE CONTRACT ADMIN ORDER TITLE
ENSURE ALL PARTIES ARE ON THE SAME PAGE
DIRECT BUYERS TO FINANCING OPTIONS MEET APPRAISER FINALIZE TRANSACTION FINAL WALK THROUGH
COORDINATE HOME INSPECTION
SUCCESSFUL TRANSACTION, COORDINATE MOVING DAY
EBBY HALLIDAY REALTORS
First Impressions
Experts say most home buyers will make their decision at first sight. A small investment in time and money gives your home an edge over competing listings. Prospective buyers will react positively to signs your home has been meticulously maintained.
THE FRONT DOOR IMPRESSION
О Clean and tidy entrance
О Ensure doorbell is functional
О Eliminate cobwebs on porch and windows
О Touch up paint or stain on front door
О Add pots of flowering plants at entry
О Polish door hardware
GENERAL MAINTENANCE
О Replace burned-out light bulbs
О Clean and repair windows
О Touch up chipped paint
О Touch up caulking in showers and tubs
О Repair dripping faucets and commodes
О Clean out and organize garage
О Oil squeaky doors
О Tighten doorknobs
NEAT AND TIDY
О Shampoo carpets
О Eliminate offensive odors
О Organize and de-clutter closets
О Launder bedding
О Clean refrigerator and stove
О Clean and refresh bathrooms
О Replace or clean shower curtains
О Clean drapes and blinds
О Consider professional cleaning service
THE SPACIOUS LOOK
О Clear stairs and halls
О Store excess furniture
О Reduce knickknacks
О Minimize possessions on counters
О Box and store unused belongings
О Clear counters and stove
О Make closets neat and tidy
THE BUYING ATMOSPHERE
О Please be absent during showings
О Turn on all lights and lamps
О Open drapes and blinds
О Play quiet background music
О Keep pets outdoors or away
EXTERIOR AND CURB APPEAL
О Cut lawn
О Trim shrubs
О Weed and edge garden
О Prune trees
О Clear walk and driveway of leaves
О Repair gutters and eaves
О Touch up exterior paint
О Make sure your pool looks its best
О Keep garage door closed
О Keep driveway clear of parked cars
О Consider professional cleaning service
EBBY HALLIDAY REALTORS
Seller’s Disclosure Notice
Texas state law requires sellers of residential property to provide a Seller’s Disclosure Notice to any prospective buyer. This makes the seller responsible for full disclosure of items or conditions that could effect a buyer’s decision to purchase. If there are now (or have been in the past) problems or repairs and you know of them, you must disclose them to any prospective buyer. Disclosure should be made before an offer to purchase is written.
A blank Seller’s Disclosure Notice is included for your use. It must be completed, signed and dated by the seller and furnished to any prospective buyer. The form must be updated if changes occur during the listing period.
Exemptions to Providing the Seller’s
Disclosure Notice
Sellers may be exempt from providing the notice if they are:
Selling pursuant to a court order
A trustee in a bankruptcy
A lender selling at foreclosure
Transferring to a lender after foreclosure or deed in lieu
A fiduciary in the administration of an estate, guardianship, conservatorship or trust
A co-owner selling to another co-owner
Selling to a spouse or a direct descendant
Spouses transferring pursuant to court order
Selling to a governmental entity
Foundations
Penetration
The Top Seven Issues:
EBBY HALLIDAY REALTORS
Getting Ready for Showings
Follow this checklist to ensure your home is “show ready.”
LIGHTING
О Make sure all lights and lamps are on
О Your home should be light and bright
О Lift your shades and pull back the curtains
О Let in as much natural light as possible
ATTRACT ALL THE SENSES
О Burn a few candles and then blow them out before you leave so the smell lingers (never leave candles burning while away)
О Set your dining table with plates, napkins and a centerpiece but no utensils
О Turn on soothing music in the living area
DE-CLUTTER
О Consider removing extra furniture until your home sells to give it a more spacious appearance
О Limit decorative items on furniture to groups of one, three, or five
О Reduce the number of small appliances and unnecessary items on kitchen countertops
О Put away books and magazines
О Minimize décor on coffee tables
О Depersonalize bathrooms
О Put away all toiletries in bags or baskets and put under the sink
STAGE ROOMS APPROPRIATELY
О Prepare your home so that anyone could see him/herself living in the space
О Make sure each room is being used for its intended purpose
О Consider professional staging
EBBY HALLIDAY REALTORS
EHC Market Ready
RENOVATE NOW. SELL FOR MORE. PAY AT SETTLEMENT.
EHC Market Ready is a partnership with Curbio, a pre-sale home renovation company that helps you make significantly more money on the sale of your home, without the hassle or upfront costs of working with a traditional homeimprovement company. EHC Market Ready transforms your property into the move-in-ready listing buyers are looking for, and you don’t pay until you sell your home.
It’s a new approach to Pre-Sale Home Improvement.
From dated and dull to light, bright, and modern – this kitchen was transformed to meet buyer preferences in the market.
EBBY HALLIDAY REALTORS
Where Do Buyers Find The Home
They
Purchase?
A successful sale is based on understanding the buyer. Your Ebby agent understands how to market your home to those prospects who are looking for similar properties. They will create a comprehensive marketing plan to fit your needs and your property.
INFORMATION SOURCES USED IN HOME SEARCH
LOOKED ONLINE FOR PROPERTIES FOR SALE
CONTACTED A REAL ESTATE AGENT
SEARCHED ON A MOBILE OR TABLET DEVICE
VISITED AN
EBBY HALLIDAY REALTORS
What About Zillow?
Zillow can be a good tool for house hunting, but it isn’t reliable for pricing. Zillow’s Zestimate is an algorithm that depends on the availability and location of retroactive data in a house’s area.
On the other hand, Ebby Halliday agents are local professionals who have their finger on the pulse of all current and even proactive data, so they can help you price your home to sell in a reasonable amount of time and at an attractive price.
Simply put, an Ebby Halliday agent, not an algorithm, is the best way to set your listing price so you can close for the right amount, the right terms and at the right time.
FACTORS THAT AFFECT ZESTIMATES
MISTAKES IN KEY FIGURES
Zestimate factors the date and price of the last sale into estimates. In some areas, this information makes up a big part of a Zestimate. If this information is inaccurate, it can throw off the Zestimate. Since comparable sales also affect a home’s Zestimate, a mistake in one home’s sales price record may affect the Zestimates of other homes in the area.
IMPROVEMENTS NOT IN THE PUBLIC RECORD
Sometimes a homeowner makes improvements or upgrades to a property that should increase the value of the home. However, unless the local property tax authority has added that information to the public database and record, Zillow can’t use it. Zillow can only update its listings when this information is made available.
HOUSING TURNOVER RATE
The more home sales that occur in your area, the more data Zillow has about how much buyers think those homes are worth. This makes Zestimates more accurate. If you live in a strong real estate market with frequent home sales, your Zestimate might be more accurate than if you live in a rural community where people stay in their homes for decades and sales are rare.
EBBY HALLIDAY REALTORS
The Ebby Halliday App
SIMPLICITY ON THE GO
We offer the most intuitive and powerful mobile real estate experience available. Our Mobile App features a variety of search options and filters, making it easier than ever to search for homes on the go.
The app also makes it easy to connect with your agent from anywhere on any mobile device through a built-in chat feature.
Easy-to-use home search options include:
DRAW TOOL - Draw custom boundaries using your finger to search for available homes within a specific area.
COMMUTE TIME - View properties within proximity to work, school or other regularly traveled places.
HOME SCAN - Using Augmented Reality technology, the Home Scan feature overlays property details through your device’s camera.
The details you need in the palm of your hand. Available for free in the Apple App Store for iPhone and iPad, and on Google Play for Android devices.
EBBY HALLIDAY REALTORS
Market Value Expertise
Strategic pricing is the key to selling your home in an acceptable amount of time. At Ebby Halliday, we take to heart our fiduciary duty to provide you with current market research and strategic advice on pricing.
If you overprice your home:
It makes other homes more attractive and can actually help sell the competition
It will be shown to fewer prospective buyers
Fewer prospects will respond to the advertising
You may lose buyers who are willing to negotiate
Strategic Pricing for Best Exposure
Proper timing and pricing for your home is imperative to a satisfactory sale. Your agent will help you analyze these factors to get the best price in the least amount of time.
PRICING ABOVE FAIR MARKET VALUE WILL ATTRACT FEWER BUYERS
LOWER PRICE WILL ATTRACT MORE BUYERS
NUMBER OF INTERESTED
Individual Property Websites
The internet, print marketing and signage are three sources used by potential buyers to find their next home. We have combined these advertising mediums into a unique marketing program that will help you sell your home faster.
Your property will be advertised around the world via a unique Individual Property Website (IPW) URL. This is most often “address.ebby.com.” To make the process of finding your property easy, the IPW can be included on sign riders and, more importantly, any direct mail or print advertising that showcases your home.
We are able to generate Seller Reports that highlight site traffic and engagement within the IPW. This allows us to bridge the gap between digital and print advertising by determining print campaign effectiveness, ensuring that your property will be in front of qualified, relevant buyers – regardless of where your property is seen.
Created for each listing Searchable by address Helps keep buyers focused Adds value to home sellers
Generate detailed reports for sellers
EBBY HALLIDAY REALTORS
Ebby Halliday Advantage
From listing to closing, Ebby Halliday has the knowledge and resources to help you obtain the best price for your home, sell it in the shortest time, and do so with the most convenience for you and your family.
Prepare a Competitive Market Analysis to help you determine the optimum price for your home
Provide guidelines on preparing and showing your home in its best light
List your home with the Multiple Listing Service, ensuring exposure to thousands of REALTORS®
Display Ebby Halliday’s reflective yard sign
Create digital and print collateral that showcases the details and features of your home
Promote your property on ebby.com
When appropriate, hold an open house to attract prospective buyers
Present purchase offers and help with contract negotiations to obtain the highest price for your home
Keep you up-to-date on progress, changes, market conditions and negotiations
Maintain 24/7 coverage of inquiries on your home from the internet through ebby.com
EBBY HALLIDAY REALTORS
Print Marketing
Every home has a story. And, through our local and national connections, we have access to dozens of outlets to tell them. We ensure that our properties are presented to sophisticated readers in a variety of publications across the region.
We have consistent, year-round presence in many local monthly publications, and through our elite network we can showcase properties in regional, national and even internationally syndicated publications.
91% OF ADULTS READ MAGAZINES & PRINT PUBLICATIONS
20 Min
AVG. TIME SPENT BY READERS WITH PRINT PUBLICATION
EBBY HALLIDAY REALTORS
ebby.com
ebby.com offers your home the most extensive online exposure available. Ebby is a household name and buyers think first of ebby.com when considering a home purchase.
Our award-winning website boasts thousands of active users per day from dozens of countries around the world, ensuring that your home is in front of relevant buyers no matter where they are.
Through our affiliations with outside networks, your listing will syndicate to dozens of popular, U.S.based consumer-centric sites, as well as specialized sites that serve the international community.
Listing syndication maximizes a home’s exposure and a brokerage’s online presence. We give your home the most exposure by syndicating the property to top-rated sites with thousands of unique users every day and millions of page views every month.
EBBY HALLIDAY REALTORS
Digital Advertising
While the likeness of your listing shines across ebby. com and syndicated major outlets, its reach compounds through our digital grapevine each and every day. Both far reaching and viable as a lead-generation tool, our presence across the most-used digital platforms is highly likely to capture the attention of buyers.
With 70,000+ average monthly impressions and 50,000+ followers and counting on Facebook and Instagram alone, our paid and unpaid social-media advertising is as intriguing as it is effective.
We’ve saturated search engine results across devices, boasting over 200,000 unpaid impressions per month. We remain in step with the ever changing world of Google and we meet your would-be buyers where they are, online.
Programmatic and retargeting ad campaigns are yet another tool in our digital toolbox which makeup our comprehensive array of digital competencies. Your listing has the highest probability of reaching the right buyer in the right place at the right time with our vast digital network backing it.
EBBY HALLIDAY REALTORS
Email Marketing
With our targeted email marketing program, your property can quickly reach 10,000+ real estate agents in the D-FW area. The emails can be sent en-masse, or targeted to relevant top-producing agents that specifically service your neighborhood.
Thousands of highly qualified prospects receive email notifications when properties are updated on our website. We also send email marketing pieces to our network of brokers in the D-FW area and beyond. Broker Open invitations can also be prepared and distributed, should you want to hold an agent-only Broker Open. This event can be promoted to thousands of agents, or sent to a network of qualified agents that represent more discerning buyers.
EBBY HALLIDAY REALTORS
World-Class Marketing At Your Fingertips
Time is money when it comes to new listings and marketing collateral. Our proprietary intranet, Agent Resources & Technology (ART), makes it easy for your Agent to build stunning brochures, postcards, social media graphics and more in minutes. This ensures they can quickly and easily begin marketing your property to potential buyers as soon as they receive photos.
Digital assets, such as the social media graphics, can be posted to Facebook Business Pages for immediate exposure of your property to their followers. High-quality print brochures and directmail pieces can be created in minutes, printed in 24 hours, and delivered in days.
EBBY HALLIDAY REALTORS
Cyber Security
We understand that in today’s digital world, cyber security is a top priority. That’s why we’ve equipped our agents with the tools and safeguards needed to ensure that every step of your transaction remains safe and secure. Email and wire fraud has become a nationwide epidemic, and in an instant, all of the money for the purchase of a home can be compromised. We understand these threats and know how to keep your money and personal information both safe and secure.
EMAIL – Through multi-factor authentication, all Ebby Halliday provided email accounts use an enterprise email system with multiple layers of security and policies that are specifically designed to thwart would-be hackers and any unauthorized email access.
HOMESERVICES OF AMERICA – As part of Berkshire Hathaway and HomeServices of America we have access to the latest technologies and measures to reduce the risk of cyber fraud.
Wire Fraud
Wire Fraud is the crime of digitally defrauding another person out of money or something else of value, and is on the rise due to the increased use of email and the internet for transactional and banking services.
Stay aware of your communications and double check all email addresses you’re communicating with.
Use a reputable title company and either visit the title company in person or call the number listed on their website.
Understand your agent’s means of communication. Your agent will not suddenly begin to contact you in a different manner.
On the day of the wire transfer, don’t hesitate to pick up the phone and call the recipient to verify wiring instructions.
EBBY HALLIDAY REALTORS
Enhance Your Home For A Quick Sale
It is important for your home to look its best when going on the market. Your agent can advise you on enhancements, give you referrals for preparing your home for sale, or recommend partners to help make needed renovations or improvements.
INTERIOR
О Clean every room and remove clutter. This alone will make your home appear bigger and brighter.
О Rent storage units to move furniture out of a crowded room.
О Hire a professional cleaning service every few weeks the home is on the market.
О Remove items from kitchen counters, closets and attics.
О Re-paint stained or brightly colored walls with a neutral shade such as a soft white or gray, and apply the same color scheme to carpets and flooring.
О Check and repair cracks, leaks and signs of dampness in the attic, as well as repair cracks, holes or damage to plaster, wall boards, wallpaper, paint and tiles.
О Replace broken or cracked window panes, molding and other woodwork.
О Inspect and repairi plumbing, heating, cooling and alarm systems.
О Repair dripping faucets and shower heads.
О Buy new towels for the bathroom to be displayed when prospective buyers visit.
О Spruce up a kitchen in need of major remodeling with new cabinet knobs, window treatments and a fresh coat of neutral paint.
О Consider bringing in a professional stager to set the scene throughout your home.
EXTERIOR & CURB APPEAL
О Keep the lawn manicured and watered regularly.
О Trim hedges, weeding flower beds and prune trees.
О Check the foundation, steps, walkways, walls and patios for cracks.
О Inspect doors and windows for peeling paint.
О Cleanand align gutters.
О Inspect and clear the chimney.
О Repair and replace loose siding and caulking.
О Keep walks neatly cleared of weeds and, in winter, ice.
О Add colorful annuals near the front entrance in Spring and Summer.
О Re-seal an asphalt driveway.
О Keep your garage door closed.
О Apply a fresh coat of paint to the front door.
DURING SHOWINGS
О Open drapes and curtains before prospective buyers arrive. Make certain the temperature is comfortable. Turn on all lights.
О Keep pets out of the way temporarily unless they are quiet and well behaved.
О Soft background music is acceptable, but blaring stereos, radios and televisions will impede discussions.
О Never apologize for the appearance of your home – you’ve loved living in it. Let your agent react to comments.
О Plan a vacation during the showing period. Potential buyers may feel like intruders and hurry through the home if you are there.
О It is recommended you do not use video systems to observe showings and inspections. Afford buyers and their agents privacy while they determine whether this could be their next home.
EBBY HALLIDAY REALTORS
Ebby Halliday, REALTORS® and its sales associates possess a unique understanding of the global real estate market. This understanding is a result of the firm’s affiliation with Leading Real Estate Companies of the World®, an invitation-only elite group of the best residential real estate firms worldwide, and its luxury division, Luxury Portfolio International®. LeadingRE comprises 130,000 sales associates in 565 brokerages on 6 continents.
As one of the four founding members of LeadingRE, Ebby Halliday, REALTORS® also taps the network of Luxury Portfolio International® members and utilizes its website, LuxuryPortfolio. com, to expose luxury listings to buyers across the globe.
Global Buying | Network & Affiliations
Ebby Halliday is a member of Leading Real Estate Companies of the World®, providing our clients global reach when selling their home. Being a part of the global economy goes far beyond technology – it requires the human touch. We are proud to belong to a global network whose name says it all. Only the best are part of this collection. Wherever you go, the Leading Real Estate Companies of the World® logo is a symbol of the finest local real estate professionals.
Our luxury listings enjoy access to the Luxury Portfolio International Network. LPI provides the tools to drive growth and innovation, including access to empowering technologies that result in better decisions, and coveted partnerships in the growing lifestyle market. The exclusive selection of independent brokerages that are invited to be part of LPI offer the local expertise and exceptional service that today’s experience-oriented affluent demand. Diverse in geography and demographic, the LPI network is united by a desire to deliver a high-value, highly personalized experience.
Founded in 1995, the Mayfair Office has grown to become one of the foremost groups of luxury real estate agents in England, Scotland, Wales and Ireland. In 2005 this group was expanded to North America. Today, Mayfair International Realty members can be found across the globe, bringing sophisticated international real estate marketing to a worldwide community of buyers and investors. Through this partnership, Ebby Halliday’s properties syndicate to not only Mayfair’s website, but also The Financial Times real estate site, bringing qualified buyers to our listings from all over the world.
EBBY HALLIDAY REALTORS
EBBY HALLIDAY REALTORS
HomeServices of America
The Ebby Halliday Companies are the leading residential real estate services company in Texas. Our parent company, HomeServices of America , a Berkshire Hathaway affiliate, has earned the title of the country’s largest brokerage in the most recent REAL TRENDS 500. HomeServices is known for its integrity, financial strength and operational excellence. Its ever-expanding family of real estate brokerage, mortgage, title and insurance companies are among the most admired in the industry.
As members of the nation’s premier residential home services family, our sales associates and employees put our valued clients first, ensuring the Ebby Halliday Companies remain No. 1 in North and East Texas and growing in Oklahoma.
Portfolio of Homes
Portfolio of Homes
EBBY HALLIDAY REALTORS
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