Hilltop Magazine | 2025 Special Edition

A Decade of Visionary Leadership

“BUT AS FOR ME AND MY FAMILY, WE WILL SERVE THE LORD.”

Joshua 24:15

and Serve & Tiger

the world through learning and

ETBU’s commitment to academic excellence Thrive peer mentoring keeps students on track for academic success and spiritual development ETBU business students compete on a global stage President’s Award recipients from 2015-2024 Enhancing community through service and renewal

Mission

As a Christ-centered institution, East Texas Baptist University educates students by integrating biblical faith and learning to develop mind, body, and soul through community engagement to prepare graduates to be Christian servant leaders in their calling to God and humanity.

Core Commitments

EMBRACING FAITH

Ensure the integration of biblical faith in curricular and co-curricular experiences including service opportunities while embracing our Baptist heritage.

ENGAGING MINDS

Equip students through excellence in teaching, research, and scholarship to explore God’s truth and provide the knowledge and skills for academic success, degree completion, employment opportunity, and lifelong learning.

EMPOWERING LEADERS

Develop and deploy Christian servant leaders for their callings to God and to humanity.

ENHANCING COMMUNITY

Create an environment conducive to the development of the whole person through relevant facilities, resources, and services which allows a diverse and growing community to utilize their God-given gifts both locally and globally.

Theme Verse

“Trust in the Lord with all your heart and lean not on your own understanding; in all your ways submit to Him, and He will make your paths straight.”

Proverbs 3:5-6

EDITOR IN CHIEF/PHOTOGRAPHER/WRITER

Sara

Vice President for Communication and Strategic Initiatives MANAGING EDITOR/DESIGNER/PHOTOGRAPHER Alyssa Rummel Digital Media Coordinator

PHOTOGRAPHERS

ETBU

WRITERS

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Cover Photo by

PAMELA COURSEY, (’83) CHAIR, ETBU BOARD OF TRUSTEES

AApril 2025 marks the tenth anniversary of Dr. J. Blair Blackburn’s acceptance of God’s call to serve as the 13th president of East Texas Baptist University. As I think back to that first day when I introduced myself to Blair and Michelle Blackburn in the Ornelas Student Center, I remember telling them that many of us had prayed that God would send the person to us that He wanted to lead ETBU. Looking back, I am certain God answered our prayers.

Reflecting over the past decade I am so grateful God sent us a praying leader who looks to Him for direction as to the future of ETBU and how the Light on the Hill can shine in Marshall and East Texas, as well as around the world.

As you explore this special edition of Hilltop Magazine, may these stories inspire and encourage you, affirming God’s faithfulness in guiding Dr. Blackburn over the past decade. His leadership has fostered excellence in biblical faith, academic learning, spiritual growth, and servant-hearted leadership. With great anticipation, I look forward to the years ahead, eager to see how God will continue to use Dr. J. Blair Blackburn and ETBU to further His Kingdom for His glory.

s we celebrate a decade of faithful leadership under Dr. J. Blair Blackburn, we are reminded of God’s provision and guidance in the life of East Texas Baptist University. Since 2015, Dr. Blackburn has remained steadfast in his commitment to Christ-centered education, student success, and community engagement.

Throughout these pages, you will reflect on what God has done in the past decade; stories of transformed lives, new initiatives, and a University that shines as a beacon of faith and knowledge. You will see our core commitments in action: Embracing Faith, Engaging Minds, Empowering Leaders, and Enhancing Community. You will read about the athletic discipleship program, which is shaping student-athletes into Kingdom leaders both on and off the field. You’ll discover how Fred Hale School of Business students are gaining hands-on experience that prepares them for the ever-evolving world of business. You will discover how worship at ETBU extends beyond chapel services; it is found in every aspect of campus life, from classrooms to community service, reminding us that glorifying God is at the heart of all we do. From significant campus developments to global mission experiences, ETBU stands strong, prepared to equip the next generation of Christian leaders.

As we look ahead to the future, we do so with gratitude for the past and in anticipation for what God will do in the years to come. May this special edition of Hilltop serve as both a reflection of our journey and a celebration of 10 years of outstanding presidential leadership.

DR. SCOTT BRYANT VICE PRESIDENT FOR ADVANCEMENT AND ADMINISTRATIVE AFFAIRS

A IN DECADE

PICTURES

A Decade of Visionary Leadership

Q&A WITH EAST TEXAS BAPTIST UNIVERSITY'S PRESIDENT

Photo Courtesy of Sam Smead

WITH DR. J. BLAIR BLACKBURN

WHAT ACCOMPLISHMENT DURING YOUR TENURE ARE YOU MOST PROUD OF?

As I reflect on my time at ETBU, I am profoundly grateful for the accomplishments we have achieved as a campus community of faith. What gives me the deepest sense of fulfillment is witnessing the ETBU Family’s unwavering commitment to our Christ-centered mission. We believe that our institutional mission is fulfilled by teaching God’s truths and sharing the Gospel of Jesus Christ. During my second year in 2016, we took a comprehensive look at what East Texas Baptist was created to be and what ETBU was purposed to do. Among faculty, staff, students, alumni, and our governing board, we determined that everything we practiced or pursued must be anchored to our mission, and that mission is Jesus. Maintaining a Kingdom focus, an eternal perspective is paramount to effective and impactful education and service. That same year, we invited to campus Peter Greer, President and CEO of Hope International, who wrote his seminal book, Mission Drift, to challenge us in intentionally keeping Christ at the center of all our work. As Paul commanded in Colossians 3:17, “And whatever you do, whether in word or deed, do it all in the name of the Lord Jesus, giving thanks to God the Father through Him.” Our employees are living this Scripture out every day as they invest in students and impact them for God’s glory. Still today, every new staff member at ETBU receives a copy of Mission Drift, and we spend time talking about what it means to stay true to our mission and to protect against drifting away from the Lord’s calling. Consistent with this commitment,

all new faculty members are a part of a collaborative group in their first year, where seasoned faculty mentors guide discussion and training on our mission practice of integrating biblical faith and academic learning.

Among the accomplishments that God has empowered us to achieve, I am proud of the growth and development of the University, both in terms of the expansion of academic, athletic, and co-curricular programs and the marked increase in student enrollment. We are blessed with the improvements to our physical campuses. From the Hill to downtown Marshall, our learning and living environments have been transformed with modern facilities that better serve students and better enable faculty. Through the generosity of faithful donors, alumni, and foundations over that past ten years, God provided the means to invest over $50,000,000 in facility, equipment, and infrastructure enhancements.

HOW HAS YOUR FAITH INFLUENCED YOUR LEADERSHIP DECISIONS AND DIRECTION FOR ETBU? WHAT IS AN EXAMPLE OF WHERE FAITH IN A DECISION WAS DEMONSTRATED?

Time in prayer with the Lord, holding onto the promises in His Word, and listening to wise spiritual counsel have been the guiding forces behind the decisions that shape ETBU. My relationship with Jesus has kept me faithful to my calling and focused on ensuring that the University stays mission-centered, guarding against the cultural influences that pull Christian institutions away from their Kingdom purposes.

After my appointment as President of ETBU in April of 2015, I read Mark Batterson’s book, Draw the Circle, which challenged me to be even more intentional in my prayer life. With the book, I took Batterson’s The 40 Day Prayer Challenge, before I officially began at ETBU. As I

experienced a personal transformation from this prayer journey, I wanted to facilitate the opportunity for a similar prayer encounter for our ETBU Family. During my first year, God allowed the campus community to take this journey together as we sought the Lord’s direction about the future of the University. Not only did this time of intentional prayer and seeking God’s face yield tangible actions and strategic steps for the days ahead, but it also solidified in my heart that ETBU was a community of believers that were devoted to following the Lord wherever He leads. And since that first prayer challenge, other University groups have delved into this focused season of prayer. As I walk back through my prayer devotional journal and read the prayers and praises offered, it is amazing to see how God answered prayer after prayer, and how He provided yes’s and no’s to my supplication and petitions.

Whether we’re making strategic decisions about campus growth or developing new programs, we seek to ensure those choices align with God’s will for ETBU and within our mission framework to equip students to live out their faith in all areas of life. My own faith has been strengthened to watch how the University Family has maintained its focus on academic excellence, faith integration, and spiritual discipleship, creating a caring environment where students are challenged not only intellectually but also encouraged in their walk with the Lord. This balance of academic learning and spiritual growth is the heartbeat of ETBU, and it's been a joy to be a part of God’s transformative work.

One of the many demonstrations of God’s faithfulness through our prayers related to the capital campaign for the Great Commission Center. We received the blessings of the J.E. and L.E. Mabee Foundation Challenge Grant to encourage other participants in the vision for this new academic facility. During the campaign,

we solicited a $1,500,000 grant from a foundation, which would have completed the matching requirements for the Mabee grant and fulfilled the initial campaign fund-raising goal. As we spent time with the foundation and worked to finalize the agreement, the foundation informed us that they would require the foundation sponsor’s name on the building. The acceptance of the grant would also necessitate removing the Great Commission Center name from the building. The vice presidents and I wrestled with this decision, striving to discern if the Lord had provided the funds or if He was testing our faith for His provision. In all our prayer time and discussion (and debate), we could not find peace from the Holy Spirit to accept this very generous foundation gift in exchange for removing the building’s namesake of the Great Commission from Matthew 28:19-20. With this clear directive from the Lord, we declined the funding and trusted God to provide the balance of the matching funds. Not only did God provide the $1,500,000, but when the project budget went over the anticipated costs due to the pandemic, rising inflation, and construction supply chain disruptions another $1,500,000, God provided again through the generosity of faithful donors. As He does when we place our “trust in the Lord with all your heart,” as Proverbs 3:5-6 states, God “makes our path straight” and often provides a double blessing.

These 10 years at ETBU have taken me on an incredible journey of personal and spiritual growth—deepening my dependence on the Lord. Being surrounded by other believers so committed to their faith has continually challenged and inspired me to grow my relationship with Jesus. As I’ve worked to lead and guide ETBU, I’ve learned the importance of relying on the Holy Spirit, heeding the wisdom of others, and serving with diligence and compassion. I am sincerely grateful for the God-ordained opportunity to have served with our ETBU Family. The lessons God has taught me along the way will continue to shape my faithwalk and daily dependence on the Lord for the days to come.

WHAT WERE THE BIGGEST CHALLENGES YOU FACED AS PRESIDENT, AND HOW DID YOU NAVIGATE THEM?

As ETBU grew in size, we faced the complexities of scaling up operations, upgrading infrastructure, and recruiting and retaining faculty and staff committed to the integration of biblical faith and learning. These challenges were compounded by financial considerations. Ensuring sustainability while expanding was a daunting task, and then the world was hit with the pandemic. Confronting the COVID health crisis brought unprecedent trials for the University. While many colleges

struggled to effectively operate during the pandemic, God empowered ETBU to redeem this period to develop institutional resiliency, creativity, and innovation. The agile spirit of our employees enabled the University to distinguish itself in the market. With other colleges’ remaining online and students’ attending school in isolation, we were determined to provide students with an on-campus learning and living experience.

To navigate these hurdles, we relied on prayer, sought counsel from our dedicated board, worked collaboratively with administrative and faculty leadership, and maintained trust that God’s guidance would lead us through each difficulty. Managing the crisis led us into formulating new strategies for outreach, instruction, and impact. Regardless of the pandemic’s financial challenges, we committed to not consider employee layoffs or furloughs. Many of our college counterparts were forced by the situation to make workforce reductions. But I was convicted that we could not allow the pandemic to negatively affect our employees through ETBU. We resolved to ensure the financial security of our faculty and staff by maintaining employment and salary levels.

In the midst of the pandemic, we were engaged in several capital building projects. Praying for discernment about pausing or stopping some or all of these initiatives, we felt a genuine peace from the Lord. God confirmed and reaffirmed that His plans would not be thwarted and that we were to forge ahead. No doubt, it was not an easy road to complete fundraising efforts and overcome the soaring construction costs resulting from the post-pandemic inflationary market. There were definitely days when we did not know how we were going to raise the funds to cover the building costs. With the leadership of the Board, generous donors, unexpected monies, and God’s faithful provision of support always just in the time of need, we successfully completed the Great Commission Center, Synergy Park, Jason Bell Park at Taylor Field (softball), ETBU Tiger Ballpark (baseball), and Billy & Winky Foote Hall at Tiger Yard.

Many smaller colleges, like ETBU, are presently experiencing financial distress largely due to declining enrollment numbers. We have faced strains of growing enrollment over the last couple of

years. This trend is exacerbated by rising inflation impacting enrollment costs for students and operational costs for colleges. The competition for the pool of traditional college-age students places colleges in a continuous cycle of enrollment stress and compounded institutional distress. ETBU confronts the realities of these challenges every day.

Yet, we trust in a God who is faithful throughout the generations. We can proclaim praise to the Lord for what we have all seen, what we have witnessed of God’s sovereignty, grace, and faithfulness over ETBU and His people.

Recently, I was working with Dr. Chris Smith, our Worship Leadership Studies program director, on an upcoming chapel service. We were listening to a song by Passion, Melodie Malone, and Jenn Johnson called, “I’ve Witnessed It.” The words from the worship song remind us of God’s faithfulness:

“In every high and every low You never left me without hope You were good, and You're good right now

I've witnessed Your faithfulness”

As challenging as it has been in higher education during and since the pandemic, we are blessed to have experienced stability and modest enrollment growth across all student segments at ETBU over the last 10 years. Each generation of students, each administrative staff, each faculty, each Board of Trustees, from the College of Marshall to ETBC to ETBU have “witnessed” and experienced the almighty power of God during our college years, just as our current generation of students are witnessing God’s work in their lives on the Hill. When we faithfully seek our God and when we serve Him righteously, we can be confident that we will witness His providence, again and again.

HOW HAS ENGAGEMENT WITH THE LOCAL MARSHALL COMMUNITY, EAST TEXAS REGION, AND OTHER ORGANIZATIONS GROWN OR CHANGED DURING YOUR TENURE?

Building meaningful relationships and establishing supporting partnerships with local communities and organizations in Marshall and across East Texas have been priorities throughout my presidency. Upon arrival in 2015, I was surprised to learn of the disconnect between the University

and the community. Certainly, there was respect for the institution, yet limited engagement of ETBU in Marshall and throughout the region. We recognized a lack of understanding of the University, the programs we offered, and the contributions made to the community were our responsibility to create institutional awareness, relevance, and appreciation, locally and regionally. We realized that the need for bridging community connections would be built through personal relationships and institutional partnerships.

And how better could ETBU broaden such connectivity than by meeting needs in the community through educational opportunities, volunteer service, ministry, and revitalization. I recall reading God’s message through Jeremiah to the Israelites and feeling such a sense of responsibility to care for and serve our community. In Jeremiah 29, the prophet shared the Lord’s instruction, “Also, seek the peace and prosperity of the city...Pray to the Lord for it, because if it prospers, you too will prosper.” Will God bless us for blessing others? I sure believe so. And I pray our students

will follow this same commitment to bless the city and the people wherever they live, wherever they work, wherever they go.

Over the years, we have cultivated strong relationships with school districts, businesses, churches, and nonprofit organizations, working together to invest in our Marshall and Harrison County communities and the East Texas region. From the foundation of students’ weekly service in Marshall I.S.D. elementary schools to the Maverick University dual credit program with Marshall High School, ETBU students, faculty, and staff are serving others for the betterment of our community.

Enhancing community stands as a core value of the University. Linking with Marshall Economic Development, foundations, and supporting donors, ETBU has demonstrated this commitment through revitalization of downtown Marshall with the Marshall Grand for the Teague School of Nursing and Synergy Park. Dedicated as a center for workforce development, educational learning, and business cooperative, Synergy Park has

created new avenues for collaborative partnerships that engage employers, community-based organizations, and educational institutions. ETBU’s significant investment in downtown by reinvigorating blighted buildings with renovation and purpose has spurred other economic development for community enhancement.

Partnerships infuse ETBU in the life of our communities and involve students in the lives of people, empowering us to “love your neighbor as yourself.” Whether constructing a Habitat for Humanity house for a family, presenting a theatrical production or music concert in our downtown theater, conducting a baseball skills clinic for kids, or playing games with children through Kids Club, community engagement offers students with valuable opportunities to integrate their faith and expand their learning experiences. Enriching their education through servicelearning projects, internships, and outreach initiatives, our students have been able to serve directly with the community, making a personal impact on the lives of local residents. These partnerships enhance the student experience, strengthen community ties, and contribute to the ongoing development of Marshall. We have sought to ensure that our students not only leave ETBU equipped for vocational calling and professional success, but also take with them a deep sense of ministry, civic engagement, and social responsibility.

WHAT ADVICE WOULD YOU GIVE TO THE NEXT GENERATION OF SERVANT LEADERS AT ETBU?

Churches have gravitated to the moniker, "next gen" to describe college students and young adults. My charge to the next generation of leaders at ETBU is that you are the now generation. Our society, communities, and workplaces need you now, and we need you to follow Jesus’ instruction to His disciples to “stand firm” in the torrents of today’s culture. As Paul and Peter consistently reiterated, I say to our students to stand firm on the Word of God and to demonstrate His truths to others in spirit and in love. In 1 Corinthians 16:13, Paul gives you a guidebook, “Be on your guard; stand firm in the faith; be courageous; be strong. Do everything in love.”

On the wall of the WORKSHIP area at ETBU’s Synergy Park is Ephesians 2:10,

“For we are God’s handiwork, created in Christ Jesus to do good works, which God prepared in advance for us to do.” Servant leadership is about Jesus and others, not self. It’s essential to remember that the ultimate purpose of your work is to lead lives of character, compassion, and contribution. Faith without works is fruitless. Faith fortified by good works is fruit-bearing. Paul offered final instructions to the Thessalonian believers about respecting the hard work of Christian leaders. Similarly, my dad modeled for me that nothing replaces hard work. This

advice is crucial for effectiveness wherever you serve. If you desire to be held in high regard for your leadership, you must possess a diligent work ethic. Idleness and laziness will not lead you to anywhere of value and influence. I heard it said that if you diligently serve at whatever role you have, God will take you and use you wherever He needs you.

I cannot offer spiritual counsel to our students without practical application. A January 2025 Fortune Magazine article focuses on why Generation Z college graduates are being terminated just

months after employment. The author cited an August Intelligent.com survey of 966 business leaders involved in employment decisions at their organizations to explore attitudes toward hiring recent college graduates in this demographic. Employers cited that young people today have a lack of motivation or initiative in their work, describing the latest generation of workers as being unprofessional, unorganized, and lacking good communication skills.

In response, I challenge our ETBU students to focus on the development of vital soft skills for effective performance

in the workplace. And our students can depend on ETBU faculty and staff to help meet the expectations of employers with the conveyance of workforce-critical skills. Our liberal arts foundation focus coupled with critical thinking, writing proficiency, social development, time management, discipline, verbal communication competency, and personal relationship development will create a well-rounded East Texas Baptist graduate, educated and equipped with knowledge and skills “to do good works” for employment success and organizational effectiveness.

To the next, now generation: Remain faithful. Work diligently. Serve humbly. Lead boldly. Being a Christian servant leader is not without its challenges in today’s culture, but when guided by a commitment to Jesus and a heart for serving others above self, those challenges become opportunities for ministry outreach, spiritual growth, and professional development. And always remember that your calling is to live for impact, both for the Kingdom of God and the people He will place in your path.

HOW

HAS THE FACULTY AND STAFF AT ETBU CONTRIBUTED TO THE UNIVERSITY’S SUCCESS DURING YOUR PRESIDENCY?

When you think of the remarkable contributions of our faculty and staff to the institution, I consider institutional success over the last decade in terms of student success. Success should be understood in not what we have done, but what God has done through us. We must continually ask ourselves, “What have we accomplished that is going to make a significant difference in God’s Kingdom work on earth and what Kingdom impact are we making in the lives of students?”

With this understanding, I believe the success ETBU has enjoyed is a direct reflection of the faithfulness, dedication, and stewardship of our faculty and staff. They are devoted believers in Jesus who see their work at ETBU as a Goddesigned vocational calling and a ministry opportunity to daily invest in our students. Our faculty and staff have been integral to creating an encouraging and engaging community of Christian faith and learning where students can thrive academically and spiritually.

Successful impact in the lives of students stems from the work of our faculty and staff, who foster knowledge acquisition, spiritual formation, servant leadership development, and critical thinking and discovery. We are preparing students for contribution to families, workplaces, churches, and communities. Educated and equipped with knowledge in their disciplines and skills proficiency, ETBU graduates are work-force ready—and most certainly and distinctively—faith grounded and spiritually formed for employee effectiveness, organizational contribution, and community enhancement.

Developing successful Christian servant leaders is at the heart of our mission and at the core of our many institutional initiatives and programs. Faculty and staff capitalize on our academic offerings, co-curricular opportunities, and personal relationship development, as they seek to ensure our students learn, grow, and thrive here on the Hill and beyond. It is affirming to our student investment when bonds between students and faculty and staff are formed leading to mentoring relationships that last a lifetime.

Among our faculty, we are blessed with teacher-scholars, who continually augment knowledge in their fields and profoundly engage students in collaborative learning. They develop innovative academic programs, offer service-learning projects, and create special community within their departments, which all serve to enrich the ETBU academic experience. Faculty engage students’ interests and empower learning that connects calling and career. This scholarly learning environment

provides students with a range of academic activities—from global experiential learning where Assistant Professor of Nursing Dr. Antay Waters exposes nursing students to rural healthcare in remote Guatemalan villages to interdisciplinary projects where Honors Program Director and Professor of English Dr. Zachary Beck challenges students to discover the intellectual virtues of great Christian thinkers. Similarly, our staff works tirelessly to support the needs of our students, providing the resources, guidance, and care needed to flourish on campus and in community. Going above and beyond, staff members like Director of Campus Services Debbie Rogers lifts students’ spirits with her encouraging presence of joy. Through the leadership of Thrive Coordinator Dana Blackaby, incoming students are provided support with intentional community through personal peer mentors and mentoring groups, all designed to ensure students thrive during their ETBU years. Together, our faculty and staff stand as

the pillars of ETBU, buttressing student success and delivering record high student retention and graduation rates. Our ETBU and B.H. Carroll Theological Seminary graduates are prepared for wherever God calls them, because they have been taught and mentored by faculty and staff who passionately care about the intellectual, spiritual, and personal development of each individual student. This unwavering commitment of our dedicated and talented ETBU Family is producing a Kingdom impact that makes a transformative difference in the student educational experience.

AS YOU LOOK TO THE FUTURE, WHAT ARE YOUR HOPES AND DREAMS FOR ETBU IN THE NEXT DECADE?

As we contemplate the future for East Texas Baptist University, we cannot look forward in faith without looking back at God’s faithfulness. When Michelle and I first stepped onto the Hill of ETBU in the spring of 2015, we could never have

fathomed the paths that God purposed for the journey ahead. Although there were times that I felt lost or we were contemplating which way to turn at the crossroads, never did the Lord ever fail to provide, lead, or care for ETBU. How grateful I am for the ways God has used Michelle, the Trustees, and our Vice Presidents to be spiritual compasses along some of those rocky trails and grueling trials. During the valleys and the mountaintop experiences, I have often held onto Isaiah’s prayer in 25:1 as a source of hope and affirmation, “Lord, You are my God; I will exalt You and praise Your name, for in perfect faithfulness You have done wonderful things, things planned long ago.”

Looking ahead to the years to come, my hopes for East Texas Baptist are grounded in the demonstrated grace and goodness of the God we serve. As the previous decade has shown time and again, the winding path of higher education today is exceedingly challenging to navigate. Yet, the faithfulness of the Lord over the last 10 years and before gives me the utmost confidence in the future He has for ETBU. Just like in 2015, we stand in 2025 looking forward with aspiration and expectation. Despite not knowing exactly what the future will hold, we know exactly Who ETBU exists to serve, our Lord and Savior Jesus Christ. Praise God we are rooted as a Christ-centered University, connected to a remarkable past, and committed to a Gospel-minded mission.

My desires for ETBU are both ambitious and tethered to our calling to develop Christian servant leaders for God’s Kingdom on earth. I envision a campus community of steadfast faith that grows in both size and influence. We will continue to attract students from diverse backgrounds, who possess desire and drive to serve, lead, and excel, preparing them for successful careers and impactful lives of service.

ETBU will remain tightly moored to our biblical faith and learning integrated model and liberal arts foundation. And, our faculty will continue to educate and equip students with tangible skills sets that prepare them to become agile critical thinkers and tenacious producers for significant contributions to the workforce and the communities they will be called to serve. With the Southern Association of Colleges and Schools’ elevation of accreditation to Level VI for doctoral degree offerings, we

are positioned to take the University to new heights through the merger of B. H. Carroll Theological Seminary and the expansion of graduate theological education.

ETBU’s ten-year membership in the American Southwest Conference (ASC) ensures that our Athletic Department stands with constancy through 2036, distinguishing the University among other NCAA DIII institutions in today’s everevolving athletic landscape. Our coaching staff capitalizes on ETBU’s challenging academic and spiritual experience, which offers opportunities for student-athletes to shine through successful learning, grow in wisdom and stature, and compete at the highest level for a higher calling. Training Tigers to transform the world for Christ, we will never waver in our commitment to building a championship athletic program centered on Christian discipleship, ministry, and missions.

St. Augustine advocated, “Become what you are not yet.” These words not only inspire students, they challenge us as a faculty and staff to build upon our strengths and enhance the ETBU experience with boundless opportunities for inquiry, collaboration, and transformation. To become is to be better as we seek to create, innovate, and advance. We will embark on a new journey

to discover how ETBU will evolve and thrive by developing a sustainable future for the University.

In the days ahead, I look forward to listening and learning more from our students, faculty, staff, and alumni about the life-transforming stories that have shaped their ETBU experiences. These stories define our history and inform our future. Just as Abraham in Hebrews 11:10, “was looking forward to the city with foundations, whose architect and builder is God,” we will build upon our past successes, with an understanding of our present needs, to embrace the Lord’s promises for new generations of ETBU Tigers.

Allen, one of our graduate students recently affirmed to me that East Texas Baptist University’s destiny is secure with the inspiring words of our founder, Rev. W.T. Tardy, who stated, “The skyline is not always clear, nor has the vision been cloudless,” yet confirming that “the atonement of Jesus Christ was my theme… and His unmerited grace is my hope now.” We will proclaim Rev. Tardy’s belief in God’s sovereignty for the College’s past, which gives us assurance in God’s providence and plans for ETBU’s future.

EMBRACING FAITH

ETBU ensures the integration of biblical faith in curricular and co-curricular experiences including service opportunities while embracing our Baptist heritage.

Worship Without Walls

A CAMPUS UNITED IN CHRIST

At ETBU, worship isn’t confined to chapel services or Sunday mornings. It happens in classrooms, on athletic fields, on mission trips, and through acts of service. Every moment is an opportunity to reflect Christ’s love and live in a way that honors Him.

“Worship is more than just singing songs, which is what many people often think of,” Director of Spiritual Life and Baptist Student Ministry David Griffin said. “Worship is about orienting our hearts toward God; it’s the natural posture our hearts should take. It’s about aligning our hearts and minds with who God is and adoring Him in that recognition. We can worship in many different ways, not just through music but also through service, our work as students, faculty, or staff, and everything we do. Worship can be both direct, like singing or praying, or indirect, by simply living our lives in a way that honors God.”

Worship is a calling woven into every aspect of campus life, encouraging the entire community to live out their faith with purpose and devotion.

“We provide worship opportunities through weekly chapel services, Ignite, FCA, and performing arts events. But beyond these, we also teach students what it means to worship in their daily lives,” Dr. Griffin said. “We take students on mission trips or to serve in the community. We show them that worship extends beyond a church setting. On Serve Day, we begin by

“We can worship in many different ways, not just through music but also through service, our work as students, faculty, or staff, and everything we do. ”

-Dr. David Griffin

singing and praying, asking God to reflect His love through us as we go out into the community. This helps students develop a worshipful heart in church and every aspect of their lives.”

Whether leading worship during chapel services, mentoring peers through Thrive or the Titus Women’s Ministry, facilitating discussions in Connect Groups, serving as a volunteer in the community, or leading Fellowship of Christian Athletes, students are empowered to lead and grow spiritually. These experiences strengthen their faith and equip them to disciple others, fostering a community where worship and service go hand in hand. By taking on these roles, students develop the confidence and spiritual maturity to continue leading in their churches and communities beyond their time at ETBU.

Sophomore speech-language pathology major and ETBU Softball player Avery Holland has seen her time on the FCA leadership team significantly impact her life and how she approaches worship.

“A huge moment for me was at FCA Fields of Faith when I shared my testimony,” Holland said. “I didn’t tell my team beforehand because I wanted them to come for the experience, not just for me. I was very nervous but saw my faith grow by sharing my testimony. That night, the FCA leadership team helped lead people in prayer, and after the pastor’s message, three

softball girls came forward to give their lives to Christ. It was such a powerful moment that strengthened our team’s sense of godly community. Since then, our Bible studies have grown, faith conversations have deepened, and more teammates are attending church together.”

Events like the Calling Conference, Spiritual Renewal, and the Women’s Summit give students the space to reflect on their faith, seek God’s direction, and grow in their personal walk with Christ. Global Missions Week and Global Study & Serve trips provide experiences for students to engage in hands-on ministry and practice worship through service both locally and around the world.

In addition, Camp Day and Church Day connect students with ministries and churches that can continue to disciple and equip them beyond their time at ETBU. The ETBU Prayer Ministry creates an environment for spiritual support. At the same time, programs like the Tiger Athletic Mission Experience (TAME) allow student-athletes to integrate their faith with their passion for sports. Through each of these experiences, students, faculty, and staff are encouraged to view worship not as a single act but as a lifestyle that deepens their faith and equips them to serve wherever God leads.

Like many students at ETBU who are involved in campus discipleship, Avery has been empowered to step out in faith through her involvement in FCA. “FCA has helped me be much more open about my faith. I’ve been encouraged to step out of my comfort zone and

share about my relationship with God. Being bold in our faith is part of our call as Christians, to share the Gospel, even with strangers.”

Faith and learning are of equal importance at ETBU, creating an environment where academic excellence is pursued through a Christ-centered lens. Every classroom becomes a place of intellectual and spiritual growth, where professors integrate biblical truth into their teaching, helping students see how their faith should inform their chosen fields. Whether studying science, business, education, or the arts, students are encouraged to approach their disciplines with a biblical worldview, understanding that their work is not just a career but a calling.

Whether through prayer, service, leadership, or global missions, the ETBU community is continually propelled to seek God, grow in their faith, and fulfill their God-given mission. These experiences prepare students, faculty, and staff to be Christ-centered leaders.

“College is a time of big questions, the kind of person they want to be, relationships, and career paths,” Dr. Griffin said. “It’s exciting to mentor students as they navigate these decisions. Because they’re asking deep questions, we have a unique opportunity to guide them in a way that shapes their future. Our hope is that they stay connected to a local church and carry the worship experiences they’ve had here into their future communities. Ultimately, we want to instill a life-long worshipful lifestyle.”

ETBU’s Lampsato Worship Band, a music ensemble within the Department of Music and Theatre Arts, recently released “Clothed,” a powerful original song that reflects God’s provision and grace. The song, now available on YouTube and Spotify, emerged from the band’s annual recording project, which encourages students to write and create worship music.

Hannah Hopkins, a Fall 2024 ETBU graduate, wrote “Clothed” after reflecting on Genesis 3:21, where God clothed Adam and Eve despite their sin. Inspired by this biblical theme, she crafted

SYMBOLS

OF FAITH

From its founding as the College of Marshall in 1912, East Texas Baptist University has stood as a testament to God’s vision through Rev. W.T. Tardy, pastor of First Baptist Church Marshall. His dream of an institution where students are prepared to follow their calling, expand God’s Kingdom, and impact the city of Marshall continues to thrive now 113 years later.

Today, ETBU’s dedication to Christcentered education is unmistakable to anyone who walks its halls, attends chapel, or experiences life on the Hill. The campus itself is a living reflection of God’s glory, intentionally designed to honor His Word and inspire the community. From the shining Light on the Hill that greets all who enter to the Scripture-engraved spaces, the symbols scattered throughout

lyrics highlighting God’s faithfulness.

Lampsato’s director, Dr. Chris Smith, recognized the song’s potential, and the band collaborated to refine and record it. Hopkins first led “Clothed” at ETBU’s worship night before debuting it at the 2024 Texas Baptists Annual Meeting in Waco, where it resonated deeply with attendees.

Scan the QR code to listen to the song on YouTube and browse the ETBU Worship Studies channel for more.

the campus serve as daily reminders of our divine calling.

Whether attending a Hymn Sing in Baker Chapel, cheering at a Tiger Tailgate in The Grove, or engaging in academic pursuits in Marshall Hall, all who visit ETBU are surrounded by reminders of faith, purpose, and the power of God’s Word. Together, these symbols call us to live boldly as Christ-like servant leaders and to let our light shine in the world.

Take a closer look at these meaningful installations and discover the deeper significance they hold on campus in the Special Edition of Hilltop Magazine: Christian Symbols at ETBU.

ETBU’S LAMPSATO WORSHIP BAND RELEASES

GLOBAL STUDY AND SERVE & TIGER ATHLETIC MISSION EXPERIENCE

ETBU offers students transformative opportunities to engage in global learning and service through its Global Study and Serve and Tiger Athletic Mission Experience (TAME) programs. Through Global Study and Serve, ETBU faculty lead students on immersive academic experiences abroad during the May term and throughout the academic year. These courses allow students to earn academic credit while experiencing the beauty of God’s diverse cultures around the world. With past trips to Ecuador, Israel, Ethiopia, China, Guatemala, and Greece, among others, students gain a deeper appreciation for global diversity and the importance of cross-cultural engagement.

TAME equips ETBU student-athletes to use their talents to share their faith and serve communities worldwide. Since 2016, ETBU Athletics has sponsored mission trips to over 20 countries. These trips provide student-athletes with opportunities to serve through sports ministry, evangelism, and community outreach, reflecting ETBU’s dedication to the Great Commission from Matthew 28:19-20.

Both programs empower students to grow academically, spiritually, and personally, cultivating a global perspective and a commitment to serving others for the glory of Christ.

2015-2016

GLOBAL MISSIONS TRAVEL HISTORY

China, Ecuador, Ethiopia, Australia, England, Peru, Germany, Austria, Zambia

Total travelers for the year: 134 students, 25 sponsors

2016-2017

2017-2018

2018-2019

2019-2020

2021-2022

2022-2023

2023-2024

2024-2025

Costa Rica, Nicaragua, Israel, Philippines, Germany, Austria, China, India

Total travelers for the year: 97 students, 21 sponsors

Dominican Republic, Israel, Brazil, Serbia

Total travelers for the year: 104 students, 22 sponsors

China, Israel, Philippines, Vietnam, Jamaica, Costa Rica, France, Slovakia

Total travelers for the year: 131 students, 26 sponsors

Israel, Greece, Japan

Total travelers for the year: 78 students, 14 sponsors

Israel

Total travelers for the year: 24 students, 8 sponsors

Israel, Scotland, Portugal, Spain, Australia, Northern Ireland

Total travelers for the year: 154 students, 36 sponsors

New Zealand, Dominican Republic, Greece, Guatemala, Chile, Honduras

Total travelers for the year: 138 students, 32 sponsors

Alaska, Sweden, England (May 2025), Guatemala (May 2025), Northern Ireland (May 2025)

Total travelers for the year: 99 students, 18 sponsors

TOTAL SINCE 2015: 959 Students, 202 Sponsors

ENGAGING MINDS

ETBU equips students through excellence in teaching, research, and scholarship to explore God’s truth and provide the knowledge and skills for academic success, degree completion, employment opportunity, and lifelong learning.

Building Bright Futures

ETBU’S COMMITMENT TO ACADEMIC EXCELLENCE

At ETBU, academics are Christ-centered, rigorous, and purpose-driven. ETBU equips students with the knowledge, skills, and faith foundation to excel in their callings. Through dedicated faculty, small class sizes, and hands-on learning, ETBU continues to strengthen student retention and graduation rates, preparing graduates for lives of leadership and service for God’s glory. ETBU empowers students to make a significant impact in their communities and beyond.

FALL 2024 FRESHMAN COHORT RETENTION 71%

Highest in University history

91% SPRING 2025 RETURNING UNDERGRADUATE STUDENTS

Highest in University history

88% UNDERGRADUATE SUCCESSFUL COURSE COMPLETION RATE

29% FRESHMEN COHORT GRADUATION RATE

Graduating in less than four years

38% FRESHMEN COHORT GRADUATION RATE

Graduating in four years

48% FRESHMEN COHORT GRADUATION RATE

Graduating in six years

DEGREE EXPANSION

Over the past decade, under Dr. J. Blair Blackburn’s leadership, ETBU has significantly grown its academic programs, reinforcing its commitment to excellence and preparing servant leaders. Adding degree programs expands academic opportunities that challenge students, enhance professional skills, and prepare them for meaningful careers.

Bachelor of Arts

• Musical Theatre

Bachelor of Science

2016 | Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) approved distance education. As of 2025, ETBU offers more than 25 online programs.

2019 | Completed the SACSCOC ten-year reaffirmation with no recommendations.

2024 | Council on Academic Accreditation of the American Speech-Language-Hearing Association awarded candidacy status for the Master of Science in Speech-Language Pathology program.

NOTABLE ACCREDITATION MILESTONES PROFESSOR WITH DISTINCTION RECIPIENTS

Ms. Martha Dudley, MSN, RN

2024 Professor with Distinction

Dr. Doug Lockard

2023 Professor with Distinction

Dr. Jeph Holloway

2022 Professor with Distinction

2024 | SACSCOC approved ETBU’s acquisition of B. H. Carroll Theological Seminary.

2024 | Elevated from a Level IV to Level VI institution, the highest level accredited by SACSCOC, granting ETBU approval to offer four or more doctoral degrees.

2025 | Association of Theological Schools approved the merger of B. H. Carroll Theological Seminary into ETBU.

• Clinical Laboratory Science

• Rehabilitative Science

• Speech-Language Pathology

Master of Arts

• Counseling

• History

• Strategic Communication

Master of Education

• English Specialization

• History Specialization

• Mathematics Specialization

• School Counseling

Master of Science

• Kinesiology

Dr. John Harris

2021 Professor with Distinction

Dr. Warren Johnson

2020 Professor with Distinction

Dr. Sandy Hoover

2019 Professor with Distinction

• Speech-Language Pathology

• Sport Management

Master of Divinity

Doctor of Ministry

Doctor of Philosophy

• Faith and Heritage

• Ministry and Formation

• Scripture and Witness

Dr. Laurie Smith

2018 Professor with Distinction

Dr. Lynn New

2017 Professor with Distinction

Dr. John Sargent

2016 Professor with Distinction

ETBU & B. H. CARROLL THEOLOGICAL SEMINARY UNITE TO STRENGTHEN THEOLOGICAL EDUCATION

East Texas Baptist University officially acquired B. H. Carroll Theological Seminary in June 2024, marking a historic milestone in both institutions’ commitment to graduate theological educational and ministry preparation. With approval from the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC), the merger of Carroll Seminary into the University enhances ETBU’s academic offerings, positioning it as a doctoral degree-granting institution while preserving the mission and legacy of B. H. Carroll.

President Dr. J. Blair Blackburn expressed gratitude for the collaboration

that made this acquisition possible. “We are grateful to the governing leadership of ETBU and B. H. Carroll Theological Seminary for their vision and dedication to this partnership. This acquisition strengthens Carroll Seminary’s Kingdom impact and equips generations of ministry leaders.”

As a result of the merger, B. H. Carroll students now have access to expanded financial aid opportunities, Baptist ministry scholarships, student services, and academic resources through

ETBU. The seminary’s graduate and doctoral programs are housed within ETBU, allowing for greater support and development in theological education.

B. H. Carroll Theological Seminary stands as one of ETBU’s eight academic divisions, ensuring that its mission remains central while benefiting from the University’s institutional resources. This partnership further strengthens ETBU’s role as a global leader in Christian higher education.

ARTICULATION AGREEMENTS & DUAL ENROLLMENT PARTNERSHIPS

ETBU has expanded its articulation agreements and dual enrollment opportunities during President Blackburn’s tenure, creating clearer pathways for students to access and complete a Christ-centered higher education. These agreements ensure that credits transfer smoothly between institutions, helping students save time and money in earning their degrees. By strengthening partnerships with colleges,

universities, and school districts across Texas and beyond, ETBU continues to provide students with flexible, affordable options to begin or advance their education.

”Transfer students make valuable contributions to the ETBU community. As a community college graduate, I personally know the value of the two-year college experience and how my education prepared me for university study.” President J. Blair Blackburn shared. “We welcome transfer students to come to ETBU to complete their education beyond their community college associate degree and technical occupational training.”

Dual Enrollment Partnerships

• Marshall ISD

• Grace Community School - Tyler

• Waskom ISD

College & University Partnerships

• Baptist University of the Americas

• Colegio Bautista de Temuco, Chile

• Grace Christian College, Philippines

• Grace College, Chile

• Angelina College

• Jacksonville College

• Kilgore College

• Navarro College

• Northeast Texas Community College

• Panola College

• Tyler Junior College

• Trinity Valley Community College

• The University of Texas at Tyler –School of Community and Rural Health; School of Medical Biological Sciences; Medical School

Photo Courtesy of James Coreas

Tigers Helping Tigers

THRIVE PEER MENTORING KEEPS STUDENTS ON TRACK FOR ACADEMIC SUCCESS & SPIRITUAL DEVELOPMENT

East Texas Baptist University offers opportunities for sophomore, junior, and senior Tigers to mentor freshmen and transfer students and provide an onramp to their college experience. Mentors meet with students and help them acclimate to the University’s culture by imparting academic and spiritual insights. Thrive, which encompasses a mentoring program and provides fellowship for all involved, has consistently shown positive results for students since its launch.

To become mentors, students complete an application process that includes an essay and questionnaire. Potential mentors also seek recommendations from faculty members. Students in Thrive are usually organized according to their

field of study and often meet together at the Ornelas Student Center. In addition to mentoring, upperclassmen connect in Thrive Groups to discuss their own college experiences and have in-depth conversations about spirituality and other topics. Thrive Groups are facilitated by faculty members and centered on biblical themes.

Envisioning an improvement in students’ quality of life and a campuswide discussion about wellness, Thrive program coordinator Dana Blackaby set a quality enhancement plan in motion during the 2018–2019 school year. The early stages of Thrive included a pilot cohort of mentors and mentees, culminating in a majority of on-campus students participating. Blackaby set

targets for the effectiveness of the program, and success was measured on metrics such as spiritual development, sociality on campus, and persistence toward graduation.

Thrive exceeded its goals for increasing the rate at which students stay on track to receive their degrees. From 2019–2023, those who met with their mentors four times or more per semester had a 62 percent rate of graduation or persistence, while 37 percent of those who met three times or fewer persisted. The four-year graduation rate of Thrive participants increased from an average of 37 percent from 2014–2018 to 41 percent from 2019–2023.

Highlighting the benefits to mentors themselves, nine out of ten students

who completed a leadership course and served as peer mentors from 2020–2023 either graduated or persisted toward their bachelor’s degrees. Almost every student who participated in Thrive Groups for all three years graduated or stayed enrolled. Eighty percent of students who participated for one year graduated or persisted, and the success rate was 84 percent for those who participated for two years.

Brooke Kelley, a senior Christian ministry and mental health major, believes the peer-to-peer mentoring program can ease homesickness among freshmen students. Kelley said that Thrive helps students adjust to life at college.

“I’m a first-generation college student, so I didn’t know what to expect in college or what college life would be like. Being able to have the opportunity to meet with someone one-on-one who has been through college and getting tips and tricks and help anytime I needed it was really nice,” Kelley said.

Kelley noted that she understands some students leave college because they miss home and have trouble connecting on campus. Echoing the conclusion in Blackaby’s report, Kelley

underscored the positive impact that Thrive has had on retention rates.

“I’ve had friends who have been mentors, and they’ve had mentees who were really homesick and wanted to drop out and not return to ETBU. They were able to encourage and pray for their mentee and help them find a good community where they felt connected so they could stay and enjoy college life,” Kelley recalled.

Kelley said that her own mentor inspired her to pay it forward.

“I enjoyed and loved the impact that my mentor made on me, and that just left me wanting to make that same impact on an underclassman,” Kelley said.

Faculty members also play a key role in Thrive as they lead Thrive Groups and recommend students to mentor others.

Dr. David Deel, a licensed professional counselor and associate professor of psychology, highlighted the value that Thrive provides to students pursuing a career in ministry. He said the interests of his students are diverse, and he works with people seeking all kinds of avenues in psychology and mental health.

“The most important focus is their spiritual development. I help them seek that closer walk with God and develop

“I used to be really scared of talking to people, but after having this experience of sharing my testimony with my mentee, I just find it amazing that I have a chance to help someone grow as a person.”

-John Fields

themselves in their faith regardless of profession. Life in general tends to throw so many things at us; spiritual care is paramount as part of their overall selfcare,” Deel said.

Deel added that when he recommends students, he keeps in mind that success at school is about more than grade point average.

“I might measure academic success a little differently than some. I’m not looking for someone with a 4.0 GPA as much as I’m looking for someone who demonstrates a consistency of above-average work and who is timely and diligent about getting their work done. More important than that, I look for someone who keeps that hunger for learning,” Deel explained.

Professor Deel commented on his impression of Thrive’s impact on the University’s culture.

“Thrive seems like the logical outgrowth of the culture we have established [at ETBU]. We’ve always had this culture that we have tried to facilitate and nurture as Christ-centered, faith-based, and ministry-oriented,” Deel observed.

Deel said that he enjoys discussing students’ experiences with mentoring, and he hopes to continue having those conversations.

John Fields, a senior biology major, said that he enjoys being a mentor because it enhances his life as a student. Fields noted that Thrive helps freshmen students engage positively with their professors and develop other skills.

“I wish I would have had a mentor because seeing how I get to help students who might be in the same situation as me when I was a freshman has inspired me to want them to grow more into being someone very successful and creating good relationships with others,” Fields reflected.

Fields touted the enrichment that goes with mentoring.

“Spiritually, it’s a way to share my testimony with my mentee. Not only that but to hear his testimony and background and stuff he’s been through,” Fields observed.

The senior even noted how Thrive has helped him expand his horizons.

“Thrive has impacted me a lot in many different ways. It helped me be more open to people. I used to be really scared of talking to people, but after having this experience of sharing my testimony with my mentee, I just find it amazing that I have a chance to help someone grow as a person,” Fields explained.

Dr. Amy Carpenter, an associate professor of English, reflected on her years leading Thrive Groups. Carpenter emphasized the spiritual component of the program, contending that faith ought to be prioritized in Christian education.

“It is a misnomer in Christian education that faith and learning are integrated because that makes it sound like they’re on the same level. Whereas if you’re a Christian and a follower of Christ, it frames how you think about everything, including learning,” Carpenter contended.

She pointed to the fellowship that Thrive provides for incoming students.

“I think it gives them someone that’s their person they can talk to, someone that’s navigated a lot of the challenges that they’re facing about going to college. It makes them feel a little bit more like they have a home and a place when they first arrive,” Carpenter noted.

Carpenter pointed to the higher

graduation rates for Thrive participants and the benefits that outlast the student’s time on campus.

“My favorite part of the Thrive mentoring program is knowing those students after they graduate because you had a lot of conversations about careers, vocation, and what it means to make wise decisions. Then they email you a year later and ask what you think about a certain move in their career, and then you talk through some ideas again,” Carpenter recalled.

Carpenter values the chance to help students find a vision for their vocations and lives.

“The parts that I love about [Thrive] is getting to know students in a deeper way that’s focused on faith, and it’s very humbling to be a leader because you get to hear what they go through and see their education through their eyes in a different way. I feel like it connects me to my students on a more personal level, and it helps me talk about my vocation in a more natural way,” Carpenter reflected.

Thrive’s peerto-peer mentoring program allows students to apply principles found in Scripture. Ecclesiastes 4:12 teaches, “Though

one may be overpowered, two can defend themselves. A cord of three strands is not quickly broken.” Thrive brings together three important facets of campus life — the knowledge and wisdom of faculty members, the insights of upperclassmen, and the perspectives of freshmen and transfer students.

Christians are intended to weather life’s challenges together, and Thrive promotes sociality and fellowship at the University. Thrive represents ETBU’s commitment to ensuring students have the necessary resources to succeed. Mentorship reinforces incoming students’ academic work ethic and spiritual development and keeps them on a path toward graduation. Thrive also prepares students for the foremost calling of centering their academic careers and vocations on a closer relationship with Jesus Christ.

EMPOWERING LEADERS

ETBU develops and deploys Christian servant leaders for their callings to God and to humanity.

Hilltop

Simulating Success

ETBU BUSINESS STUDENTS COMPETE ON A GLOBAL STAGE

On a cold, sunny morning in February, Tigers majoring in fields ranging from marketing to finance took their seats in Dr. Scott Ray’s class at the Great Commission Center. Ray, a professor of business and interim dean of the Fred Hale School of Business, had his sights set on ensuring they are prepared for the rigors of a competitive business landscape.

Ray’s students apply their skills in a global simulation event that sharpens their business acumen as they strategize with their classmates. Students divide into groups of three and gameplan how to sell drones and cameras while stretching advertising dollars, managing debt, and responding to consumer trends.

“It tells me how well they can compete against thousands of other students from other institutions,” Ray said.

ETBU participated with 13,722 students at 142 other schools in 11 countries. East Texas Baptist University consistently ranks in the top 100 schools alongside institutions such as the University of Michigan, Clemson University, Auburn University, the University of South Carolina, the University of Notre Dame, and The Ohio State University.

Ray emphasized that the event shows Tigers how their decision-making would play out in the marketplace and gives them results to show prospective employers.

Before students convened with their fellow stakeholders, Ray encouraged them to remember their competitors.

“The competition is really strong. This board could change easily,” Ray told the class, pointing to stock prices and other financial information.

He added, “If you know their strategy, then you can anticipate their next decision.”

Ray visited each simulated company during its talks and urged long-term planning, responsible marketing, and mindfulness of customer satisfaction. Students were not just thinking about how to pass the next exam; they were focused on making their enterprises succeed.

As the students packed up their notes and stepped out into the crisp February air, the lessons of the day extended far beyond the walls of the Great Commission Center. Through hands-on experience and real-world application, Hale Business students weren’t just learning business concepts but preparing to lead in an ever-changing global economy. With each strategic decision, they gained confidence, sharpened their skills, and moved one step closer to their future careers. At ETBU, education isn’t just about lectures and lessons; it’s about equipping Tigers to analyze critically, strategize solutions, and make a positive impact wherever their paths may lead.

WHERE ARE THEY NOW?

PRESIDENT’S AWARD RECIPIENTS FROM 2015-2024

Payton (Beggs) Eddins | Fall 2015

BA Speech Communication

Lubbock County Assistant District Attorney

Joe Meadows | Spring 2016

BS Chemistry

Visiting Assistant Professor | Muhlenberg College

Gabrielle (Besch) Malone | Fall 2016

BSE Elementary Education

Librarian | Frisco ISD Early Childhood School

Zachary Ervin | Spring 2017

BBA Business Administration

MBA Entrepreneurial Leadership

Assistant Vice President | Origin Bank

Samantha Busby | Fall 2017

BA International Studies

Kid’s Ministry Director | Chattanooga Valley Baptist Church

Halee (Vasquez) Whisman | Spring 2018

BA Speech Communication

Engagement Coordinator | IF:Gathering

Mpanga Chanda | Fall 2018

BBA Accounting

Senior Staff Accountant | Crowe LLP

Reid Adams | Spring 2019

BS in Athletic Training

MEd College & University Leadership

Assistant Athletic Director | East Texas Baptist University

Landin Brown | Fall 2019

BSE Kinesiology

Ambassador | Fellowship of Christian Athletes

Hannah (Perry) Sanders | Spring 2020

BA English

Studio Assistant, Teacher, PhD Student | TCU

Denedra Taylor | Fall 2020

BA Psychology

Teacher, Coach | Mattei Middle School, Princeton ISD

Brock Garrison | Spring 2021

BM in Worship Studies

Artist, Songwriter, Worship Leader

Alayna (Scull) Martin | Fall 2021

BBA Management

MA Strategic Communication

Marketing & Sales Assistant/Production Manager | Aerosmith Aviation

Christian Phillips | Spring 2022

BS Rehabilitative Science

Doctor of Physical Therapy Student | Texas Woman’s University

Leah Akridge | Fall 2022

BSE English Education

MEd Educational Leadership

English Teacher | Lufkin High School

Annie Walker | Spring 2023

BSE Elementary Education

Missionary | International Mission Board

Mollie Dittmar | Fall 2023

BSE Kinesiology

Math Teacher, Coach | Hallsville Junior High School

Parker Boone | Spring 2024

BA Humanities

Law Student | William H. Bowen School of Law, University of Arkansas at Little Rock

Hannah Hobson | Fall 2024

BM in Worship Studies

Worship Leader | First Methodist Church of Marshall

PREPARING STUDENTS FOR GLOBAL LEADERSHIP

East Texas Baptist University’s Model United Nations team provides students with a unique opportunity to engage in international diplomacy and global problem-solving. As participants in the American Model United Nations conference, ETBU students take on the roles of United Nations delegates, simulating real-world discussions on pressing international issues.

Through Model UN, students gain valuable experience in diplomacy, negotiation, and international relations. They engage in simulated UN committee sessions, collaborate with peers from other universities, and debate global challenges from diverse perspectives. This hands-on approach allows students to sharpen their critical thinking, communication, and leadership skills while shaping an appreciation for different worldviews.

Participation in Model UN also provides a competitive edge for students applying to graduate schools or seeking careers in government, law, or international affairs. Colleges and employers value the skills developed in Model UN, including teamwork, problem-solving, and public speaking.

By immersing themselves in the world of global diplomacy, ETBU’s Model UN team members are not only preparing for future success but also embracing their role as informed and engaged global citizens.

ETBU is dedicated to growing a spirit of service and leadership in its students. Through the Learning and Leading course, all first-year students engage in meaningful community service while developing the skills necessary to become Christian servant leaders.

A key component of the program is ETBU’s partnership with Marshall Independent School District (MISD). Each week, students dedicate time to assisting elementary schools in various capacities, whether helping teachers with small groups, assisting in physical education classes, or organizing materials. This hands-on experience allows students to actively contribute to the local

SHAPING SERVANT LEADERS THROUGH COMMUNITY ENGAGEMENT

community while gaining a deeper understanding of Jesus-centered leadership.

One of the highlights of the Learning and Leading program is the annual Fall Festival, where more than 350 ETBU freshmen and honors students come together to plan and host a day of fun for nearly 1,000 elementary school students and their families. From setting up games and booths to handing out prizes, ETBU students bring joy to local children while experiencing the impact of their service firsthand.

“Fall Festivals is one of my favorite times of the year,” Dr. Vanessa Johnston, ETBU Learning and Leading Coordinator, said. “Our students take what they’ve learned in class about Christian servant leadership and apply it in a tangible way. We hope this experience not only benefits the families of Marshall but also inspires our students to embrace a

lifelong commitment to serving others.”

For ETBU freshman nursing major Sage Gladding, the program has been a transformative experience. “ETBU has taught me to really focus on why and how I serve others,” Gladding shared.

“Opportunities like these help me become a better servant leader and remind me of the importance of putting others first.”

Through Learning and Leading, ETBU students are equipped not only for academic success but also for a life of meaningful service.

ENHANCING COMMUNITY

Create an environment conducive to the development of the whole person through relevant facilities, resources, and services which allows a diverse and growing community to utilize their God-given gifts both locally and globally.

Hilltop

ETBU in Action

OPERATION CHRISTMAS CHILD

For nearly a decade, East Texas Baptist University has embraced the spirit of giving through its participation in Operation Christmas Child, a global outreach ministry led by Samaritan’s Purse. Since launching this initiative on campus nine years ago, ETBU students, faculty, and staff have packed thousands of shoeboxes filled with toys, school supplies, hygiene items, and heartfelt prayers; each a tangible expression of God’s love. What began as a small service project has grown into a cherished tradition, uniting the ETBU community in a mission to bring joy and hope to children around the world. In 2024, ETBU expanded its impact by serving as a designated drop-off location, inviting surrounding East Texas communities to take part in sharing the Gospel through these simple yet life-changing gifts.

ENHANCING COMMUNITY THROUGH SERVICE & RENEWAL

At ETBU, enhancing the community is a core commitment. The University continually invests in Marshall’s growth and well-being, from restoring historic buildings like the Marshall Grand, home to the Teague School of Nursing, to developing Synergy Park in downtown Marshall. ETBU students, faculty, and staff actively participate in local initiatives, volunteering at community events, supporting Mission Marshall, assisting in schools throughout Harrison County, and beautifying the city by painting downtown light poles, benches, and murals. Each year, ETBU plays a role in decorating downtown for the Christmas season and the Wonderland of Lights and can be found volunteering at various events throughout the year.

Serve Day and the Neighborhood Renewal Initiative unite students, faculty, and local residents to make a tangible impact in Marshall.

Each semester, the Baptist Student Ministry (BSM) at ETBU organizes Serve Day, a dedicated time for students to engage in community service throughout Marshall. Whether assisting local ministries, helping at food pantries, or participating in general beautification projects, students put their faith into action, demonstrating God’s love through service. Serve Day benefits ETBU’s neighbors and fosters a spirit of love, compassion, and selflessness among students, encouraging them to carry these values beyond their time at ETBU.

Launched in 2016, the Neighborhood

Renewal Initiative focuses on revitalizing local neighborhoods by renovating homes and improving living conditions for families in need. This collaborative program involves the City of Marshall, the Texas Baptist Missions Foundation, and other community partners.

The initiative has received strong financial support, including a $20,000 grant from the Texas Baptist Missions Foundation, the largest single donation the organization has awarded to ETBU. Local benefactors, such as Richard and Christina Anderson, Sam Baxter, and Lowe’s Home Improvement, have also contributed to the program, helping to secure essential resources for home restoration efforts.

In March 2020, ETBU expanded its impact by partnering with Northeast Texas Habitat for Humanity for its first “Blitz Build” during Spring Break. Students, faculty, and staff worked together to construct a new home for a local family, demonstrating ETBU’s unwavering commitment to providing tangible solutions for housing needs. The University also donated vacant lots near campus for Habitat housing.

Through Serve Day, the Neighborhood Renewal Initiative, downtown renovations, and countless community partnerships, ETBU remains devoted to uplifting Marshall through service and building relationships that reflect Christ’s love. ETBU ensures its mission extends beyond the classroom and into the heart of the community by equipping students to serve, lead, and make a difference.

2,700+

OPERATION CHRISTMAS CHILD BOXES PACKED OVER THE LAST DECADE

SYNERGY PARK: A HUB FOR INNOVATION & COMMUNITY GROWTH IN DOWNTOWN MARSHALL

East Texas Baptist University has breathed new life into downtown Marshall with the launch of Synergy Park, a 48,000-square-foot facility dedicated to workforce development, education, business collaboration, and community engagement. Unveiled on May 9, 2023, this ambitious project revitalized the former First National Bank of Marshall building into a dynamic space that develops economic growth and professional innovation.

ETBU President J. Blair Blackburn emphasized that Synergy Park embodies the University’s commitment to community enhancement and shared purpose. “Synergy Park stands as a new innovation and investment to bring people together to work in collaboration for the benefit of our city and East Texas region,” he said. Once an abandoned bank facility, the building now serves as a thriving center for business, education, and service.

At the heart of Synergy Park is the Workforce Training Center, which equips individuals with the skills necessary

to thrive in today’s evolving job market. The center provides hands-on training and educational resources to prepare community members for career advancement.

On the third floor, the William B. Dean, M.D. Center for Language and Literacy Development serves as a hub for ETBU’s Master of Science in Speech-Language Pathology program. Students and faculty work to support individuals facing speech-language challenges, dyslexia, ADHD, and brain trauma recovery— ensuring that the next generation of speech-language professionals is trained to make a lasting impact.

Synergy Park also serves as a business incubator, offering affordable office space and essential resources to small businesses, startups, and non-profits. Twelve local organizations, including six non-profits, have established offices within the facility. Tenants benefit from fully equipped conference rooms, rentable event spaces, and networking opportunities designed to support professional success.

A key feature of Synergy Park is WORKSHIP, a co-working space on the

first floor designed to accommodate remote and hybrid professionals. More than just an office environment, WORKSHIP operates on the belief that work is a form of worship, encouraging individuals to pursue excellence and innovation in their respective fields.

Synergy Park extends ETBU’s presence in downtown Marshall, complementing the nearby Marshall Grand and furthering the University’s commitment to community transformation. With its modern design, historical significance, and innovative approach to collaboration, Synergy Park is more than just a building; it is a movement toward a stronger, more connected East Texas. By integrating education, business, and service under one roof, ETBU has created a space where people can come together to learn, lead, and build a better future. Scott McCurdy, Synergy Park Director and Associate Vice President of Enrollment and Administrative Affairs, believes the space will serve as a catalyst for longterm economic growth.

“The future of Marshall is bright,” McCurdy said. “Synergy Park is bringing together community and business leaders who are striving to enhance our city. Whether through workforce training, student internships, or supporting local business owners, our goal is to serve and strengthen the community.”

CELEBRATING FAITH, FELLOWSHIP, & COMMUNITY

THE ENDURING TRADITIONS OF HYMN SING & HILLTOP U

The Great East Texas Hymn Sing and Hilltop University (Hilltop U) are ETBU traditions that unite individuals across generations. These events draw people to the campus for worship, fellowship, and spiritual enrichment.

The Great East Texas Hymn Sing has become a hallmark event at ETBU, bringing together students, faculty, alumni, and community members from East Texas and neighboring states. Held annually in September at Baker Chapel within the Rogers Spiritual Life Center, Hymn Sing serves as a vibrant celebration of Christian faith through the timeless tradition of hymnody.

ETBU President J. Blair Blackburn reflected on the event’s significance, stating, “Gathering together each fall for the Great East Texas Hymn Sing is a beautiful picture of God’s unity of believers, sharing faith and strengthening one another for our good and His glory.” Hilltop University is a conference designed for adults age 55 and above. Hosted annually in May, Hilltop U offers participants an immersive experience of ETBU’s dynamic campus life, encompassing corporate worship sessions, Bible studies, theatrical performances, concerts, and fellowship opportunities.

“When hundreds of believers gather for corporate praise, we are not only unified in our love for the Lord, but we get to experience a meaningful time of worship that is uniquely possible when we congregate to sing in a sacred space for a special purpose,” Cari Johnson, Director of Alumni Relations and Intercessory Prayer Ministry Coordinator said.

Through the Great East Texas Hymn Sing and Hilltop University, ETBU exemplifies its commitment to nurturing a community rooted in Christian faith. These events create a place where individuals can worship, learn, and grow together.

Navy & Gold Forever

A DECADE OF ETBU TRADITIONS THAT SHAPE THE STUDENT EXPERIENCE

HOMECOMING FIREWORKS

Since 2017, Fireworks have been a fan-favorite addition to ETBU’s Homecoming festivities. Following the pep rally at Ornelas Stadium on Friday night, students, faculty, staff, and alumni gather to enjoy a spectacular fireworks display that lights up the campus sky. This tradition is followed by the Late Night Breakfast, where the ETBU community continues the Homecoming celebrations with food, fellowship, and Tiger pride.

THE TOBY AWARDS

The TOBYs, established in 2017, is East Texas Baptist University’s annual athletics award show celebrating the achievements of Tiger student-athletes. The event features highlight videos, top plays of the year, and peer-presented awards recognizing outstanding performances on and off the field. Award recipients are nominated by coaches and selected by a dedicated committee, making the TOBYs a highly anticipated tradition that honors excellence, sportsmanship, and teamwork within ETBU Athletics.

CARLILE HALL COLOR RUN

The Steve and Penny Carlile Hall Color Run, originally known as the Centennial Hall Color Run, has been a vibrant ETBU tradition since 2017. This high-energy event brings students together for a fun-filled race around campus, where they are showered with bursts of colorful dust at various checkpoints. As students make their way through the course, participants are covered in bright hues, creating a lively and joyful atmosphere. The race concludes with a celebratory group photo, capturing the excitement and camaraderie of this beloved tradition.

TURKEY TROT

Since 2015, the Turkey Trot has been a fun and active November tradition at East Texas Baptist University, bringing students, faculty, and staff together for a festive race around campus. Participants lace up their running shoes to complete the course, some dressed in Thanksgivingthemed attire or costumes to embrace the holiday spirit. The event promotes community, fitness, and friendly competition. Whether racing to win or simply jogging for fun, the Turkey Trot is a cherished way for the ETBU Family to kick off the holiday season.

SKATE WITH THE TIGERS AT WONDERLAND OF LIGHTS

The annual Tigers on Ice event has become a cherished tradition for East Texas Baptist University and the Marshall community, bringing joy and Christmas spirit to the Wonderland of Lights Festival. Hosted by the ETBU Hockey team, this special event started in 2016 and invites local children to the downtown ice skating rink, where players introduce the sport, demonstrate hockey skills, and skate alongside attendees. For many, Tigers on Ice is a chance to experience ice skating for the first time, with players helping beginners find their footing and build confidence on the ice.

TIGER FAMILY GATHERING

The Tiger Family Gathering is a beloved ETBU tradition held on the first day of school, bringing students together to celebrate their return to campus. This annual event cultivates community as students connect to begin the new school year. Each fall semester, the gathering takes on a unique form, ranging from ice cream socials and beach volleyball tournaments to tailgates before sporting events. No matter the activity, the Tiger Family Gathering serves as a kickoff to the academic year, uniting new and returning Tigers in a spirit of fellowship and ETBU pride.

SONS

OF THUNDER

Established in 2024, the Sons of Thunder is a brotherhood of believers at East Texas Baptist University, known for bringing energy and enthusiasm to campus life, especially on football game days. Officially recognized as Sigma Omega Tau, this group of men rallies school spirit by playing the largest bass drum in the United States, creating an electrifying atmosphere in support of ETBU Athletics. Inspired by the biblical nickname given to James and John, two of Jesus’ disciples known for their passionate and bold faith, the Sons of Thunder embody that same zeal, using their presence and passion to unite the ETBU community in Christian fellowship and Tiger spirit.

ETBU SENIOR RING & RING BLESSING

Established in 2018, the ETBU Class Ring is a meaningful symbol of the Christ-centered transformation students experience on the Hill. Inspired by Deuteronomy 6, the ring serves as a reminder to carry and display love for Christ with all one’s heart, soul, and strength. Just as God calls His people to keep His commandments close, graduates are encouraged to wear the ring as a symbol of their faith and the Christian education they received at ETBU. Each year, seniors are honored in a special Ring Blessing Chapel service, marking this milestone before graduation.

Enhancing Student Experience

ETBU ADDS DINING, WELLNESS, & CONVENIENCE TO BENEFIT STUDENTS

The Sisk Health Services Clinic stands as a valuable resource dedicated to the health and well-being of students, faculty, and staff. Made possible through a generous $100,000 gift from Irene Sisk (’48) of Bonham, the clinic is named in honor of her and her late husband, Dr. Walter Sisk, M.D., reflecting their lifelong commitment to healthcare and education. Of the donation, $75,000 was designated for the establishment of the clinic, while $25,000 supports an endowed scholarship for students pursuing careers in the medical field. Opening in Fall 2020 in the midst of the COVID-19 pandemic, the clinic is operated by ETBU under the leadership of an on-staff nurse practitioner and the supervision of a medical doctor. It offers a range of services, including treatment for minor illnesses and injuries, screenings, vaccinations, immunizations, and basic pharmaceutical prescriptions. Sisk Health Services Clinic serves as a lasting legacy of service, ensuring accessible and affordable healthcare for the entire campus community.

ETBU expanded its campus dining options with the addition of a Chick-fil-A inside the Ornelas Student Center, officially opening its doors in January 2020. The dining venue, made possible through ETBU’s partnership with Sodexo, offers students, faculty, staff, and the Marshall community convenient access to one of America’s most beloved restaurants. More than just a dining option, Chick-fil-A is a significant investment in the Marshall economy, creating over 40 part-time and full-time job opportunities for ETBU students and Marshall residents. With a welcoming atmosphere, quality food, and a connection to ETBU’s Christ-centered mission, Chick-fil-A is a favorite gathering place on campus, enriching the student experience and spurring a greater sense of comradery.

The Blue Bengal Grocery Company at East Texas Baptist University opened in August 2023, providing a convenient and accessible micromarket for students, faculty, and staff. Located in Billy and Winky Foote Hall at Tiger Yard, the store offers a variety of essential items, including food, beverages, snacks, household necessities, and ETBU-branded merchandise. Designed to enhance campus life, the Blue Bengal Grocery Company serves as a go-to spot for quick and easy shopping without leaving campus. Its operating hours accommodate busy student schedules, opening early in the morning and staying open into the evening hours. As part of the larger Tiger Yard development, which includes the ETBU Baseball Clubhouse, student residences, and ETBU Tiger Ballpark, the store contributes to a vibrant and community-focused campus environment.

TIGER ATHLETICS

RAPPIN’ WITH THE REV

Since 2017, Reverend James Webb has been more than just a spiritual mentor to the ETBU Tiger Football team. He’s been a source of encouragement, wisdom, and faith, all delivered with a unique twist. Rev. Webb leads the Tigers in devotionals and Bible studies, helping players strengthen their relationship with Christ both on and off the field. But no meeting is complete without “Rappin’ with the Rev.”

“Reverend Webb challenges our players to be godly men in all they do,” ETBU Head Football Coach Calvin Ruzicka said. “He encourages our team to set an example and be the standard on campus

Eand in the community by the way they work in the classroom, weight room, practice field, and in competition.”

A beloved tradition among ETBU football players, “Rappin’ with the Rev,” is how Rev. Webb closes every session, performing a custom rap that blends biblical truths with real-life encouragement. His words uplift the team and provide a powerful reminder that faith is dynamic, engaging, and meant to be shared with joy.

For nearly a decade, Rev. Webb has been an integral part of ETBU Football, guiding players as they navigate the challenges of college athletics while keeping their faith at the center. Through his devotionals, mentorship, and oneof-a-kind raps, he continues to make an impact one verse at a time.

TBU Softball makes an impact beyond the diamond through its Pen Pal Program, a community service initiative that connects Tiger Softball players with children in the community. Through handwritten letters, players offer encouragement, prayers, and support to young girls across the East Texas region and beyond.

“To me, it’s more than just writing letters; it’s about building relationships,” senior accounting major Mary Frances Ellis said. “Our Pen Pal Program is a special opportunity to connect with and

encourage kids in a meaningful way. It’s a reminder that small gestures can make a big impact.”

The program started when ETBU Softball players volunteered their time to write personal letters to children in hospitals, offering uplifting messages and a sense of connection. The program, which continued throughout the COVID-19 pandemic, has also expanded locally. Kids from Marshall and surrounding communities, expanding all the way to Australia, can sign up to have an ETBU Softball player as a pen pal

ETBU SOFTBALL PEN PAL PROGRAM

throughout the year.

The Pen Pal Program has earned national recognition for its positive influence. In the 2020-21 academic year, ETBU was awarded runner-up in the “An Array of Projects” category by the National Association of Division III Athletic Administrators (NADIIIAA). Additionally, the Tiger Softball team received the NADIIIAA Community Service Award, highlighting the program’s success in inspiring meaningful connections.

More than just a letter-writing initiative, the ETBU Softball Pen Pal Program represents the University’s commitment to servant leadership and community engagement. It allows student-athletes to give back while bringing joy and encouragement to children.

Over the past decade, Tiger Athletics has expanded its offerings by adding seven new sports–men’s and women’s golf, men’s hockey, bass fishing, acrobatics and tumbling, women’s beach volleyball, and men’s lacrosse. These additions reflect ETBU’s commitment to shaping well-rounded student-athletes who strive for excellence in competition and academics while preparing to transform the world for Christ.

Faith in the Game

DISCIPLESHIP AT THE HEART OF ETBU ATHLETICS

On Friday mornings throughout the year, student-athletes file into locker rooms, classrooms, and study areas with their teammates and coaches. They don’t go over film or talk about how to improve their game. These meetings look a little different. Friday mornings are for building faith and fellowship.

ETBU Athletics is built on a biblical foundation, where discipleship is etched into every aspect of the student-athlete experience. From team Bible studies and mentorship programs to service opportunities and the Tiger Athletic Mission Experience (TAME), ETBU equips athletes to grow spiritually while

excelling in their sport. Guided by coaches who see their roles as leaders and spiritual mentors, student-athletes are challenged to develop their character, deepen their faith, and serve others. This commitment to discipleship shapes not only studentathletes time at ETBU but also their lives beyond the game, preparing them to lead with integrity in their communities and careers.

“I would define discipleship as a time for us to grow in our faith and as a team,” ETBU Head Volleyball Coach Mallory Matthews said. “We meet our players where they are. That has been especially meaningful, getting to know what’s happening in their lives within our team and being able to support them in those moments. Together, we open the Bible, seek guidance from Scripture, and apply it to where we are as individuals and as

a team. It’s been a special experience, and I believe discipleship is the reason why we’ve built such a close-knit group, learning from one another, growing together, and strengthening our faith as one.”

Each team tailors discipleship for its program to meet the unique needs of its student-athletes. Winning games is part of college athletics, but making sure students are set up to be successful in life after college is even more important.

“Discipleship is about meeting guys where they are and preparing them for life beyond college, helping them grow spiritually, mentally, and physically in all aspects,” Head Men’s Soccer Coach Chris Crawford said. “We’re helping them develop into well-rounded individuals, future husbands, fathers, and professionals.”

ETBU Athletics strives to cultivate a culture where faith is at the forefront. Through small group discussions, oneon-one mentorship, and team-wide devotionals, players are encouraged to share their struggles, celebrate their victories, and strengthen their walk with Christ.

“Discipleship is about meeting guys where they are and preparing them for life beyond college.”

-Coach Chris Crawford

Hilltop

“...I believe discipleship is the reason why we’ve built such a closeknit group, learning from one another, growing together, and strengthening our faith as one.”

-Coach Mallory Matthews

“Discipleship gives us a moment to focus on more than just volleyball—it allows us to invest in the players as people,” Matthews said. “I firmly believe in coaching them as individuals before coaching them as athletes. Through discipleship, we dive in and get to know them on a deeper level, and sometimes, they share things they’ve never spoken about before. That has strengthened our relationships, not just between coaches and players but among the team as a whole. That deeper connection has, in turn, shaped our culture into what it is today.”

The influence of discipleship extends into the community and across the world. ETBU athletes are given opportunities to serve throughout Harrison County, East

Texas, and around the globe through TAME, where teams travel globally to minister to others. Whether serving in local outreach programs, sharing testimonies, or leading youth sports clinics, these experiences deepen their faith while demonstrating Christ’s love in tangible ways.

“We engage in various service projects, some with immediate impact and others where we don’t see the results firsthand,” Crawford said. “We’ve worked with Mission Marshall, packing food boxes for those in need. Though we never meet the people we pack the boxes for, it is an important lesson for our players. Service is about simply giving without expecting anything in return, teaching our team the importance of selflessness

and community engagement. We strive to instill values that go beyond soccer, building character, faith, and leadership that will serve them throughout their lives.”

Coach Matthews echoed the impact service has on her team. “We see our players’ hearts open up through community service, especially younger athletes who may not feel as comfortable sharing at first. One of my favorite events we serve at each year is the Tim Tebow Foundation’s Night to Shine. Some freshmen may start out feeling unsure or hesitant, but once they step into that experience, we see them pour their hearts into serving others. It’s incredible to witness how that moment helps them grow as athletes and individuals. When

they return to discipleship, they’re more open and willing to share, not just about the event itself, but their own lives and faith journey.”

At ETBU, athletics is about more than competition—it’s about transformation. Through discipleship, student-athletes leave with more than just skills and memories; they carry a deeper faith, assertive character, and purpose that extends beyond their sport.

“Our student-athletes face similar struggles, whether in their personal lives, relationships, or just dealing with the mental challenges life throws at them,” Crawford said. “Conversations through our discipleship allow them to be honest and vulnerable. Sharing about a struggle at home, in a relationship, or even their

mental well-being creates a sense of brotherhood. They realize they’re not alone. It strengthens their bond as teammates and as brothers in Christ.”

As ETBU athletes move on to new seasons of life in their careers, families, or ministries, they take with them the lessons learned through discipleship. They confidently step onto their next field, court, or stage, knowing their faith is their greatest strength.

“If their faith journey ends when they leave ETBU, then we haven’t done our job well,” Matthews said. “Volleyball is temporary, but their journey with Christ is forever. We want to invest in that, not just while they’re here, but for the rest of their lives.”

Under the leadership of Dr. J. Blair Blackburn, East Texas Baptist University has made significant improvements to residential, academic, and athletic facilities, including the addition of the University Park Row Houses, the Oaks on Grove Townhomes, Jason Bell Park at Taylor Field, the Teague School of Nursing at the Marshall Grand, Synergy Park, the Great Commission Center, and Billy & Winky Foote Hall at Tiger Yard.

Academic Hall, formerly home to the Fred Hale School of Business, now headquarters the ETBU Department of Communication and the Counseling Center. Renovated in 2024, the facility was enhanced with painting, wall coverings, faculty offices, classroom and study furniture, updated technology, and a custom mural. Designed to promote dynamic learning and collaboration, Academic Hall provides students with modern spaces equipped for media production, strategic communication, and digital storytelling, ensuring they are prepared for success in an ever-evolving industry.

Opened in 2022, the ETBU

Beach Volleyball Courts

were designed to provide an elite competition and training environment. The facility features multiple sand courts surrounded by spectator lawnchair seating, allowing fans to experience the excitement up close. A pergola adjacent to the courts offers a shaded retreat for players and visitors alike.

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Bennett Student Commons underwent a renovation in 2024, establishing a more inviting and modern space in the Dining Hall for students to gather and enjoy meals. The updated facility features new seating areas designed for both community dining and quiet conversation, complemented by fresh paint, upgraded lighting, and stylish new furnishings. The entryway now boasts comfortable seating around a cozy fireplace, providing a warm and welcoming atmosphere where students can relax, study, and connect.

Billy and Winky Foote Hall at Tiger Yard and ETBU Tiger Ballpark opened in 2023. These exceptional facilities were made possible by the generosity of more than 100 alumni and friends through the Vision for Victory campaign. Named in honor of longtime ETBU supporters Billy and Winky Foote, Foote Hall is a multi-purpose facility, housing loft-style student residences, the ETBU Baseball Clubhouse, and the Blue Bengal Grocery Company, a micro-market for students, faculty, and staff. Overlooking the newly renovated ETBU Tiger Ballpark, the facility supports ETBU’s championship-winning baseball team, which secured ASC and NCAA regional titles in 2023 and 2024. The ballpark itself boasts 535 permanent seatbacks, expanded standing-room areas for up to 1,500 fans, modern press box spaces, radio booths, and premium suites, making it one of the top venues in NCAA Division III baseball.

Harvey Daniel Bruce Hall originally opened in 1956 as the college library and administrative offices and was later transformed to house ETBU’s School of Education. Following extensive renovations in 2021, the building now features cutting-edge technology and modernized learning spaces designed to equip future educators with the skills and resources needed for success. The facility supports handson training and instructional development, ensuring ETBU continues to prepare the next generation of educators with excellence. 1 2 4 5 2 7 3 1 4

Opened in October 2020, East Texas Baptist University’s Chapel on the Hill and Kenny Ponder Park provide a serene space for worship, reflection, and

5 6

celebration. Made possible by generous gifts from Kenny Ponder’s family, the chapel features a grand foyer, main hall seating over 200 guests, bridal suite, and groom’s study. Overlooking the tranquil Kenny Ponder Park, the Chapel on the Hill serves as a place for prayer, weddings, memorials, music recitals, and community gatherings. The park offers an arbor, prayer garden, walking paths, benches, and swings, creating a peaceful retreat for students, faculty, and visitors.

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Renovated in 2020, Robert E. Craig Hall was transformed into a distinguished learning facility, now home to the Frank S. Groner School of Professional Studies. Originally built in 1955 for science instruction, the historic building was modernized with interior finishes, smart classrooms, updated equipment, and energy-efficient upgrades. The renovation, part of the CARE for Craig Hall initiative, received national recognition for its outstanding design, earning awards from American School & University and Learning By Design. Craig Hall continues to serve ETBU students with cutting-edge educational spaces.

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The Dean Healthplex received a modern transformation in 2017, enhancing the workout experience for students, faculty, and staff with upgraded equipment, refreshed flooring, and bold ETBU branding. Tiger Fit, a cross-training area, was added to the Fitness Center in 2020.

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Opened in April 2023, the Great Commission Center at ETBU serves as a convergence point for academic learning, career development, and discipleship training. Housing the Fred Hale School of Business, Career Development Office, and Great Commission Program, the 23,000-square-foot facility embodies ETBU’s Christ-centered mission. It features classrooms, conference rooms, student study spaces, and The Great Hall, a multipurpose venue for leadership programs, worship, and community enrichment. As a training ground for ethical Christian business leaders and a launching point for global missions, the Great Commission Center equips students to fulfill their vocational callings and the Great Commission.

The Grove is a vibrant outdoor gathering space where students can relax, play, and celebrate. In 2021 enhancements were made to add a rock creek that winds through the area, forming a serene atmosphere, while a terrace with ample seating provides a shaded retreat. The Grove also features a turfed section designed for outdoor games like cornhole and bocce ball, making it a favorite hangout spot for students year-round. In the fall, The Grove transforms into a centralized area for ETBU tailgating, bringing the campus community together in spirited support of Tiger Football. Adjacent to The Grove, the Outdoor Recreation Park offers even more opportunities for students to stay active and enjoy the outdoors. Opened in 2018, the Park boasts outdoor basketball courts, sand volleyball courts, and a swimming pool surrounded by a pergola and plenty of seating, making the perfect spot for recreation, competition, and relaxation.

Jason Bell Park at Taylor Field stands as a premier facility for NCAA Division III softball and a testament to East Texas Baptist University’s commitment to excellence in athletics. In 2018, ETBU built the turf field with padded walls and a top-tier clubhouse, complete with a luxurious locker room, lobby, and coaches’ offices, earning the 2018 NFPS Collegiate Field of the Year. In 2022, a stadium was constructed with chairback seating, a modern press box, suites, expanded restrooms, and concession stand, to prepare for hosting the NCAA DIII National Championship Tournament. Dedicated on April 1, 2023, in honor of Jason Bell and his family, the park recognizes Bell’s generosity and contributions to ETBU’s athletic programs, including his work with Symmetry Sports Construction to install artificial turf across multiple ETBU fields.

The Marshall Grand is home to the Teague School of Nursing. Originally opened in 1929 as the Hotel Marshall, the historic building was donated to ETBU in 2013 by Marshall natives Jerry and Judy Cargill and former Texas State Senator Richard Anderson and his wife, Christina. With a $4 million renovation, supported by generous contributions from foundations across Texas, ETBU transformed five of the building’s eight floors into a state-of-the-art training facility. The Nell Whiteside Starling Center for Nursing Education, located on the third floor, features cutting-edge simulation equipment, including wireless mannequins that mimic real-life medical conditions, providing students with invaluable handson experience. The academic learning facility also boasts advanced nursing skills labs, spacious classrooms, and areas for future program expansion. Opened on May 4, 2019, the Marshall Grand continues to serve as a healthcare training facility for future nurses while honoring architectural history of downtown Marshall.

The Maxwell Strength Training Center, a cornerstone of ETBU athletics since 2013, underwent significant upgrades in 2017, which included the addition of new flooring, mats, and weights to help student-athletes maximize their strength and performance.

The Oaks on Grove Townhomes, situated on Grove Street, provide apartment-style residences designed for six upperclassmen students per unit, offering a sense of community with shared living spaces and contemporary finishes. Built in 2019, these housing expansions reflect ETBU’s commitment to enhancing student life while investing in the local economy through partnerships with Marshall-based contractors.

Steve and Penny Carlile Hall is the largest student residence hall on the East Texas Baptist University campus. Formerly known as Centennial Hall, the residence hall was renamed in honor of Steve and Penny Carlile, whose transformational gift and longstanding dedication to ETBU supported extensive renovations, including building enhancements, lighting improvements, interior design updates, and landscaping additions. The 125,000-square-foot facility houses 396 freshmen in two separate wings, each featuring

four-bedroom, two-bathroom suites, along with private accommodations for upperclassmen resident assistants. Beyond providing modern, comfortable housing, Carlile Hall opens its doors to student life, hosting residence events, discipleship gatherings, Learning and Leading classes, and ETBU’s annual Color Run—a vibrant tradition that brings together students, faculty, and staff in fellowship and fun.

Synergy Park is a dynamic hub for workforce development, education, and business collaboration in the heart of Marshall. Opened in April 2023, the 48,000-squarefoot facility serves as a catalyst for economic growth and innovation. The park features a Workforce Training Center, funded by the Texas Workforce Commission and Marshall Economic Development Corporation, to equip individuals with essential job skills. WORKSHIP, a modern coworking space, offers furnished offices, internet access, printing, and business services for entrepreneurs and professionals. Additionally, Synergy Park generates corporate collaboration through its business workspace cooperative and provides a dedicated networking space for community organizations. Designed to revitalize Marshall’s historic downtown, Synergy Park strengthens local businesses, supports entrepreneurs, and enhances workforce training opportunities, making it a vital resource for the East Texas region.

The Tiger Golf Training Facility opened in 2022 with space designed to support and enhance the studentathlete experience, offering the perfect blend of training, study, and relaxation. Equipped with a cutting-edge TrackMan simulator, golfers can refine their swings and improve their game year-round, regardless of weather conditions. The room features designated storage for clubs, ensuring that golf athletes have easy access to their equipment. Comfortable seating areas and workspace provide a welcoming environment for team members to study, unwind, and build camaraderie.

The University Park Row Houses, located on Van Zandt Street, offer townhouse-style apartments for upperclassmen, graduate students, and married couples. Featuring a classic Georgian architectural style, the development was built in two phases in 2017 and 2018, and includes one-bedroom and three-bedroom units, accommodating 132 student residents.

ETBU has transformed its athletic facilities by transitioning its baseball, softball, and football playing surfaces to high-quality artificial turf, ensuring top-tier competition fields for its student-athletes. In 2017, partnering with Symmetry Turf, a premier turf installation company based in Mount Pleasant, Texas, ETBU undertook a comprehensive design-build project to enhance Ornelas Stadium, home of Tiger Football, the ETBU Tiger Baseball Ballpark, as well as Jason Bell Park at Taylor Field, home of the 2010 and 2024 National Champion ETBU Softball program. The initiative provides ETBU athletes with optimal playing surfaces that improve durability, performance, and year-round usability. 16 17 18 19 17

A Lasting Impact

THE ENDURING POWER OF SCHOLARSHIP SUPPORT

Donor support through scholarships plays a crucial role in the mission of East Texas Baptist University, ensuring that students have the financial resources needed to pursue their education while strengthening their faith and calling. Scholarships provide more than just financial aid—they affirm students’ hard work, ease financial burdens, and empower them to serve their communities. The generosity of donors shapes the next generation of Christian leaders, equipping them to make a meaningful impact in their chosen fields.

Cargill Family’s Commitment to Nursing Education Continues to Grow

For more than two decades, the Polly Cargill Nursing Scholarship has been shaping the future of healthcare in East Texas, providing vital financial assistance to aspiring nurses. Established by Jerry and Jack Cargill in memory of their mother, Polly Cargill, the scholarship continues to expand its reach, offering opportunities for students to pursue their healthcare vocation with both academic and spiritual excellence.

In 2021, the scholarship transitioned to be managed by East Texas Baptist University, further strengthening its impact. The Polly Cargill Endowed Nursing Scholarship at ETBU was created with an initial gift of $282,000 from the Cargill family. An anonymous ETBU donor matched this amount, bringing the total endowment to $564,000. Additionally, Jack, Jerry, and Judy Cargill contributed additional funds to grow the endowment.

“The number of Polly Cargill Nursing Scholarships has steadily grown over the years from two to four to many more per year, and the new partnership with ETBU has made a significant increase in the number of scholarships and future nurses we can support and help impact the communities of East Texas,”

Jerry Cargill said. “The prospects for the Polly Cargill Nursing Scholarship program are brighter than ever.”

The scholarship’s origins are deeply personal. In her final days, Polly Cargill received exceptional care from nurses at Good Shepherd Marshall Hospital, inspiring her sons to create a lasting legacy in her memory. Since its inception, the program has grown tremendously, awarding 31 scholarships in 2024 alone and totaling 131 scholarships over 22 years.

“Being a recipient of something such as the Polly Cargill Nursing Scholarship is a pleasant reminder that God always provides us with what we need when we are doing His work and following His plan,” said Dr. Nicole Fant, Dean of ETBU’s Teague School of Nursing. “As a nursing student and a future nurse, you are in a position to share the Gospel of Jesus with your patients, colleagues, peers, families, and communities in which you will work.”

With its continued growth, the Polly Cargill Nursing Scholarship is equipping future nurses with the resources needed to serve their communities, ensuring that Polly Cargill’s legacy of care and compassion lives on.

$52,325,135

TOTAL GIVING TO THE UNIVERSITY SINCE JUNE 1, 2015

$7,759,427

TOTAL GIVING FOR STUDENT SCHOLARSHIPS 55 NEW ENDOWMENTS STARTED

$27,756,310

TOTAL GIVING TO CAPITAL PROJECTS SINCE JUNE 1, 2015

$9,413,703 GRANT SUPPORT UNIVERSITY ENDOWMENT

$67,365,899 $86,283,015 2015 2025

$3,565,000 Grants for Capital Campaigns/ Construction

$2,900,000  Grants for Educational Programming

$2,298,703  Grants for Scholarship Support

$650,000  Additional Grant Support

ETBU Launches Brand Refresh

INTRODUCING THE ETBU SHIELD WHILE PRESERVING TIMELESS UNIVERSITY SYMBOLS

ETBU President Dr. J. Blair Blackburn announced the University is launching a brand refresh this spring. This update reflects ETBU’s ongoing commitment to academic excellence, spiritual development, and community impact while ensuring consistency and recognition across all University communications.

A key addition to the ETBU brand is the ETBU Shield, a visual representation of the iconic cupola atop the Great Commission Center at the heart of campus. This new mark symbolizes faith, learning, and tradition, reinforcing ETBU’s mission of Christ-centered education. While the ETBU Shield enhances the University’s brand presence, ETBU remains deeply rooted in its identity. The University Seal, ETBU Spirit logo, and

Texas Tiger logo will continue to serve as recognizable symbols of the University’s strong legacy in both academics and athletics.

“Our refreshed brand is about honoring our past while positioning ETBU for the future,” President Blackburn said. “The ETBU Shield adds to our identity in a meaningful way, enhancing our Christcentered mission, while our traditional marks continue to serve as recognizable symbols of the University.”

A carefully managed and consistent visual identity strengthens ETBU’s image and

ETBU Seal

The ETBU Seal is an important part of the University’s heritage, noting its longstanding commitment to the hallmarks of ETBU’s Christcentered education: veritas (truth), mores (Christian ideals), and scientia (knowledge). The ETBU Seal is the institution’s most formal mark and should not be used as a casual logo on marketing or informational materials. It is reserved for official documents and occasions as well as official Presidential communications.

ETBU Spirit Logo

The ETBU Spirit logo is a modern representation of East Texas Baptist University. Featuring the prominent “ETBU” lettering in a strong, athletic-style typeface, this logo embodies school pride, tradition, and excellence. Below the

communicates its story. Visual elements such as color, imagery, typography, and logos are among the most recognizable aspects of the ETBU brand, and their cohesive application ensures the University is represented with clarity and distinction. This update refines institutional logos, typography, and color palettes, reinforcing a unified and professional brand identity across academic, athletic, and marketing communications.

“ETBU” typography, “East Texas Baptist University” is displayed in a refined serif font. This combination of fonts and colors conveys a balance of strength and sophistication, making the ETBU Spirit logo a key element in ETBU’s visual identity.

Texas Tiger

The Texas Tiger logo is a bold representation of ETBU’s athletic identity, designed to emphasize pride in both the University and its Texas heritage. This mark features a striking tiger head integrated seamlessly with the outline of the state of Texas. The dynamic design highlights the University’s mascot while reinforcing its state and national identity. Rendered in ETBU’s signature navy and gold color palette, the logo exudes energy and confidence.

Q WHY IS ETBU REFRESHING ITS BRAND?

A ETBU is refreshing its brand to ensure a unified, professional, and recognizable identity that reflects the University’s Christcentered mission, academic excellence, and rich traditions. The update strengthens consistency across all communications while preserving the University’s most beloved symbols.

Q WHAT HAS CHANGED IN THE ETBU BRAND?

A The most notable addition is the ETBU Shield, inspired by the iconic cupola atop the Great Commission Center, symbolizing the integration of biblical faith and academic learning. Other refinements include updates to typography, color palettes, and logo applications to enhance consistency and clarity across all University materials.

Q WHAT REMAINS THE SAME IN ETBU’S BRANDING?

A While the brand has been refreshed, ETBU remains deeply rooted in its identity. The University Seal, ETBU Spirit logo, and Texas Tiger logo remain key visual elements, ensuring the University’s history and spirit continue to be represented.

Q WHAT ARE THE OFFICIAL ETBU COLORS, AND HOW SHOULD THEY BE USED?

A ETBU’s primary brand colors are ETBU Navy and ETBU Gold, which should be used in all official materials. Secondary colors, such as Valor Blue, may be used selectively to support the primary palette.

A Prayer to the Almighty

Lord God Almighty, Maker of Heaven and Earth,

The One who is, who was, who will be,

Our faithful and sure Shepherd,

The One who made the way, knows the way, leads the way, Who comprehends our troubles and fears with a heart of compassion,

Who has defeated our enemy and established unfailing peace, Who is at once omnipresent and intimate, Omnipotent and gentle, transcendent and approachable, Holy beyond description, humble beyond comprehension, gracious beyond comparison,

Who was moved to wash away the eternal stain of our sins, Not with mere water but with the Divine blood of Your Son and our Lord, Jesus Christ.

How majestic are You, Lord our God!

How high is Your holiness and deep Your mercy!

You are worthy, Lord, worthy beyond measure,

Worthy of all our worship, all our praise,

Worthy of every beat of our heart and thought of our mind, You alone, our Creator and Sustainer, are worthy of all our devotion, Every day of our lives and for the length of eternity.

To You we turn our eyes and turn over our hearts,

To You we cry out in prayer and sing aloud in praise.

From You we seek safety and shelter, provision and protection, blessings and boldness,

For this University and for these students.

May we always carry Your banner, walk in Your ways, and speak Your truths,

May we always hide in Your refuge, rest in Your shade, and serve Your people,

May we forever and always bring You, Lord God Almighty, all glory and honor and praise.

A PRAYER FROM SCOTT McCURDY, ASSOCIATE VICE PRESIDENT FOR ENROLLMENT AND ADMINISTRATIVE AFFAIRS, & DIRECTOR OF SYNERGY PARK

THE GIFT OF

April 2025 marks the tenth anniversary of Dr. J. Blair Blackburn’s acceptance of God’s call to serve as the 13th president of East Texas Baptist University. Over the past decade, Dr. Blackburn has led ETBU with a steadfast commitment to biblical faith, academic excellence, spiritual growth, and servant-hearted leadership. In celebration of his decade of service, we invite you to join us in supporting student scholarships. Together, we can continue to educate and equip the next generation of Christian servant leaders.

WWW.ETBU.EDU/GIVE ADVANCEMENT@ETBU.EDU 903.923.2071

2016 Presidential Inauguration

Dr. J. Blair Blackburn was appointed as the 13th president of East Texas Baptist University on April 7, 2015, by the ETBU Board of Trustees and was inaugurated on February 19, 2016.