From the aspect of market segments it will come to a growth of the offers that will be specialized for certain segments of tourists, such as the mountaineers, byciclists and so on. And, having in mind the process of “aging” of the European population, there will be a need for increasement of the offers for the older generations. The offers of “learning through entertainment” and “animation” in combination with “nature” and the “body cult” will increase, as well as the meaning of the entertainment around the clock, primarily for the younger categories of tourists and creation of new thematic offers. Competition analysis The development of tourism in many countries is identified as one of the possibilities for achieving bigger economic development. Although traditionally the highly developed regions for winter tourism are in Austria, North Italy, France, Switzerland and Germany, more is invested in the development of winter centers in Southeastern Europe. What is characteristc about all winter centers is their intent to grow into centers in which tourism will take place in the duration of the whole year. At the same time in the Balkans and in other countries of Southeastern Europe a rejuvination of the tourist market is currently happening, which with the increasement of the economic power of the population it is expected to continue to grow more. The relatively lower board prices, as well as the lower prices for basic tourist services in the countries of Southeastern Europe make this region touristically attractive and attractive for tourists from the highly developed European countries. If we also take into consideration the changes of the international trends in mountain tourism, it is obvoius that the region of Southeastern Europe is bacomming more atrtactive. Macedonia does not have a significant mountain and winter center, but in the close vacinity of Macedonia the ski center Bansko is located, a ski center which had an intensive development in the period until 2008 and today is a leading ski center in the Balkans. The Osogovksi mouintains with the locality Carev Vrv primarily as a ski destination could compete to the similar destination primarily in Bulgaria, Serbia, Kosovo and Greece, but also with the existing ski centers in Macedonia. In Macedonia a process of identification of potential locations for the development of ski centers is currently under way and for that purpose several studies are prepared for certain locations. It is necessary to state that the biggest
108