From left: Dan Isaksson, founder of Alvestaglass. Seen here together with CEO Richard Hertvig. BjĂśrn Solfors
EAB STORAGE EQUIPMENT
When Swedish originals meet Alvestaglass has produced ice cream since 1979 and has progressed from a local business, in the small town of Alvesta in Sweden, to a strong and popular brand among Swedish ice cream lovers. And the story doesn't end there either, since in recent years they have introduced new, healthier alternatives, which do very well both internationally and among today's health-conscious consumers. The proprietary LOHILO brand, which stands for low carb, high protein and low fat, includes protein ice cream without added sugar, while tasting just as good as traditional ice cream.
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Dan Isaksson �The Ice Cream Maestro" EAB had the opportunity to talk to the man behind all the ice cream, Dan Isaksson a.k.a. the Ice Cream Maestro, who started and developed the company. Dan invited us to taste his favourite ice creams while enthusiastically describing the company's journey and the exciting process behind the different flavours. �Consumers are becoming more aware as every day passes, and for us it's both important and fun to be able to launch a healthier alternative without sugar, and with a lower fat content, but with more protein," he says. Dan also describes how new flavours are developed. Dan reviews current trends within confectionery and then carries out a lot of tests. As a relatively small company, with short decision-making channels, it takes just a few months from discussing a new flavour until it is available in the freezer at the local supermarket. Dan also proudly relates that Lohilo is the brand that first launched protein ice cream, sugarfree ice cream and completely lactose-free ice cream, so that, according to Dan, they are the market's original brand.
