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s @Los Angeleke Meetup a Japanese s Honorary Sake Sommelier & Saka-Sho
Bon Yagi
Honorary Sake Sommelier
Katsuya Uechi
Honorary Sake Sommelier
Honorary Sake Sommelier & Saka-Sho
TIC GROUP
Chairman Katsuya Group
Rick Smith & Hiroko Furukawa
Honorary Sake Sommelier & Saka-Sho
Beau Timken
Kats Miyazato
Honorary Sake Sommelier & Saka-Sho
Honorary Sake Sommelier
Owner “True Sake”
Owner of M&M Enterprise
Owner “SAKAYA NYC”
Logo Branding of Japanese Sake
T
Yuji Matsumoto
Master Sake Sommelier
Finalist of the 2nd World Sake Sommelier Competition. Graduated from Keio University Faculty of Law, Department of Political Science. Worked for Nomura Securities for 10 years. Former president of California Sushi Academy Former chief of planning dept. at Mutual Trading.
David Kudo
Sake Sommelier Master Sake Sommelier
Born Kita-Akita City, Akita Prefecture. Took over as Executive Officer of the Japanese Food Trend News founded in 1991, when the predecessor was assigned back to Japan. Currently distributed as Japan Restaurant News (20,000 issues published electronically) in North America, Japan, and Southeast Asia.
he logo is an important symbol that represents the product of a company. When reviewing products popular worldwide, each company studies how to best advertise their logos to have their consumers remember their logo, an important strategy. Regardless of the product, consumers are concerned with visual appeal for text and descriptions usually escape the memory. Audi have four circles, Honda is
the letter “H,” and apple is for Apple computers, logos are easy to memorize. This is also true for food products. How does this apply to Japanese sake? Review of local ads for Japanese sake, it is difficult to see where the logo is, and often many of the brands don’t have one. It’s difficult to tell if the sake manufacturer’s name is the brand, or the product name is, or if another product name is the brand. Even if a consumer likes a
particular brand of sake, this makes it difficult for the consumers to make the connection between the brand of sake and the manufacturer, or other products offered by that manufacturer. Although the colors and size of bottles may change according to the brand, the brand logo should be made most noticeable for the labeling. Why not consider a logo that appeal to consumers?■
田，蘋果就是Apple等等。可見品 牌logo很容易進入我們的腦海。這 用在食物上非常好用，那酒呢？如 果您看到帶有清酒的廣告也許會更 了解：首先，則很難分辨出哪個是 品牌logo，很多時更根本不存在 這東西。我想知道究竟釀造公司的 名稱是就品牌名，產品名稱是品牌 名，還是特定名稱才是品牌名。
這樣一來，即使消費者擁有自 己喜歡的產品，也讓消費者很難購 買自己的產品或記住品牌。即使瓶 身的顏色和尺寸因產品而異，在最 醒目的位置貼上品牌logo，對品牌 的建立與經營是很重要的事。那何 不考慮一些對消費者更具吸引力的 品牌形象（logo）呢？
清酒logo的品牌化 logo象徵著的公司產品，是 最重要的標誌。放眼世界上銷售良 好的產品，每家公司都有一個形象 策略來宣傳其logo，以便消費者記 住它。 無論您看什麼產品，消費者首 先看到的都是視覺效果，而文字和 說明並不是那麼「入腦」。 四個圓圈的是奧迪，H是本
32 February 2024 • www.alljapannews.com