Mihaela_Yankova_Graphics

MIHAELA YANKOVA

Graphic & Product Designer |

HELLO!

My name is Mihaela and I am a designer, whose work ranges from interior and architectural design to graphic design. I thrive on the problem-solving challenges intrinsic to the design process. My love for transforming ideas into visual narratives is evident in my work, where I blend creativity with strategic thinking. Beyond aesthetics, I find fulfillment in being part of something bigger—design that influences and resonates.

Whether crafting compelling brand identities or shaping immersive interior spaces, my focus remains on surrounding others with something that is not only beautiful, but also has a mission and a purpose. I have a keen eye for detail and always commit to excellence. I aim to keep creating because that’s what I can do best as an artist&designer. I want to impact on others and inspire.

MIHAELA YANKOVA

CONTACTS

E-mail: mihaela.yankovaa@gmail.com

LinkedIn: linkedin.com/in/mihaela-yankova

Apple Design Solution

PROBLEM SOLVING | BEST SOLUTIONS | STRATEGY

Brief: A significant user experience issue has been identified on Apple’s website that affects their local reputation. The option to switch to local reseller appears only on the home page. when any user proceed further in the website, that’s leading to confusion and a barrier in the shopping experience for users in the Balkan countries.

The country change bar blends in and stays “hidden”, causing issues for Balkan users during their shopping

The Problems

• 45% of users from Balkan countries exit the website after reaching the shipping information page

• There’s a 60% cart abandonment rate from Balkan IP addresses

• 70% of Balkan users spend significant time searching for local purchase options

Part of the analysis of the website

The Solutions

• Pop-up on home page (both in English and native language from IP adress)

• Highlighted (in blue) top bar for change of country

• Redirection to local resellers

You can check more of the thought process, analysis and complete user flow at:

https://www.figma.com/file/xEiep9jkCWJKQSvjKAcXZt/UX-Design-Advanced-_-Mihaela-

Air Quality Integration

CONCEPTUAL THINKING | SCALABLE SOLUTION

Brief: Apple is looking to enhance the user experience by integrating air quality data from Apple Weather into the Apple Health app. This integration aims to provide health recommendations based on local air pollution levels, with a focus on areas like Sofia, where air quality is a significant concern.

Part of the analysis which included where the possible integration could begin from

The Tasks

• Integrate and visualise air quality data within Apple Health’s UI

• How will users interact with notifications through Apple Watch?

• Make Air Quality send personalised recommendations based on user

Key parts from the integration user flow through their iPhone.

The current scenario depicts a pregnant woman who had just finished work and receives a Air Pollution alert either on her iPhone or Apple Watch

You can check more of the thought process, analysis and complete user flow at: https://www.figma.com/file/xEiep9jkCWJKQSvjKAcXZt/UX-Design-Advanced-_-Mihaela-

Let’s Travel Platform

MOODBOARDS | STORYBOARDS

Brief: Bulgaria has stunning natural landscapes and rich historical sites and locations, yet they often go unnoticed by travellers, even local ones. Museum curators seek to engage the public, but lack a platform to do so. ‘Let’s Travel’ aims to bridge this gap, connecting enthusiasts with hidden gems of Bulgaria.

Surveys, tests and perosnal opinions on the subject were key part of developing the final version of a potential platform

The Surveys

• More than 210 people took part in surveys. Those included from lcoal travelers to museum curators to foreign tourist

• More than 70% shared it is hard to find up to date information and resources about sightseeing places in Bulgaria

• 60% said there should be better advertisment of locations in Bulgaria

After thorough surveys and interviews, low and high fidelity wirframes were created which then influenced couple of moodboards and themes

Screenshot from the beginning page of the website. You can check more from the project at :

https://www.figma.com/file/k5gioNTbeKcYZgcPixyQ0u/SoftUni---UX%2FUI-Design-September--

Kings Hill Project

VISUAL | BRAND | CONCEPT TO COMPLETION

Brief:

Kings Hill is a village located close to Maidstone, United Kingdom. One of the green areas there is being transformed into a park, acting as a focal point for the local people. A public art piece is comissioned and with that plenty of cretive workshops are being curated to attract locals and further engage the community.

The Tasks

• Engage the local community and make more people learn about the new Public Art Piece

• Create marketing & promotional materials matching the brand

• Create pieces that outline the

developments and some of the promotional materials for the workshops

Logo

Postcard designs for use in one of the workshops. The designs are inspired from some of the key elements of the public art piece.

The Results

• Positive feedback from the community - many heard for the project for the first time

• More and more locals were joining the workshops each time

• Project has been mentioned and written about in blogs, newspapers and BBC

Posters designs for different workshops

ROOF Design Studio

PERFORMANCE MARKETING | SOCIAL MEDIA

Brief:

ROOF Design studio is an interior design studio part of one of the biggest furniture manufacturers in Portugal - Mambo Factory. The Studio has plenty of well known clients and also counts with a showroom in a privileged area of Lisbon, Chiado. However, their social media presence is poor and a needs transformation which fits more their brand.

The Problems

• ROOF is fun and quirky, full of colour and natural textures which translate into their projects as well. Their Instagram focuses on products rather than the studio itself

• Lack of updated photos and information about the studio’s showroom

• Reel with less than 100 view per reel

Click on the photographs to watch the reels

The Results

• Implemented content which relied more on ROOF’s identity

• Reel views jumped from less than 100 to couple of hundreds to even thousands

• One of their Reels with most reach (almost 10k) is the one on left, which is from the time I was working there