Artificial Intelligence in Action
In this one-and-a-half-day intensive workshop, you’ll move beyond AI theory and explore how to use ChatGPT and other generative AI tools to streamline processes, spark innovation, and solve strategic problems. You’ll leave with the skills and confidence to integrate AI into your daily workflow and decision-making.
WORKSHOP OVERVIEW
Many business leaders are overwhelmed by AI hype but underprepared to act. Most don’t understand how to strategically deploy AI and their teams are wasting time chasing shiny tools without clear ROI
In this hybrid, 1 5-day intensive workshop, you’ll move beyond AI theory and step into relevant applications Led by faculty expert Nick Machol, this workshop will deepen your understanding of generative AI especially ChatGPT and give you the space to practice using it in real-world business scenarios
On day 1, you’ll learn how to craft more effective prompts, refine your approach through iteration, and apply AI tools directly to your own business challenges. Expect to test, tweak, refine and repeat techniques throughout the session leaving with a personalized AI toolkit you can put to work immediately. Between sessions, you’ll complete a short assignment designed to reinforce your learning and on day 2 you’ll regroup online to share outcomes, exchange insights, and expand upon strategies for integrating AI into your work.
Bring your real business challenge or idea to explore and leave ready to solve it with AI.
LEARNING OUTCOMES
01
Identify where and how to deploy AI for maximum impact DEVELOP AN AI STRATEGY
02
03
Gain hands-on skills in prompt engineering and LLM-based workflows MASTER AI PROMPTING AND SIMULATION
Design an internal roadmap for adoption, upskilling, and process change. LEAD AI TRANSFORMATION
DELIBERATE CONTENT AND TOPICS
The course is built around pragmatic, strategic content:
Mindset Reset: AI is leverage, not replacement. Execs must shift from fear to ownership. Laws of AI Excellence: A structured framework for using AI strategically and responsibly.
How AI Works (Simplified): The "dinner-party" explanation of LLMs and why they matter
Prompt Engineering: Context + Persona + Data + Iteration
Real Use Cases: Forecasting, customer service, decision-making, content creation, bots, and agents
AI Transformation Playbook: Overcome adoption friction, skill gaps, and bad processes
LEARNING ENVIRONMENT
Format and Duration: Full-day intensive session followed by half-day online session
Action-heavy format: 50% applied learning, 50% foundational framing
High collaboration: Participants will work together on use cases and AI adoption plans
Ample time for self-reflection: Guided prompts to map AI to personal and org-level opportunities.
HIGH-IMPACT LEARNING EXPERIENCE
This course is built for maximum engagement and action, incorporating:
Simulations: Live AI exercises (prompting, building bots, AI workflows)
Real Case Studies: Current business applications from small lean teams to Fortune 500s
Peer Collaboration: Exec-to-exec discussions and feedback
AI Hack Time: Hands-on work with tools like ChatGPT, Replit, n8n, Midjourney, HeyGen, etc
WHO SHOULD ATTEND
This workshop is designed for mid-to-senior level professionals who drive strategy, manage teams, and influence innovation across industries including:
Founders, COOs, CMOs, and Decision-Makers: Gain the technical context and hands-on experience needed to confidently lead AI adoption and resource allocation.
Leaders in Tech, Healthcare, Finance, and Real Estate:
Learn how to apply generative AI tools to solve complex problems and increase efficiency in high-impact industries. Professionals in Marketing, Operations, and Education: Discover how to integrate AI into daily workflows, boost productivity, and stay ahead of the curve in a rapidly evolving digital landscape.
This course cuts through noise It gives leaders a strategic lens, practical playbook, and hands-on experience to harness AI immediately It's not about theory it's about action AI is today’s printing press, and most execs are still scribes
-Nick Machol, DU Executive Education Faculty
MEET THE FACULTY: NICK MACHOL
Nick Machol is a faculty member at the University of Denver’s Daniels College of Business, where he teaches courses on innovation, technology, and leadership He brings a strong background in engineering, consulting, and entrepreneurship, with expertise in emerging technologies including artificial intelligence
Nick is known for helping professionals and organizations bridge the gap between technical tools and practical business applications. In addition to his academic role, he has experience working with government agencies, startups, and Fortune 500 companies on projects involving digital transformation and innovation strategy
EXPERIENCE THE DANIELS DIFFERENCE: EXECUTIVE EDUCATION PROGRAMS @ DU
DU Executive Education, part of the nationally recognized Daniels College of Business, has spent over 60 years enhancing the skills of working professionals through innovative, impactful programs. With a legacy grounded in ethical leadership and diversity, our programs are crafted to meet the demands of today’s dynamic business environment.
Each year, we partner with dozens of organizations and hundreds of clients, fostering growth through a practical, industry-oriented curriculum and faculty who bring both c-suite experience and academic excellence Our commitment to actionable learning means you’ll gain skills you can immediately apply, empowering you to drive measurable results and lead with purpose. Through DU Executive Education, you’ll expand your network within Denver’s vibrant business hub and engage in immersive, hands-on workshops that turn classroom knowledge into real-world solutions. Join us to advance your career with the skills and support needed to excel
Ready to advance your career with DU Executive Education? Reach out to us with any questions: executive.education@du.edu https://daniels.du.edu/executive-education/
