ELEVATING THE ART OF REAL ESTATE
DUDUM REAL ESTATE GROUP Dudum Real Estate Group is an independently owned, thriving brokerage comprised of highly motivated, resourceful, and successful real estate professionals. Formed by Julie Dudum Del Santo — who comes from a long line of Bay Area entrepreneurs — Dudum Real Estate Group is one of the preeminent and finest real estate brokerages in the East Bay. With offices in Walnut Creek, Lamorinda, Danville, Brentwood, and Sierra Tahoe, Dudum Real Estate Group agents work collectively to give their clients the best possible real estate buying and selling experience in the East Bay. At the core of our business philosophy is a commitment to extraordinary service, cooperation, honesty, and communication. Our team of experts, knowledgeably and competently, cover a wide territory from the Oakland/Berkeley area, continuing east along Highway 24, throughout Lamorinda, the communities along both sides of Highway 680 down to 580, as well as East Contra Costa County and West Contra Costa County serviced by Highway 4.
“A client is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.” MAHATMA GANDHI
INTRODUCING OUR EXECUTIVE TEAM Our experienced executive team provides the strategic direction for the firm and combined with their acute real estate and financial acumen, they offer sound guidance and innovative solutions to our clients. They also inspire our agents to achieve their full potential by giving them the tools they need to be successful.
JULIE DEL SANTO Broker/Owner
Regional Vice President
Director of Marketing and Creative
Director of Agent Services
Director of Operations and Relocation
Director of Compliance
OUR ADMINISTRATIVE MANAGEMENT TEAM Each member of our administrative management team performs a vital role within our organization. Each of them was hand selected for their amazing expertise and qualities. Cooperating as a team, their support of our agents and our clients is unequaled in the industry.
Sr. Graphic Designer Lafayette
Risk Management Specialist
JESSICA CIPOLLINA Office Manager Brentwood
Graphic Designer Danville
Associate Manager Brentwood
Social Media Manager
Associate Manager Danville
INGRID GENTHNER Office Manager Danville
JOHN FONDNAZIO Associate Manager Sierra Tahoe
Office Manager Lafayette
Risk Management Specialist
MARTY HENDREN “ Sweet 16” New Agent Training Manager
Office Manager Walnut Creek
WE’RE DIFFERENT Unlike typical brokerages, we cooperate, instead of competing with each other. We strive for company success as a whole. Ours is an environment that leverages the best of everyone’s skills and knowledge for the ultimate benefit of our clients. We all have a service-focused work ethic, top negotiating skills, and have established similar highly successful track records of excellence. Each agent is independent, yet the energy created by the cooperative spirit results in beyond satisfied clients and smooth transactions for all.
SALES VOLUME 2020
UNITS SOLD 2020
Our Growth in Total Contra Costa County Market Since 2010
Our Growth in Total Walnut Creek Market Share Since 2010
Our Growth in Total Northern CA Market Share Since 2010
HONORS BEST PLACE TO WORK 2015-2021 Voted Best by Bay Area News Group
RANKED #4 IN CONTRA COSTA COUNTY* Market Share, January - December 2020
RANKED #2 IN WALNUT CREEK*
Market Share, January - December 2020
RANKED #4 IN LAFAYETTE*
Market Share, January - December 2020 *Source: Brokermetrics
GET TO KNOW DUDUM REAL ESTATE GROUP This dynamic group equips and educates themselves regularly so that you can always rely on the accuracy of the information given. From continuing education to real estate seminars, legal updates, and negotiation strategy training, this group continuously stays ahead of the industry standard. This allows them the ability to provide their clientele with the latest market insight, information, and quality service in every aspect of a transaction. Our agents are geographically situated throughout the communities they serve. They utilize their networks, modern real estate tools, and resources to guarantee maximum marketing and exposure of a property, as well as ensuring that their clients gain reliable access to property information throughout the greater East Bay. AREAS OF EXPERTISE: • Single-family homes • Condo and townhomes • Luxury and estate homes • Worldwide relocation • Lots and land • Probate transactions • Foreclosures • Historic properties • Commercial real estate • Leasing
YOUR BAY AREA REAL ESTATE TEAM Opening Doors of Opportunity
OUR KNOWLEDGE BENEFITS OUR CLIENTS Collectively, our agents have hundreds of years of real estate experience and have successfully closed thousands of transactions. The uniqueness of our agents uniting and working together simply gives our clients a better experience, and has set a peerless standard of practice not often seen in the real estate industry. In the spirit of reciprocity, our agents love to share their knowledge, skills, and talents with each other, all with the paramount goal of providing the highest level of professional service. We take pride in the way we handle a transaction from start to finish, including our skilled and service oriented staff, who are attentive to the details and treat clients with exceptional care.
RELOCATION: CONNECTED LOCALLY AND BEYOND Years of combined work in real estate has connected us to professional agents all over the world and allows us to assist clients in buying or selling a home anywhere in the United States, or across the globe. Our established international relocation network, Leading Real Estate Companies of the World®, ensures that clients can find or sell a home anywhere and still experience the same standard of care we would give locally. It is through our relocation services that each referred agent is hand selected and prescreened to ensure the best match to fit the needs of each client.
RESOURCEFUL AND RELIABLE Buying or selling a home usually involves a crew of different people, from plumbers, painters, and roofers to fence menders, house cleaners, and pet sitters. Whatever the need is, we have a full list of trusted service providers that we can refer so the buying or selling process goes that much smoother. This golden list of dependable providers continuously improves as Dudum Real Estate Group agents discover new and extraordinary businesses, all to make your transition as seamless as possible.
REPRESENTING THE EAST BAY’S HOME BUYERS & SELLERS
Dudum Real Estate Group represents a wide variety of clients in the East Bay who work in many fields including banking, finance, healthcare, government offices, professional athletics, higher education and technology. We view our clients as our partners and we work both diligently and intelligently with them to ensure that their real estate needs come first and are met — effectively and with results.
All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
REALTOR ® SERVICES As your REALTOR®, I will handle the complexities of the transaction documents, inspections, escrow, marketing, and the important art of skilled negotiation… so you enjoy the peace of mind that the sale of your home will be smooth, efficient, and satisfying. Here is a look at the professional duties I may perform on your behalf.
PRESALE ACTIVITIES • Initial consultation to determine client needs, priorities, and timeline • Research and determine market value • Review estimated net sheet to determine possible proceeds • Prepare initial timeline calendar for important presale activities • Prepare all documentation for signatures • Review agency relationships • Discuss and create pricing and marketing strategies unique to your property • Sign listing agreement • Order pre-sale home warranty with seller’s coverage • Schedule consultation with home stager • Schedule pre-sale inspections • Prepare pre-sale disclosure packages • Refer attorney and/or CPA for legal and/or tax advice, if needed
Preparation • Obtain bids on repairs, if needed • Coordinate home repairs as needed • Coordinate updates & improvements, if needed • Stage property, if applicable • Schedule housekeeping, window washing, carpet cleaning, and landscaping, if needed • Have property professionally photographed and create virtual tour • Order “For Sale” sign and appropriate riders • Install lockbox at home • Determine showing availability and communicate with other agents • Input listing on Multiple Listing Service which syndicates to over 25,000 websites • Host broker’s open house* • Host public open house(s)* • Offer twilight tour*
*Some of these services may be impacted by CAR rules due to COVID-19 pandemic
Advertising & Collateral Materials & Social Media • Create custom color property brochure customized and tailored to your property* • Create single property website, i.e. www.yourhome.com • Enter property listing on websites including Dudum.com, listing agent’s website, Zillow.com, Trulia.com, Realtor.com, and more • Create open house invitation and mail to surrounding neighborhood, to agent’s SOI, and to other prospective buyers* • Create e-blast and send to 4,000+ local agents and brokerages • Create social media designs; post to Facebook, Instagram, and other social media channels • Create newspaper and/or magazine ads including open house ads, and submit to publications* Networking • Promote to agent network and announce at all office meetings* • Promote listing to out of area, out of state, and out of country buyers via our relocation network • Promote to listing agent’s SOI including prospective buyers and agent’s networking groups • Promote at weekly marketing meetings* • Promote within neighborhood* Ongoing • Schedule showings and show property to potential buyers* • Communicate updates to sellers on a regular basis and share activity feedback and comments • Continuous tracking of market conditions, sharing results, and discussing competition, if any • Respond quickly to all buyer inquiries • Revise marketing plan and pricing strategy, as necessary and if needed • Give updates on activity, number of online views, and clicks for online and social media ads
FACILITATE AN ESCROW
• Complete ongoing necessary transaction paperwork • Facilitate contingency removal • Coordinate and attend final signing in preparation for the closing* • Work with seller on organizing utility shut-off • Work with seller to finalize moving plans, warranty transfer, or any other move out needs • Arrange and attend buyer’s final walk-through* • Work to resolve any problems or challenges that may come up • Confirm loan funds and remaining buyer money has been deposited into escrow, if applicable • Call sellers with Congratulations! Deed has been transferred and recorded and escrow is closed • Deliver keys to new owners
Much of the following is done with the assistance of a Transaction Coordinator, whom I employ:
• Schedule offer presentation with seller • Present offer(s) • Explain ramifications and/or benefits relating to terms and conditions of contract(s) • Negotiate terms on behalf of the seller(s) • Negotiate actual occupancy • Coordinate actual close date • Complete necessary paperwork in order to execute chosen agreement • Organize and facilitate copies of offer, counter offer, and addendums to appropriate parties for ratification • Coordinate opening of escrow
• Deliver completed contract to both parties involved in the contract as well as to the title company, lender and/or appraiser, when necessary • Confirm title company is in receipt of buyer’s earnest money as specified in the contract • Identify and disclose any new or additional information or details concerning property to the buyers through any additional disclosure paperwork beyond that in original disclosure package • Coordinate and confirm all inspection appointments with sellers • Receive and review title report • Negotiate any post inspection concessions • Strive to resolve problems and challenges relating to property condition or buyer’s concerns • Coordinate appraisal appointment • Meet appraiser with applicable comparables • Negotiate any negative impact relating to appraisal should discrepancy arise • Order home warranty policy for buyer’s coverage, when applicable
*Some of these services may be impacted by CAR rules due to COVID-19 pandemic
• Provide final HUD and final closing flash drive keychain with all supporting home sale documents for seller’s file and tax purposes • Possibly help you find your next home or direct you to out-of-area agents, or assist you with possible relocation services, if needed • Work with seller to ensure the transition to new residence is smooth • Provide a list of trade professionals and resources who can help with repairs or upgrades needed on your new home • Serve as a community resource and great REALTOR® to your f riends and family for all of their real estate needs • Check in periodically • Add client to gift and mailing campaign • Invite to client parties such as Shredfest, Sundae Sunday, Client Appreciation, and Santa Party* • Follow up with market updates!
INTEGRATED MARKETING Online, Print Publication, PR, and Collateral Services The more exposure your home receives, the more opportunity you will have to achieve your financial goals. Dudum Real Estate Group’s in-house, full service marketing team goes into action when we list a property to ensure all online and offline essentials are handled. With our finger on the pulse of the market, we utilize an integrated marketing approach which couples traditional advertising and visibility campaigns with extensive social media outreach leading to an immediate impact on the visibility of your home. Our marketing team consists of a Marketing Director, Graphic Designer, Social Media and Public Relations Strategist, Advertising Coordinator, and IT Consultant.
WE OFFER: • Dudum.com
• Public relations
• Property syndication
• Property flyers
• Multiple Listing Service
• Direct mail and event marketing
• Professional photography
• Enhanced property listings
• Broker network caravan
• Exclusive property website
• Open houses
• Social media/e-blasts
• Relocation connections
• RE/SOURCE™ e-magazine
• Referral network
• Traditional media advertising
• Market data reports
DIABLO MAGAZINE Covering topics ranging from travel, culture, and personalities to entertainment, recreation, and food, Diablo Magazine is the only monthly publication written specifically for the San Francisco East Bay market. With locally driven editorial, beautiful photography, and resource listings, Diablo Magazine is a unique celebration of the area we call home.
TRADITIONAL ADVERTISING DUDUM REAL ESTATE GROUP A REAL ESTATE EXPERIENCE THAT WILL HAVE YOU SOLD! WE PROUDLY WELCOME TWO WONDERFUL ADDITIONS TO OUR FAMILY...
REALTOR® | CALBRE #01968803
REALTOR® | CALBRE# 01970768
1036 PEBBLE BEACH DRIVE, CLAYTON
5 BEDROOM, 3 BATH, 3,465 SQ. FT., 46,609 SQ. FT. LOT SIZE ANGIE CLAY 925.207.9366
3 BEDROOM, 2 BATH, .61 ACRES, TOTAL REMODEL SERETA AND RANDY CHURCHILL 925.998.4441 / 925.787.4622
4 BEDROOM + BONUS ROOM, 2.5 BATH, 3,307 SQ. FT., .26 ACRE LOT ANGIE CLAY 925.207.9366
1675 NUALA STREET, CONCORD
995 GETOUN DRIVE, CONCORD CA
8647 GALINDO DRIVE, DUBLIN
3 BEDROOM, 2 BATH, 1,360 SQ. FT., 7,000 SQ. FT. LOT SIZE ANGIE CLAY 925.207.9366
3 BEDROOM, 2 BATH, 1,038 SQ. FT., 7,064 SQ. FT. LOT SIZE ZACK HEENE 925.708.7106
157 CARDOZA, HERCULES
651 BYRDEE WAY, LAFAYETTE
529 FLORENCE DRIVE, LAFAYETTE
SO 3 BEDROOM, 2 BATH, 1,836 SQ. FT., 10,200 SQ. FT. LOT SIZE CHRISTY ZOERNER 925.313.9300
3 BEDROOM, 1 BATH, 1116 SQ. FT., 14,800 SQ. FT. LOT SIZE JANE SMITH 925.998.1914
999 OAK HILL RD., #100 LAFAYETTE, CA 94549 O: 925.284.1400 F: 925.284.1411
1910 OLYMPIC BLVD., #100 WALNUT CREEK, CA 94596 O: 925.937.4000 F: 925.937.4001
Dudum Real Estate group has not independently verified the information contained herein and therefore, assumes no legal responsibility for its accuracy. Buyer should investigate any matters or items disclosed, identified or about which they have concerns to their own satisfacton.
RE/SOURCE JUNE - SEPTEMBER 2019
BRENTWOOD RE/SOURCE : SUMMER 18 | 1
Distinctive Properties WWW.DUDUM.COM
RE/SOURCE RE/SOURCE, our innovative quarterly magazine, provides clients and prospects with cutting-edge trends, information, and statistics on the local real estate market and beyond. Clients can sign up to learn about off-market and coming soon listings, open houses, invitation only events, research, market updates, and more.
YOUR REAL ESTATE SOURCE FOR THE GREATER EAST BAY
CO SO MIN ON G
3 BEDROOM, 2.5 BATH, 1,591 SQ. FT., 2,600 SQ. FT. LOT SIZE ZACK HEENE 925.708.7106
CO SO MIN ON G
LIS JUS TE T D
CO SO MIN ON G
3 BEDROOM, 2 BATH, 1,581 SQ. FT., 7,000 SQ. FT. LOT SIZE KAREN IVANKOVICH 925.788.7291
Proud to be affiliated with
CO SO MIN ON G
LIS JUS TE T D
CO SO MIN ON G
841 GAIL COURT, WALNUT CREEK
Kailey Graziano and Tina Frechman both join us with proven track records of excellence in service as well as sales. We are excited to partner with them in their future success! We look forward to watching them grow their careers with us.
While most real estate advertising has moved online, we still believe in advertising in traditional media outlets such as newspapers and magazines including Homefolio, Homes & Land Magazine, 110° Magazine, and several others.
D U D U M R E A L E S TAT E G R O U P YOUR REAL ESTATE RESOURCE FOR THE GREATER EAST BAY
DUDUM REAL ESTATE GROUP
DIRECT MAIL & EVENT MARKETING
EXQUISITE HAPPY VALLEY ESTATE 22 TOLEDO COURT, LAFAYETTE | OFFERED AT $6,595,000 WWW.22TOLEDOCOURT.COM
We employ an aggressive direct mail campaign strategy to advertise your home. Resident letters are also sent to advertise your property to neighbors who may know someone looking to relocate to your area. In addition to Saturday and Sunday open houses, we also hold brokers tours, twilight tours, and occasionally special receptions, showings, and invitation only events.
PROPERTY FLYERS & BROCHURES Professionally designed and meticulously crafted, our property marketing collateral is designed by our in-house marketing department who have decades of real estate marketing experience.
2 7 1 L A R K AV E N U E ALAMO, CA
JULIE DEL SANTO BROKER
925.818.5500 firstname.lastname@example.org www.dudum.com BRE# 01290985
1259 REDWOOD LANE
Opening Doors of Opportunity...
L A FAY E T T E , C A
BRYAN HURLBUT REALTOR®
925.383.5500 Bryan@HurlbutTeam.com www.HurlbutTeam.com CalBRE#01347508
ned herein and therefore, assumes no legal responsibility for it’s accuracy. ch they have concerns to their own satisfaction. CalBRE# 01882902
O F F E RLAFAYETTE E D A T $ 3 , 6 5 0 , 0WALNUT 0 0 | 2CREEK 71LARK.COM
Dudum Real Estate Group has not independently verified the information contained herein and therefore, assumes no legal responsibility for it’s accuracy. Buyer should investigate any matters or items disclosed, identified or about which they have concerns to their own satisfaction.
PRESS & PUBLIC RELATIONS
Walnut Creek | California | United States
DUDUM REAL ESTATE GROUP Serving: Lafayette, Moraga, Orinda, Walnut Creek, Alamo, Danville, San Ramon, Pleasanton, CA Affiliation: Who's Who in Luxury Real Estate Additional Information: Dudum Real Estate Group is an independently owned, thriving brokerage comprised of highly motivated, resourceful and successful real estate professionals who work collectively to give clients the best possible real estate buying and selling experience. Formed by Julie Dudum Del Santo – who comes from a long line of Bay Area entrepreneurs – DUDUM REAL STATE GROUP CONTINUES TO TOP LOCAL MARKET; Dudum Real Estate Group operates under a model of "cooperation not Ecompetition." Julie originated this concept years ago when she formed Dudum Real Estate Team, withWELCOMES some of the LYNSEY CLARK REAL ESTATE GROUP real estate professionals in her own office. This cohesive energy yielded great resultsDUDUM and success for their clients, and from that, she continuously strived to have associates work together. She realized that combining agents' expertise in real estate transactions made for a much more WALNUT CREEK—Dudum Real Estate Group is delighted to welcome Lynsey Clark to their group of powerful and positive outcome. She now applies this successful model to her own brokerage. outstanding agents. Growing up in a small town in Iowa allowed Lynsey to closely watch her With offices in Lafayette and Walnut Creek, Dudum Real Estate Group Realtors knowledgeably grandmother’s Real Estate career benefit those in her community. She felt the excitement of matching and competently cover a wide territory from west of Berkeley, continuing east along highway 24, buyers and sellers in their quest for their dream home and knew that a career in Real Estate would be in throughout Lamorinda, as well as the communities along both sides of highway 680. her future. Lynsey moved to California nine years ago and immediately jumped into the Real Estate world in order to help those in her new community buy and sell their homes. Lynsey is a customer
Address: 999 Oak Hill Road #100, Lafayette, CA 94549 service professional and prides herself on exceeding her clients’ expectations. She is a full-‐time, around Phone: 925.284.1400 the clock Realtor with years of experience in her arsenal to make sure that every client experience is top E-mail: email@example.com of the line. In her free time, Lynsey enjoys camping, playing with her three dogs and spending time with Web: www.dudum.com friends and family. Please visit www.lynsey-‐clark.com for contact information. The agents of Dudum Real Estate Group came together in April to host ShredFest 2014 as a way of saying thank you to their clients for their continued support, trust and referrals. Clients dropped off old paperwork, files and even electronic recycling items such as TVs and DVD players to be shredded and recycled at no cost. This yearly event was a wonderful opportunity to celebrate Earth Day and spend time with clients. Dudum Real Estate Group is celebrating their continued success in the combined local markets after placing in the top 2% of all real estate brokerages. Additionally, four of our exceptional Realtors are amongst the top ten highest producing agents. The cooperation, not competition, between the agents fosters an environment that leverages the best of everyone’s skills and knowledge for the ultimate benefit of their clients. This guiding force has allowed Dudum Real Estate Group to maintain their high Walnut Creek | California | United States standing in the local market.
Our company standard is to always use professional photography and printing. The quality of these photographs, print, and layout enhance a buyer’s perception of value and help create a strong impression for your property.
Dudum Real Estate Group and its agents have been featured in Diablo Magazine, East Bay Times, The San Francisco Chronicle, Realtor Magazine, Walnut Creek Magazine and more throughout the years. We work with our clients to design and implement a tailored, fullservice marketing approach utilizing our relationships with traditional and new media outlets to ensure maximum exposure for every property.
HOW TO FIND BUYERS
OTHER: 9% ONLINE: 44%
YARD SIGN: 11%
Understanding where buyers come from allows Dudum Real Estate Group professionals to market your home more effectively. While buyers use a variety of information sources to learn about homes for sale in their target neighborhood, we know that the vast majority will discover your home with the assistance of a real estate professional and the Internet. That is why it is so important for Dudum Real Estate Group to offer a powerful combination of expert real estate reputation and a dominant web presence.
• The average online consumer spends 15 minutes looking to acquire more information • Online consumers make an average 5-6 additional inquiries • 50% of all internet inquiries/leads go completely unanswered • Our agents are committed to joint success; they do not leave these calls unanswered • Our agents are equipped with the latest in mobile technology and are ready to respond
DUDUM.COM We maintain a strong online presence through Dudum.com which has powerful searching tools, community reviews, marketing resources, and listing alert capabilities. Our website and blog attract over 20,000 unique visitors annually.
SOCIAL MEDIA Social media is a powerful way for us to reach savvy buyers and sellers throughout the East Bay. From placing listings on Facebook to posting virtual tours on YouTube, social media is a great way to reach a designated group of loyal followers and instantly expose your property to a multitude of target prospects. By implementing a comprehensive social media campaign using Facebook, Twitter, Pinterest, YouTube and more, our goal is to increase the impact and visibility of your home to garner the widest exposure from the start.
Dudum Real Estate Group brings you the power of our Leading Real Estate Companies of the World® affiliation with the best companies in real estate. According to REAL Trends 500, the premier third-party industry report, our network dominated in home sales units among the top 500 U.S. real estate firms, and overall was responsible for 1.3M sales units in 2020. LEADING RE HAS BEEN SELLING MORE HOMES THAN ANY OTHER COMPETITOR AMONG THE TOP 500 U.S. REAL ESTATE FIRMS FOR OVER 10 YEARS. Our powerful national and global connections allow Dudum Real Estate Group to provide you with unmatched resources.
LARGE GLOBAL NETWORK Dudum’s by-invitation-only membership in Leading Real Estate Companies of the World® offers our agents the ability to join this leading real estate organization with affiliates in over 70 countries around the world. Throughout the Leading Real Estate Companies of the World® network, Dudum Real Estate Group has an office in London as well as high-quality agencies from Hong Kong, Paris, and Johannesburg to Buenos Aires, Christchurch, and Nassau, bringing you a truly global reach.
WE’RE LOCAL. WE’RE GLOBAL. $36 BILLION MORE U.S. HOME SALES VOLUME IN 2020 THAN OUR CLOSEST COMPETITOR AMONG THE TOP 500 FIRMS.
$300 eading Real Estate L Companies of the World® Dudum Real Estate Group
Keller Williams $250
Coldwell Banker Compass Berkshire Hathaway HomeServices Sotheby’s International Realty
RE/MAX eXp Realty Redfin Century 21 Douglas Elliman $152
Homesmart Corcoran Better Homes and Gardens $110
Volume shown in billions of dollars This bar chart is sourced f rom REAL Trends Top 500 for 2020, realtrends.com
HIGH TECH & HIGH TOUCH Dudum Real Estate Group agents leverage the latest technology to reach the widest audience of homebuyers. We are committed to keeping pace with how customers are searching for homes and to making your listing highly visible and accessible to buyers.
REALSCOUT RealScout is an award-winning listing alert platform utilizing computer-vision powered home search and revolutionary buyer data driven listings tools. Our agents can look at real buyers for your listing and contact agents with quality buyers!
MYTHEO myTheo provides the most accurate and up-to-date property information at the touch of a screen! Access important property information including price, features, photos, and more! Search and share listings in a neighborhood instantly.
BUYSIDE Buyside aggregates the activity buyers generate online, in real-time, from virtually any source. Our agents use Buyside to showcase a list of buyers actively working with us, who are a perfect match for your listing!
LISTHUB SYNDICATION ListHub provides a platform for real estate brokers to manage their most important asset, your listing, in today’s most important marketplace, the internet. We syndicate your listing worldwide on over 25,000 websites to achieve maximum exposure.
HIGHLY VISIBLE At a time when most real estate companies were unwilling or unable to reinvest in their brands, Dudum Real Estate Group saw an opportunity to further improve their client experience. We introduced new logos, colors, upscale design, luxury collateral, video, social media, and high touch technology to increase the visibility of our company and the homes we represent. In addition, our agents draw from an expansive library of professionally designed marketing materials as well as have a fully staffed marketing and creative department for any custom materials.
THE DUDUM REAL ESTATE GROUP EXPERIENCE... Social Media & Blogs
Website & SEO
Successful Real Estate Transaction
Prospective Client Interest
Online Newsletters & Announcements
Print & Online Advertising
ADD VALUE TO YOUR HOME By fronting the cost of structural repairs and cosmetic upgrades, our no-stress RE | CONCIERGE program improves your home while adding value. SERVICES PROVIDED: • Painting
• Design consultation services
• Bath improvements
• Roofs, electrical, and plumbing
• New countertops
• Pre-sale home inspections
• Kitchen improvements
• Window treatments
• Power washing
• Professional staging
• Relocation services
• Elderly services
STAGING PUTTING YOUR HOME’S BEST FACE FORWARD According to the National Association of REALTORS®, staged homes sell 80% quicker and for up to 11% more money than non-staged properties. At Dudum Real Estate Group, we believe buyers tend to gravitate toward a home based on curb appeal and its first impression. That’s why we’ll work closely with professional stagers to ensure that your home is best prepared and ready for sale before potential buyers see it. From creating an appealing walkway to the removal of furniture, or even renovating a room, staging will help transform your home, as needed, in order to give you the best advantage for a quick sale at the highest possible price.
INCREASE FINAL SALES PRICE
SHORTER DAYS ON MARKET
RECEIVE ADDITIONAL OFFERS
PROFESSIONAL PHOTOGRAPHY More than 90% of today’s home buyers use the Internet to search for properties, making professional photographs more important than ever. At Dudum Real Estate Group, we know that great photography can draw in a buyer. A talented photographer always shows a property at its very best. Working with distinguished photographers throughout the East Bay, we create a look that showcases your home to ensure it comes across as beautiful online and in print as it is in real life.
PRICING YOUR PROPERTY IT IS IMPORTANT THAT WE PRICE YOUR HOME PROPERLY FROM THE START, WHILE BUYER INTEREST IS AT ITS HIGHEST.
Pricing your home is a complex task that requires the expertise of an experienced real estate professional. Consider the following: • If the listing price is set outside of the proper parameters, potential buyers may be deterred from considering your home • Arriving at the optimal price requires evaluation and understanding of current marketing conditions, the marketable features of your home, and recent trends in the real estate market • The closer your home is priced to fair market value when it first comes on the market, the more likely it will sell quickly at the highest price • The higher your home is priced above market value, the smaller the number of available buyers
Your Dudum Real Estate Group agent will advise you of the following factors when assisting you to determine a listing price for your home: • What have buyers recently paid for similar properties? • Will this price attract enough attention from buyers to generate showings and acceptable offers? • Which properties are competing for the attention of your buyers right now? • Which properties have not sold, indicating what prices buyers are unwilling to pay under current market conditions?
BUYER INTEREST OVER TIME
0 2 4 6 8 10 12 WEEKS ON MARKET
A property attracts the most excitement and interest from the real estate community and potential buyers when it is first listed; therefore it has the highest chance of selling for the highest possible price when it is new to the market.
EFFECTS OF OVERPRICING “ You never get a second chance to make a first impression. It’s extremely important not to miss the mark from the get-go. Once the gates open, all systems and marketing should be accurate and ready to go.”
— Julie Del Santo, Broker/Owner Overpricing your home will attract fewer potential buyers and may cause it to sit on the market for longer than desired. To the buyer, too much time on the market indicates an overpriced property and often is perceived as an opportunity to negotiate a lower price than the market might typically bear. Pricing your home competitively at the start will create more activity among brokers and buyers, decrease the time it takes to sell, and ultimately yield the highest possible price.
MARKET VALUE STRATEGIES STATISTICS HAVE SHOWN Pricing is extremely important in the real estate market. The diagram on the opposite page illustrates the importance of placing your property on the market at a competitive price from the very beginning. • 95% of buyers will want to see your home if priced at fair market value • 50% of buyers will try to view your home if priced at 5% over market value • 30% of buyers will make an effort to see your home if priced only 10% over market value • 20% of buyers will be interested in your home if priced at 15% over market value PRICE MATTERS You want to price your home to allow for the most exposure possible, in order to get the most buyers in the door, and get your property the highest possible price!
20% of Buyers
Over Market Value
30% of Buyers
10% Over Market Value
5% Over Market Value
95% of Buyers
Fair Market Value
50% of Buyers
ESCROW TIMELINE It is essential to understand that selling a home is a step-by-step process that should begin with the selection of an agent who will skillfully guide you through the entire transaction. Below is a sample of the typical buyer/seller transaction, and what to expect.
Escrow Set Up
Package & Purchase
4 AFTER SALE SERVICE Possibly Help You Find Your Next Home
Contract in Person Submit Home Negotiate the Best
Info to Lender
Assist You with Relocation Needs
Possible Price for Your Home! Inspections &
Sign Off &
Provide Resources for After-Sale Homeowner Needs
Close Escrow Be a Referral Resource for Friends & Family
Negotiate Possible Repairs
Loan Underwriting & Appraisal
Seeking Same Great First-Class Service
DOCUMENTATION It is essential that the seller prepare all paperwork required before a buyer can put together their best offer. This can include the following: DISCLOSURES We will provide the Transfer Disclosure Statement to you and be there as you fill it out, should you have any questions. Please note: it is required that you fill out this document yourself, to the best of your knowledge. We will assist in gathering additional information, if necessary. CONDOMINIUM OR CO-OP DOCUMENTS If your property is a condominium, loft, or co-op, it will be necessary to provide the CC&Rs, By-Laws, Articles of Incorporation, budget, homeowners’ association meeting minutes for the previous 12 months, and any other information relevant to the homeowners’ association. (This is typically coordinated with the escrow company once the property has gone under contract). TENANT-OCCUPIED PROPERTIES If your property is tenant-occupied, all information relevant to the tenancy such as rental agreement(s), notice(s) of change in tenancy, notice(s) of rent increases, and recent correspondence with tenants should be gathered as well.
CLOSING COSTS: WHO PAYS WHAT? Closing costs are the various fees charged by the lender, title company, real estate agents, and other service providers in order to complete a real estate transaction and are paid through escrow. Which party pays for specific closing costs can be negotiated between the buyer and seller. • Title insurance premiums
THE BUYER CUSTOMARILY PAYS
• Escrow fee • Document preparation, if applicable • Notary fees • Recording charges for all documents in buyers’ names • Tax proration (from date of acquisition) • All new loan charges (except those required by lender for seller to pay) • Appraisal fee • Interest on new loan f rom date of funding to 30 days prior to first payment date • Assumption/change of record fees • Beneficiary statement fee • Pro-rated HOA dues, if applicable • Inspection fees (roof, pool, property inspection, pest, geological, etc.) • Home warranty (according to contract) • City transfer tax (half of city transfer tax, if applicable) • Fire insurance premium for first year
• Real estate commission
THE SELLER CUSTOMARILY PAYS
• Document preparation for deed • Documentary transfer tax (half of city transfer tax, if applicable) • Payoff of all loans against property • Interest accrued on loans being paid off, reconveyance fees, and repayment penalties • Home warranty (if specified in contract) • Any judgment or tax liens against seller • Property tax proration • Prorated HOA dues, if applicable • HOA fee for providing all updated homeowner’s documents, if applicable • Bonds or assessments • Delinquent taxes • Notary and recording fees • Third party Natural Hazard Disclosure Statement & California Tax Disclosure Report • Pre-sale inspection fees • Negotiated credits to buyer, if any • Negotiated repairs, if any
TRANSACTION COORDINATORS Dudum Real Estate Group agents are strongly encouraged to use an independent Transaction Coordinator (also known as a “TC”) to assist with organizing paperwork and attending to other administrative details for each transaction. Hiring a Transaction Coordinator not only provides our clients with another layer of exceptional service, but also allows our agents to focus more of their attention on such critical areas as marketing, negotiation and transactional supervision. Unlike agents from some other brokerages, Dudum agents do not pass TC fees along to their clients. The cost is covered by the agent as part of his or her services. We are proud to work with some of the best independent Transaction Coordinators in the area. Their work has proven exemplary over the thousands of transactions with which they have assisted our agents. Some of the Transaction Coordinators used by our agents include:
Transaction Coordinator Lafayette
Transaction Coordinator Walnut Creek
Transaction Coordinator Lafayette
RISK MANAGEMENT & LEGAL SUPPORT Research shows that 1 out of every 100 transactions in California results in litigation. At Dudum Real Estate Group we are committed to avoiding such an outcome and to providing the highest level of risk management by working to ensure that all sales are handled appropriately from beginning to end. You can be confident that the sale of your home will take place in full compliance with California real estate law and with a level of integrity consistent with the National Association of Realtors’ strict code of ethics. To this end we provide regular legal updates and training to our agents to help them stay current on the latest legal developments and the most current versions of the standard paperwork used in the process of buying and selling real estate. Further, our management team supervises our agents’ work and, if problems are noted, works with those agents to ensure that best practices are followed. A major part of any real estate transaction is the paperwork. At Dudum Real Estate Group we work hard to be sure all files are complete and accurate. From listing to closing, transaction files are regularly audited by our file review team. Headed by Kris Prendergast, our file reviewers work to ensure that each file is in compliance with strict state and brokerage requirements. We also have the legal support of two well-known and highly-respected local real estate law firms. One of these is the Shannon B. Jones Law Group. Ms. Jones, along with her associates, has a long and successful history of risk management in the Bay Area. Shannon was even selected by the California Association of Realtors as a member of its Strategic Defense Panel. We have also retained the firm Broker Risk Management, whose principals Vickie Naidorf and Bill Jansen have many years of combined Bay Area real estate law experience. With this expertise on the part of our agents, management, and legal team we do everything we can to make each transaction as problem-free as possible.
WHAT OUR CLIENTS SAY “Dudum Real Estate Group were good communicators, very responsive, considerate of our opinions, and very honest with us. Impressive work... thanks for a job well done.”
JOHN LUCAS & ANN NORBY “Dudum Real Estate Group exhibits great confidence in their knowledge about the current real estate market, they invested a lot of themselves into the sale of our home. They get results!”
LARRY & ELLEN BROWN “Dudum Real Estate Group was very patient in explaining all the steps. They were a pleasure to work with and we appreciated their professionalism.”
ED & ELIZABETH BOYD “Dudum Real Estate Group guided us through the purchase of our first home. They gave us great advice and were honest throughout the entire process.”
JUSTIN & JOANNE VERRIPS “We could never have thought of anyone but Dudum Real Estate Group to escort us through our journey of buying a home. Their insight and patience meant so much to us. We knew we were in good hands.”
THE AHITUV FAMILY “Dudum Real Estate Group was very patient and very enthusiastic. I would recommend Dudum Real Estate Group to everyone I know. They know the Bay Area well!”
KEITH JOHNSON & ALLISON MURPHY “Dudum Real Estate Group was always available and very dependable. I would definitely refer any of my friends and colleagues.”
NIKHIL GERA “Dudum Real Estate Group did a tremendous job of prepping our house for sale, handling negotiations, and worked hard to fit our specific needs. We could not be more pleased and are recommending Dudum to everyone we know!”
CRAIG & HEATHER BUCKSER “Dudum Real Estate Group did an excellent job of explaining every part of the sales process. They are the best brokerage we know and have been referring them to everyone we know.”
IVAN & LEANNE DODIC “Dudum Real Estate Group is an outstanding brokerage. They never pressured or pushed us and made us feel comfortable and confident in all steps of this crazy process. We have and will recommend Dudum to friends and family. We loved them and appreciate all of their hard work.”
KEVIN & RYANN KUIPER
COMMUNITY INVOLVEMENT Committed to the Communities in Which We Serve Dudum Real Estate Group is deeply rooted in the core values of the communities which we serve. We are committed to giving back and lending a helping hand wherever possible. Whether property or philanthropy, we strive to improve upon these relationships and give back to the community that has given us so much. Here are just a few of the organizations we are honored to support: • ARF
• Habitat for Humanity
• Special Olympics
• California Aids Ride
• Helping Hands
• CCAR Scholarship Foundation
• Leukemia Lymphoma Society
• Support 4 Recovery
• Christmas for Everyone
• Light the Night
• Susan G. Komen
• City of Hope
• Taylor Family Foundation
• Dravet Community
• One Warm Coat
• Tour de Cure (for Diabetes)
• Food for the Hungry
• Project Open Hand
• Gardens at Heather Farms
• Shelter Inc.
THE POWER OF COMMITMENT Commitment is what transforms a promise into reality. It is the words that speak boldly of your intentions. And the actions which speak louder than words. It is making the time when there is none. Coming through time after time, year after year. Commitment is the stuff character is made of, the power to change in the face of things. It is the daily triumph of integrity over skepticism. Once one commits, providence happens, and things are able to fall into place. Here at Dudum Real Estate Group, we are committed to you!
OPENING DOORS OF OPPORTUNITY
It’s what we do. We look forward to opening doors for you!
WWW.DUDUM.COM WALNUT CREEK | LAMORINDA | DANVILLE | BRENTWOOD | SIERRA TAHOE DRE# 01882902
©2021 The information herein was obtained by sources deemed to be reliable by Dudum Real Estate Group. Dudum Real Estate Group has not independently verified the information contained herein and therefore, assumes no legal responsibility for its accuracy. Buyer should investigate any matters or items disclosed, identified or about which they have concerns to their own satisfaction. If your home is currently listed, please disregard this notice as it is not my intention to solicit other brokers’ listings. DRE# 01882902 Rev 06/2021