MARKETING PLAN
3890 HAPPY VALLEY ROAD
LAFAYETTE
SALES COLLATERAL
PROPERTY BROCHURE
Our marketing department will design a custom property brochure that will showcase your home’s assets and unique features. The use of professional photography (traditional and drone) plus a separate features/amenities page will ensure that potential buyers are educated about all your home has to offer.
JUST LISTED & JUST SOLD POSTCARDS
Just Listed and Just Sold postcards will be designed and mailed to 250 of your neighbors. The Just Listed postcards will also include an invitation to the first open house.
INVITATION FOR PRIVATE VIP PREVIEW
A custom designed invitation will be sent to the top 200 local agents who work in the luxury market. This private VIP preview is hosted in your home prior to going on the MLS and is staffed by your listing agent who will guide guests through the home and highlight its unique features and amenities.
PRINT MEDIA
NEWSPAPER ADVERTISING
Print ads in local and regional newspapers are targeted to potential luxury buyers. Custom designed by our in-house marketing/creative department, each ad presents your home at its absolute best in a format that’s unique to each publication. When available, your home will be featured in the East Bay Times Real Estate Plus section. Several of the publications that we use to advertise your home are:
• East Bay Times / Bay Area News Group
• SFiS Homes
• San Francisco Chronicle
MAGAZINE ADVERTISING
When time permits, due to 2 to 3-month lead times, targeted ads may be placed in local real estate and lifestyle magazines. National publications may be used as well if we feel your home would benefit from national exposure. A few of the publications that we think strategically target potential buyers are:
• Diablo Magazine
• Luxury Home Magazine
• HomeFolio Magazine
ONLINE PRESENCE
SINGLE PROPERTY WEBSITE
Your home will have its own website (www.3890HappyValleyRoad.com) which will be showcased on all advertising, promotional materials and social media. Professionally designed and hosted, the site will feature an interactive floor plan as well as a 3D Matterport virtual tour.
EBLASTS
eBlasts that feature your home and advertise the dates of the brokers tour and open houses will be sent out to 170 Dudum agents plus the entire CCAR membership, which is made up of 4,000+ brokers and agents.
MLS + SYNDICATION
Your home, including photos, virtual tour, and property description, will be posted to the local MLS. The listing is then syndicated via an IDX feed to 25,000+ consumer and broker websites including Realtor.com, Zillow, Trulia, and more.
SOCIAL MEDIA & NETWORKING
SOCIAL MEDIA
Since 90+% of buyers begin their home search online, exposure via all social media networking sites is a critical part of marketing your home. Strategic planning and scheduling of social media allows us to leverage all portals for maximum impact including Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
SCHEDULING
We schedule your social media ahead of time and know in advance which sites will be posted to and when, allowing us to get you the best exposure for the longest amount of time.
BRINGING YOU THE POWER OF OUR NETWORK
As a member of Leading Real Estate Companies of the World,® our company is a global — not just local — real estate company working on your behalf. LeadingRE provides world-class marketing and resources, allowing us to provide the very best services. Our invitation-only network was responsible for $405 billion in annual home sales volume among the top 500 U.S. real estate firms in 2021.
2022 U.S. HOME SALES VOLUME OUR GLOBAL NETWORK 1.2 MILLION TRANSACTIONS 550 COMPANIES 70+ COUNTRIES Volume shown in billions of dollars. For informational purposes only. In compiling this report, LeadingRE relies on third party sources. The information set forth in the chart above is sourced from the 2023 RealTrends 500, showcasing production for calendar year 2022, accessible via realtrends.com. Neither LeadingRE nor its member companies are responsible for the accuracy of third-party data presented herein. NETWORKS, FRANCHISES AND COMPANIES $312 KELLER WILLIAMS $353 LEADINGRE $124 SOTHEBY’S INTERNATIONAL REALTY $120 BERKSHIRE HATHAWAY HOMESERVICES $97 RE/MAX $24 CORCORAN $32 CENTURY 21 $21 UNITED REAL ESTATE HOMESMART INTERNATIONAL $30 COLDWELL BANKER $233
MARKETING PLAN FOR 3890 HAPPY VALLEY ROAD
SALES COLLATERAL
• Professional photography including aerial/drone images
• Multi-page property brochure + amenities page
• Just Listed property mailer
• Private VIP preview invitation
PRINT ADVERTISING (as
available)
• East Bay Times / Bay Area News Group
• SFiS Homes
• San Francisco Chronicle
• Diablo Magazine
• Luxury Home Magazine
• HomeFolio Magazine
•
CALENDAR PLANNING + COORDINATION
DIGITAL ADVERTISING
• eBlasts to 4,000+ local realtors
• Single property website www.3890HappyValleyRoad.com
• 3D Matterport virtual tour
• Multiple Listing Service
• Targeted Google smart ads
• YouTube video campaign
• International advertising options
• IDX syndication to Realtor.com, Zillow, Trulia, and 25,000+ more consumer websites
SOCIAL MEDIA & NETWORKING
• Virtual or In-Person Open House
• Top Agent Network (TAN)
• Brokers Tour
3890 HAPPY VALLEY ROAD
JULIE DEL SANTO BROKER/OWNER 925.818.5500 julie@dudum.com DRE# 01290985 WALNUT CREEK | LAMORINDA | DANVILLE | BRENTWOOD | SIERRA TAHOE DRE# 01882902 ©2024 The information herein was obtained by sources deemed to be reliable by Dudum Real Estate Group. Dudum Real Estate group has not independently verified the information contained herein and therefore, assumes no legal responsibility for its accuracy. Buyer should investigate any matters or items disclosed, identified or about which they have concerns to their own satisfaction. If your home is currently listed, please disregard this notice as it is not my intention to solicit other brokers’ listings. DRE Lic. 01882902