Established 1991 and based on Queensland’s Sunshine Coast, dtb! has experience across many diverse industries from tourism, government, education, property, professional services, manufacturing, knowledge and retail.
delivers creative marketing and advertising solutions that work on time, on budget to grow your business, reputation and revenue.
We create ideas that sell.
dtb! partners with clients to deliver all work in a timely and cost-effective manner. To keep things on track we conduct weekly work in progress meetings (WIPs) either face-to-face, or via teleconference calls, Zoom, Teams or Skype.
We love what we do, which drives us to do whatever it takes, to get you, to where you need to be.
Nothing is impossible.
At dtb! we have a reputation for honesty and integrity, essential ingredients in building long term relationships, mixed with a common sense, bias for action and caring approach.
We understand the importance for confidentiality and transparency. Upon the completion of each project we handover complete copyright and working files to clients.
WE OFFER INSPIRED SOLUTIONS ACROSS:
! Brand development, management and strategic planning
! Website design and build with CMS and mobile responsive capabilities
! Website optimisation and marketing through SEO and SEM strategies
! Art direction and graphic design
! Fully integrated advertising and public relations campaigns across all media channels
! Digital and online advertising campaign strategy, implementation and management
! Customer Relationship Management programs including database creation and management, electronic newsletters and eDM’s
! Videography and Photography
! Media planning and buying
! Advertising sales management
! Advertising sales promotions
! Direct mail and below-the-line promotional activity
! Public relations
! Targeted copywriting and content curation
! Project and Event management
CREATIVE
DIGITAL
MEDIA
We strive to position your brand with high recall and distinction from the competition to motivate and inspire your audience and be enduring in philosophy and essence.
We deliver you a targeted and measured strategy to reach more customers, more often across website design and build, social media, online advertising, data and eNews marketing.
We work directly with Australia’s media powerhouses, securing the best rates and placements, to promote your business on a local, state-wide and national level, delivering a greater return.
We wanted to thank you for the incredible partnership we have had over the past 4+ years.
It has been a true pleasure working with you in the capacity as TEQ’s Advertising Sales Agency and as colleagues.
Your contribution to the Queensland Tourism Industry has been fantastic.
Tourism and Events Queensland
OVER 500 WEBSITES CREATED
Designed, content developed and built fully mobile responsive to deliver the best user experience, drive traffic and generate leads.
SHORT DRIVES
OVER 5,000 SATISFIED CLIENTS
Data driven media, with market, customer and competitor insights and trends, achieving the most cost-effective advertising solutions.
dtb! possess outstanding skills, commitment and attitude, that drives excellent planning and execution of all activities, which are delivered to an exceptional standard.
City of Moreton Bay
MILLIONS OF CONSUMERS ENGAGED
Customer segmentation, profiling, journey mapping and a review of all advertising options, create targeted campaigns to attract more customers, more often.
Our strategic insight, global experience and business understanding provides a platform for clearer, more precise creativity which hits the mark and performs across all media.
(IF NEEDED)
VALUE DRIVEN CLIENT PARTNERSHIPS
Strategic insights and business understanding, together with unrivalled support and care, works to transform businesses, reputations and revenues.
UNITINGCARE QUEENSLAND
As the health and community service provider of the Uniting Church, UnitingCare have supported Queensland communities for over 100 years. UnitingCare provides aged care, retirement living, disability supports, health care and crisis response in Queensland through BlueCare, Lifeline, The Wesley Hospital, St Andrew’s War Memorial Hospital, Buderim Private Hospital and St Stephen’s Hospital.
CASE STUDY
! Brand creation
! Media planning and buying
! Campaign strategies
! Event management across Queensland
! TV and video production
! Graphic design
! Village brochures
! Signage
! Social and digital campaigns
OBJECTIVES APPROACH
dtb! partners UnitingCare Queensland across 37 Queensland retirement living locations as their creative marketing agency.
Our role is to creatively position UnitingCare and Blue Care retirement villages with unique and compelling campaigns. Working across strategy, design, implementation and lead generation, we create campaigns that focus on village attributes so that target audiences can feel at home.
Marketing and brand strategies are achieved through conducting resident focus groups, market research and village visits, leading to the development of campaigns through updating photography, videography and resident stories for use across marketing collateral, digital and social, public relations and television, radio, signage and print.
Campaign activation is achieved through media planning, buying and placement, website content updates, social and digital media, and database creation and management. Weekly and monthly meetings support the measurement and revision of activities against set budgeted targets.
“The team at dtb! are amazing to work with. They understand our priority markets, audiences, and delivery of the right marketing tools. Nothing is ever too much trouble; they just get it and make it happen. It is their total approach and attitude that makes them the perfect creative fit.
RESULTS
Our hands-on approach to working with UnitingCare Queensland gives us an intimate understanding and responsiveness to their needs. Cost of acquisition, leads and sales, are closely measured against all marketing, media and event activity with a monthly review of total leads / sales against budget targets undertaken. Weekly marketing meetings, job tracking and work in progress reports ensure all tasks are on schedule, and on budget. We provide clear thinking, insights and total campaign delivery.
Comprising an extensive area of 2,042km2, City of Moreton Bay is the 5th fastest growing and 3rd largest local government area in Australia. A current population of 490,000 is forecast to increase to over 690,000 by 2041.
CASE STUDY
! Brand creation
! Market research
! Marketing and campaign strategies
! Graphic design
! Website design
! Videography and photography
! Digital and social
OBJECTIVES APPROACH
A $685M budget, $229M capital works and $6.6B assets, delivers an outstanding platform for Council’s new 20-year Regional Economic Development Strategy 2021-2041.
This strategy focuses on four priority industries that are high value-adding, export driven and will provide the economy’s evolution into a bigger, bolder and brighter future.
Working directly with Council’s Head of Trade and Investment, Economic Development and Senior Marketing Officer, Trade and Investment, Economic Development dtb! is delivering an Investment Attraction Marketing Strategy.
To develop Invest Moreton Bay’s positioning and point of difference comprehensive research of the region and competitor regions was undertaken, along with face-to-face and telephone interviews with key stakeholders and businesses, to show there is MORE to City of Moreton Bay.
“dtb! possess outstanding skills, commitment and attitude, that drives excellent planning and execution of all activities, which are delivered to an exceptional standard.
Senior Marketing Officer, City of Moreton Bay
RESULTS
dtb! completed and continues to work through the following to drive increased support, awareness and investment leads for the region:
! Strategy and implementation plan.
! Design and delivery of investmoretonbay.com.au
! Design and delivery of investment prospectus
! Content creation for digital and social channels
! Digital, social and print media campaigns
! Creation of videography and imagery
! Delivery of business case studies
! Design and delivery of event collateral
! Database development and communication
! Invest Moreton Bay has reached a targeted, industry specific audience of over 10 MILLION within 12 months
TOURISM & EVENTS QUEENSLAND
Tourism & Events Queensland is the Queensland Government’s lead marketing, experience development and major events agency. dtb! worked as the Official Advertising Sales Agency for TEQ from 2015 to 2020.
CASE STUDY
! Marketing and campaign strategies
! Industry and stakeholder engagement
! Advertising sales
! Lead generation
! Customised media and marketing plans
! Graphic design
! Website design and build
OBJECTIVES APPROACH
Tourism and Events Queensland is a statutory body of the Queensland Government and the state’s leading marketing, destination and experience development and major events agency. dtb! connected people and places like never before through innovation and collaboration with the tourism and events industry across 13 Regional Tourism Organisations (RTOs).
We embraced emerging trends and opportunities to thrive in a competitive environment and; were proactive, flexible and adaptable. We established KPIs with the aim to not only achieve set targets but to exceed on all key deliverables.
“We wanted to thank you for the incredible partnership we have had over the past 4+ years. It has been a true pleasure working with you in the capacity as TEQ’s Advertising Sales Agency and as colleagues. Your contribution to the Queensland Tourism Industry has been fantastic.
dtb! partnered TEQ to deliver solutions across 13 RTO regions that were uniquely different across audiences, location of target markets and spend.
We undertook standalone in-market campaigns, whole of state campaigns, media planning and buying across Queensland, Australia and beyond.
dtb! visited all Queensland regions to support industry. We developed unique and meaningful media plans that accelerated visitation.
We worked weekly across media planning / placement, supplements, inserts and editorial. We worked with key partners: MediaCom, News Corp Australia, Fairfax Media and other publications and online suppliers.
RESULTS
We partnered Queensland’s tourism industry to achieve more targeted media placement and better media buy rates, for more measurable performance and greater return on investment.
We developed an innovative online portal for RTOs to simultaneously view a multitude of campaigns, upload media planning briefs, toolkit guideline for effective advertising, book and pay online gateways.
Our innovative approach supported the delivery of TEQ’s strategic plan. We achieved economic and social benefits for the state through marketing and promotion of tourism, experience and destination development and major events.
Media and Partnerships Leader Tourism and Events Queensland
EATING DISORDERS QUEENSLAND
Eating Disorders Queensland (EDQ) is a state-wide, community based not-for-profit organisation, that supports individuals who are living with an eating disorder, their carers, loved ones, and key support people.
CASE STUDY
! Brand creation
! Marketing and campaign strategies
! Graphic design
! Website design and build ! Online training development
! Publications
! Signage
! Social media marketing
“dtb! Advertising got our organisational culture spot-on with the rebrand. We always receive prompt, clear and cost-effective service. Thanks dtb! for being on our team.
OBJECTIVES APPROACH
EDQ, funded by Queensland Health, provides the largest community support and treatment services for individuals and families living with and recovering from eating disorders, their carers and loved ones. Through the sharing of recovery wisdom they aim to involve people with a lived experience, carers and family members and loved ones.
Following the merger of the Eating Issues Centre and the Eating Disorders Association, EDQ needed a new brand and marketing and communication materials to promote their key messages of Hope, Resilience and Recovery to a state-wide audience.
dtb! embraced EDQ’s vision and commitment to creating ‘a world free from eating disorders’. Time and resources were invested to gain a fuller understanding of their vision and inclusive culture following the coming together of two diverse operations.
Determining what the organisation and individuals cared deeply about was vital in creating a brand that was supported by their client and carer community, as well as providing direction for all future communications and behaviours.
RESULTS
We created a fresh and natural brand incorporating their ‘crane’ which is representative of promoting positive change and the need for balance and living in harmony with others.
A new identity along with a website, online training modules, brochures, workbooks, annual reports, signage, digital and social media and more, were developed and we continue to support EDQ facilitate hope, resilience and recovery for all people affected by eating disorders.
For many years dtb! has partnered several of Queensland’s leading property developers to launch new developments, from master planned communities to offthe-plan apartment projects, targeting urban renewal through investment, population and employment growth.
CASE STUDY
Brand creation
Marketing and campaign strategies
Media planning and buying
Graphic design
Photography and videography
Event planning and management
TV, radio and press production
Outdoor and sales office signage
Website design and build
Public relations and media releases
Social and digital media
“I would recommend dtb! for anyone wanting results on a totally integrated campaign or single project. Their professionalism and approach to work allowed me to deliver a waterfront development that quickly became the fastest selling project on the Sunshine Coast.
DEVELOPMENTS THAT DRIVE POPULATION, EMPLOYMENT AND INVESTMENT GROWTH
From creating brand and corporate identities, dtb! has developed marketing and communication strategies to achieve budgeted sales targets via: community consultation; brochures; prospectuses; signage; billboards; direct mail programs; press advertisements; websites; electronic newsletters; video flythroughs; television and
radio commercials; co-ordination of sales process; local community public relations; events and sponsorships; creation of street names and maps; development of building plans and covenants; the production of signage and display materials; and the development of website, electronic newsletters and social and digital media strategies.
Jo Prince-Gillies
Associate Director McGrath Projects QLD at McGrath Estate Agents
Let’s get d own
o b usiness !
What you can expect from dtb!
• A dedicated team with the capacity to grow
• A working partnership with the team you deal with on a daily basis
• The capabilities and resources to meet and exceed your needs
• Marketing strategy and key stakeholder consultation
• Brand strategy, design, and management
• Website design, development, and implementation
• Media, marketing and public relations knowledge and resources
• Up-to-date knowledge of market and competitor activity
• A dedicated long-term partner
• Competitive cost structure
• A team that is fun and easy to work with!
Let’s get down to business!
QUALITY ASSURANCE
! Quality Management System ISO9001 Certificate
! QMS Plans
! Quality Policy
! Staff remote work / access
WORK PROCESSES
! Understanding the Brief
! Implementation Plan
! Market Research
! Strategic Insights
! Report Creation
! Presentation and Review
! Activation Plan
! Marketing and Communications Plan
! Reporting and Record Keeping
! Confidentiality
! Intellectual Property
WORK PLACE HEALTH & SAFETY
! WH&S Policy
! WH&S Practices – including COVID-19
! Incident/Accident Report
! Adherence to all Government safe office working conditions
! Check in Queensland App, hand sanitiser, remote access in event of lockdown, masks as per government guidelines introduced in working office environment
INSURANCES
! Professional Indemnity $2 million, including cyber cover
! Workcover Qld
! Publication Liability $20 million
! Business Office Insurance – equipment and contents
