Traditioanl Media

TRADITIONAL MEDIA

Together, we’ve worked to build a stronger brand presence in traditional media while responding to two changes over recent years: cobranding with Reese’s and narrowing media trade budgets.

To stand out in traditional media at a level attractive to national sponsors such as Reese’s, we built the campaign around two lines fans/consumers have responded strongly to. “A Sunday Player’s Last Saturday” establishes the brand’s unique importance to both college and professional football; “It’s In Your Blood” applies that position to the region’s traditions of rivalry and love for the game.