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Brochure

Brochure

Winning in a changing media environment required impact-multiplying strategy, placement and design. With a goal of building loyal fans on a scale appropriate to major national sponsors, we zeroed in on the hottest target: fans in stadiums. We geo-fenced 11 regular season games, making 860,000 impressions and building lasting, engaged new audiences for Reese’s Senior Bowl’s website and social media.

· 11 geo-fenced games · Touching 13 college teams and fan bases · covering 9 states · 862, 205 impressions · 1,087 site visits

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