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Trade Media Valuation
Reese’s Senior Bowl Trade Media Assessment
2013 2014 2015 2016 2017 2018
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Print $131,154 $143,477 $74,021 $36,401 $58,289 $56,539 Tv $57,700* $49,420 $49,220 $45,000 $45,000 $31,000 Radio $131,885 $143,885 $147,410 $136,315 $80,500 $75,500 Outdoor $19,000 $10,000 $12,040 $13,040 $14,100 $10,000 Digital $15,000 $4,100 $24,600 $7,059 $0 $0
*One particular cable outlet valued their 2013 contribution at over $430,110 for 10,962 spots by counting every spot in every zone. A more realistic value for their contribution should have been around $10,000. We do not have access to these records to pull an accurate count as this buy was performed by an agency that is no longer in business and this cable provider has merged with another.
