SFDESIGN
CALIFORNIA NORTH CHAPTER MAGAZINE VOLUME IV WINTER | SPRING 2018
AMERICAN SOCIETY OF INTERIOR DESIGNERS CALIFORNIA NORTH - 1 - VOLUME IIIV WINTER SPRING 2018 | CA NORTH CHAPTER
Re vere it. Play it. Listen to it.
S O O T H E Y O U R S O U L W I T H I T.
STEINWAY
Pres ent ing t he f irst hig h-res olut ion p laye r piano wor t hy of t he re vere d Steinway & S ons name. T h e S t e i n w a y S p i r i o i s a m a s t e r p i e c e o f a r t i s t r y, c r a f t s m a n s h i p a n d e n g i n e e r i n g t h a t d e l i v e r s a l l t h e n u a n c e a n d p a s s i o n o f l i v e p e r f o r m a n c e s b y t o d a y ’s m o s t r e n o w n e d m u s i c i a n s f r o m c l a s s i c a l to jazz to ro ck. STEINWAYSPIRIO.COM
STEINWAY PIANO GALLERY 6 4 7 m i s s i o n s t r e e t, s a n f r a n c i s c o , c a 9 4 1 0 5 s t e i n way s a n f r a n c i s c o . c o m
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TEL.
(415) 543-1888
SAN FRANCISCO
18 AMERICAN SOCIETY OF INTERIOR DESIGNERS CALIFORNIA NORTH
ASID CA NORTH CHAPTER Telephone 415.626.2743 administrator@can.asid.org asidcalnorth.com | designfinder.com
ASID NATIONAL 718 7th Street NW, 4th Floor Washington, DC 20001 Telephone 202.546.3480 Fax 202.546.3240 Toll Free 800.610.ASID (2743) asid@asid.org | www.asid.org
EDITORIAL STAFF Editor and Communications Director:
Serena Martin, ASID Industry Partner Art Director: Laura Shine Lee
CA NORTH Chapter News 4
PRESIDENT’S MESSAGE
6
KATHLEEN BURKE -------------------------
DESIGNER SPOTLIGHT
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PUBLISHING STAFF Sales Rep: Mike Watt 972.989.2208 SFDesign Magazine is published quarterly for the ASID CA North Chapter of the American Society of Interior Designers by DSA Publishing & Design, Inc. Editorial content and the SFDesign magazine are controlled and owned by the CA North Chapter ASID. Reproduction of this publication in whole, in part, in any form is strictly prohibited without the written permission of the CA North Chapter of ASID.
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CHRIS ESKRA -------------------------
DESIGNER Q & A
18
ASID IP - ZUO ------------------------PARTNERS
ANTONIO MARTINS -------------------------
22
ON THE COVER: Antonio Martins
DIFFA • HOLIDAY PARTY THE BATH & BEYOND JANUS et CIE
DESIGNER SPOTLIGHT
CONTRIBUTORS:
Chris Eskra ASID
22
EVENTS -------------------------
Our Advertisers 21 Blatt Billards 17 California Homes Magazine 21 Dawson Custom Workroom
5 FM Distributing 24 Formation 9 McCutcheon Construction
2 Steinway Piano Gallery 9 The Bath + Beyond 21 Tulip Hardwood Floors
WINTERSPRING2018
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Instagram: @asidnorcal • Twitter: @asid_canorth • Facebook: facebook.com/asidnorcal • Website: www.can.asid.org - 3 - VOLUME IIIV WINTER SPRING 2018 | CA NORTH CHAPTER
Design Impacts Life. As designers and industry partners, we provide services to our clients that enrich their lives and affect them in ways they may not have imagined. We are building a brighter world by creating innovative spaces that impact our environments and nurture the soul. As we move into 2018 as a stronger design community, we want to highlight how those in our industry influence life through our designs. To further our mission, the ASID California North Board & Volunteers will work to create innovative and exciting events, inspired educational CEU’s and a variety of Chapter activities. We will endeavor to provide our members with powerful tools to grow their businesses and help better serve their clientele. Collectively we strive as an ASID Chapter to grow your company’s exposure and media presence while safeguarding your services. Our ASID California North Chapter’s Board of Directors was recently installed and I’m proud to say we have an amazingly talented and energetic set of individuals. I am the new President, taking over for the long standing ASID member Cathleen Gouveia who has shepherded our Chapter and helped us all assimilate into our board duties. Thank you, Cathleen, for all your talent and determination and we welcome you into your new position as Director at Large.
AMERICAN SOCIETY OF INTERIOR DESIGNERS CALIFORNIA NORTH
Joining our Board as Communications Director – Serena Martin works for Oakland manufacturer ZUO as their Marketing & Trade-show Coordinator. She has a natural ability to network and plan events as well as a wealth of knowledge and experience in social media and marketing. Membership Director - Kevin Vawter works for Hermary’s (a smart home technology integration provider as a sales and business development expert. Kevin has navigated our industry for over 20 years making his role a perfect fit as he works to renews partnerships and increase membership. Professional Development Director - Kari Hansel joins us with over 15 years of working in the design industry, and is currently a Territory Account Manager for the furniture lines Henredon, Hickory Chair, Pearson and Maitland-Smith. Financial Director - Gus Vouchilas is currently a professor with SF State in their Interior Design Program. His collective understand of accounting and financial reporting continues to lead and direct us financially. President Elect - Nancee Brown has been a long standing Allied member of ASID in New Jersey and served there as well. We are excited to welcome her to California and the Board. Emerging Professional - Luke Kwan is currently a Project Manager at IA Interior Architects and is a Professional Member of ASID. Luke has a long list of credentials including LEED Certification, CCIDC and NCIDQ.
ASID CA NORTH CHAPTER Telephone 415.626.2743 Fax 415.626.0749 administrator@can.asid.org asidcalnorth.com | designfinder.com
BOARD OF DIRECTORS President Chris Eskra Chris@CMEInteriors.com President Elect Nancee Brown Professional Development Director Kari Hansel Kari.Hensel@heritagehome.com Communications Director Serena Martin Serena@zuomod.com
Student Representative - Ameera Taleb is currently a student at SF State. She is helping inspire and inform her fellow students as they navigate from the world of universities and begin the journey towards their future as design professionals.
Financial Director Gus Vouchilas gusv@sfsu.edu
I would like to take this opportunity to thank each Board member and volunteer for their active participation and I look forward to working with them during my term.
Membership Director Kevin Vawter kevin@hermarys.com
In closing let me say that I welcome your feedback. We would all love to hear from you. Let’s make this the best year for ASID Northern California ever! Chris Eskra President@can.asid.org
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Director At Large Cathleen Gouveia cathleengouveia@gmail.com Student Representative Ameera Talib ataleb1@mail.sfsu.edu
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~ editorial ~
DESIGNER SPOTLIGHT
KATHLEEN BURKE Kathleen, an ASID member since 2005, shares her reasons for joining:
1. ASID is a good way show formal training and knowledge of design to set you apart from untrained decorators.
2. Design finder makes it easy for the public to find qualified designers in their area.
3. Sharing our work thru the ASID competitions helps us strive to get better every year.
4. It is vital to be part of a group that fosters your education, keeps you informed and monitors important legislation that could affect your business. continu ed on next pag e
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KATHLEEN BURKE
| ed i to r ia l continued
Kathleen Burke Designs is a full-service design firm specializing in high-end residential projects. Achieving the highest level of customer satisfaction is her main goal and this is accomplished through providing project management while executing the design process smoothly. When focusing on the design brief, she aims to perfect the interior architecture as well. Her goal is to not only meet the client’s design expectations but to bring a finely tuned sensibility to each project. Working from a vantage point of mutual respect and a common purpose, Kathleen manages to successfully realize the client’s vision while achieving a high level of design excellence in her work. Kathleen studied at the University of Wisconsin before completing her design degree at Arizona State. Initially working with architectural and design firms in Arizona and Colorado, Kathleen started her own practice focusing on hospitality and retail projects. After starting a family, Kathleen segued into residential design. Her style reflects classical and traditional influences yet she does not impose a trademark look for her clients. The staff at Kathleen Burke Designs starts each week with studio meetings to stay on top of the myriad demands of running a busy design firm. By having a very organized approach, each team remains in the loop. They share overall updates and photos on the projects, which gives her staff a sense of ownership with their work. While Kathleen adds
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the additional services of shopping with her clients and providing a strong project management service, she is able to create strong relationships, which in turn establishes clients for life! Interior Design is a constant source of joy for Kathleen as she faces each day grateful for the ability to do what she loves to do – design beautiful interiors. “The joy that a welldesigned house can bring to my client’s gives me pleasure and drives me to continue my practice, striving to design beautiful interiors”. Her greatest moment is hearing the client’s exclaim ‘this is my dream house!’ This passion for design has rewarded Kathleen with prestigious awards in design excellence. Kathleen’s hobbies include traveling, biking, spending time with her family and creating as well as enjoying art. Her philanthropic efforts include supporting Guide Dogs for the Blind, the East Bay community Lafayette Junior’s, Youth Homes and Contra Costa Interfaith Housing. She regularly provides financial support and contributes in community auctions.
KATHLEEN BURKE DESIGN 3449 A Mount Diablo Boulevard, Lafayette, CA 94549 T 925 284 2363 F 925 284 1680 www.kathleenburke.com
MC CUTCHEON
BATH & BEYOND
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~ e d itorial ~
DESIGNER SPOTLIGHT Antonio Martins is an interior designer based in San Francisco where he has lived for the past 15 years. Starting his career in Switzerland, where he acquired an appreciation for European design, while being immersed in antiques, architecture and Asian arts and cultures. His path from the early 1990s and to present has let him through living in Switzerland, Venice, Frankfurt, Hong Kong and now San Francisco. Normally the first one in his office, Antonio enjoys the early morning hours when he is able to concentrate and conceptualize each of his client’s unique designs and expectations. He likes to set the stage when working with clients. From creating inspirational mood and color boards, to detailed drawings, he shows the client what is possible. In daily meetings with his staff, he sets a clear direction for each staff member, explaining the plan and vision for each project. Driving multiple projects at the same time, Antonio credits his talented and hardworking staff for their support.
ANTONIO MARTINS - 10 - VOLUME IIIV WINTER SPRING 2018 | CA NORTH CHAPTER
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ANTONIO MARTINS
| e d it oria l continued
His love of antiques puts him on a constant hunt for unusual or rare vintage pieces. He then turns these one-of-a-kind pieces into centerpieces for his interiors, giving each project its own unique character. A personal win for him was the 2014 San Francisco Decorators Showcase House where he designed the master bedroom in the honor of his heritage, using an antique Portuguese bed that had been in his family for over 100 years. This was the proudest moment of his professional career.
Known for both Residential & Commercial Interiors, Antonio’s unique experience and background in hospitality has made him successful with restaurant and hotel design. His understanding of the industry, with it’s challenges and deadlines, gives him the upper edge on these projects.
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No matter the focus, Antonio loves the industry and the entire design process. His favorite part is getting to know his clients and working hand in hand with them in their homes. His personalization and individual insight insures each client’s set of design goals will be met. His passion and ability to know his clients helps drive him to create exceptional works.
CALIFORNIA HOMES
Antonio Martins Interior Design 550 15th St #32, San Francisco, CA 94103 O: (415) 624-3671 E: info@antoniomartins.com www.antoniomartins.com - 13 - VOLUME IIIV WINTER SPRING 2018 | CA NORTH CHAPTER
Since joining ASID 10 years ago, I have seen how the organization educates and empowers designers. When I arrived in the Bay Area, I found a home on their local Board and was able to share my experiences and knowledge with designers and student members. ASID has been a wonderful community as it introduces new designers to resources which they might not have been familiar with otherwise. I applaud the way ASID helps it’s members to grow their businesses by joining forces with Industry Partners and showrooms, all working together as a design community.
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~ editorial ~
DESIGNER Q&A WITH
CHRIS ESKRA
2018 | 2019 ASID CALIFORNIA NORTH PRESIDENT What is most important when beginning a design?
“I really believe you must listen to your clients wants and ask them about their expectations for the final outcome. It’s not about designing for myself but creating something that ultimately the client will love and enjoy for years to come. Once we establish what it is that the client wants, I start with concept sketches and inspirational images to ensure we both are on the same path since what I might call contemporary is not what every client sees as contemporary design. A picture is worth a thousand words, so I begin my process with imagery that sets the design direction. To me interior design is really about creating a personalized space and a sanctuary where we regenerate and thrive.” What do you love most about the design process? “I love the variety of things I get to do in a day. From designing a kitchen or bathroom, space planning or envisioning a new approach for a room. I also really enjoy the technical side of building things and then switching gears to the creative side of working with furniture, fabric and artwork. This is the really fun artsy side of what we do. I feel like I’m using both sides of my brain and running my own business lets me make the decisions which drive a fully diverse array of responsibilities.” What is your role in your design business? “This really depends on the job, client and scope of the project. For the most part, I give direction and then let others run with it and create something they feel meets a client’s vision. I believe in empowering my team and getting them invested in the project. I instill each of my design team members to own their part of the project in their way. But from the initial client meetings to the execution and installing the design, I overseeing the project thru to completion.” continu ed next pag e
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CHRIS ESKRA
| ed i to r ia l continued
Do you support any other non-profit organizations besides ASID? “Yes, I love to do community service and have participate in various organizations and outreach every year. I am currently on the Board of the SOMA Rotary and am involved in supporting many of the community projects they sponsor. I really believe in giving back to the community by donating my time. It enriches my life as it supports where I live.” Do you have any hobbies? “My true passion is public service, so I try to give back whenever I can. I believe that each of us is a uniquely lucky individual that can help, teach and assist others. I also have a passion for real estate If you can call this a hobby. Looking at rentals properties and homes for sale really helps me in my design practice and with my clients. I love to look at houses and see how they are finished, the way they flow and what I would have done had I the opportunity to design it myself.
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My real hobby is that I love to fix things around the house, so I’m always involved in some project. I also love to garden. Working with my hands is both peaceful and fulfilling. There is nothing like eating something you have nurtured and grown yourself. I am fortunate to say that I have a space to have a garden here in San Francisco.” Tell us something you are most proud of? “I recently submitted and was approved to design a room in the 2017 San Francisco Decorators Showcase House. The process was a real labor of love, but I am incredibly proud of the final results where I created an office space which was dark, sexy yet inviting and livable. It felt like a real expression of my own personal design without filters. CME Interiors 550 15th Street, Suite 32, San Francisco, CA 94103 +1 (415) 916-5616 Chris@CMEInteriors.com http://www.cmeinteriors.com
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This is a special offer to subscribe to CALIFORNIA HOMES. It is available in this issue only.
YES! I WOULD LIKE TO SUBSCRIBE TO CALIFORNIA HOMES AT THIS SPECIAL RATE NAME __________________________________________________________________ ADDRESS ________________________________________________________________ CITY ________________________________________ STATE ____ ZIP ____________ 1 year | $22 Jan/Feb Mar/Apr May/June July/Aug Sept/Oct Nov/Dec 2 years | $40 Jan/Feb Mar/Apr May/June July/Aug Sept/Oct Nov/Dec Payment Enclosed Bill Me
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cont inu ed next pag e ~ edit orial ~
ZUO has been a part of ASID for 5 years and with this partnership it has enabled us to increase brand awareness and expand our designer network. We have partnered with our local chapter and national events across the country. The education that ASID provides in its newsletters and eblasts helps to keep our company informed and on the pulse of our industry.
ASID IP -
ZUO a wholesale manufacture open to the trade is headquartered in Oakland, California. Established in 2005 - two entrepreneurial friends, Luis Ruesga and Steve Poon, shared their vision of building a successful modern furniture company together that was beautiful, accessible, and fun! Offering 5000 + products ZUO’s proud to stock and sell cool
products that are unique to the furniture industry. Seasonally launching 500 new styles, their products range from indoor and outdoor furniture, lighting and home dĂŠcor with an eye on high-design and modern fashion appeal. Their diverse collections and lifestyle brand is installed in residential, commercial and hospitality projects around the world.
- ZUO
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From contemporary to transitional, modern to traditional and everything in between; ZUO is a one stop shop for all your furnishing needs. Celebrating their 13-year history they now offer distribution centers in California & Florida, Montreal Canada, Guadalajara Mexico and Bogota Colombia.
and youthful attitude adds to their success in today’s marketplace. Adding their newest technology ZUO 360 (www.zuomod.com/360) sets them apart from traditional furniture manufactures by offering 3DModels with a virtual room setting for 360.
Sharing that all their designs, marketing, and media is created entirely in house, ZUO’s innovation, affordability
zuomod.com Info@zuomod.com | 1.866.7.Zuomod
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Project4_Layout 1 10/5/15 2:39 PM Page 1
T
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H a r d w o o d
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EVENTS
ASID SUPPORTS DIFFA diffa.org
ASID HOLIDAY PARTY Dec 15, 2017 ~ thepines ~ sausalito.org
photo credit: Agency Moanalani Jeffrey
Together WE WILL
REBUILD WINE COUNTRY THE WEST COAST’S PREMIER DESIGN SHOWHOUSE EVENT F E AT U R I N G T H E W O R K O F T H E REGION’S TOP INTERIOR AND LANDSCAPE DESIGNERS
4 6 5 M A R I N A B O U L E VA R D SAN FRANCISCO A P R I L 2 8 - M AY 2 8 , 2 0 1 8
B U Y T I C K E T S | D O N AT E
WWW.DECORATORSHOWCASE.ORG #sfshowcase
@sfshowcase
Donate or volunteer to rebuild owned and rented homes lost in the 2017 North Bay wildfires.
+ rebuildwinecountry.org habitatsoco.org
SFDC | 2018 SF DESIGN WEEK sfdesigncenter.com
Janus Et Cie Design Mixer janusetcie.com
Bath & Beyond | Ferguson Event Sponsored by Modern Luxury Counsel Designers mingled with exquisite catered food while sipping wine. The event took place in Bed Bath proposed renovation space for their new appliances wing. Bed & Bath 18,000 sf Showroom includes limitless options for bed, bath, lighting, hardware, and fixings. bathandbeyond.com | ferguson.com
FORMATION STONE
1991 Fairway Drive San Leandro, CA 94577 (510) 351-3000
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