Los Angeles Spring 2015

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ISSUE I 2O15 SPRING CELEBRATION! LA MART Hosts the BIG EVENT!

ASID AND DWELL

Dwell Designer Showcase at MetLofts

MODERNISM

IN PALM SPRINGS

KNEEDLER | FAUCHERE Maison & Objet 2015 in Paris by Helen Meisel

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Protection and Elegance Add to the View with Shades from Window Collectionsâ„¢ Page 9

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Turning Turning ima agina ation imagination ti into i to reality. int rea ality lit .

Retail. Hospitality. Restaurant. Entertainment. Exhibits. Environments. Residential & Business Design. SIGNS & GRAPHICS • INTERIOR IDENTIFICATION PACKAGES • DIGITAL & FLATBED PRINTING HAND-PAINTED MURALS • FABRICATED SURFACES / ARCHITECTURAL ORNAMENTATION PLASTER & FIBERGLASS FABRICATION • METAL FABRICATION • CUSTOM CABINET & FURNITURE SHOP DRAPERY • UPHOLSTERY • DESIGN & CONSTRUCTION SERVICES Vember.Stuart-Lilley@warnerbros.com • 818.954.4430 www.WarnerBrosDesignStudio.com

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We Look for You In Every Issue...

We publish remarkable articles from every member of our Chapter, and rely on you to contribute to our Quarterly. Everything we can fit into our pages benefits us all. Everything makes the cut! We hand-craft each issue to include all of your insights, experiences and knowledge. Thank you and please help keep your Quarterly growing! Send your contributions to asidoffice@asidla.org

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ISSUE I 2O15

DEPARTMENTS PAGE SIX PRESIDENT’S LETTER

6 11

PRESIDENT-ELECT’S LETTER 12 MUST-HAVE READS

26

CEUNEWS

30

FINANCIAL REPORT

34

CHAPTER NEWS

42

CONTENTS 16 19 22 24 28 32

CONTINUING EDUCATION Witford Los Angeles brings Hickory Chair to the PDC for Construction, Craftsmanship & Customization

BIG EVENT AT LA MART Hundreds attend one of our best IP Expo and CEU Series ever! TOTO AND SUSTAINABILITY Green methods were just the beginning at TOTO’s Gallery DESIGN ABROAD Deco Off and Maison Objet, Paris Design Week with Kneedler-Fauchère PALM SPRINGS MODERNISM Designers re-examine the future as it was in the luxurious desert. DESIGNER SHOWCASE Rachel Winokur’s stunning transformation of a remarkable eco-friendly space at Dwell’s Met Lofts

LADESIGN | ISSUE 1 2O15 | ISSUE 30

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PAGE SIX

Redefining Luxury

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the dish S

O, I HAVE A WONDERFUL FIND for all of you. On February 18th Jenn-Air partnered with PIRCH to throw an “Indulge Your Senses” wine-pairing event at the Jenn-Air Master Class Kitchen in downtown L.A. Featured as a VIP space in one of LA’s newest and highly acclaimed restaurants, Redbird, the JennAir Master Class Kitchen boasts the latest innovations from JennAir and was a perfect spot to host some of the freshest and most experienced designers in Los Angeles. Jenn-Air’s space is on an upper level of the rectory of the Cathedral of St. Vibiani which is one L.A.’s most beautiful historic buildings and is worth visiting just to appreciate its’ architectural magnificence. The event was intended to launch Jenn-Air’s new refrigerator which features the exclusive Jenn-Air® Obsidian interior, a fully flush, fully integrated design with distinct fresh and frozen-food climates. The Obsidian interior is absolutely beautiful and it is the first to market of its’ kind. It truly has a unique look for the designer who is seeking to make a huge statement in kitchen design. After checking out the Obsidian refrigerator, Chef John Cardona of PIRCH, prepared three courses that were paired perfectly with handpicked wines including tri-color saffron-curried couscous in the steam oven, glazed carrots done on the Jenn-Air exclusive chrome infused griddle and pork tenderloin with red wine gravy cooked in the industry’s most powerful wall oven. We were treated to a gourmet meal under the stars, surrounded by the LA skyline with a view from their patio that made the entire evening magical. After seeing firsthand the detailed performance of Jenn-Air appliances, Jenn-Air Premier Partners program was introduced and will be of interest to designers specifying Jenn-Air products. If you would like to check out the facility, contact Jennifer Bredvik or Elizabeth Burson at Pirch and they will hook you up with the JennAir team. I highly recommend it! Don’t forget to checkout Redbird as well, it is beautiful and fun; you will enjoy the space as much as you enjoy the wonderful cuisine! I recommend a field trip!!

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INDUSTRY PARTNER Project1_Layout 1 3/30/15 11:30 PM Page 1

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A Special Thank You to Our Chapter Annual Sponsors

Design Director Brad Haan Associate Copy Editors Brad Haan & Will Myers Contributing Writers Darra Bishop, Allied ASID Cynthia Burnett, ASID Brad Haan Helen Meisel, ASID Laura Schwartz-Muller, Allied ASID Dennis Shu, ASID Industry Partner Cathryn Taylor, ASID Samantha Williams, Allied ASID Rachel Winokur, Allied ASID

PUBLISHED BY

Duff Tussing, Publisher Art Director Dawn Lyon Advertising Sales Mike Watt DSA Publishing & Design, Inc. 972-989-2208 If you have a new product, innovation or some professional tips for our chapter, please submit them to The Quarterly at asidoffice@asidla.org. We look forward to your submissions!

8687 Melrose Avenue, Suite B245 West Hollywood, CA 90069-5701 310-659-4716 FAX 310-659-9189

r e n g i s De opaUlep PS www.asidla.org • asidoffice@asidla.org

BOARD OF DIRECTORS President

Helen Meisel, ASID

At-Large Director Samantha Williams, Allied ASID

President-Elect

Laura Schwartz-Muller, Allied ASID

Student Rep to the Board Rachel Scott, Student ASID

Finance Director

Fernando Diaz, ASID

Professional Development Director

Executive Director

Darra Bishop, Allied ASID

Will Myers

Membership Director Cathryn Taylor, Allied ASID

Designer PopUp Sale

Designer PopUp Sale LADESIGN Quarterly is a publication of the American Society of Interior Designers, Los Angeles Chapter. More than 1,200 designers, industry partners and students are members making us one of the largest chapters in the country. The views and opinions expressed in the LADESIGN Quarterly are not necessarily those of the ASID Los Angeles Chapter. Please feel free to comment on features and articles by sending your thoughts to the Editor via the ASID LA Chapter Office. ©2015 ASID Los Angeles Chapter 8687 Melrose Avenue, Suite B245 West Hollywood, CA 90069-5701 310-659-4716 FAX 310-659-9189 www.asidla.org • asidoffice@asidla.org

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PopUp

Saturday, June 13

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Designer CALIFORNIA PASADENA

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}

Editor in Chief Darra Bishop, Allied ASID

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}

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LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter

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LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter

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LETTER FROM THE PRESIDENT

Los Angeles Dear Member: 2015 is starting to be an exciting year for me personally. This first quarter, I have taken three trips with fellow ASID members. The first trip was to Paris for the Maison et Object and Deco Off markets. Then I went to Palm Springs for Modernism Week as part of a joint collaboration with the local chapter. Most recently, I was in Phoenix for the National ASID Presidents’ Forum. Being a part of ASID offers so many opportunities to travel, learn, and have fun. Often, though, we expect the “WIFM” to be a driver of new clients. Yes, membership can be a channel for more business through a custom Find a Designer profile on the asidla. org website, an IP custom profile, or a Designer Referral Service profile on the asid.org website; access to job listings; referrals from colleagues, participation in showcase houses, to name a few. Nevertheless, it is those “intangibles” that we may not perceive as benefits, such as continuing education, mentorship, professional and personal skill development, legislative advocacy and pro bono volunteer opportunities to enhance the lives in less advantaged communities. 2015 is also an exciting year for ASID because we will be celebrating the 40th anniversary of the formation of our organization. Did you know that ASID was instrumental in establishing the NCIDQ, FIDER accreditation (now CIDA) or helped develop LEED standards for interiors? These achievements are just a few of the programs in which ASID has participated to advance the design profession. ASID represents you. Your membership is important. You make it possible for ASID to continue its commitment to interior design, promote the value of design, and set the ethical and professional standards by which all designers must be measured. If you are a student, are you aware that ASID offers you a significant dues reduction to advance to Allied membership? ASID also has an incentive program for Allied members who take the NCIDQ to become Professional members. Notify ASID within one year after passing the NCIDQ exam and your dues will be waived for one year. If you pass the entire exam on the first try, notify ASIDLA and we will award you $500, which will help defray your costs. For 40 years, ASID has been the unifying voice of the interior design profession. I hope you utilize the opportunities available through your membership to make 2015 an exciting year for you: to travel, have fun, learn, connect and show the world that design matters. n

Helen Meisel, ASID ASID Los Angeles Chapter President

LADESIGN | ISSUE 1 2O15 | ISSUE 30

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Proje

LETTER FROM THE PRESIDENT-ELECT

Los Angeles Greetings everyone! Spring has finally arrived and it’s bursting with glorious color and inspiration! As the dark winter evening’s grow lighter and the sundrenched days grow longer, I imagine we all may share that natural “Spring cleaning” urge to reorganize, refresh and renew not only our surroundings but our commitments. With this in mind, your chapter leaders are busy working to bring you exciting new opportunities, events and activities that will ignite your passion, inspire your ideas, build new relationships and help you grow your businesses. It is also a perfect time to renew your membership commitment and get more involved! We hope you will consider adding these important items to your Spring Cleaning list: 3 REORGANIZE your calendar to include at least one new ASID chapter event; and bring a friend. Finding the time to attend an event may be a challenge, but making time is a commitment. Make your membership dollars matter. 3 REFRESH your Industry Partner contact list to include new chapter members, suppliers, and fabricators. Schedule an introduction meeting; they are excited to meet you all, especially students! 3 RENEW your relationships with ASID colleagues and Industry Partners’ showrooms; consider new ways of collaborating. Consider joining our dynamic Pro-Bono team and join the #ASIDLAgivesback mission to deliver beautiful design for those less fortunate. I look forward to connecting and partnering with all our members in hopes of energizing our chapter, creating more opportunities and creative events in the future, and becoming a true resource for all things design in LA. For more information on how to get involved contact your ASID LA chapter at: asidoffice@ asidla.org or better yet, join us at our next event! Happy Spring! n Blessings,

Laura Schwartz-Muller, Allied ASID ASID CA Los Angeles Chapter President-Elect #ASIDLAisDESIGN

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LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter

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OPENING JANUARY 2015

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8801 Wilshire Blvd., Beverly Hills, CA 90211 | (310) 652-6666 www.steinwaylosangeles.com ASID LA DESIGN SPRING 2015 2.indd 13

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Please congratulate the ASID Los Angeles 2016 Board of Directors who will take office on October 1, 2015. President Laura Schwartz-Muller, Allied ASID President-Elect Darra Bishop, Allied ASID Financial Director Ernie Roth, Allied ASID Membership Director Cathryn Taylor, Allied ASID Communications Director Mitch Sebolsky, Industry Partner Rep for Cosentino Professional Development Director Kelly Azzarello, Allied ASID Director-at-Large Samantha Williams, Allied ASID

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PROFESSIONAL DEVELOPMENT

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LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter

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CEU AND MEMBERSHIP MIXER

Tomorrow’s Heirlooms: The Construction, Craftsmanship and Customization of High-End Home Furnishings Presented by Laura Holland of Hickory Chair and hosted by Witford Los Angeles, February 2015 by Cathryn Taylor, Membership Director ASID LA

Come see the most innovative showroom in Southern California!

• Window Coverings • Flooring • Kitchen and Bath

• Custom Closets • Wall Paper • & more!

I

ndustry Partner Witford Los Angeles hosted a CEU and Membership Mixer for our Los Angeles chapter at the Pacific Design Center on February 10. Laura Holland, Director of Marketing Services for Hickory Chair (a line of home furnishings showcased by Witford), presented a Continuing Education seminar to discuss the construction, craftsmanship and customization of high-end home furnishings. Ms. Holland exhibited an in-depth knowledge regarding the construction of fine heirloom furniture, and spoke for an hour regarding basic construction, types and qualities of fine woods, veneers and inlays, lumber drying methods, drawer construction and finishes. Ms. Holland took the members through a very detailed slide show, discussing different framing methods, upholstery construction, methods of spring tying, fabric matching, cushion options and different types of hardware. She also discussed cushion standards and options, methods for using COM (customers’ own material) fabrics, the upholstery process and throw pillow standards. Ms. Holland finished by discussing different ways in which tables, case goods and upholstered pieces may be customized. As she finished, Ms. Holland opened up the floor for a question and answer session, and gave each participant a handout containing all of the slides from her presentation. The CEU was uniformly praised as both immensely informative as well as eminently practical. After the presentation, the owners of Witford Los Angeles, including Richard Witzel and Tom Theis, hosted our members for a luncheon in their spacious and beautiful to-the-trade showroom in the PDC. Members enjoyed sandwiches, salads and beverages as they casually toured the showroom, admiring the Hickory Chair pieces as well as the wide range of other lines represented by Witford. n

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INDUSTRY PARTNER

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CHAPTER EVENTS

Some Presidential Guests at the Big Event

Lefroy-Brookes at Hospitality!

Roger Morton & Students at Bassman Blaine

LADESIGN | ISSUE 1 2O15 | ISSUE 30

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CHAPTER EVENTS

Mark Gasper & Jay Williams from Lutron

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n Tuesday, March 31, the Chapter presented yet another BIG EVENT!, co-hosted by LA Mart and Frank Joens. This full day of showrooms, galleries, lectures, CEU’s and 41 Industry Partners personally demonstrating their lines grows every time we hold it. This year was no exception. Held in tandem with the Mart’s Spring Market, we literally filled both parking lots. CEU’s were held at Hospitality! by Lefroy-Brookes. Other CEUs were presented by Benjamin Moore, Lutron and houzz.com. A special student seminar was hosted by Roger Morton at Bassman Blaine. The IP Expo filled the eleventh floor of the Mart, and offered an amazing array of delicious food and wines – arranged by Julie Goldberg and catered by Kiora’s Kitchen in Gardena. Designers roamed through the beautiful rooms to learn about the latest and newest from a very broad selection of industries: kitchen surfaces, stone, bath, electrical, paint, floor coverings, artwork, custom woodwork, furnishings and even financial advice. Our generous Industry Partners covered the cost for admission for everyone, Lutron provided sodas and Custom Comfort brought the bottled water. Wesco Smart Homes provided breakfast for the early arrivers. Joining our guests were Helen Miesel, ASID, Chapter President and President-elect Laura Schwartz-Muller, Allied ASID, along with 11 former chapter presidents, Ivan Beardsley, ASID, Cindi Burnett, ASID, Maria Dallman, ASID, Deborah Davis, ASID, Fernando Diaz, ASID, Suzanne Furst, ASID, BJ Petersen, FASID, Jean Pinto, ASID, Victoria Reitz, ASID, Anne Wait, ASID, and Helga Weiss, ASID. n

The Chapter wishes to acknowledge these great members and friends for their hard work during the event: Jack & Julie Goldberg, Brad Haan, Stella Mastriona, Jay Williams and board members Darra Bishop and Rachel Scott. And many, many thanks to our wonderful IP Exhibitors: ABET Laminati American Standard Bassman Blaine Benjamin Moore Closet Factory Cosentino Custom Comfort Delos Rugs Designers Fine Art Resource Dunn-Edwards Enkeboll European Artstone Haas Entertainment IKEA JDM/Juhasz Furniture Klein USA Laurel & Wolf Lauzon Ltd. Legrand Lighting Zone

LPL Lutron Mega Western Sales Moen Monarch Carpets Pacific Shore Stones RC Furniture Saatchi Art Satori Japanese Wall Finishes Sherwin-Williams Snaidero Southland Stone Stephen Schubert Studio The Sofa Company TJ Ferrie/Lightsculptures TOTO USA Tramo @ Home Tufenkian Artisan Carpets Victoria + Albert Baths Vogani Westco Smart Homes LADESIGN | ISSUE 1 2O15 | ISSUE 30

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INDUSTRY PARTNER NEWS

Eco Design Series Highlights TOTO’s Sustainability Practices By Samantha Williams, Allied ASID

O

n February 19th, members of the ASID Los Angeles community gathered at the TOTO Gallery in West Hollywood for an evening event to learn about TOTO’s sustainability efforts and green methods of production. Organized by the ASID Los Angeles Sustainability Committee as part of the committee’s Eco Design Series, the event drew many sustainable design enthusiasts and designers interested in learning more about TOTO and the company’s products. Many designers in attendance were impressed by the steps TOTO has taken to exceed typical efficiency standards. Interior designer Rachel Winokur said, “There were several surprising yet exciting pieces of information I learned about TOTO. One of my favorites and most unexpected is that they use soybean oil to power their forklifts!” Industry Partner and Allied member Deric Schmidt expressed a similar sentiment. Schmidt said, “The extensive focus that Toto has on sustainable practices throughout their manufacturing and distribution process amazed me. The fact that Toto has a Zero Carbon compelled me to only want to purchase Toto products.” Industry Partner Allan DallaTorre of TOTO, expressed that the Gallery is intended to be a resource for the design community and that TOTO will continue

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to host events. DallaTorre said, “Our peoplefirst innovation at TOTO West Hollywood Gallery was created to be a resource center for the grater architecture and interior design community. This is why we have partnered with professional trade associations like ASID LA. In 2015, the Gallery will offer special events and continuing education classes to trade members on sustainable and accessible bathroom design topics. Additionally, our new Architecture and Design Representatives, Liliana Santana and Sandie Valencia, are ready to assist you on or off the jobsite.” Prior to the presentation, TOTO hosted the group with a dinner buffet from Tender Greens and a chance for designers to network with each other and the many TOTO employees that were in attendance. Following the presentation, guests enjoyed dessert and a chance to walk around the showroom and take a first hand look at the products that were previously discussed in the presentation. Interior designer Cynthia Lambakis said, “The Sustainability Committee has done a great job with the Eco Design Series and tonight was no exception. Thanks to both the committee and TOTO, this was a lovely event and I look forward to the next event in the series.” n

LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter

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INDUSTRY PARTNERS ABROAD

PARIS DESIGN WEEK WITH KNEEDLER | FAUCHÈRE by Helen Meisel, ASID “It’s an inspiring city that brings light to everything, and elevates the conversation,” says Rocky LaFleur, capturing Kneedler|Fauchère’s commitment to bringing American designers together in Paris for Deco Off and Maison & Objet, beginning in 2009. This year LaFleur and seven of his Kneedler colleagues, including the company’s coowner, Douglas Kinzley, kicked off Paris Design Week at their sixth Annual Welcome Brunch at a gorgeous Haussmann-style apartment overlooking Boulevard St Germain. Designer Stephan Jones, part of the Kneedler entourage last year and again this year, says, “the brunch is THE starting point of Paris where Kneedler assembles designers, suppliers, press, and fellow American showroom owners to compare notes to make sure we all attend the right events.” In large part, Kneedler has been able to secure access to private events and parties for American designers because of its notable representation of La Maison Pierre Frey, Noblilis, Jim Thompson, Dedar, Hermès Fabric and Wallpaper, and Glant Textiles. Kneedler Vice President, Gina DeWitt, is on the front lines of nurturing these supplier relationships and says, “We had no idea of what Deco Off would look like six years ago when our suppliers banded with other Paris-based textile houses to create a complementary venue to Maison & Object, wanting to highlight their new textile introductions in their own houses.” DeWitt and LaFleur assembled the first group and the results were magical. LaFleur adds, “It was right smack dab in the middle of the great recession; we all wanted and needed inspiration and community, we got it here in spades and worked hard to bring this experience to more and more of our Kneedler friends and colleagues.” This year the Kneedler Brunch was a gathering of more than 200 people, setting in motion a non-stop week of once-in-a-lifetime experiences, including Pierre Frey’s textile presentation on a floating barge on the Seine, and its 80th anniversary set at the Louvre, as famed interior designer, Jacques Garcia, renovated galleries to the reign of Louis XIV and the eighteenth century. Jim Thompson was featured in Passage Dauphine at a hidden showroom called 24

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Chairs: A History

by Florence de Dampierre, Author October 1, 2006 Henry David Thoreau wrote, “I had three chairs in my house; one for solitude, two for friendship, three for society.” In Chairs: A History, furniture historian Florence de Dampierre presents a wonderfully readable and visually stunning exploration of chairs and their place in culture through the ages. Along with hundreds of gorgeous photographs—many taken specifically for this book—de Dampierre fills these pages with fascinating information and anecdotes, tracing the chair’s emergence in ancient Egypt and examining various forms of seating from classical Greece, the Roman Empire, and the Renaissance era, to the classic designs of today. From thrones to divans, straight-backed to overstuffed, Baroque to Bauhaus, this beautiful volume will delight anyone who’s ever taken a seat and wondered where it came from.

Contemporary Classical: The Architecture of Andrew Skurman by Andrew Skurman, Author September 5, 2012

Architect Andrew Skurman is an unabashed classicist. His award-winning San Francisco-based firm, Andrew Skurman Architects, specializes in designing superbly crafted custom residences inspired by the building traditions of French châteaux, Mediterranean villas, and Georgian country houses. Skurman draws on an extensive architectural library of European and American design with the precision of an eminent art historian, skillfully adapting timeless design elements to suit today’s lifestyles. Collaborating with well-respected contractors, interior and landscape designers, lighting and audiovisual experts, and other consultants, Skurman blends modern comfort and conveniences into traditional settings. Featuring gorgeous photography and exquisite watercolor studies, Contemporary Classical showcases an exceptional range of residential work, including the new Pelican Hill Resort on the Newport Coast of California.

Interior Graphic and Design Standards by S.C. Reznikoff, Author October 1, 1986

Interior Graphic and Design Standards, the most comprehensive and basic working tool available to the design professional, encompasses every area of expertise required in the practice of contemporary interior design. Architects, interior designers, drafters, specifiers, and designers and manufacturers of building materials, furnishings, and equipment for interiors will find essential specification data and thousands of fully metricated, dimensioned drawings of interiors and the components of interiors. The range is vast: materials that range from hinges for cabinet doors to ceramic tiles for tub enclosures; drawings of standard and custom millwork for hundreds of specific interior applications; detailed dimensioned plans for custom casework; fully dimensioned room layouts keyed to drawings of individual details; illustrations, with dimensions, of standard and specialpurpose furnishings and equipment. Throughout, acknowledged industry standards are given—as are specifications and notes about usage. Vital information about flammability and life safety factors and accessible barrier-free requirements is also given wherever it is applicable.

must-hav We asked our friend, Ernie Roth, to choose six books from his extensive library which were the most helpful to him in his research. These are those choices. All book descriptions come from Amazon.com

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Classical Architecture by Robert Adam Author April 25, 1991

In Classical Architecture, Robert Adam traces the history of classical design to the present day and provides examples of virtually everyone of its applications. He shows how the style of classical architecture has been echoed, adapted, and refined in subsequent school, including those as diverse as Hellenistic, Romanesque, and Baroque. Adam draws on an enormous range of source material to illustrate different types of classical buildings, the evolution of its orders, and its theories of proportion, He demonstrates for the first time the extent to which the language of architecture pervades our own culture, and he also lays down essential guidelines for the correct application of its principles. A special feature of this unique handbook is the presentation of illustrative material alongside the discussion of each subject. This juxtaposition of text and drawings shows at a glance the ways in which different features of classicism have been interpreted, and examples include buildings and architectural details in North America and Europe. Each illustration has been painstakingly researched, carefully drawn, and presented with scale. Every element of classical design is here, including entire sections devote to brackets, mouldings, and decorative details, as well as to domes, arches, pediments, doors, porches, windows, and even fireplace surrounds.

The Elements Of Style: A Practical Encyclopedia Of Interior Architectural Details From 1485 To the Present

by Stephen Calloway, Editor, Elizabeth Cromley, Editor, Revised and Updated by Alan Powers October 15, 1991 This book offers comprehensive visual evidence of most of the styles of architecture and interior design that have influenced America and Britain since the Renaissance. It is arranged by period style and indexed by specific design features (staircases, windows, and stoves, for example) through the use of color tabs on right-hand pages. Each period is handled by a separate expert. The glossaries of suppliers and the restoration/maintenance information will appeal to historic preservationists. Altogether, this is an impressive reference work for architects, interior designers, and historians who need a quick fix on a specific style, feature, or detail. - Peter Kaufman, Boston Coll. Š1992 Reed Business Information, Inc.

The Interior Design Business Handbook: A Complete Guide to Profitability Fifth Edition by Mary V. Knackstedt Author September 11, 2012

Thousands of interior design professionals have come to rely on The Interior Design Business Handbook for comprehensive, accessible coverage of the essential procedures, tools, and techniques necessary to manage a successful interior design business. The Fifth Edition of this essential resource has been revised to address the latest trends and changes in the field, with new and updated material on business size and structure, building a brand, client development, social networking and Internet marketing, finances, purchasing, technology and software programs, and other key areas. Complete with more than 75 sample forms and letters, this Fifth Edition is a onestop resource for all aspects of establishing and running an interior design business— from choosing a location and managing dayto-day operations to growing a business and putting it up for sale. All of the techniques and procedures in the book are rooted in real-world experience and are used daily in successful design firms throughout the United States. Filled with valuable information for solo practices and small firms as well as larger businesses, this book is an indispensable resource for seasoned professionals as well as interior designers who are at the start of their career.

ave reads LADESIGN | ISSUE 1I 2O15 | ISSUE 30

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HOMES TOUR

February 2015 By: Cathryn Taylor, Membership Director LA-ASID The Los Angeles Chapter of ASID organized its third annual event designed to coordinate with the Palm Springs Modernism Week. Once again, Frank Slesinski, Allied ASID (former Membership Director of the Los Angeles Chapter) led the charge, offering our members the opportunity to join the Meiselman Homes Tour (part of Modernism Week), enjoy a tour of the Christopher Kennedy Compound Show House and be a part of a joint luncheon with the Palm Springs chapter. Saturday night, members enjoyed a soiree hosted by Los Angeles Chapter Finance Director Fernando Diaz ASID, fashioned in true Palm Springs style. Frank wrapped up the marvelous weekend with a Sunday brunch, allowing us all to take in his inspirational design and relax with good company. Jack and Bernie Meiselman built approximately two hundred modernist homes in Palm Springs in the late ‘50s and early ‘60s. Targeted to the mass-market, these

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affordable homes were sleek and modern with clean lines, walls of glass, concrete block walls, post and beam construction, clerestory windows, air-conditioning (considered very cutting edge at the time) and an orientation towards spacious backyards and large swimming pools, acknowledging the desire for year-round indoor/ outdoor living. The self-paced driving tour consisted of nine well-preserved and refurbished Meiselman homes around the Palm Springs neighborhood of Little Beverly Hills, Sunmor, Sunrise Park and Racquet Club Estates. Some of the homes have had significant remodels and updates, but all have stayed true to their unique roots and mid-century modern aesthetic. As part of the weekend events, Frank also arranged for our members to tour the Christopher Kennedy Compound Modernism Week Show House. The mission of the Compound is to “reestablish Palm Springs as an incubator for world-class architecture

PALM SPRINGS Modernism Week Meiselman Homes Tour and interior design by restoring a classic mid-century property, using the best of today’s technology and bringing together the nation’s top design talents.” Each of the home’s rooms was redesigned by a noteworthy designer [should we name any of them? They are: Michael Berman, Trip Haenisch, Paletteur, Linda Allen, Mark Cutler, Christopher Kennedy, Marlaina Teich, Parker Kennedy, Vanessa de Vargas, Nancy Price, Grace Home, Tabitha Evans, Bobby Berk.] Afterward, Mr. Kennedy hosted a luncheon at the Show House for the Los Angeles and Palm Springs Chapters. On Saturday evening, Fernando Diaz ASID and Gary Petrisak hosted a soiree at their lovely Palm Springs home for the Los Angeles Chapter members. Approximately sixty guests were in attendance, for a lively evening of cocktails, appetizers and music. Conversation was spirited as many of the guests found their way to the backyard patio to enjoy the warm early spring desert air. Frank Slesinski and Neil Tadken hosted the members for a Sunday morning brunch at their beautiful Palm Springs home. Guests enjoyed quiche, croissants, fresh fruit and bellinis and savored their last hours in Palm Springs before returning to Los Angeles. n LADESIGN | ISSUE 1I 2O15 | ISSUE 30

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reed-2014-kitchen-DSA-half.pdf

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IN JANUARY 2014, the CEU requirement for ASID practitioner members was increased to 1.0 CEU credit (10 hours) to be completed by the end of December, 2015. How close are you to fulfilling the new requirement? Do you know how to report your CEUs? Do you know your IDCEC number? Let’s tackle the CEU question first. ASID LA’s Chapter is always planning CEUs. Just in March alone, we offered 5 CEUs and are planning more for the rest of the year, so read your Chapter calendar eblasts for information. So, how do you report your CEUs? It’s really easy. That’s where your IDCEC number comes in, so let’s answer the two questions together. The presenter of the CEU will have a sign-in sheet, where you MUST enter your name and IDCEC number when you arrive at the presentation. Within a few days after the course, the presenter will submit your information to IDCEC. IDCEC will then inform you via email that your CEU has been posted. The email will tell you to confirm your attendance on their site. Your confirmation MUST be posted to earn the credit. If you don’t know your IDCEC number, you can contact Darra Bishop, Professional Development Director: darra@me.com As designers, we all function on deadlines. If you are close to completing your CEU requirement, don’t make December 31 your deadline. Make your deadline Oct. 1 so you can help your chapter earn prize money. Yes, that’s right: you learn and ASIDLA earns. ASID is offering prize money to the chapter with the highest membership percentage to reach CEU compliance by October 31 (but YOUR deadline is Oct 1 to cover any delays, delivery problems and manage expectations). Yes, we can win $1,000 or more! If the compliance percentage of the winning chapter reaches over 85%, then the Grand Prize increases to $1,500. Let’s help ASIDLA win the prize. This money will give us the funds to host more CEUs and provide better programming for you when the clock starts ticking again in 2016. n

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DESIGNER SHOWCASE

An Eco-Friendly Studio in the H Design by: Rachel Winokur, Allied ASID

F

or this 876 square foot studio, the overarching design is a light neutral background to keep the studio loft feeling open and bright, while touches of colorful accents add a necessary punch. One of the challenges of a studio living space is how to create privacy in the bedroom without closing it off completely. To accomplish this, I added sheer panels at the corners of the bed, draped from the ceiling, which set it apart without blocking it from view. I delineated other spaces seamlessly with other design elements: For example, the backsplash in the kitchen clearly separates it from the living area with eco-friendly, PVC-free wallpaper from Spoonflower. Plus, the rugs in each area, from Marc Phillips, are a great 32

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e Heart of Downtown Los Angeles way to define space. They are GoodWeavecertified which ensures no child labor was used to make them. An additional way to differentiate spaces in an open loft, is with art, provided through Marylinda Moss at Designers Fine Art Resource. In the living area, the art is more subdued, not to distract from the adjacent view through the floor to ceiling window wall, whereas the art over the bed is bright and lively, balancing nicely against the white bed linens and drapes and setting itself apart from the neighboring living area. Other special eco elements include the stainless-steel clean-burning fireplace from Cocoon Fireplaces suspended from the ceiling. In the kitchen, pairing well with the wallpaper backsplash, is the fun orange

range by Bertazzoni, and Caesartsone’s eco countertop in Nougat. In the bathroom, a dark wood vanity from La Cava (a very environmentally responsible company) makes a dramatic statement against the concrete walls and light floors while adding warmth. The vanity is paired with a locally made custom mirror from Belle Arte. The bedroom sconces and entry pendant are from Irvine based Cerno Group, made with sustainably sourced walnut and efficient LED technology. The colorful throw pillows are from LA-based Hinge DÊcor, adorned with found hardware and made with handdyed fabric. Lastly, the furnishings were from the Property department at Warner Brothers, proving that used furniture can look amazing! n LADESIGN | ISSUE 1 2O15 | ISSUE 30

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FINANCIAL REPORT

Inflation Happens: Don’t Let It Derail Your Long-Term Plans

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penny saved is a penny earned, right? Not necessarily. Thanks to inflation, over time that penny could be worth less than when it was first dropped into the piggy bank. That’s why if you’re investing—especially for major goals years away, such as retirement—you can’t afford to ignore the corrosive effect rising prices can have on the value of your assets.

Inflation Under the Microscope Just what is inflation, this ravenous beast that eats away at the value of every dollar you earn? It is essentially the increase in the price of goods or services. The most commonly referenced measure of that increase is the Consumer Price Index (CPI), which is based on a monthly survey by the U.S. Bureau of Labor Statistics. The CPI compares current and past prices of a sample “market basket” of goods from a variety of categories including housing, food, transportation and apparel. The CPI does have shortcomings, according to economists: It does not take taxes into account or consider that as the price of one product rises, consumers may react by purchasing a cheaper substitute (name brand vs. generic, for example). Nonetheless, it is widely considered a useful way to measure prices over time. Inflation has been a very consistent fact of life in the U.S. economy. Dating back to 1945, the purchasing power of the dollar has declined in value every year but two—1949 and 1954. Still, inflation rates were generally considered moderate until the 1970s. The average annual rate from 1900 to 1970 was approximately 2.5%. From 1970 to 1990, however, the average rate increased to around 6.0%, hitting a high of 13.3% in 1979.1 Recently, rates have been closer 34

to the 1% to 3% range; the inflation rate has been 2.06% thus far in 2014.

What It Means to Your Wallet In today’s economy, it is easy to overlook inflation when preparing for your financial future. An inflation rate of 4%, for instance, might not seem to be worth a second thought— until you consider the impact it can have on the purchasing power of your money over the long term. For example, in just 20 years, 4% inflation annually would drive the value of a dollar down to $0.44. Or look at it another way: If the price of a $1,000 refrigerator rises by 4% over 20 years, it will more than double to almost $2,200. A larger-ticket item, such as a $23,000 automobile, would soar to more than $50,000 given the same inflation rate and time period. Inflation also works against your investments. When you calculate the return on an investment, you need to consider not just the interest rate you receive but also the real rate of return, which is determined by factoring in the effects of inflation. Your financial advisor can help you calculate your real rate of return. Clearly, if you plan to achieve long-term financial goals—from college savings for your children to your own retirement—you will need to create a portfolio of investments that will provide sufficient “inflation-adjusted” returns.

Investing to Beat Inflation Insulating your portfolio against the threat of inflation might begin with a review of the investments most likely to provide returns that outpace inflation. Over the long run—10, 20, 30 years, or

more—stocks may provide the best potential for returns that exceed inflation.2 While past performance is no guarantee of future results, stocks have historically provided higher returns than other asset classes. Consider these findings from a study of Standard & Poor’s data: An analysis of holding periods between 1926 and December 31, 2013, found that the annualized return for a portfolio composed exclusively of stocks in the Standard & Poor’s Composite Index of 500 Stocks was 10.14%—well above the average inflation rate of 2.96% for the same period. The annualized return for long-term government bonds, on the other hand, was only 5.52%.3 In addition, the study found that the stock portfolio did not suffer a loss in 817 separate 20-year holding periods. In every period, the annual rate of return for the stock portfolio was greater than the inflation rate. The bond portfolio outpaced inflation in only 447 of the 817 20-year holding periods—by a much lower margin.4

A Balancing Act Keep in mind that stocks do involve greater risk of short-term fluctuations than other asset classes. Unlike a bond, which offers a fixed return if you hold it until maturity, a stock can rise or fall in value based on daily events in the stock market, trends in the economy or problems at the issuing company. But if you have a long investment time frame and are willing to hold your ground during short-term ups and downs, you may find that stocks offer greater potential to beat inflation. The key is to consider your time frame, your anticipated income needs and how much volatility you are willing to accept, and then construct a portfolio with the mix of stocks

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and other investments with which you are comfortable. For instance, if you have just embarked on your career and have 30 or 40 years until you plan to retire, a mix of 70% stocks and 30% bonds might be suitable.5 But even if you are approaching retirement, you may still need to maintain some growth-oriented investments as a hedge against inflation. After all, your retirement assets may need to last for 30 years or more, and inflation will continue to work against you throughout.

Take Steps to Tame Inflation Whatever your investor profile—from first-time investor to experienced retiree—you need to keep inflation in your sights. Stocks may be your best weapon, and there are many ways to include them. Consult your financial planner to discuss your specific needs and options. n 1

Source: U.S. Bureau of Labor Statistics. Source: Investing in stocks involves risks, including loss of principal. 3 Source: Government bonds and Treasury bills are guaranteed by the U.S. government as to the timely payment of principal and interest, and, if held to maturity, offer a fixed rate of return and fixed principal value. 4 Source: Standard & Poor’s. Stocks are represented by the S&P 500, an unmanaged index that is generally considered representative of the U.S. stock market. It is not possible to invest directly in an index. Bonds are represented by a composite of returns derived from yields on long-term government bonds, published by the Federal Reserve, and the Barclays Long-Term Government Bond index. Inflation is represented by the change in the Consumer Price Index. Past performance is not a guarantee of future results. 5 These allocations are presented only as examples and are not intended as investment advice. Please consult a financial advisor if you have questions about these examples and how they relate to your own financial situation. The investor profile is hypothetical. 2

This article was provided courtesy of Dennis Shu, Industry Partner and Financial Advisor Vice President of Perennial Financial Services, LLC. He is located at 11620 Wilshire Blvd, Suite 400, Los Angeles, CA 90025 and can be contacted

ASID LA DESIGN SPRING 2015 2.indd 35

by phone at 424-442-2507, via email Dennis.Shu@LPL. com, or on his website www. perennialfinancialservices. com/team/dennis-shu. Dennis Shu and the financial consultants of Perennial Financial Services, LLC are Registered Representatives with and securities offered through LPL Financial. Member FINRA/ SIPC. This communication is not intended to be tax or legal advice and should not be treated as such. Each individual’s situation is different. You should contact your tax and/ or legal professional to discuss your personal situation. This article was prepared by Wealth Management Systems Inc. The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual. We suggest that you discuss your specific situation with a qualified tax or legal advisor. Please consult me if you have any questions. Because of the possibility of human or mechanical error by Wealth Management Systems Inc., or its sources, neither Wealth Management Systems Inc., nor its sources guarantees the accuracy, adequacy, completeness or availability of any information and is not responsible for any errors or omissions or for the results obtained from the use of such information. In no event shall Wealth Management Systems Inc. be liable for any indirect, special or consequential damages in connection with subscribers’ or others’ use of the content.

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Support ASID Los Angeles

Be a Part of the Country’s Leading Interior Design Market. Because Design Matters.

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hen you support the Chapter, you gain more than exposure -- you are front and center in one of the largest markets in the country. Los Angeles supplies the demand for the best in home furnishings, commercial interiors and hospitality. Our designers provide the knowledge, talent and innovation that make our region a trendsetter for the world. Design matters, and you can influence the trends and impact our industry. Review what your level of Chapter Sponsorship brings to you and your company. Take advantage of the many ways to reach our members and participate in our mutual success. Your ideas are always welcome. Tell us how we can make your investment go even further. Thank you for your support and for keeping our chapter thriving.

For more information, call the Chapter office at 310 659 4716

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Stunning Beautifying L.A. For More Than 60 Years

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(818) 988-5970

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ASID Los Angeles Welcomes Lladró, Our Newest Chapter Sponsor

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Please join us in the next ASID LA DESIGN as we prepare to celebrate the Chapter and the Society’s 40th-year Anniversary. This is Your Anniversary, and we want to feature your stories – of how our Chapter started, grew, and flourished as the trend-setting, contemporary design capital of the world. Help us make that story a new part of history as we dedicate our next issue to all the wonderful things our Chapter has meant to so many members like you. Send us your anecdotes, your snapshots, your memories and your stories. And Happy 40th from your team here at LA DESIGN !

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the benchmark for luxury seating

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Special offer for ASID

Visit www.FrameMyTV.com/ASID

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FROM THE FLOOR UP

# "# % $! % % # ! % "

ASID LA Offers End of Summer 2015 NCIDQ EXAM PREP COURSE â€˜â€ŚEarning an NCIDQ Certificate is an important milestone for any interior designer. In today’s increasingly competitive marketplace, an NCIDQ Certificate demonstrates that you are uniquely qualified through education, experience and examination to competently practice interior design.’

-from the NCIDQ website

The ASID Los Angeles Chapter is excited to announce it will be sponsoring a weekend prep course that focuses on all sections of the NCIDQ Exam. Participants will learn the contents of the exam, take a test run, and get valuable feedback on their solutions. Passing the NCIDQ enhances your credibility as an Interior Designer, and is the only internationally recognized certification for designers. Both ASID National and our local chapter encourages their designers to take their practice to the next level: ASID waives one year’s dues for those who pass, and our Chapter awards those who pass all parts with a $500 check! The course instructors are experienced interior design professionals who have taught this workshop with great success over the years. Joanne MacCallum, ASID and Virginia Dudasik, ASID, both graduates of UCLA’s Interior Design Program, have devised a method for study that has resulted in a high passage rate among those taking their course. The NCIDQ is considered the ‘gold standard’ of qualifying exams for interior designers. It is a ‘portable’ exam that is recognized nationally. States that have a form of licensing for design professionals list the NCIDQ as an employment prerequisite. To work on any government project requires the NCIDQ. It is the only exam that interior designers must pass in order to become professional members of ASID and IIDA.

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he 3-day course outline will cover Space Planning, Phases of Design, Lighting, Acoustics, FF+E, Contract Administration, Contract Documents, Life Safety, Egress, Barrier Free Design, Millwork, Systems Integration, Sustainable Design, Business Practices and Ethics. Test tips and strategies will be discussed for both of the multiple-choice sections as well as the practicum. A real time practicum will be given and graded. Study groups can be formed within the class to assist in further preparation. The class will be offered at UCLA Extension in Westwood on August 28th, 29th and 30th to allow an additional day for participants to ask questions and enhance their preparation for taking the NCIDQ. Enrollment is limited to 15, so call Will Myers at 310. 659.4716 to reserve your seat!

Please watch for more information in the weeks to come.

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Proje

CHAPTER NEWS

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NEW ASID LOS ANGELES CHAPTER MEMBERS THIS FISCAL YEAR (SINCE NOVEMBER 1, 2014)

DESIGNERS Elizabeth L. Ager, Allied ASID Stephanie Hope Blatsos, Allied ASID Michele Bohbot, Allied ASID Luis de Moraes, ASID Kathy Lynne Edwards, Associate ASID Stina Funch, Allied ASID Pamela Glasier, Allied ASID Judith Griffin, Allied ASID Susan E. Passaro, Allied ASID Stacy Reid, Allied ASID John Reynolds, ASID Colleen C. Ryan, Allied ASID David Schneider, Allied ASID Meryl A. Stern, Allied ASID Christine Kimberlee Vroom, Allied ASID Erika Wilson, Allied ASID

INDUSTRY PARTNERS ABET Laminati All Patio Artspace Warehouse CCS Communications Chairish Chairish.com Italian Tramer LLC Jacuzzi Luxury Bath Klein USA Klowden Mann Klowden Mann Laurel & Wolf Lauzon Distinctive Hardwood Flooring Lladro LPL Financial-Perennial Group Luxo Window Films Michael Taylor Designs, Inc. Pacific Shore Stones RC Furniture by Rene Cazares Saatchi Art Satori Japanese Wall Finishes Sierra Pads Snaidero USA, Inc. Southland Stone Urban Hardwoods Wallcoverings by Owen Witford LA, Inc.

STUDENTS Zach Appel, Student ASID Daniel Avery, Student ASID Jaye Azoff, Student ASID Aimee Bakhshandehpour, Student ASID Gigi Barsoum, Student ASID Bobbin K. Bergstrom, Student ASID Linda Beugg, Student ASID Sydnie V. Bingbabing, Student ASID Melissa Bitan, Student ASID Teri Boggess, Student ASID Angela Boulart, Student ASID Daisy Brambila, Student ASID Rachael Broussard, Student ASID Eliezer Brown, Student ASID Carlos Burgos, Student ASID Marina Burstein, Student ASID 42

Joanne H. Byun, Student ASID Ruth Monique Cabrera, Student ASID Jennifer Caughey, Student ASID Shauna Cazabat, Student ASID Brandi Cecil, Student ASID Anastasia Chentcova, Student ASID Maria Cisneros, Student ASID Deborah L. Colledge, Student ASID Jennifer Coronado, Student ASID Veronica Cruz, Student ASID Liisa Cushing, Student ASID David E. DeCrillon, Student ASID Nicole Drehmann, Student ASID Winnifred R. Drum, Student ASID Alex K. Edwards, Student ASID Janelle Egland, Student ASID Leslie Elgin, Student ASID Hoda S. Elhadidy, Student ASID Linda D. Elkins, Student ASID Christel Ferguson, Student ASID Nishia Fernandez, Student ASID Melissa Flores, Student ASID MaryLou Fulson, Student ASID Nicole Furuta, Student ASID Melanie Gaball, Student ASID Margaret Gelly, Student ASID Lauren Glassberg, Student ASID Diane Gorczyca, Student ASID Sandy Gutierrez, Student ASID Suzy Hall, Student ASID Michael Lee Harshbarger, Student ASID Jordan Harvey, Student ASID Paige Hayday, Student ASID Appel M. Hayley, Student ASID Erin Heine, Student ASID Holly S. Henebry, Student ASID Mario A. Hernandez, Student ASID Sybille Herwig, Student ASID Sara Higley, Student ASID Matilda Holm, Student ASID Courtney Holshouser, Student ASID Chia Shan Hsu, Student ASID Miffy Huang, Student ASID Aaren Hurd, Student ASID Andrea Hutchman, Student ASID Nikta Jahandad, Student ASID Maja R. Jasniewicz, Student ASID Qiaochu Jiang, Student ASID Julia Johnson, Student ASID Suzy Kim, Student ASID Candace Kleven, Student ASID Iris Kuo, Student ASID Hoang Oanh Le, Student ASID Rossana Emily Lemus, Student ASID Carlo Loria, Student ASID Danielle Mankey, Student ASID Erica Manning, Student ASID Katerina Manousos, Student ASID Yael Margalit, Student ASID Martina Marouic, Student ASID Hripsime Heidi Martirosyan, Student ASID Patrick Maziarski, Student ASID Marta G. McClelland, Student ASID

Noelle Meaway, Student ASID Kattie Mercado, Student ASID Paloma Molina, Student ASID Kathryn Morrissey, Student ASID Narcisse Naumovski, Student ASID Aishwarya Nukala, Student ASID Stephanie Ochoa, Student ASID Hawlie Ohe, Benedict Christine Oiwake, Student ASID Emilia Orellana, Student ASID Jessicalina Orozco, Student ASID Chelsea Lynn Palmer, Student ASID Melissa L. Paule, Student ASID Cori Pembleton, Student ASID Lanqian Nancy Peng, Student ASID Jordyn Pettersen, Student ASID Amelia G. Pham, Student ASID Gregory Pope, Student ASID Patricia Irene Quines, Student ASID Lisa Marie Ramirez, Student ASID Maryam Redwan, Student ASID Kaylee J. Rehard, Student ASID Julia Reveles, Student ASID Natalia O. Ribeiro, Student ASID Greg Rikaart, Student ASID Bobby Bo Rios, Student ASID Mark Ross, Student ASID Mehrnoosh Sadrkhanloo, Student ASID Mehrnaz Sadrkhanloo, Student ASID Colleen Saftler, Student ASID Laura Saldana, Student ASID Sabina Saletovic, Student ASID Kennedy Alexandra Scott, Student ASID Andisheh Shabani, Student ASID Kathrin Shamam, Student ASID Michelle Sievers, Student ASID Gabrielle Simmons, Student ASID Alexis Smith, Student ASID Amber Sokolowski, Student ASID Joseph Spring, Student ASID Susan R. Steel, Student ASID Kristin Stelea, Student ASID Tara Taheri, Student ASID Angela Taslakian, Student ASID Jessica Today, Student ASID Alison Transou, Student ASID Farnaz Vakili, Student ASID Virginia Valencia, Student ASID Jennifer Kathleen Valencia, Student ASID Talin Vartanian, Student ASID Julia Gregory Vatulya, Student ASID Tanya Janeth Vivas, Student ASID Danielle Wagner, Student ASID Alicia Wagner, Student ASID Dina Wagner, Student ASID Tristan Wand, Student ASID Jaclyn Wang, Student ASID Leslie M. Ward, Student ASID Jenna Weiss, Student ASID Ashley Whitfield, Student ASID Latanya J. Wyatt, Student ASID Rania Mary Yousif, Student ASID

3

LADESIGN is a Quarterly Publication of the American Society of Interior Designers - Los Angeles Chapter

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Home of the finest European, Domestic, & Exotic Hardwood.

Residential & Commercial Flooring • European, Domestic & Exotic Hardwood • Natural Stone & Tile A large selection of Carpeting & Custom Area Rugs • Complete Window Covering & Upholster y Ser vice C h e m i c a l - F r e e Wo o l C a r p e t i n g • V i n y l , R u b b e r, C o r k & N a t u r a l L i n o l e u m F l o o r i n g S e r v i n g t h e I n t e r i o r D e s i g n I n d u s t r y fo r ove r 3 6 ye a r s . Brentwoo d 9 02 S. Bar r ingto n Ave . L o s Angeles, C A 9 0 0 4 9 3 1 0 . 8 26.8063 • 800 . 2 2 2 . 9 1 9 4

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We s t L o s A n g e l e s 1 8 8 8 S . S e p u l ve d a B l L o s A n g el e s , C A 9 0 0 2 5 3 1 0 . 8 3 7 . 8 1 10 • 8 6 6 . 2 8 9 . 8 7 6 3

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Alustra® Pirouette® window shadings

Make beautiful window coverings part of the party. Help your clients set the mood with Hunter Douglas window fashions. Unique textures and thoughtful details beautifully transform the ambiance of any room. And with innovative features like UV protection, energy efficiency and motorization, these window fashions are definitely worth celebrating.

Need Assistance with Hunter Douglas Products? To access all the resources you need to make selling Hunter Douglas window fashions easier and more profitable, contact a Hunter Douglas Design Center Partner, at right, today.

Contact your local Design Center Dealer. Coastal Design Lisa Ratzliff 16A W. Calle Laureles St. Santa Barbara, CA 93105 805-845-5566 coastaldesignsantabarbara.com

F & R Blinds and Interiors Robert and Sandra Wininger 1529 S. Robertson Blvd. Los Angeles, CA 90035 310-659-8183 fandrwindowtreatments.com

Drapery Affair, Floor to Ceiling™ Ana Morales 5109 Walker St. Ventura, CA 93003 805-339-0883 draperyaffair.com

© 2015 Hunter Douglas. All rights reserved. All trademarks used herein are the property of Hunter Douglas. 3/15

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