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Design Chronicles

ASID CA Peninsula Magazine

Issue Number 31 Volume II 2015

Inside:

2015 Chapter Leadership Conference Design for a Difference Biophlic Design - The Future is Bright Green

CA PENINSULA


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National Blinds Israel Yachdav San Francisco Design Center 2 Henry Adams Street Showplace 484 San Francisco, CA 94103 415-241-0116 nationalblinds.net Rebarts Interiors Bart and Becky San Diego 1352 Broadway Burlingame, CA 94010 650-348-1268 rebarts.com


Table of

Contents

ASID CA PENINSULA CHAPTER OFFICE 1346 The Alameda, Suite 7-195 San Jose, CA 95126-5006 1.408.906.9577 info@asidcapen.org www.asidcapen.org

FEATURES President’s Message . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 2015 ASID California Peninsula Chapter Board . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Design for a Difference . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 2015 CA Peninsula’s Chapter Sponsors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Where Creative Futures Begin. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 ASID Student Chapters Tour SFDC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

ASID NATIONAL 718 7th St. NW, 4th Floor Washington, DC 20001 Tel: 202-546-3480 Fax: 202-546-3240 Toll free: (800) 610-ASID (2743) asid@asid.org www.asid.org

Calling all IPs - How to get the most out of your ASID membership . . . . . . . . . . . . 10 2015 Chapter Leadership Conference . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

EDITORIAL STAFF

New Members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Amanda Morris, ASID, CID Editor & Communications Director

Spotlight: San Francisco Design Center ASID Student Tour Hosts. . . . . . . . . . . . . . 12 Jean Adam Siegfried, ASID - Rembering Our First Chapter President . . . . . . . . . . 14 Muriel Sinclair - Rembering Our First Chapter Office Manager . . . . . . . . . . . . . . . . 16 Addendum to In Memoriam Article Regarding Bob Miller, ASID . . . . . . . . . . . . . . . 18

Anna Harrison, ASID, LEED AP Chapter President Assistant Editor

Biophlic Design - The Future is Bright Green . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

INDEX OF ADVERTISERS All Natural Stone . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Artistic Tile & Stone . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 California Homes Magazine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

PUBLISHING STAFF Advertising Sales Mike Watt • 972-989-2208

Cambria . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Comstock’s Design Studio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Da Vinci Marble . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Design Mart. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 European Cabinets & Design Studios. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Hegerle Marketing Sevices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Hunter Douglas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 The Integrated Lifestyle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Interiors and Textile . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Design Chronicles magazine is published quarterly for the California Peninsula Chapter of the American Society of Interior Designers by DSA Publishing and Design, Inc. The editorial content and the Design Chronicles magazine are controlled and owned by the California Peninsula Chapter of ASID. Reproduction of this publication in whole, in part, in any form is strictly prohibited without the written permission of the California Peninsula Chapter of ASID.

Intertile . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Menlo Park Flooring & Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Monark . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Purcell Murray . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Rebarts Interiors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Riggs Distributing, Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Rohl . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 University Electric Home Appliance Center, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

ASID CA Peninsula Magazine

Design Chronicles

Issue Number 31 Volume II 2015

On the cover: Cover Design by ASID National: Inside:

2015 Chapter Leadership Conference Design for a Difference Biophlic Design - The Future is Bright Green

CA PENINSULA

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President’s Message

CA PENINSULA

ASID CA PENINSULA 1346 The Alameda, Sutie 7-195 San Jose, CA 95126-5006 1.408.906.9577 info@asidcapen.org www.asidcapen.org

BOARD OF DIRECTORS President Anna Harrison, ASID, LEED AP 408.315.3270 aharrisonasidleedap@gmail.com

What a WILD RIDE It’s Been! Recap 2014-2015 Dear Friends and Colleagues,

President-Elect Jennifer Hale, Allied ASID 650.722.9883 jen@interiorsformodernliving.com

As I reflect upon the last two years as your chapter president-elect and chapter president I am struck by what a WILD RIDE it’s been. Starting with saying “YES” to the position of President-Elect and now in my final couple of months as your President I’ve come full circle a few times.

Financial Director Mary Ann McEwan, ASID, MBA 408.867.5076 mreviresco@yahoo.com

Let’s take a look at what we’ve accomplished so far (oh yes, there’s more to come), in this our 40th year as an ASID Chapter. The strategic plan is our road map and we boiled that lengthy document down to these six initiatives:

Communications Director Amanda Morris, ASID, CID 650.813.1797 amandamorrisasid@comcast.net

ASIDanswers, ASIDgetstechie, ASIDplanet, ASIDadopts, ASIDgivesback, and ASIDsuperstars What’s your question? ASID has the answers, or will partner with others to get them! In October 2014

Professional Development Director Pierre Brule Allied ASID 408.298.1885 pierre@aba-arch.com

we had a lively panel discussion on why “Design Matters”, hosted by Da Vinci Marble. It was a fabulous kick off to the year. We covered all the initiatives as our esteemed panelists Gioi Tran, Pamela Pennington and Brian Kimura answered questions and shared personal stories about life in the trenches of interior design.

Membership Director Susan Hoffman, Associate ASID 408.858.4085 susan@shoffmandesign.com

In December we partied “Gatsby Style” at the gorgeous Julia Morgan designed Saratoga Foothill Club, learning about the ground breaking/ceiling shattering architect Miss Julia Morgan and listening to the dulcet tones of jazz singer Amy Dabalos. ASIDSUPERSTARS, ASIDANSWERS

Emerging Professional Chair Janine Arietta, Allied ASID 408.265.8484 jsarietta@yahoo.com

In February we “shared the LOVE” for marketing and social media with new partner Luxe Magazine, hosted by Parkgate Home. Superstar panelists included photographers David Duncan Livingston and Kristin Paulin, social media marketing mogul Krista Coupar, emerging professional Melinda Mandell,

At-Large Co-Director, IP Liason Jim Heintz, Industry Partner 408.496.0500 jim.heintzasid@yahoo.com

and superstar member Jennifer Hale. We also introduced our members to the joys of Instagram and posted tons of pictures. ASIDANSWERS, ASIDSUPERSTARS, ASIDGETSTECHIE Last year we were the first chapter to offer the REGREEN Workshop. Hosted by Cosentino’s it was a

Student Representative Chris Nobriga, Student Member ASID 408.250.8058 cnob4@yahoo.com

success and we were able to offer it again in March 2015 at Design Mart SV. Our Peninsula chapter is a trail blazer. At President’s Forum this past February I had the opportunity to share our success and encourage other chapters to bring this fabulous training to their members. ASIDPLANET, ASIDANSWERS

Chapter Administrator Monika Rose administrator@capen.asid.org

April was the month we “Energized” our practice at All Natural Stone. The round table format was a big hit as our members got intimate with superstar facilitators leading discussions on all six of our initiatives.

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In May we celebrated Happiness at Monark Premium Appliance Co (formerly Standards of Excellence). Superstar ASID member David Schneider, a leader in design for the chemically sensitive client, held our rapt attention as we learned how to keep our clients happy through designing healthy interior environments. ASIDANSWERS We “Created our Futures” at One Workplace as we honored student design graduates from all three of our student chapter schools (Canada College, West Valley College and San Jose State University), and learned about Evernote from our new best friend Josh Zerkel. Attendees were wowed by One Workplace’s cutting edge office environment. ASIDGETSTECHIE, ASIDADOPTS And if that wasn’t enough, there’s more! •Many ASID members are busy working on various pro-bono projects, some of which are featured in this issue of the Chronicles. ASIDGIVESBACK •Canada College, West Valley College and San Jose State University design students were treated to fabulous tours at the Design Center. ASIDADOPTS

Designers With over 120 innovative Cambria designs to choose from, designers have the most diverse palette of natural quartz to create their vision. Cambria is a family-owned, American-made quartz and offers versatility, durability, and beauty.”

• We honored our chapter’s first president Jean Siegrfried on a beautiful sustainable canvas tote bag and are encouraging members to donate to the student scholarship fund in her name. ASIDSUPERSTARS ASID-

1-866-CAMBRIA www.cambriausa.com

GIVESBACK ASIDADOPTS • We significantly increased the social media presence of our chapter and

(650) 843-0901

are active on Facebook, Instagram, Pinterest, Houzz, Linked In, and Twitter. ASIDGETSTECHIE

& DESIGN STUDIOS

EUROPEANCABINETS.COM

• We have participated at the national level through attending leadership and legislative trainings throughout the country. ASIDANSWERS All of this is made possible through the generosity of our chapter sponsors, the dedication of your 2014-2105 board of directors, committee members and chairs, and YOU the chapter members who pay your dues, show up at meetings, hire student interns, and demonstrate the IMPACT of interior design every day. Yup, it’s been a WILD RIDE and the fun continues this fall with Design Awards and New Board Installation, CEU’s, Hearst Castle Revisited and more… Hope to see you at a membership event soon! 40 YEARS ONE VOICE! Sincerely,

DESIGN THAT SPEAKS ITALIAN

Anna Harrison, ASID LEED AP ASID CA Peninsula Chapter President 2014-2015

“ASID advances the profession and communicates the impact of interior design to enhance the human experience.”

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Design for a Difference By Fred Wee, Industry Partner of ASID Owner of Interiors and Textiles Design for a Difference is the first-ever community driven designer movement that brings interior designers and other businesses together to makeover much needed spaces at local charities. Originated as a design contest in 2013 by the International Design Guild (IDG), the contest quickly evolved and grew into a movement in 2015 whereby 30 of the IDG showrooms are doing makeovers this year. Interiors & Textiles is doing a makeover of the lobby of the Community Services Agency (CSA) in Mountain View. CSA is a charity that provides emergency financial assistance and a wide variety of social services for the surrounding community. The makeover is being led by Mark Brunetz who is mentoring 4 design students from the local Interior Design school programs of Canada College and West Valley College. The design process is well underway and funding has been obtained from many local businesses including Linked IN. The makeover is expected to be completed in the October 2015 timeframe.

Open Monday through Friday 9:30am - 5:30pm Weekends by appointment only 23 Las Colinas Lane, Ste. 104 S.J., Ca 95119 Phone: 408-229-6500 Fax: 408-229-0400

Giving back benefits the local charity, its staff, volunteers as well as the design professionals and the local businesses who will be recognized in the community for their charitable contributions. To find out more about Design for a Difference go to www.designforadifference.com

STEAM. CONVECTION. PERFECTION. Steam and Convection cooking modes. Best of all, it qualifies for Thermador’s 1, 2, Free promotion! And distributor Purcell Murray is proud to make it available through our extraordinary partnership with University Electric.

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1500 Martin Ave.

800-681-0508

Santa Clara, CA 95050

www.universityelectric.com

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2015 CA Peninsula’s Chapter Sponsors Platinum Sponsors

©

Gold Sponsors

ARTISTICTILEANDSTONE.COM

Silver Sponsors

Photos courtesy Leon Speakers, The Integrated Lifestyle

The Integrated Lifestyle Inspired Audio - Video Solutions

James Stout Chief Concealment Officer

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Two Great American CABINETMAKERS

Where Creative Futures Begin By Chris Nobriga, Student ASID Finals were over. Graduation ceremonies and senior shows were held. It was time to celebrate this year’s graduates, students, and ASID student chapters. We had a lot to celebrate this year. Our student membership was active and thriving at both Canada and West Valley Colleges, and we established a new chapter at SJSU, where the highly-talented juniors and senior design students are eager to become involved. Yes, we earned a celebration, and the Professional Development Committee, headed up by Pierre Brule, gave our chapter a party to remember. Over 75 of our members were lucky to secure a spot to the sold-out event that was held on June 9th at the award-winning One Workplace showroom in Santa Clara. The design of the showroom is stateof-the-art. The collaborative and adaptive reuse of the One Workplace headquarters by architecture firm Design Blitz is an excellent example of urban regeneration, turning the originally discarded warehouse into an interesting and interactive showroom that delights employees and clients, alike.

crystalcabinets.com

Our ASID chapter members networked and explored this innovative, hightech showroom as they nibbled on a lovely assortment of appetizers provided by the host and sponsor, One Workplace. Anna Harrison, chapter president, reflected on the evening that “the most moving moments for me were watching the connections being made. Students, IP's, professionals new and seasoned. Our community is alive and well.” If the facilities weren’t enough to make for a memorable evening, attendees were wowed by a presentation from Josh Zerkel, Evernote Director of Worldwide Account Management and Training. Company of the year in 2011, Evernote is a provider of note-taking and archiving technology. Their deliverable is an on-line app that gives you the tools to bring your life's work together in one digital workspace. Evernote is the place to collect inspirational ideas, write meaningful words, and to share these with others in a straightforward fashion. A professional organizer by trade, Josh captivated us for close to an hour with his thoughts on how, as designers, we could best take advantage of all that the Evernote has to offer. Josh was engaging, entertaining, and left us with the belief that we could actually use this innovative tool in our design practices.

habershamhome.com

To learn more, visit the web site or feel free to contact me: Buzz Hegerle Hegerle Marketing Services, Inc. buzzhegerle@gmail.com 408-499-0644

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Following the presentation, professional members were given tours of the showroom while graduates and students were given an overview of their Predictive Index Inventory results by Jeff Crocker, HR Director at One Workplace, and Anita Wagner, HR manager. The Predictive Index (PI) is an adopted skill and behavior assessment test used by many organizations to aid in the understanding of how employees, or candidates, will likely deal with employment situations and managerial styles. Jeff discussed how the grads and students could best use their results to sell their skills to prospective employers. For many, this section of the celebration was the highlight of the evening. To cap off the night, all party goers received an ASID logo bag commemorating our chapter’s 40 year anniversary and honoring our chapter’s first president, Jean Siegfried. A huge thank you goes to the sponsors of the bags, Artistic Tile and Stone, All Natural Stone, European Cabinets and Design Studios, Interiors and Textiles, Da Vinci Marble, and Menlo Flooring & Design. And we all appreciate the “swag” inside the bags donated by Design Mart, Silicon Valley and Cambria.


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ASID Student Chapters Tour SFDC By Chris Nobriga, Student ASID On two consecutive Fridays, May 1st and May 8th, the ASID CA Peninsula Chapter and six showrooms at the San Francisco Design Center hosted Caùada College, West Valley College and San Jose State ASID student chapters for a design center tour complete with meals and swag bags. The tours started with a lovely breakfast and paint lecture at Benjamin Moore and ended with students enjoying homemade desserts at Poliform where they engaged in a lively discussion on the manufacturing and ordering processes of the Italian luxury modern furniture brand. Over the course of the two tour dates, close to 70 students were introduced to four additional popular design center showrooms. Showroom representatives at Shears & Windows and Donghia educated students on textile selection, the ordering process, and how to best work with a "to the trade" provider. A. Rudin and Edelman sponsored a delicious lunch for the students and took them through their companies’ rich histories, manufacturing Edelman Leather Showroom processes, extensive product lines, and the ways to best utilize their showrooms.

Benjamin Moore Showroom

Jennifer Hale, owner of Interiors for Modern Living and the ASID California Peninsula Chapter's incoming president, was the catalyst behind the tours. Using her personal contacts at the design center, she worked with student chapter coordinators Cheryl Bailey, Lisa Melberg, Chris Nobriga, and Stephanie Schaefer to create an agenda that would be informative as well as entertaining students of all levels. The student

chapters would like to express their A Rudin Showroom sincere appreciation to Jen Hale, the ASID California Peninsula Chapter, and hosts A. Rudin, Benjamin Moore Paints, Donghia Textiles, Edleman Leather, Poliform, and Shears & Windows for providing such a special student event.

CALLING ALL IPS

How to get the most out of your ASID membership By Jim Heintz, Industry Partner of ASID So many of us join various groups and organizations as a way of gathering more referrals and business opportunities. Just as a farmer plans his crop, so too must a business plan the growth strategy that fits their business best. The problem is that if a farmer buys a bag of wheat seed and lets it sit in his barn, the seeds go to waste. It takes a lot of work to make a loaf of bread, just as it will take a lot of work from the Industry Partner to gain the trust and respect from an organization. The tiny wheat seed does not look like much. First you must prepare the soil: Find a suitable group that matches your business. We hope that you find ASID CA Peninsula to be the right soil for your seed. Once you have found that patch of soil you go ahead and buy the seed. The seed is normally in the form of membership, and memberships are not free. Be sure the seed/fee matches the intended harvest. Now the hard part begins! You must tend and water your seed if you expect it to grow and be fruitful. You can hire someone to tend your seed for you, but this cuts into profits. At the same time, the right person tending the seeds can

produce a bunker crop if done right. Finding someone within your organization is the ideal place to start looking. This person, much like the seed, may need to be nurtured along the way. As the seed sprouts it can easily be scorched by the sun. I remember very well my level of discomfort at my first meetings with various organizations. With the right mix of water, sun, and rest your seed will grow to be a field of wheat. Don't join too many groups, and don't jump in too fast. Get to know people, try to remember names. One of the most important things you can do is listen and get to know a few people. Once you take an interest in others, they will begin to remember you and want to know more about you and your business. Do this with a few people at a time so you do not get too much sun and get burned out. Now the seed has grown into that field of wheat you have been waiting for, and is very comfortably swaying in the breeze. After several months of nurturing, watering, and growing, it is now time to harvest your crop! Start asking group members to come see you and what you have to offer, or better yet, tell them about some of the social responsibilities you and your company believe in and support. People want to do business with people they like, it is that simple.

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2015 Chapter Leadership Conference – Boston, MA By Susan Hoffman, Associate ASID Well the Chapter The Leadership Conference (CLC) in Boston this year was fantastic. With the help of ASID National, the New England chapter shone bright. I can't think of a better place to have celebrated the history and the unity of 40 years of ASID: Forty Years, One Voice. While each chapter shares the same goal, we all take a different path to get there. That was very evident in the way every chapter and region approaches the needs of their members. The bringing together of the Board of Directors from various regions to share ideas is no small feat, but much like the mantra of the weekend we had: The right people in the right place at the right time.

New Members ASID CA Peninsula Chapter would like to extend a warm welcome to our newest members. We look forward to seeing you at our meetings and working with you as design leaders.

CLC Gala Awards Dinner at the Boston Museum of Fine Art Incoming ASID CA Peninsula Board Members. Left to right: Bottom row: Cynthia Campanile, Yukari Haitani, Cita Rojas-Sila. Top row: Carmen Wintergerst, Marie Chan, Jim Heintz, Jennifer Hale, Susan Hoffman, Stephanie Clemons, Randy Fiser, Teri Pollard

Martin Mitchell, ASID Starley B. Moore, Allied ASID Experanza Cita Rojas-Sila, Allied ASID (ADVANCED) Carol J. Garza, Associate ASID Yolanda Ingram, Student Member, ASID Nancy Plasschaert, Student Member, ASID Milan Chen, Student Member, ASID Soleil Harrison, Student Member, ASID Henry Nissani, Student Member, ASID Fiona Bronte Burr, Student Member ASID Karla Bracken, Student Member ASID Szu Shih M. Her, Student Member ASID Alma Luz Carmen Wintergerst, Student Member ASID Constance Bowie, Student Member, ASID

From left to right: Cynthia Campanile, Jennifer Hale, Jim Heintz, Julie Goodison and Terry Pollard

The perfect blend of glam with industrial marvel!

Welcome aboard!

Once the harvest is brought in you can start to make the bread. Be sure you do not grind the wheat; we all know the health benefits of whole wheat! Yeast, eggs, and water are added to the wheat to make bread. Just as these ingredients are used to make the bread, please remember that there are various sponsorship ingredients are available to enhance your membership. Please share the bread! The most important part of this story is involvement from the farmer or IP. If you plant a seed and expect it to grow, you will be disappointed. If you nurture and maintain your seed, it will grow. If you attend ASID meetings and productively network with members, your business will grow too.

MB2019DM

CALLING ALL IPS continued from page 10

Experience the House of ROHL rohlhome.com

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Spotlight: San Francisco Design Center ASID Student Tour Hosts By Chris Nobriga, Student ASID

well as color selection tools, professional services and educational programs throughout the year.

For four generations, A. Rudin has been a Los Angeles based family-owned business fabricating custom Donghia, Inc. has consistently reflected the dynamic furniture of exceptional quality and comfort. The A. and innovative approach to design that its founder, Rudin collection of furniture transcends the fashion Angelo Donghia, was renowned for. Donghia's collecof the moment, bridging past and future to create a tions of furniture, textiles, wallcoverings, lighting and sense of timeless style and luxury. Classic upholstered furniture and accessories complement and enhance each other and case goods are shaped and refined to compose pieces suite to today’s can seamlessly fit into any residential or commercial decor. With a forty elegant interiors. year history at the forefront of the luxury home furnishings industry, Donghia represents the philosophy of living A Well Tailored Life. Founded in 1883, Benjamin Moore is one of North America’s leading manufacturers Edelman is a company with a passion for a beauof premium quality coatings that exclutiful product. In 1981, they launched their newly sively sells its products and colors formed company, Edelman Leather, for high-end through a network of independent paint and decorating retailers. The upholstery. 2011 marked the 30-year anniversary San Francisco Benjamin Moore Designer Showroom is stocked with - three decades of creating and selling the world’s finest luxury leathers color chips, specialized lighting and inspirational publications on color to the world of interiors. The projects range evenly among high-end resiand design. The showroom offers information on its paints and stains, as dential, hospitality, contract, aircraft and healthcare. The products touch every aspect of their client’s lives.

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Jean Adam Siegfried, ASID Our First Chapter President 1975-76 By Mary Ann McEwan, ASID, CID, MBA With recollections from other chapter members When I first started attending ASID meetings as a student, Jean Siegfried, ASID, was one of the people I remember well. She had been the first president of the chapter, and was still a vibrant presence, blowing her ubiquitous whistle to help round up the troops when the meeting was about to start. She was well known for her whistles, and sometimes gave them away at meetings or at our Stimulus conferences. They were her trademark. I still have two of them! Barbara Jacobs, FASID recalls, “I also met her as a student. My earliest remembrances of her are when she spoke to a student forum. She said, ‘If you want to look like a professional interior designer, always carry a shopping bag from one of the showrooms. If you have nothing to put into it, stuff it with tissue paper!’ She was a real sweetheart with an incredible sense of humor, and she always carried the ubiquitous shopping bag. She would have it on her arm at every chapter meeting…ready to reach into that bag and present someone with a funny item that was apropos to either that situation or that person.” She was very friendly, with a ready smile and a mischievous twinkle in her eye. She was fun to be around. Myra Orta, ASID remembers Jean as being “very welcoming,” at meetings, and “always made everyone feel important.” Barry Johnson, ASID recalls that “Jean was always ‘put together’ with usually a coral red lipstick.” She had a “can do” attitude, and was “highly organized and professional. She had a calm presentation, but behind her words a great strength. With ASID, she always was a member of the team!” Barbara Jacobs further recollects that when she was taking the NCIDQ exam, “Jean showed up in the exam room in the last hour of the last day, just to offer her support…and there was that shopping bag again! She circulated up and down the aisles between the drafting tables, occasionally reaching in and handing out one of the many amusing trinkets she had stashed therein. She was an incredible cheerleader for ASID, supporting the chapter and all of the designers. She never failed to bring a smile to my face.” Sharon Kasser, ASID, describes Jean as being “audacious, a character, with a great sense of humor.” She “always had a smile and enjoyed living. She was good hearted, didn’t take herself too seriously, and loved the students.” In addition to her whistle, she liked to throw little rubber balls, to the audience. If someone wanted to speak, she would roll the ball to that person. Sandra Livingston, ASID, CID, who herself was on the first chapter board of directors and held various positions on the board over several years, shares that “Jean was a delight! She was full of joy and happiness. As our first chapter president she was professional and well-organized.“ Jean promoted the concept of having students serve as interns. “She had a light-hearted, caring mannerism, always adding a bit of whimsy” at the end of our board meetings and membership meetings. This could include providing gifts such as “candy canes at Christmas, red foil–covered hearts for Valentine’s Day, and Easter eggs for Easter.”

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Sandra further remembers that “her interior design work was extremely creative, a sense of calm with a punch of color, and always a small touch of whimsy! Jean was a great designer, terrific president and a sincere, wonderful friend to all.” Sandra tells the story of when Jean arrived at her front door bringing gifts to Sandra’s two-week-old twin girls. Jean “couldn’t wait to hold them,” and she insisted that Sandra bring them to the next board meeting. While that was a bit challenging, “the board was so excited,” and each one held the babies as they were passed from one to the next. Leslie Emlay, ASID, CID, writes that, “Jean Adam Siegfried was a one-of a-kind designer, an original member of the Peninsula AID (American Institute of Interior Designers) and a founding member of our local ASID Chapter. A warm, happy, positive soul who always made time to be of invaluable help to our design society, to reach out to help the students, and always brought joy and surprises to each monthly gathering. Jean was known for her ‘BAG OF TRICKS.’ At each dinner meeting of the California Peninsula Chapter, just before the meeting’s end, Jean would pull out of her special ‘BAG OF TRICKS’ a gift for the president, a guest speaker, or one of the many designers who had worked diligently to make our chapter outstanding in the community and nationally. Always a smiling face, a contagious giggle and a deep love for our industry, she was the epitome of Old School Design.” Leslie notes that, “as a designer, Jean had a very special trade mark that was woven into the interior of each home she designed. Each residence would have a bird tucked away into the finished design scheme. She said this was to bring luck and love to the client’s home. It was an honor to be part of those times in our organization and to have experienced the exuberance of those members our chapter is built upon.” Leslie concludes, “there are not enough words to describe Jean Adam Siegfried.” Suzanne Mantell, ASID, was also on the chapter board of directors with Jean. She writes, “Jean Siegfried was one of the most delightful people I ever met. We worked closely together on the ASID Board as well as serving on the interior design college’s Board of Directors. Her sense of humor was irresistible and often resulted in both of us being glared at as we giggled very unprofessionally. I still remember the day she asked me to drive us to Cañada for the board meeting. We were so busy talking that it wasn’t until we reached San Mateo that we realized we had missed our turnoff. Thirty minutes late when Jean was the board chairman is hard to explain, but if anyone could do it, it was Jean, and she managed to slide effortlessly into her role as chair person.” Pamela Pennington, ASID, writes that Jean was a Christian Scientist and therefore, “she never wore glasses and squinted a lot. She always wrote


beautiful notes and a special one when my dad passed. I also think she remarried late in life after her (first) husband died, someone she had known for years, and it was another love match. She was so energetic and the life of the party even though she never drank.”

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In the early days of our chapter, Bob Miller’s sister Kristine Miller actually cooked dinners for the meetings! She remembers Jean Siegfried very well. She echoes the memory from others that Jean always carried a big purse full of little gifts, and would reach in and pull out the perfect item for each person. On one occasion, she pulled out a special T-shirt to give to Kristine. She says that Bob Miller and Jean always got along well, since both were practical jokers. Mae Ura, ASID, writes about Jean, “I will never forget what a wonderful, joyous, funny person she was. She always brought laughter to our chapter meetings…anecdotic is the best description for her! A rare gem!” Jean was a graduate of San Jose State. In 1995, after she passed away, her family started the Jean Siegfried Fund, to be used for student scholarships and activities, per her wishes. To honor our first ASID chapter president, and ensure the continuation of the fund into the future, please consider giving a special contribution to the ASID California Peninsula Chapter, specifying that the money be earmarked for the “Jean Siegfried Fund.” For those of us who had the pleasure of knowing Jean, she made us feel good about being part of ASID. Forty years ago, she set the stage for the rest of us, and by simply being Jean, taught us many lessons: speak kindly and carry a big purse…full of gifts; be professional but don’t take yourself too seriously; keep a sense of humor and become skilled at telling anecdotes; be a good storyteller. Thank you to everyone who contributed to this story, allowing me to paint a picture of Jean with words.

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Muriel Sinclair Our First Chapter Office Manager, Approx. 1986-99 By Mary Ann McEwan, ASID, CID, MBA With many thanks to Brigid Meier, Muriel’s Niece, for background information Recently, while looking for something else, I ran across a file folder marked “Muriel”. I was pleased to find the photo I’d remembered of her in a crab costume, something she very cleverly created out of an actual fishing net, embellished with plastic crabs she sewed on herself. Leave it to Muriel to come up with something so creative yet inexpensive, to wear to one of the costume parties we held at a Stimulus conference at Asilomar. It was stylish, theatrical, outrageous and witty, much like Muriel herself! Muriel was our very first ASID California Peninsula Chapter office manager. She was the glue that held the chapter together through many changes of the board of directors. When I was chapter president, she was a wonderful resource and support to me, both an inspiration and endless source of knowledge. We quickly became good friends. I later told her I couldn’t have done it without her. During my term, Steven Stein, ASID, was chapter finance director, and was in charge of researching and selecting the first computer for the chapter office. Muriel, already in her 70s, embraced the new technology, and with the help of some classes, she set aside her typewriter in lieu of an early Apple computer. Pamela Pennington, ASID, remembers that Muriel was “invaluable to me when I was president because she never forgot anything, including everyone’s name and background. She would stay by my side and whisper in my ear. I loved her like a second mom.” According to her niece Brigid Meier, Muriel grew up outside of Portland, Oregon, and attended the University of Oregon, majoring in communications and journalism. Brigid describes her Aunt Muriel as, “a beautiful, talented, glamorous woman and as a child, I was in awe of her.” Brigid has shared a photo of Muriel next to a vintage radio microphone, “looking like a 40s movie star.” While we did not know her in that era, we recognize her intense and no-nonsense look! Muriel was ambitious and career-minded, and entered the fashion industry where women could excel. She began working at a store called White Stag, and quickly advanced to the top. In the late 1950s she and her husband moved to San Francisco, where she started her long tenure at the “hip, upbeat department store, Joseph Magnin.” Once again, she rose to become executive fashion director for more than thirty stores in California and Nevada. Muriel often talked about traveling the world for Joseph Magnin catalog shoots. Every season she attended Fashion Week in Paris, Milan and New York. Her tastes were impeccable at every level. At one point, Cyril Magnin, decrying decreased sales, told her, somewhat tongue-in-cheek, I’m sure, “Your good taste is ruining my business.” Muriel refused to compromise and have the stores sell tawdry clothes. Her niece considered Cyril’s comment “a hilariously emblematic description of Muriel’s whole life.” Her tastes were modern and simple, yet unpretentious. She loved chic, well-made clothes, lovely furnishings, charming gardens and a beautifully set table. She loved great art, great music and great food. She was an accomplished gourmet chef. Brigid recalls that she and her aunt became more like sisters, and she lived with Muriel in San Francisco the summer she turned 16. A few

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years later, after Muriel’s divorce, the two of them drove up the Oregon coast in Muriel’s Mustang convertible. After Brigid’s mother died, both Muriel and Brigid’s father moved to Boulder, Colorado to be near her. At the end of a terrible winter of several threefoot snowstorms, they moved back to Menlo Park. It was after Muriel’s brother died that Muriel began working for our ASID California Peninsula Chapter as office manager and “den mother,” an apt description, indeed! It was the perfect part-time job for her in her retirement. Muriel loved all the youthful, creative energy in our chapter, focused on making the world more beautiful, and she made many dear friends, including me. She could walk to work and, according to Brigid, she had a wonderful life. When she was diagnosed with breast cancer, she moved to Taos, New Mexico, again to be close to her niece. However, in true Muriel style, she didn’t leave until she had found a replacement office manager, Jodi Murphy, who took over the role for the next few years. We gave Muriel a wonderful “Black Tie Optional” send-off party at the home of Nancy House in Los Altos, on January 8, 1999, to honor Muriel and celebrate her new life in Taos. There was a huge turnout of ASID members and their guests, and we let Muriel know how much she was loved and appreciated. In Taos, Muriel made a “charming, yet downsized home, and threw herself into working with a local non-profit” organization. Although she lived only another six months, people there still tell Brigid how inspired they were from meeting Muriel. She was happy and healthy until the last ten days of her life. Brigid notes that Muriel epitomized the adage from the Jazz Age, “Living well is the best revenge.” Muriel told me she loved the music of Rogers and Hart, and she enjoyed writing limericks. Here is one she wrote for me: There was a young lady in design With manners truly refined Her taste chic and dramatic Her friend was ecstatic It changed her whole state of mind. Chic and dramatic herself, Muriel set the stage for the professionalism of our chapter. On July 12, 1996, we threw a birthday party for Muriel, held in Carol Jorgenson’s back yard. On the invitation someone had composed this apt poem: To those of us who have worked with her we know she is a star. A heart of gold, a creative mind, it’s hard to find a par. We’ve found a way to thank her for her time and energy, We hope you too can share with us your generosity. Muriel Sinclair was an important part of the history of our chapter, as we celebrate 40 Years of ASID.


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Addendum to In Memoriam Article Regarding Bob Miller, ASID In the previous issue of

Biophlic Design The Future is Bright Green By Anna Harrison, ASID LEED AP

the ASID Design Chronicles, it was noted

What the heck is "biophilia"? And what does it have to do with interior design?

that Robert Miller, I'm so glad you asked. :) ASID had passed away in December of 2014. At the time it was stated that his firm, Miller

"Biophilia is a term popularized by Harvard University myrmecologist and conservationist E.O. Wilson to describe the extent to which humans are hard-wired to need connection with nature and other forms of life."

Design Company, would be continuing. That is

So how does this relate to interior design?

no longer the case.

When you add indoor plants to your space plan, when you consider views to a garden when positioning furniture, when you add a water feature to an entry way... You are doing biophilic design!

Bob’s sisters Kristine Miller and Joan Segerstrom have made a decision to close the business, and are in the process of doing so. Robert had entrusted his sisters to make the best choice.

Terrain Bright Green explains that many design features we add instinctively to make interior spaces functional and beautiful have a measurable impact on our clients' emotional, physical and cognitive function. Again common sense right? If I am stressed out at work and go for a walk outside in nature I feel better and am able to continue working. So what's the big deal?

A memorial event has not yet been scheduled. Now there are scientific studies that prove this "theory". Actually measuring stress level, heart rate, and the ability to think learn and retain information. The earliest studies were in classrooms. We've all heard the one about how students do better on standardized tests when they are tested in a room with windows vs one without windows. Turns out that the MORE biophilic design features we incorporate, the better our clients feel and function. Interested? Want to learn more? Terrapin Bright Green breaks it down for us in their FREE report: 14 PATTERNS OF BIOPHILIC DESIGN Improving Health & Well-Being in the Built Environment http://www.terrapinbrightgreen.com/reports/14-patterns/ In this handy report is all the justification you need to convince your corporate client to "green light" the atrium WATER feature, to convince your healthcare client to provide a quiet separate place of REFUGE for patient family and friends, or to include a mural painting of a scene from NATURE in the baby's room (using zero VOC paint of course ;). We respond to visual complexity that alternates with visual quiet. For instance going from a dense forest to a peaceful meadow. We respond to the sights, sounds, smells and physical feel of nature. For instance a fluffy cloud drifting by, the rustle of leaves, the smell of salt air, a gentle breeze blowing... These are all wonderful metaphors for interior design. Bottom line ALL design can be biophilic. Pay attention to the opportunities and choose wisely. Your clients' health and well being depends upon it. Yes indeed, the future IS bright. BRIGHT GREEN!!!

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