CALIFORNIA NORTH CHAPTER MAGAZINE VOLUME IV WINTER 2017
AMERICAN SOCIETY OF INTERIOR DESIGNERS CALIFORNIA NORTH - 1 - VOLUME IV WINTER 2017 | CA NORTH CHAPTER
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Revere it. Play it. Listen to it.
S O O T H E Y O U R S O U L W I T H I T.
Pres ent ing t he f irst hig h-res olut ion player piano wor t hy of t he re vere d Steinway & S ons name. T h e S t e i n w a y S p i r i o i s a m a s t e r p i e c e o f a r t i s t r y, c r a f t s m a n s h i p a n d e n g i n e e r i n g t h a t d e l i v e r s a l l t h e n u a n c e a n d p a s s i o n o f l i v e p e r f o r m a n c e s b y t o d a y â€™s m o s t r e n o w n e d m u s i c i a n s f r o m c l a s s i c a l to jazz to ro ck. STEINWAYSANFRANCISCO.COM/SPIRIO
STEINWAY PIANO GALLERY 6 4 7 M i s s i o n S t r e e t, S a n F r a n c i s c o , C A 9 4 1 0 5 T E L . ( 4 1 5 ) 5 4 3 - 1 8 8 8 s t e i n way s a n f r a n c i s c o . c o m - 2 - VOLUME III FALL 2014 | CA NORTH CHAPTER
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PROFESSIONAL DEVELOPMENT DIRECTOR
James “Jim” Allen is currently Senior Sales Manager with Louis Poulsen. Jim has been active in the lighting industry for the past 25 years holding various roles with the largest lighting and controls manufacturers in the world. Outside of the office, he has a passion for music, food, film, architecture, the ocean, and the great outdoors. He competes in the iconic Escape from Alcatraz triathlon and has done so for the past decade. Yes there are sharks in the Bay!
ASID CA NORTH CHAPTER Telephone 415.626.2743 firstname.lastname@example.org asidcalnorth.com | designfinder.com
ASID NATIONAL 718 7th Street NW, 4th Floor Washington, DC 20001 Telephone 202.546.3480 Fax 202.546.3240 Toll Free 800.610.ASID (2743) email@example.com | www.asid.org
EDITORIAL STAFF Editor and Communications Director:
Katherine Tincher, Allied ASID Art Director: Laura Shine Lee
Cathleen Gouveia, Allied ASID Christopher Shields, Allied ASID
PUBLISHING STAFF Sales Rep: Mike Watt 972.989.2208 SFDesign Magazine is published quarterly for the ASID CA North Chapter of the American Society of Interior Designers by DSA Publishing & Design, Inc. Editorial content and the SFDesign magazine are controlled and owned by the CA North Chapter ASID. Reproduction of this publication in whole, in part, in any form is strictly prohibited without the written permission of the CA North Chapter of ASID.
CA NORTH Chapter News 4
PSYCHOLOGY OF PAINT COLORS -------------------------
EMERGING PROFESSIONALS ------------------------CHRIS SHIELDS
NEW BOARD INSTALLATON MIXER -------------------------
7 EASY WAYS TO MASTER SOCIAL MEDIA -------------------------
VINTAGE HALLOWEEN BALL -------------------------
Our Advertisers 12 California Homes Magazine 1 7 Ceramic Tile Design 23 Chateau Sonoma 13 Dawson Custom Workroom 5 Dunn Edwards Paints
23 Ferguson 11 FM Distributing 24 Formation 19 McCutcheon Construction 18 Rebarts Interiors 13 Shades of Marin
2 Steinway Piano Gallery 19 The Bath + Beyond 18 Tileshop 18 Tulip Hardwood Floors
ON THE COVER: Farrow and Ball
AMERICAN SOCIETY OF INTERIOR DESIGNERS
Alex Schinasi has been a Creative Director for 10 years across various industries. After working in film for Oscar-winning studios Bedlam Productions & BreakThru Films in London, her focus switched to solving the broken workflow of the creative realm, leading to the launch of her company Ivy. Ivy is a modern tool for interior designers to manage projects online. She is passionate about bringing the industry into the 21st century through her expertise in business & social media.
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As we embark on the 2016 | 2017 ASID Board Year, I am excited and honored to begin my term as your President for ASID California North! I am pleased to let you know that the Strategic Plan for our local Chapter has brand new goals in place to support the ASID National mission while we re-align our local design industry to address the influx of new technology, social media, and competition from other online business models. We are in a period of vast transition both as an industry and as an ASID chapter. As a Board, we are thinking of ways to advance and protect our profession to defend against industry cannibalization, and the growing DIY mindset. Last Fall we hosted the first ever “ASID Vintage Halloween Ball” at the Historic General’s Residence in Fort Mason. We were so pleased that this event could occur in tandem with The San Francisco Fall Art & Antiques Show. We are also grateful to have had so much local sponsorship support from our Industry Partners: Clive Christian, FLOR Carpet, Cambria, Cosentino, Williams-Sonoma and Farrow & Ball. We look forward to the Ball being an annual tradition!
From our President
Our Board Installation Mixer was held, for the first time ever, at The San Francisco Fall Art & Antiques Show. Guests enjoyed free admittance to Designer Saturday, followed by a sumptuous wine and cheese Happy Hour. If you, or someone you know seeks deeper involvement in our Chapter, we are still accepting nominees for President-Elect and Financial Director. The ASID office at 2 Henry Adams has been packed and moved due to local legislation and new zoning regulations in Portrero Hill. We are looking forward to working with our Virtual Administrator, and developing a mobile office concept vis a vis an ASID Student Tiny House Competition. One of the houses may become the future mobile ASID office, and the other will support our philanthropic efforts – supporting artist communities and San Francisco’s homeless. Finally, we are pleased to announce that we will be launching a new website for ASID California North. This will be launched in tandem with ASID National in February! We cannot wait to unveil the “new look” for ASID, and to show you how your own work will be featured! There are many benefits to being an ASID member, and we are looking forward to even more evolution and progress! Stay tuned for the Calendar of Events that will be listed in the coming weeks on the ASID California North website. These will include an ASID Oscar Party, a Spring Spruce Up, and the Design Excellence Awards. We welcome you to attend our ASID Board Meetings, and to share your thoughts about how we can work together on improving our local Chapter! Looking forward to the New Board Year! Cheers!
AMERICAN SOCIETY OF INTERIOR DESIGNERS CALIFORNIA NORTH ASID CA NORTH CHAPTER Telephone 415.626.2743 Fax 415.626.0749 firstname.lastname@example.org asidcalnorth.com | designfinder.com
BOARD OF DIRECTORS President Cathleen Gouveia, Allied ASID 415.203.8663 President@can.asid.org President-Elect Vacant Communications Director Katherine Tincher, Allied ASID 415.494.7076 email@example.com Membership Director Christopher Shields, Allied ASID 415.577.1924 firstname.lastname@example.org Professional Development Director Alex Schinasi email@example.com At-Large Director Jim Allen 415.515.6816 firstname.lastname@example.org Financial Director Vacant Student Representative Hilary Helfritch 650.799.9905 email@example.com Emerging Professionals Vacant
Cathleen Gouveia, Allied ASID ASID California North Chapter President 2016 | 2017
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We just might have your new favorite color. We recently added 300 more colorsare they in your color library?
Dunn-Edwards® Paints new 300 design-inspiring colors for the Then, Now & Forever® collection feature 142 historically accurate colors of the American West and 158 colors trending today. Don’t miss an opportunity to impress your clients. Please email us at ColorTools@dunnedwards.com to make sure your color tools are up to date.
Follow Us @dunnedwards
Dunn-Edwards® and Then, Now & Forever® are registered trademarks of the Dunn-Edwards Corporation. ©2017 Dunn-Edwards Corporation. All rights reserved.
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C2 Paint, Cockscomb BD-54 Designer, Barry Dixon Photographer: Peter Vitale
THE PSYCHOLOGY O 2017 Winter Issue.indd 6
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Our New Chapter President, Cathleen Gouveia, shares her experience with color including knowledge from other industry professionals. Even before working as an Interior Designer, I was always fascinated with the impact color can have on a human being—not just to activate the senses, but also to have a physiological impact on hunger, rest, creativity, and trust among other things. It can change our clients’ moods. Colors can increase stress and fatigue or put active minds to rest. As Erica Dockery, designer account executive for Sherwin-Williams suggests, “When it comes to popular colors for rooms, activity level and the purpose of the room affect selections. For example, in classrooms and activity centers, active colors like red and yellow can stimulate activity, create visual interest and aid in way finding. However, bright colors can also affect attention span and productivity, and they can sometimes cause eyestrain; so they should be used sparingly. In sleeping and eating spaces, blues and greens create a calm, soothing atmosphere and are popular options.” Charlotte Cosby, Creative Director at Farrow and Ball notes, “When choosing different shades of paint in one room, make sure they belong to the same family or have a matching hue. To create a sense of flow throughout your home, choose shades that have the same tonal weight. By doing this, you will find you can use very different colors while still creating a harmonious feel. Try using a bold color in a small dark room. We always long to create light and space in a dark room, but by using a white to do this you create small, dark and dull rooms. Instead go for a dramatic feel and embrace nature.”
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Pink room: Courtesy of Sherwin Williams | Grey room: Jailhouse Rock, C2-950 • Designer: Cathleen Gouveia, Allied ASID • Photographer: Christopher Stark SilverCeiling/Light green room: Crystal, C2705 • Designer: Jute Design • Photographer: Christopher Stark
The color PURPLE stimulates brain activity. It is the favorite of adolescent and teen girls. However, lavender and violet are favorites known for calming effect—particularly among older women. For centuries it has signified nobility, royalty, and grace as well as wisdom and spirituality. Surveys show those who favor purple do so because they associate it with flowers and horticulture, power, luxury, royalty, and pride; but for some it relays thoughts of deception. PINK is a palliative color which suppresses anxiety and aggression. It provides feelings of warmth, caring, tenderness, self worth, love and acceptance. Depending upon chroma, it can be stimulating or calming. According to Ms. Crosby, “Pink is sometimes used in jail cells to calm inmates. Pinks and purples are often seen to be pretty and feminine, but in fact they can create warm yet sophisticated spaces. For designers, purple can take the place of black when a warmer coloration is preferred”.
GREY is a very popular color because it is a soothing neutral. Cool greys contain more blue, and warm greys, a bit more yellow. They are neutrals with other colorations, or in cases when the client does not welcome vibrant color. Charlotte from Farrow & Ball adds, “Cool greys with a blue hint are popular in Northern California as they are sympathetic to the blue light that dominates.” The color RED is a favorite for marketers in the arena of entertainment, food and sports. It increases blood pressure and heart rate, energizes, excites and can prompt impulsive decisions. It has been shown to impair achievement tasks and motivation because it is often associated with failure in the scholastic realm. For this reason, it also might not be the best choice for a child’ s bedroom. Researchers have found that time in a red room is perceived to be much longer than time spent in a green room. They also show that red psychologically evokes thoughts of fire, passion, power, love, energy, anger, sex, lust, and blood. co nt inue d next page
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C2 Paint - Cloverblossom, BD-57 Designer: Barry Dixon PHotographer: Peter Vitale
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Designer: Cathleen Gouveia, Allied ASID | C2 Paint: Willow Branch, BD-80 (door and trim). Michael’s Moon BD-16 in high gloss (ceiling) • Designer: Barry Dixon
• Photographer: Peter Vitale | C2 Paint: Paperclip, C2-928 (walls); Summer Squall, C2-759 (ceiling) • Designer: TinekeTrigg • Photographer: Christopher Stark
WHITE is the confluence of all colors in the spectrum, and is in essence, the presence of light. White evokes the thought of purity and simplicity. It emulates cleanliness, modernity, and is calming. For this reason, white is a popular choice for bathrooms and kitchens. However, studies show that clients are typically happiest in a bathroom with a warmer coloration versus a cooler one to counterbalance the coolness of typical bath finishes like stone, porcelain, and metals. YELLOW is shown to have broad appeal because it is actually the easiest color for the eye to see. It relates to sunshine, warmth, happiness, and optimism. When a client has no idea what color they would like to apply, they most
often respond positively to pale yellow. Studies also have shown that yellow significantly increases creativity. As Charlotte Crosby notes, “Yellow is a warm color often associated with country style interiors.“ The color BLUE is psychologically known as the most calming and soothing color of all. Studies have proven that blue is the favorite color for people across the globe. It lowers blood pressure, and body temperature and represents relaxation, peace, calm and tranquility. Thus, it is a popular hue in bedrooms, but not such a good choice in dining room spaces. Blue tends to entice thoughts about the ocean, water and sky. co nt inue d next page
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Shower Walls: CALACATTA Polished. Lauren Arabia Residence, Palm Desert - Palm Springs (USA)
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THE MAGAZINE OF ARCHITECTURE THE ARTS & DISTINCTIVE DESIGN
MOUNTAIN MODERN IN TAHOE
Design in... DISPLAY UNTIL MARCH 4, 2017 /
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Mail to C A L I F O R N I A H O M E S : P O Box 8655, Newport Beach, CA 92658 email: firstname.lastname@example.org | phone: 949.640.1484 - 12 - VOLUME IV WINTER 2017 | CA NORTH CHAPTER
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PSYCHOLOGY OF PAINT COLORS
| e d it o ria l
The color ORANGE was named in the 13th century. Prior to that it was known as Geoluhread, which means â€œyellowredâ€?. Orange is uplifting and is often associated with fruit, vitamins, and the concept of fascination. Orange is associated with higher levels of mental activity, some aggression and a somewhat higher physical activity level. It is not a good choice for a room in which your client wishes to relax. Studies show that orange psychologically induces thoughts about tropical locales, and supposedly chocolate tastes best in an orange or cream colored cup! BLACK. It is symbolic of authority and power; as well as luxury, couture, and intelligence. When paired with one brighter color, it provides depth and formality. Paired with several bright colors, it can entice aggressive behavior. Objects painted black are perceived to weigh more than those painted a brighter color. Be careful with black though, as it is psychologically polarizing. For many, it signifies sadness, mourning, seriousness, negativity, darkness, or â€œvoidâ€?. Ms. Crosby on Black: â€œBlack is a classic that never goes out of styleâ€?. Dr. Oscar Brunler, a Scandinavian Physicist and Doctor who specializes in color therapy, explains that when we speak of color, we are speaking of energy waves. Energetic vibrations affect our bodies - how we think and how we feel. Thus, the colors we choose can be as therapeutic as medicine. Apparently, color is more than just what meets the eye. â€” Cathleen Gouveia, President ASID California North www.gouveiadesign.com Project2_Layout 1 12/30/16 1:43 AM Page 1
A human being can differentiate more shades of GREEN than any other color. It has been proven to increase concentration, which is why it is a great choice for your clientâ€™ s home office. It lowers blood pressure, calms your nerves, lowers the appetite, and focuses your mind on the task at hand. Symbolically green represents health, freshness, renewal, healing and vigor.
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prof ging ess
hello, are you l
the golden rule
Well, here we are at the end of this journey into effective networking inside and outside of the office. I hope you have garnered some new tools to help with your career strategy. This is part four of our four-part series. This last article focuses on how to be an empathic listener. While you have probably heard that being a “good” listener is vital to having project success, did you know there are different levels of “good” listening? Don’t worry... I’m going to take you from “good” to “best” in one step.
and needs even if your goal is to help create clarity around what you are trying to accomplish. The ultimate goal is to create win-win situations for everyone involved. Now imaging this... if you can take your career to a whole new level with empathic listening, could you imagine where your design concepts could go if you use the same technique when working with your clients? I think you’ll achieve a whole new level of creativity... and hopefully repeat business! Here’s my fourth and final tip on how to start making networking more effective for you!
Being an empathic listener is rooted in the Golden Rule; you’re going to put yourself in the other’s shoes and try to relate to their wants
4. be an empathic listener: Because networking is a deliberate process with specific steps, you must give each step its due time. Each person is there to express themselves and learn about how they can help the other person. To really learn about the other person, you must not only be a good listener, but you must be an empathic listener. The goal of networking is a win-win situation for both individuals. Stephen R. Covey defines empathic listening as, “listening with intent to understand,” (The Seven Habits of Highly Effective People, p 240). As an empathic listener, you put yourself in the other person’s position (their “shoes”), and you seek first to understand from their frame of reference before being understood,”(The Seven Habits of Highly Effective People, p 240). Your immediate idea on how to help another person most likely has more to do with you than them. Take time to step back, to think about your partner and their situation before you offer advice or assistance. Create an idea that can truly work for them. Empathic listening is the backbone to effective networking and forming long term and meaningful relationships. The steps I’ve outlined above can be used in all effective relationships. I encourage you to think about your career from a position of relationship building and mutual benefit. Your career is just that - yours, and you will benefit from building effective relationships with your employers, coworkers and customers. Remember to always present yourself professionally, to educate your sales team, to be an empathic listener, to offer ideas and help to people from their frame of reference and to always, always, always follow-up and follow-through. Thank you so much for joining me over the last four issues of SF Design. The California North Chapter of ASID hopes you have enjoyed this series and will take away some amazing new ideas for furthering your career. We encourage you to be actively engaged in your career as well as in the greater design community. We welcome your feedback as well as your participation and volunteer efforts with your local chapter. Do you have a positive networking experience or tips you would like to share with your fellow “Emerging Professionals?” I invite you to visit the California North chapter of ASID’s Facebook page and post your experience or tips to our wall. What has worked for you? Have you ever used networking to interact with your fellow coworkers? Your chapter wants to hear from you... and it’s a win-win for everyone! Visit us at: http:// asidcalnorth.com
thank you so much for being a member of ASID and for reading!
Christopher Shields, Allied ASID Emerging Professionals Director - 14 - VOLUME IV WINTER 2017 | CA NORTH CHAPTER
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Our new board was welcomed in October at a lovely Happy Hour mixer in Fort Mason’s “Room with a View” during the San Francisco Fall Art & Antiques Show sponsored by Clive Christian, WilliamsSonoma, Farrow and Ball and Cambria. The Board is grateful to Margan Mulvihill and Fort Mason for providing ASID with the beautiful venue to celebrate the inauguration of the 2016/17 ASID Board of Directors including: Cathleen Gouveia (President), Katherine Tincher (Communications Director), Chris Shields (Membership Director), Alex Schinasi (Professional Development), and Hilary Helfrich (Student Representative). We are also pleased to announce the recent addition of Jim Allen as our Director-at-Large.
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news & events
THINK BIGGER, thin glazed porcelain slabs. Featuring 14 variations of white marble.
In November, we celebrated the introduction of a new back office software system for the trade, IVY, who has also joined us as an Industry Partner. IVY hosted an informative mixer at the Infinity Towers in SF, where we sipped wine, exchanged business best practices, and learned about all of the various features and functions of the new system. The holiday season would not be complete without a fantastic shopping excursion. In December, Janelle Loevner at Anthem hosted a special holiday shopping night with bubbles and bites for ASID at her eponymous shop on Sacramento Street. We are also looking forward to sharing photos from the wonderful ASID Holiday Party that was held at the “The Pines”, a 14,000sf Queen Anne Victorian Residence circa 1888 that sits prominently on the hills of Sausalito. The mansion has been recently remodeled and restored to its previous grandeur! Chris Shields, our Membership Director, has introduced a new Emerging Professionals Friday Night Happy Hour. Keep a lookout for dates and invites so you can learn about important industry partnerships, and develop your business with proper contracts, insurance, and a few new sources to add to your dossier. All members are welcome – see the ASID website for dates!
189 13th Street 415-575-3785
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7 EASY WAYS TO START MASTERING SOCIAL MEDIA - 20 - VOLUME IV WINTER 2017 | CA NORTH CHAPTER
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Digital marketing expert Carrie Swing knows that mastering social media while trying to run your own business can be tough – especially when your business requires 100% of your creative attention and energy. That’s why she’s determined to help interior designers get started on the right social platforms to grow their online presence and reach their next new client. Here, Swing shares her tips for designers on all things social media. Remember when you loved what you do? Before you got overwhelmed with marketing and accounting and HR? We all want to be able to devote more time to our specific talent, and thankfully digital marketing can allow that if you use it strategically. Use it, don’t let it use you. #makebusinessfun (again). – Carrie Swing @ carriedawaysf
which is the “new” referral. On your own posts, tag colleagues such as architects or fabricators used on the project. You can also ask satisfied clients to review you on Yelp. DO answer comments within 2 days, but it’s OK to be brief. For example, on Instagram, you can say “thank you so much @you and @you and @you” rather than typing out 3 separate posts.
1. Strategically choose your platforms and set goals. The purpose of any marketing effort is to get your name out there, to get published and/or to meet new clients, as efficiently as possible. A clear strategy that begins with a review of your mission statement and marketing plan will allow you to use social media / digital marketing to effectively move toward these goals. Analyze the various platforms available and select only the few that really suit interior design, your business size and clientele. For designers, I most often suggest Facebook and Instagram. Sometimes Pinterest and industry-specific sites like Houzz can work as well, but don’t be talked into thinking that every new platform the teenagers use will be appropriate for your business. Be as selective as your clients will be when they decide to work with you.
5. Good things take time...but not too much time. As with most things, the more you put in, the more you get out, but you need not spend hours – I suggest spending 10 min per day per platform to seek out one or two quality connections per day, by liking and commenting on posts that are relevant to your work / interests / or who share connections. Designers are often overwhelmed on sites such as Houzz by repeated questions on things like paint colors, so note these details when you post your images, and you won’t need to address them again. A watermark on all your photos will ensure that you are credited if (when!) the image goes viral.
2. Be clear and consistent. State clearly on each platform exactly what you do and for whom. Not only does this keep your brand consistent, it saves everyone time. Online searchers typically make a decision in seconds, so if you only do custom yacht interiors, say so. Consider social media in the same way you would analyze a publication to place an ad –the clientele must align with yours, as well as the look and message. Use the same online “handle”, bio, headshot, logo and website on all platforms, and link them when applicable. Because design is by nature visual, make sure your online presence reflects your brand visually as well as through content. 3. Follow (and engage with) the leaders. You want followers who might refer you to new clients, the same as you would target with standard marketing. Follow people you work with or admire, such as artists, fabric houses, museums, publications, showrooms and architects. People often follow those who follow or engage with them, so take the time to find the right accounts to follow and engage with them. The general public (and potential clients) will come after these business connections become active, and these connections act as filters to get to the right people. Social media should be the opposite of cold calling potential clients. 4. A tag is the new referral. Engagement with others is key on social media. When you complete an installation, ask clients to post images and tag you – a new install with flowers, wine, or whatever gift you may leave is the best time to ask for a tag,
6. Advertise wisely. Ads do work! Facebook ads, or sponsored posts, are inexpensive and ensure that your post will show up in your followers’ news feeds. (Facebook’s current algorithm limits unpaid posts on business accounts to a smaller audience.) Sponsor posts when you have something important to share, such as press recognition, new staff or a new location. In planning any paid posts, remember to keep your marketing at your level. You may see articles advising you to hold contests or participate in # games. Is this in line with the level of sophistication of your clients? Maybe it is if you do kids’ play spaces or parties, or custom garage flooring which might be tied into a sporting event, but for the most part it is not, and will bring you down to the level of price comparison rather than quality work. 7. Share don’t sell. This cliché truly does apply, so think of social media as the new way to share magazine articles with friends. Look to current events, community or any of the millions of design blogs for things to share. If you get stuck trying to come up with content, refer back to your specialty or your mission statement. Are you the authority on Palm Springs Modernism? Share articles on local architects or open houses. Are you a lighting designer? Post images of the sunset and discuss how colors look different under different light conditions. Strive for a mix of self-promotion (love this chair I just had re-upholstered!) and sharing relevant info (design fans will love this new film for the English country house interiors). Catch more of Carrie’s tips on social media, branding and the business of design on ConvoByDesign available on iTunes, beginning with episode 95 or follow her on social @carriedawaysf
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On a spooky rainy night in October
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Costumed guests danced the night away at the Vintage Halloween Ball, set in the historic General’s Mansion at Fort Mason. Eerie entertainment included incredible lighting effects and projections by John Allbee, and musical accompaniment by DJ Sol. Customized libations were served as tarot card readings, and other unexpected surprises thrilled throughout the night. Designers and exhibitors attended from the adjacent San Francisco Fall Art & Antiques Show; and costumes designed by our ASID Members added over the top excitement. We are grateful to Fort Mason and our other amazing sponsors who made this event happen: Clive Christian, FLOR, Cambria, Cosentino, and Farrow & Ball.
INTERIORS ANTIQUES WEDDING REGISTRY DESIGN INSPIRATION
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M Series Wall Oven
Helping clients share your vision is a breeze when they can touch, see and compare topselling bath, kitchen and lighting products in our state-of-the-art showrooms. With our consultants’ product knowledge, planning and presentation resources, as well as coordination with you and your contractors, Ferguson provides an extension of your business to help bring your design to life. San Francisco Seaside Sacramento Fresno Reno
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- 24 - VOLUME IV WINTER 2017 | CA NORTH CHAPTER
2017 Winter Issue.indd 24
1/31/17 1:44 PM