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CALIFORNIA NORTH CHAPTER MAGAZINE VOLUME II 2015

AMERICAN SOCIETY OF INTERIOR DESIGNERS CALIFORNIA NORTH - 1 - VOLUME II 2015 | CA NORTH CHAPTER

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Revere it. Play it. Listen to it.

S O O T H E Y O U R S O U L W I T H I T.

Pres ent ing t he f irst hig h-res olut ion player piano wor t hy of t he re vere d Steinway & S ons name. T h e S t e i n w a y S p i r i o i s a m a s t e r p i e c e o f a r t i s t r y, c r a f t s m a n s h i p a n d e n g i n e e r i n g t h a t d e l i v e r s a l l t h e n u a n c e a n d p a s s i o n o f l i v e p e r f o r m a n c e s b y t o d a y ’s m o s t r e n o w n e d m u s i c i a n s f r o m c l a s s i c a l to jazz to ro ck. STEINWAYSANFRANCISCO.COM/SPIRIO

STEINWAY PIANO GALLERY 6 4 7 M i s s i o n S t r e e t, S a n F r a n c i s c o , C A 9 4 1 0 5 T E L . ( 4 1 5 ) 5 4 3 - 1 8 8 8 s t e i n way s a n f r a n c i s c o . c o m


AMERICAN SOCIETY OF INTERIOR DESIGNERS CALIFORNIA NORTH

SUMMER 2015

ASID CA NORTH CHAPTER OFFICE 2 Henry Adams Street, Suite 301 San Francisco, CA 94103 Telephone 415.626.2743 Fax 415.626.0749 asidcan@earthlink.net asidcalnorth.com | designfinder.com

ASID NATIONAL 718 7th Street NW, 4th Floor Washington, DC 20001 Telephone 202.546.3480 Fax 202.546.3240 Toll Free 800.610.ASID (2743) asid@asid.org | www.asid.org

EDITORIAL STAFF Editor:

California North Chapter 4 President’s Message 6 San Francisco Design Week 8 1 AM | ASID Industry Partner Spotlight 16 The American Craft Council | Uniting Design & Craft 20 Grad Party | Celebrating our Students

Jennifer Davidson, Allied ASID Contributors:

Gioi Tran, ASID Heather Dempsey. Industry Partner of ASID Daniel Pan, Industry Partner of ASID Art Director:

Laura Shine Lee

CHAPTER ADMINISTRATOR Jennifer Davidson, Allied ASID 415.626.2743

Index Of Advertisers 22 ASID Design Excellence Awards

15 Marsh Interiors

18 California Homes Magazine

10 McCutcheon

7 Ceramic Tile Design 11 Dawson Custom Workroom 7 Draperies by Susan 11 Elle Decor

SFDesign Magazine is published quarterly for the ASID CA North Chapter of the American Society of Interior Designers by DSA Publishing & Design, Inc. Editorial content and the SFDesign magazine are controlled and owned by the CA North Chapter ASID. Reproduction of this publication in whole, in part, in any form is strictly prohibited without the written permission of the CA North Chapter of ASID.

19 Shades of Marin 15 The Bath & Beyond

5 FM Distributing

Sales Rep: Mike Watt 972.989.2208

19 Reeds Home Delivery 2 Steinway Piano Gallery

14 Fatto A Mano

PUBLISHING STAFF

11 Rebarts Interiors

10 Tileshop

19 Hegerle

22 Townsend Showroom

23 Hunter Douglas

15 Tulip Hardwood Floors

24 Intertile Distributors

Project: Claudine Restaurant Dahlia Mural

ON THE COVER

Artist: Leon Loucheur

Location: Financial District San Francisco Photographer: 1AM

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Project1

President’s Letter

AMERICAN SOCIETY OF INTERIOR DESIGNERS CALIFORNIA NORTH ASID CA NORTH CHAPTER OFFICE 2 Henry Adams Street, Suite 301 San Francisco, CA 94103 Telephone 415.626.2743 Fax 415.626.0749 asidcan@earthlink.net asidcalnorth.com | designfinder.com

BOARD OF DIRECTORS President Gioi Tran, Allied ASID 415.487.1241 gioi@applegatetran.com

As President, I am evaluating whether we are serving our membership’s needs for education, resources and community. I invite YOU, as a member of the California North Chapter, to consider whether you are meeting the responsibilities of chapter membership. 1. Attend local meetings and events 2. Display the ASID logo and your professional title on your website, social media and business identity 3. Keep your contact details updated on asid.org 4. Join a committee; help produce 1 event per year 5. Pay your dues & donate funds to your chapter 6. Vote in the upcoming elections If you need help completing any of these responsibilities, get in touch with our Executive Administrator Jennifer Davidson, whose contact details are to the right on this page. She is willing and able to serve you with a smile! Or if you prefer, drop me a line personally. I’m always available to lend an ear to an ASID Cal North Member. After all, that’s what community is for! Now get out there and enjoy this fabulous weather! Regards,

Gioi Tran, ASID ASID CA North Chapter President 2014 | 2015

President Elect Norma Ryles, Allied ASID 510.754.4050 norma@normarylesdesign.com Financial Director Rosann Allenbaugh, ASID Industry Partner 510.338.3336 info@satoriwalls.info Communications Director Vacancy Membership Director Rise Krag, Allied ASID 650.854.9090 rki@rkiinteriordesign.com Professional Development Director Piat Orendain, ASID Industry Partner 408.691.4148 Piat.Orendain@CambriaUSA.com At-Large Director Marlene Farrell, ASID 925.279.4396 mfarrelldesign@sbcglobal.net Student Representative Hayley Alexander, ASID Student Member 949.338.1363 hayleypalexander@yahoo.com Emerging Professionals Fiona Burr Allied ASID 650.455.3388 Fiona@fionabronte.com Niluka de Pinto, Allied ASID nilukadepinto@gmail.com Social Media Chair & Chapter Administrator Jennifer Davidson, Allied ASID 510.213.1222 j.davidsondesign@gmail.com 415.626.2743 asidcan@earthlink.net

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CALACATTA: Flooring & Cladding / PULPIS: Panel (Classtone Collection)

ummer is a great opportunity to relax and re-prioritize. Halfway through the calendar year, summer brings excitement and daydreams of holidays with friends and family. But summer is also an excellent time to consider whether you are meeting your goals, personal and professional, so you can make any necessary course-corrections.


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Extraordinary Surface Interior and exterior applications: Flooring, Cladding, Countertops, Furniture. Resistant to stains, scratches, chemicals, extreme temperatures and UV exposure.

distributed by

Maximum format, minimum thickness, different finishes. More than 40 selections available. Design, Durability, Versatility, Sustainability.

CALACATTA: Flooring & Cladding / PULPIS: Panel (Classtone Collection)

415 767 4600 www.fmdistributing.com 1315 Armstrong Avenue. San Francisco, CA 94124

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SAN FRANCISCO

San Francisco Design Week 2015 ASID Cal North partnered with WestEdgeSF to present a panel discussion for this year’s San Francisco Design Week at The Hub at Embarcadero’s Pier 27.

DESIGNWEEK Three ASID members – Chapter President Gioi Tran, co-founder of Applegate Tran Interiors and an owner of Poliform San Francisco, Professional Designer Member Tineke Triggs of Artistic Designs for Living, and Anna Brockway of Industry Partner Chairish – joined Shane Reilly of Guildery and moderator Philip Wood of Citizen-citizen for a lively discussion on how technology is changing the interior design industry. Over 100 people attended to hear what’s new and what’s next in the intersection of design and tech. San Francisco is ideally placed on the forefront of these developments and Anna Brockway, Tineke Triggs, Shane Reilly, Philip Wood and Gioi Tran

ASID members are leading the charge to use new tools to improve their businesses and their design skills.

Look for future partnerships between ASID Cal North and WestEdgeSF in the coming year! Top Photo courtesy Shane Reilly Bottom left: Photo courtesy SF Dept of Public Works Bottom right: Photo courtesy Suzanne Zurinaga

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WITHOUT SILHOUETTE WINDOW SHADES

Layered between two elegant sheers, soft fabric vanes close for full privacy and open to reveal a soft view of the outside. Silhouette’s soft, light diffusing vane and double sheer fabrics blend to create a unique visual experience. We invite you to see for yourself the many features and benefits of the Silhouette shade.

WITH SILHOUETTE WINDOW SHADES

6037 Christie Ave • Emeryville CA Showroom Hours: Tue-Fri 10am-3pm • Saturday 10am-5pm • Closed Sunday Office Hours: Mon-Fri 9am-5pm • Free Consulations and Estimates

510-652-7027

www.draperiesbysusanbayarea.com

© 2014 Hunter Douglas. All rights reserved. All trademarks used herein are the property of Hunter Douglas. 42104

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2. SLOAN INTERIORS

Project: Oh, The Places You’ll Go Pacific Heights, San Francisco Artist: Derek Duncan Photographer: 1AM The project took about 4 days and was for the daughter of Golden Gate Capital CEO and inspired by the Dr Seuss book of the same title.

We are proud to feature recent projects from ASID Cal North Industry Partners for their contributions to the art and interior design industries in San Francisco and beyond. - 8 - VOLUME II 2015 | CA NORTH CHAPTER

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1. CLIENT: SWELL MUSIC Location: Financial District, San Francisco Artist: Leon Loucheur Photographer: 1AM The client wanted to liven up their sound-engineering space with a hand-painted mural that took about one week to complete.

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2015 Summer 2015 Summer N News ew wsletterV etttterV.3.iin ndd dd 1 10 0

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Accessories ucts

Antiques

Craftsman

Cabinetry

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Art

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Fireplaces

ture Custom

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INDUSTRY PARTNERS

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ery/Blinds/Shutters

rors

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Computer/Software Services/Web Design

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Furniture Commercial

Furniture Residential

Glass/ Mir

ResearchHardware the newest and best products Hardwood Flooring Home Theaters/

Green Products

anytime you wish. It’s quick, it’s easy, and it’s the

Music/Game Rooms

HVAC/Air Circulation

Kitchens

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right thing to do. Shop Industry Partners first-

Surfacing ing

Landscaping

Liaison/Design Center/Showroom

Light

and support those companies that make our

Linens/Bedding

Marble/Granite/Stone

Mattresses

Murano Glass

Chapter events, programs and CEUs possible.

Operable Walls

Other

Paint

Photography

Outdoor Furniture/Accessories/Garden Art

YOUR GREATESTPianos/Musical RESOURCEInstruments FOR THEPlants/ FINEST INTERIOR PRODUCTS & SERVICES Landscaping Plumbing/Fixtures Pools and Spas Professional Orga nizing

Painting

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er Doors

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Show

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INDUSTRY PARTNER

990 Industrial Rd., Ste 106, San Carlos, CA 650-508-8518 www.rebarts.com www.rebartsinteriors.com © 2009 Hunter Douglas. ® Registered trademark of Hunter Douglas.

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13596

ELLE DECOR’s

LOOK BOOK APP

ELLE DECOR’s most popular online resource is now available as a free app, with hundreds of images, searchable by room and by style. Save your favorites in “My Design File” and share them with clients. An archive of our best images at your fingertips… AMAZING. iPad ® is a trademark of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

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SHORT FOR FIRST AMENDMENT provides professional custom mural and wall treatments with a focus on contemporary urban art for commercial and residential clients throughout the Bay Area. 1AM’s team consists of painters, graphic designers and interior designers working with spray cans, brushes, and custom wallpaper to bring clients’ visions to life. Since their 2008 inception in SOMA San Francisco, alongside custom mural and wall treatments, 1AM also serves as a gallery and education space for street art and graffiti culture. They live, eat, and breathe the contemporary street art movement and represent the epicenter for Bay Area art in the streets. 1AM is excited to adopt technology and create amazing uses for custom digital wallpaper with recent mixed media projects that inspire a whole new avenue of possibilities for 1AM and their clients. Visit them online at 1amsf.com

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3. 2.

2. CLIENT: MARKET BRIDGE Location: Financial District, San Francisco Artist: Antoine Marnata Photographer: 1AM

3. CLIENT: CLAUDINE RESTAURANT Location: Financial district San Francisco Artist: Leon Loucheur (top far left photo) Photographer: 1AM

This project for a marketing company took 2 days to complete using new technology with indoor spray paint.

The inspiration for this piece was the dahlia, the San Francisco flower, represented on an interior wall (see next page) and then repeated on an exterior wall (above) in a slightly different way. The project took about one week from start to finish. - 13 - VOLUME II 2015 | CA NORTH CHAPTER

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1AM

| e d it o r i a l

CLAUDINE c o n tinue d

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T

U

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H a r d w o o d

I

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P

F l o o r s

UNPARALLELED FLOORING SELECTION PERSONAL STAIN CUSTOMIZATION | SUPERIOR WORKMANSHIP OVER 25 YEARS OF HARDWOOD FLOORING EXPERIENCE Comprehensive Showroom • Extensive Selection of Green Products Large Check-out Samples • Personalized Service Unique Flooring Options • Seamless Restoration and Matching

Serving Bay Area Designers since 1980.

The Unique Style of Alustra Equals Contemporary Design.

Marsh Interiors 3850 San Pablo Ave Ste 104 Emeryville CA

Call for an appointment to visit our showroom and take advantage of our resource library.

Tuesday-Friday: 11am-5pm Saturday: 10am-3pm Sunday & Monday: Closed 510-547-7540 marshinteriorswindowfashions.com info@marshinteriors.com

Custom Samples Made to Your Specifications 1190 Tenth St • Berkeley, CA 94710

510.558.2030

www.tulipfloors.com

27006

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FALL WINTER 2012 | GEORGIA CHAPTER - 15 - VOLUME II 2015 | CA NORTH CHAPTER

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MODERN DESIGN meets CRAFT SHOW CASE

Kimball Starr Interior Design, Kimball Starr, Allied ASID Element: FIRE Kimball believes that comfort, balance and livability are key to successful, quality-based interiors. Whether designing homes, restaurants or retail spaces, Kimball’s designs have a common thread of rich colors and comfortable furniture.

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Special offer for ASID Members: Enter promo code ACCSF15ASID to receive $5 off tickets at shows.craftcouncil.org/sf

With its popular showcase, the American Craft Council will inspire show attendees by offering a rare preview of soughtafter local designers’ work, while also promoting opportunities to commission an artist to create custom pieces for the home. As the largest juried fine craft show on the West Coast, the 2015 San Francisco Show is expected to draw more than 10,000 fine craft collectors and design enthusiasts.

Gustave Carlson Design Gustave Carlson Element: AIR A Certified Green Building Professional, Gustave has over two decades of experience designing renovations, additions and new construction projects for more than 30 private homes ranging from craftsman to contemporary style in San Francisco, Marin County and the Peninsula.

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Each room vignette will give context to the handpicked pieces of fine craft, bringing the art to life while capturing the designers’ unique styles, whether contemporary, classic, elegant, or eclectic.

AMERICAN SOCIETY OF INTERIOR DESIGNERS CALIFORNIA NORTH

The American Craft Council returns to Fort Mason Center this July 31–August 2, 2015

where, for the third year in a row, it will partner with four celebrated Bay Area-based designers to present the “Make Room: Modern Design Meets Craft” showcase. Following on the success of the last two years, this unique showcase will explore the theme of the “4 Elements.” Each designer’s vignette will be inspired by select objects of fine craft that visually communicate one of Mother Nature’s most awe-inspiring design elements –

earth, air, fire and water.

faeilla design Anastasia Faiella, Associate ASID

gamble + Design Jeni Gamble, NCIDQ

Element: WATER

Element: EARTH

With her background as a painter and fine artist, Anastasia approaches each interior design project as a blank canvas, a place to create something new, fresh, inspiring, and beautiful. Her artistic background combined with years of experience in San Francisco Bay Area’s interior design and wholesale furnishings industries results in unique, artistic and creative designs.

Jeni’s interior architectural designs are inspired by the character of a space and its surroundings. Her style is revered for clean, modern lines and acute attention to light, detail, color, and texture. With a passion for the process of distilling a client’s vision, Jeni creates interiors that are beautiful and wonderful to live in. - 17 - VOLUME II 2015 | CA NORTH CHAPTER

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CALIFORNIA CA ALIIFO AL FOR FO RN N NIA IA HOMES H OM MES E ES

MA GAZINE OF ARCHITECTURE AR CHITE C TURE THE MAGAZINE AR T S & DISTINCTIVE DIS TINC TIVE DESIGN THE ARTS

Ode to

Summer Kitchens

Pools &

Pool Houses

Thiss is a special off ffer er to subscribe to CALIFORNIA HOMES. It is available in this issue only.

Y YES! ES! I WOULD LIKE TO TO SUBSCRIBE TTO OC CALIFORNIA ALIFORNIA HOMESS A ATT THIS SPECIAL RATE RATE NAME __________________________________________________________________ ADDRESS ________________________________________________________________ CIT Y ________________________________________ __________________ STTA ATE ____ _ ZIP ____________ 1 year | $22 Spring, Summer, Fall, Winter Payment Enclosed

2 years | $40 Spring, Summer, Fall, Winter Bill Me

M ail t o C A L I F O R N I A H O M E S : P O Box 8655, Newpor t Beach, CA 92658 email: subs@calhomesmagazine.com | phone: 949.640.1484 - 18 - VOLUME I 2015 | CA NORTH CHAPTER

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ter

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Two Great American CABINETMAKERS

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• Blinds • Shades • Sheers • Honeycombs • Shutters • Draperies • Valances • Motorized Awnings • Motorization Specialists

Your Complete Design Showroom

crystalcabinets.com

habershamhome.com To learn more, visit the web site or feel free to contact me: Buzz Hegerle Hegerle Marketing Services, Inc. buzzhegerle@gmail.com 408-499-0644

1670 Delta Court, Hayward, CA 94544 (510) 781-0418 www.reedshomedelivery.com

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Current and graduating students mingled with industry partners and professional designer members at the ASID Student Graduation Party on May 7, 2015 in San Francisco. The theme of Moroccan Marsala, inspired by Pantone’s Colorof-the-Year Marsala, was playfully highlighted in party decorations and the delicious food and drinks generously provided by hosts The Shade Store on Photographs by Emily Johnson Fillmore Street. - 20 - VOLUME II 2015 | CA NORTH CHAPTER

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Thank you to Our Sponsors for donating these prizes: Coffee table book ‘Style’ by Saladino CCSF Interior Design Wine gift basket - SFSU ASID Spa gift basket - SFSU ASID Smart tablet - Gus Vouchilas $50 gift card - Williams-Sonoma Vase - Jonathan Adler Massage - ASID Cal North Chapter ASID student membership – President-Elect Norma Ryles $500 gift card - The Shade Store Professional thank -you cards Boccia Designs 5 SFDC premier memberships – San Francisco Design Center

Congratulations to the 2015 graduating class! We encourage all graduating ASID student members to sign up for Student Advancement within 12 months of graduation. Save $1255 on membership dues over the next 6 years! asid.org/content/student-advancement - 21 - VOLUME II 2015 | CA NORTH CHAPTER

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ASID

A NNUA L DesigN e XCeL L eNCe AWA RDs CALNORTH

1st place, Residential: Kitchen Michael MeRRill design studio Photo by Cesar rubio PhotograPhy

eN T eR AT: A si D C A L N O R T H.CO M sU bM issi O Ns O peN J U Ly 6 – AU gUs T 10, 2 015 M eD i A sp O NsO R: CALI FO R N IA H O M ES M Ag A ZiNe Project1_Layout 1 7/7/15 9:07 PM Page 1

LEO CLAUDIO CABINETS Design + Fabrication Kitchen • Bath • Media Storage • Wardrobe

1075 San Mateo Avenue | San Bruno, CA 94066 | 650-871-8371 www.leoclaudiocabinets.com

590 Townsend Street | San Francisco, CA 94103 | 415-766-4399 www.townsendshowroomsf.com

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Contact a local Design Design Program Dealer. Cole’s Interiors, Inc. Jim Cole 2260 Commerce Avenue Concord, CA 94520 925-680-5325 colesinteriorsconcord.com Draperies by Susan Chun Wong 6037 Christie Avenue Emeryville, CA 94608 510-652-7027 draperiesbysusanbayarea.com National Blinds Israel Yachdav San Francisco Design Center 2 Henry Adams Street Showplace 484 San Francisco, CA 94103 415-241-0116 nationalblinds.net

Partner with a brand that’s designed to impress. When consumers see the Hunter Douglas brand, they see on-trend style and enduring quality. Through the Hunter Douglas Design Center Program, you can partner with one of our Alliance Dealers for all your Hunter Douglas products. These capable professionals provide you with valuable services and benefits, including: • •

Measuring, ordering and installing Resources, such as sample books and shop-at-home materials

Learn more about the profit potential of this trusted brand by contacting the Design Center Program Partner at right. © 2015 Hunter Douglas. All rights reserved. All trademarks used herein are the property of Hunter Douglas.

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Rebarts Interiors Bart and Becky San Diego 1352 Broadway Burlingame, CA 94010 650-348-1268 rebarts.com Shades of Marin Bob Widergren 2070 4th Street San Rafael, CA 94901 415-453-1518 shadesofmarin.com Window Fashions of Northern California MiSun Kittle 125 Grobric Court, Suite A Fairfield, CA 94534 707-429-5156 ext 203 wfnc.gallery

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Simple elegance. Muted colors in a palette of grey, beige, and black, just waiting for you, the designer, to create a masterpiece.

NS599L Zebr Zebra a

MT806 Blac Black Serpentine

NS593H Silv Silver er Honed

NS504H White Macaubas

NS592H V Venato enato

MT827 Silver Silver Onyx Onyx

Jet Mist GR119L Jet

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ASID Cal North Summer 2015  
ASID Cal North Summer 2015