10 Best Social Media Practices To Grow Your Business in YouTube YouTube: The Road To A Million Subs Don't miss these YouTube Best Practices to equip you for success!
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YouTube: The Road To A Million Subs
If Instagram is the #1 photo or image-sharing platform in the world, then YouTube is the #1 video hosting platform in the world. The home of more than a billion videos, YouTube is without a doubt the king of video hosting, allowing users to watch videos and even create and upload their own. Despite there now being a number of other similar platforms, none come close to exhibiting YouTube’s mastery of duly rewarding content creators - a quality that makes it attractive to investors and businessmen alike. Before we head into the actual practices, here are a few facts and figures to keep in mind. These should provide you with the needed information to better assess the viability of choosing YouTube as your build-your-business platform: Founding: 2005 User Count: 2.3 Billion Revenue: $19.77 Billion Per Annum Strengths: Regular high web traffic Optimized monetization schemes User-friendly Has built in suite of tools for video and channel management Integrated with other major platforms Setbacks: Very high competition Their algorithm makes it impossible to filter related content which can lead viewers to competitors
Ready To Rise: 10 YouTube Best Practices
BEST PRACTICES 1
KNOW THESE YOUTUBE BEST PRACTICES TO EQUIP YOU FOR SUCCESS!
Optimize Your Account and Channel
A simple and overlooked step when starting your rise on YouTube is usually the 1st one - account creation and setup. Though it’s perfectly fine to use a regular account, it is recommended to use a Google Brand Account since it’s a better fit for business use. Additionally, a Brand Account offers more utility, especially if there are multiple authorized users accessing the account. In the same sense, refining your channel to bring it in line with how you set up your account increases relevance and will better engage and interest viewers later on. Note that while this may be the 1st step, it’s actually an indefinite process as you will have to regularly tweak your setup as your channel grows and evolves.
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Create Eye-Catching Titles
With YouTube, it’s all about visibility. Think about it, you’ll be competing with billions of other videos, so it only makes sense to have your titles stand out. When it comes to titling videos, the key is to make them eyecatching; attention-grabbing if you would, but not to the point that they come off as click-bait. The title must be engaging. Keep them short and relevant to the content of your videos, but without being too direct. You can take a look at BuzzFeed’s title format which often includes listicles (top-ten, etc.) and hyperbole (“...of all time”, etc.)
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Create Statement-Branding
Be sure to also spice up your channel art. Visuals play a big role in viewer engagement and in increasing channel relevance. When it comes to how your channel “looks”, it should come off also as a personality and not just as a brand. Make your icon and banner cohesive, relating to or playing off of each other. Stick to crisp resolutions and ideal pixel sizes (800x800px for Icons, 1440p for banners); we don’t want any of that blurry stuff here. If you also happen to have links to external sites, you can also place them here (up to 5).
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Maintain Visual Consistency
You have to keep your branding consistent. Not only that, but the actual visuals themselves must also be consistent. Your thumbnails, video formats, even invideo edits, and styles should be in close sync with each other. Colors, fonts, even choice of phrasing all help toward building your channel’s identity, making it easier for you to connect and reach the right audience.
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Optimize SEO
In case you didn’t know, next to Google, YouTube is the 2nd largest search engine in the world. It’s no surprise that SEO principles would apply to it in the same way that they do to Google SERPs. If you know of YouTube’s uncanny trait of recommending videos, then you should also know that it does this by virtue of its algorithm, which operates mainly on content relevancy. Make use of custom thumbnails, carefully researched keywords, relevant tags, channel thematics, and various other factors that have mainly to do with potential engagement and search ranks. Even by simply providing clear video descriptions, you’re already improving your videos’ rankings.
Take Advantage of Cross-Channel Integration
Luckily, YouTube adopted early cross-platform compatibility, making it easier to distribute the material on other platforms outside of YouTube. The most engaging content can be shared as a Twitter or IG link, embedded as a video link on a blog or external website, or even be rebroadcasted on sites such as LinkedIn. Additionally, if you have multiple series or several highly related videos, you can cross-promote them on YouTube as drop links in video descriptions.
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Focus On Video Quality
Of course, you should take time to actually create and shoot content, but once that’s done, the next most important step is to make sure that it has good production value. Your videos support at least up to 1080p resolution and have no distorted images and sound. Quality videos equate to a quality channel and lead to overall desirable viewing experiences. 9 out of 10 times, video quality is what drives YouTube’s holy trinity: LIKE, COMMENT, and SUBSCRIBE.
10 YouTube Analytics! Gauge and monitor your channel’s performance with YouTube’s analytics. Similar to FB analytics, these are meant to gather insights and provide you with an overarching idea about trends and audience patterns. Having data on viewing factors and subscription ratios can really prove useful in reorienting your strategies to either maintain or improve channel performance.
Make Good Use of Playlists
Once you’ve made a ton of videos, keeping track of them can be more than a handful. On the user side, it doesn’t sound too pleasant to have to sift through a hundred videos to get to the one you actually want to watch. Playlists come in handy in organizing and dividing content into specific groups. This cleans up the channel and provides viewers a smoother experience, especially those that enjoy a little binging.
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Organize Content
This is a very basic concept, and you most probably have already done this since you started your channel, but in case you haven’t, then know that organizing everything helps out a lot. It makes you manage your videos easier and helps viewers to better navigate and explore your channel. Organizing your content is basically combining visual consistency and SEO - things look right and feel like they’re in the right place.
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References:
“YouTube Best Practices - Five You Can Do Today” https://www.portent.com/blog/social-media/youtube-best-practices-fivethings-you-can-do-today.htm
“2021 YouTube Best Practices” https://dailyrindblog.com/2021-youtube-best-practices/
“YouTube Marketing” https://www.hubspot.com/youtube-marketing
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2021