What
The Crystal Ball Says… Whilenobodyknowsforsurewhat willhappen,we’vebeenprettyin tunewiththetrendsandlatest shifts,whichshouldbeenoughtoat leastcomeupwithsomesolid, prettyrealistic,andviablechanges thatareboundtocome.Let’sget straightintoit-summarizedstyle! (Causethiswouldbeonelonga** pieceifwegothrougheachin detail.)
It’sbeenroughforMarkZuckerberg’sstarchild,withthebigblue FlosingbothusersandaddollarsduetoApple’sATTupdateand thegrowingshadowcontinuouslycastbyTikTok.TikTokhas changedtheentiregameandhasmadeshort-formcontentthe preferredmediaformatofthemoment.Onthatnote,here’swhat wecanexpectwillcometoFacebook: MoreAI-RecommendedPosts FriendsandFamilyRedux AvatarIntegration ClicktoMessageAds PostsfromVR ARExperiences
Instagramfaredabitbetterthanitsparent,butit’sstillpretty confusedasitlookstocatchupwiththelatestconsumption habitsandtrends.Instagramisdesperatelytryingtofendoffthe competition,copyingTikTokwhereandwhenitcan;butcopying willgetthemonlysofar.Asfaraspredictionsgo,herearesome ofthethingsyoucanexpectfromtheGram:
MoreAI-Recommended Content-MoreReels Next-LevelIntegrations ARandMoreInteractiveAds LiveShopping
Rightnow,Twitteristhehardest turbulentthingsare.The‘ChiefT thingsplannedfortheplatform.U expectTwittertotakeamorefin y opposedtosimplyincreasingitsusercount.So,basedonwhat we’veseenfromMuskthusfar,herearethepredictions: Twitter BiggerSubscriptionPush AdditionalVerificationTicks VariableAlgorithms Trial&Error PaymentOpportunities LongerTweets
Pinteresthadanotherstableyear,thoughitseemstobeona moreupwardtrendnowthanwhentheyearstarted.Pinterest fluctuatedhighlyduringthepreandpost-COVIDtransitions, apparentlyreignitingitseCommercepushjustrecently.On thatnote,expectPinterestin2023to:
Pinterest
International Expansion RefinedSearchandDiscovery StreamlinedListingProcess ImprovedARCaptureand DisplayOptions Live-StreamShopping
LinkedInhada‘recordlevel’yearasitconstantlyachi timehighsinmostofitsmetricsthis2022.LinkedIns dippedintomorenon-professionalupdatesthistime, driftingslightlyawayfromitscorepurpose.Buthey, changewon’thurt.2023willlikelyhaveLinkedIncont buildonitseducationalcoursesanddataprovisionca
LinkedIn MoreDataInsightstoHelp GuideJobseekers ImprovedVideo ConnectionTools BiggerAudioFocus FeedPresentationUpdate
TikTok Themostpopularappofthemomentisalsosomewhatthemost controversial.Needlesstosay,TikTok’spopularityhas transcendedbothsocialandevenpoliticalsectors,soexpect 2023tobenolessofathrillingrunfortheplatform.Coulditbe bannedintheUS?Whoknows? Live-StreamCommerce andShops SeparationfromtheCCP NewCreatorPayments
Snapchatsloweddownitspaceduringthelatterpartsofthe year,butthathasn’tstoppeditfromcontinuingtobuilditsown nichesandmaintainingitscrownasthedefinitiveleaderofAR andVR.ThechallengeforSnapnowishowitcantransitionits focusfromyoungeruserstoappealingtomoremature audiences.
Snapchat
ARGlasses ExpandedSportsPush Video/BitmojiChat AvatarFashionandDigital Items
The Wrap Andthereyouhaveit!Abitlong-winded,butthoseare32 SocialMediapredictionsfor2023.Thesourcematerial discussesmoreoneachupdateindetail,sowe recommendgivingthatalookifyouwantthenitty-gritty. Atleastnowyouhaveanideaofwhatthemajor platformsarelookingtobuildonandwhichonesyou shouldfocusontomakethemostofthecomingyear. Goodluck! References: "32PREDICTIONSFORSOCIALMEDIAMARKETINGIN2023" "32PredictionsforSocialMediaMarketingin2023" https://drunkonsocialgodaddysitescom/f/32predictionsforsocialmediamarketingin2023 https://wwwsocialmediatodaycom/news/32predictionsforsocialmediamarketingin2023/635297/
Takingyourbusinesstonewlevelsthrusocialmedia 2022
