Dr Marc Dussault Preeminence Magazine January 2019

5

UNIVERSITY DEGREES ACROSS ENGINEERING, BUSINESS AND LAW

HELPS BUSINESSES GROW WITH 3-TO-1 RESULTS-BASED GUARANTEE AWARD-WINNING AUTHOR AND PUBLISHED COLUMNIST NOT JUST A SPEAKER:

A DISTINCTIVE VOICE, UNIQUE MESSAGE WITH A GLOBAL PLATFORM

AN SME ENTREPRENEURSHIP THOUGHT LEADER

Antimimeticisomorphism THE NEW BUZZWORD

FROM THE DESK OF

Dr Marc Dussault

THE EXPONENTIAL GROWTH STRATEGIST

Dear prospective client, This is not a standard off-the-shelf document. That’s the whole point. I created it to attract a special kind of person who wants to become their best. That means worklife balance without compromising results.

My products and programs are not for the faint hearted nor for the unconvinced.

You’re going to have to take a leap of faith, not in me, but in yourself.

We’re going to be in this together. I’m ‘all in’, putting my entire education, training, reputation and expertise on the line with my results-based guarantee.

But you still have to show up and make things happen.

Simply stated, to produce extra-ordinary results, you need to do something out-ofthe-ordinary.

This document is one example of something that is out-of-the-ordinary.

We’re going to explore Exponential Mindset Thinking that will change the way you see business and life as a liberating and empowering endeavour instead of the shackles that many people refer to as being in the entrepreneurial jail.

This document is a summary, a synopsis of who I am, what I’ve done so you have it all in one place. I encourage you to surf the web and take the time to make sure this is for you. Thousands of serious and committed business owners and executives have been where you are right now.

Take the time you need to make the decision you want to make to push yourself and your business or career…

Onward and upward!

P.S. This document is only one of the countless strategies I am going to teach you to leverage yourself, your expertise, knowledge and experience. You will discover how to do that in your own voice, at your own pace so you can remain master of your own destiny, rekindling the passion that got you into business or your profession in the first place.

This will be an experience of a lifetime. You’ve come this far, why not take the next step to raise your game so your results finally produce the rewards you’ve always wanted and dreamed of?

CONTENTS DR MARC DUSSAULT 2 4 6 8 10 12 14

A Real University Education Trumps The School Of Hard Knocks 5 University Degrees: Unparalleled Expertise and Source of Knowledge TRIED AND TESTED: Success Strategies That Work Across Industries Automation & Systemisation: Getting The Most From Small Budgets & Limited Resources Milestones: Revolution By Design The Mastermind Mentoring Methodology: An Unforgettable Learning Experience Using Solid Business Principles With A Robust Methodology:

15 GLOBAL IDEAS & INNOVATIONS FOR YOUR BUSINESS

16 Antimimeticisomorphism: Doing Out-of-the-Ordinary Things That Create Extra-Ordinary Results 17 Competitor Comparison

19

BUSINESS CASE STUDIES

20 EXPONENTIAL GROWTH STRATEGIES FOR SMALL BUSINESSES

37

22 Practical Small Business Credentials 24 Case Studies: Local Gym, Plumbing Service, Consultant, Bakery/Pastry Chef, Doggy Day Care, Grooming & Pet Supplies, Jeweller, Squash Academy, Myotherapy Clinic, Floatation Therapy Clinic, Engineering & Surveying, Electronics Engineer

PROFESSIONAL SPEAKER, EXPERIENCED WORKSHOP FACILITATOR, EXPONENTIAL MASTERMIND EXPERT 38 Dr Marc Dussault: A Keynote Speaker With A Difference 40 Thought Leader: Presentations Topics & Themes 42 A Sample Of Workshops & Seminars

44 A DISTINCTIVE VOICE, UNIQUE MESSAGE & GLOBAL PLATFORM 45 An International, Bestselling Book Sold In 37+ Countries 46 Thought Leader: Published Books & Magazine Articles 48 Over 500 Components To Provide 24/7 Business Mentoring Around The Globe

51

ELITE MASTER ATHLETE MENTAL TOUGHNESS SPECIALIST SQUASH ADDICT AND COACH

52 Squash Milestones & Achievements 53 My Personal Journey 54 Peak Performance Programs: Mirroring The Mindset Of A Champion

56 Deliberate Practice Principles Workshop

61

THE PLATINUM PROGRAM 62 64 66 68 70 71

Exponential Marketing: The Foundation Of The Platinum Program Business Mastery Platinum Program Components Internet Mastery Platinum Program Components Internet Mastery: Generating New Leads For Your Brick & Mortar Business Professional Mastery Platinum Program Components Become A Thought Leader In Your Industry Or Profession

72 3-TO-1 RESULTS-BASED GUARANTEE

73 Business Building Bonuses 74 Everything You Need Is Included 75 TEAM: Together Everyone Achieves More 76 Personal Mastery Platinum Program Components

w w w.Ex ponent ialG r ow t hS t r at egist . c o m

n

1

A REAL UNIVERSITY EDUCATION TRUMPS here are too many so-called accidental millionaires, dropouts, failed suicides and other ‘school of hard knocks’ stories out there that I need to address this right up front.

First of all, did you know that according to a recent BRW Magazine report, the average life/business coach makes less than $80,000 per year (before expenses)? That’s a shocking statistic when these are people who are supposed to coach you to success.

I’D LIKE TO OFFER A FEW DEFINITIONS:

Dr Marc Dussault The Exponential Growth Strategist

• Business Consultant - Someone you hire to get something specific done for you. There is no coaching involved, this person is all about doing and producing ‘deliverables’ such as reports and analyses. You need to be very precise about what you want and how you will be billed for it, otherwise you might find yourself with a huge invoice and not much to show for it! Buyer beware.

• Business Coach – Someone who knows something you don’t and can help you improve as long as he/she knows more than you do. Most business coaches don’t know more than you do, in fact many have failed in business and their careers.

Make sure they have academic or other legitimate credentials – the school of hard knocks is usually a synonym for failure.

• Business Advisor – This is someone who is more than a coach because he or she has expertise or specialist knowledge. Once again – make sure he or she can exhibit this level of mastery and that it’s not all “fluff and puff.”

• Business Mentor - When you want ultimate results, you want to be mentored by someone who’s been there, done that. Someone who has achieved and surpassed what you seek to achieve or accomplish. Make sure he or she walks the talk in ALL aspects of his/her life. An obese person who has been divorced multiple times may not exhibit the personal mastery you want to achieve.

You don’t want success at ANY price, you want success via sustainable and long-lasting strategies – ideally someone who walks the thought Exponential Mindset Thinking. … AND OFFER A CLARIFICATION:

2

n

www. Ex ponentia lGrow thStrateg ist.co m

THE SCHOOL OF HARD KNOCKS A MOTIVATOR is someone…

A MENTOR on the other hand, is someone…

• You depend on to keep you ‘up.’ He/she becomes a psychological crutch you need to get ‘pumped up.’ You’ve seen people at ‘motivational seminars’ who are over-excited that act like the seminar speaker/leader/guru’s groupies. When the seminar ends, so does their excitement and follow through.

• Who tells you what you WANT to hear, to get you excited, in a positive state. Sure this is fun, but it’s only temporary as is the warm fuzzy feeling.

• Who needs to push you to action. Pushing means effort and that means tactics need to be used to make that happen. Often, these are manipulative in nature which can leave you with a feeling of having been taken advantage of and in some extreme situations, abused.

• Who trusts your abilities to rise to the occasion.

Even though he/she is inspirational and aspirational, there is a calm submissive serenity to the mutual respect shown between mentor and protégé.

• Who tells you what you NEED to hear. This truthfulness is paramount for the relationship to foster long-term solutions. Often, this advice is hard to hear, but it’s necessary for breakthroughs to occur and self-imposed barriers to be removed without necessarily resorting to ‘interventions.’

• Who inspires confidence and pulls you along to become your best. Without the constant pushing and prodding, a mentor who can instead guide, assist and advise you along your self-propelled journey at your own pace with an empowered approach that feels natural, is enjoyable and fun!

You need a mentor who has the skills and aptitudes to (1) identify the maze (2) navigate the maze as effectively as possible and (3) make sure you can navigate the next maze on your own.

w w w.Ex ponent ialG r ow t hS t r at egist . c o m

n

3

5 UNIVERSITY DEGREES: Unparalleled Expert

4

n

Pure And Applied College Degree: I was trained in the scientific method of problem solving whereby hypotheses are suggested and tested with extensive mathematical rigour. This systematic approach to problem solving ensures a methodical step-by-step approach that can be replicated over and over again by anyone, in any industry.

doing it. Most businesses don’t do this, so they (1) don’t know what’s working and (2) can’t easily and quickly replicate what does work. Pathways To Profits is a visual tool to identify how clients come into your business. Each pathway shows how you can optimise your value delivery by decreasing the time, effort and/or expense and increasing the price and/or profit of what you deliver.

Engineering Degree: The training obtained is legendary, developing extreme problemsolving analytical skills. This structured learning environment allowed me to apply a framework to business principles and concepts, establish unique products and approaches to the craft of entrepreneurship. This includes the Business Building Blueprint a 3×4 foot (A0) piece of paper that includes all the components and strategies you need to grow your business exponentially. Gone are the days of countless pages of marketing, operational and financial plans nobody reads! Management By Metrics. Simply stated, this is measuring how and what you’re doing – as you’re

Executive MBA Degree. I was one of 105 applicants for only 26 places and the 3rd youngest graduate in Canada’s #2 MBA program. Attending the province’s #1 business school and completing the degree in 2 years, my MBA thesis was published and sold enough copies to completely fund my tuition fees. It was a 100-year historical review and up-to-date synthesis of the dynamics of technological change predicting the next decade’s top 10 trends – all which came true.

www. Ex ponentia lGrow thStrateg ist.co m

This was the beginning of my transformation from a purely quantitative approach to business towards a more inclusive qualitative appreciation for the holistic reality of business. The year following my graduation, I became a lecturer in both the MBA and EMBA programs across three disciplines: Management Information Systems and Technology Strategy, Organisational Behaviour and Entrepreneurship.

Three businesses were launched and funded as a result of the Entrepreneurship class within the 13week semester.

tise And Source Of Knowledge Doctorate in Business Administration.

As a Ph.D. student, I read more than 700 business books and 3,000 articles spanning 6 disciplines including family business, technology adoption, entrepreneurship, decision making, stakeholder analysis and Internet ecommerce business models. With coursework completed in a record 18 months and my 500+ page thesis written and submitted in less than 3 months, you have to admit I must have some pretty exceptional study techniques. In fact, I teach my business clients accelerated learning and speed reading techniques to get and stay ahead of their competitors in an increasingly information-rich world that requires on-going learning.

Post Graduate Law Degree. I completed my degree in 8 months, taking a full-time course load without any previous legal or accounting prerequisite courses – while holding down a full-time job as a National Business Development Manager. At the time, not a single work colleague was aware of my extra-curricular study even though I produced marketing results 30 TIMES (that’s 3,000%) greater than the company’s norms with the same closing (conversion) ratios as my contemporaries in other regions of the world, growing the business more than 50% per year.

Graduating with honours, my thesis focused on wealth creation and asset protection strategies for high net worth individuals with a focus on effective tax management strategies and succession.

And that’s not all, I also have the following…

Diploma In Corporate Governance: Bestowed upon me by the Australian Institute Of Company Directors, this diploma covers the roles and responsibilities of being a director.

Fellow of The Australian Institute Of Management: Management is a multi-dimensional profession requiring constant attention across many disciplines and functional areas. I maintain my awareness with the highest level of membership.

This formal education has laid the foundation for an organised, systematic approach to business growth based on well-established principles and strategies that have been proven to work with robust academic substantiation and theoretical validation.

But businesses are grown in the real world, not in the academic laboratory.

That’s how I distinguish myself from other academically trained ‘experts and gurus’ – I’ve taken the theories to task in real businesses, tried and tested them across 200 different industries and more than 2,000 businesses.

The net result is the creation of more than 2 million new leads that have generated in excess of $200 Million in wealth for the owners of those businesses in the last 20 years.

That is a pedigree worthy of respect and admiration, but it doesn’t stop there.

I’ve accumulated several awards, including a National Sales and Support Award. I was an Entrepreneur Of The Year Award Finalist in 1995 in the Emergent (High Growth Start Up) Category. A few years later, I won 4 of the 28 Printing Industries Of America Awards for: Best Campaign under $500, Best Campaign Under $1,000, Customer Service Excellence and Most Innovative Campaign.

As a columnist and contributor to several trade and industry magazines articles, my articles have appeared across 3 continents and published in 3 languages.

w w w.Ex ponent ialG r ow t hS t r at egist . c o m

n

5

TIRED AND TESTED: Success Strategies That

I’ve spoken in front of thousands of business people in seminars, workshops and events spanning business, Internet and wealth creation strategies.

A

s an award-winning author, I’ve published several books, most notably one of the most popular editions of the Secrets Exposed Series - “Secrets Of Marketing Experts Exposed.”

I’ve appeared on local radio and international television programs as a source of technical expertise on a wide variety of subjects and industries.

My YouTube videos have attracted more than 100,000 views in the first 12 months and more than 1,000,000 views in the first 5 years.

Over the past 20 years, I’ve walked on fire 12 times, attending Tony Robbins’s 4-day Unleash The Power Within event 11 times and I’m also a graduate of Mastery University where I spent 9 days with Tony at one of the last Life Mastery events he staged in Hawaii.

The reason this is important to you is that many people attend ‘motivational seminars and events’ only to get demotivated and return to their old bad habits within days or weeks of their so-called ‘transformation.’ I am uniquely qualified to channel your passion, enthusiasm and excitement into what I call the 1 Percent Improvement Doctrine that shows you how to take your Next Best Step on your Pathways To Profits.

I’ve taken Tony’s concept of transformational vocabulary to the next level by inventing new words (Antimimeticisomorphism, Marc-Ka-Ching) and creating original phrases such as Rivers Of Revenue because streams of revenue are too small.

David Haseldine (left) and Dr Marc Dussault (right) recording an interview on 2RRR FM 88.5 in Sydney

6

n

www. Ex ponentia lGrow thStrateg ist.co m

Work Across Industries Tony Robbins is without question the #1 Peak Performance expert/coach/strategist in the world. I have been trained by him and exemplify his strategies with the additional advantage of having walked the talk in my own businesses COMBINED with an extensive academic background to further refine the strategies and their effectiveness so you can get them working in your business IMMEDIATELY.

I was one of only 12 people to stand up. Several of the others who also stood up that day (June 29th, 1996) still remain part of my MasterMind Group and/or friends to this day – even though they are scattered across the globe.

In as much as personal peak performance is the foundational element of success, without Exponential Marketing Strategies, you’re still relegated to working hard rather than smart. That’s where Jay Abraham comes into the picture. Simply stated, Jay Abraham is the World’s #1 Marketing Guru/Genius/Expert.

It should impress you because I’m ALWAYS the person who stands out above the crowd, but if you really want to know – as Woody Allen infamously stated “Success is 90% just showing up.”

From a direct mail envelope invitation, I made the decision to attend Jay Abraham’s Bootcamp for 3 days in Los Angeles in the summer of 1996. At a cost of more than $10,000 with travel and accommodation, it was a BIG decision at the time. Close friends and colleagues thought I was nuts to pay that much for just 3 days.

But I knew it wasn’t just 3 days. In his letter, Jay included a “Make $50,000 before the Bootcamp” or I’ll give you your money back guarantee!”

That was irresistible, so I immediately set out to do just that, make $50,000 OR MORE – before attending the Bootcamp.

This by the way, is one of the keys to success – MAKING the decision to actually produce a result and then COMMITTING to it so it happens.

I will teach you how to develop this “make things happen” attitude.

Fast forward to day one of Jay’s Bootcamp. Jay opened the event by asking the 576 participants with the following statement – before even saying hello or introducing himself…

“Please stand up if you’ve already made $50,000 OR MORE from my strategies.”

I know you’re reading this and that it impresses you. It should and it shouldn’t.

Metaphorically it doesn’t mean being one of the 562 who ‘just showed up’ to the Bootcamp, it means SHOWING UP TO SUCCEED by making a decision and committing to it.

Here’s the thing I want you to learn: Once you do show up (to win), it gets easier... Want to know why?

THERE ARE ONLY 12 OF US OUT OF 576!

That means there is VERY LITTLE COMPETITION. We are NOT competing with the 564 “others.”

Do you get this? Do you really? I can’t hammer this point home enough. I really can’t...

At this first Bootcamp, I took 125 pages of notes in my journal. Notes that produced more than $2.5 Million in ADDITIONAL sales over the next 10 years (by the way, this is an estimate of sales I otherwise never would have had), putting $1,000,000 of profits in my pocket during that time.

Not bad for a one-time, 3-day, $10,000 investment!

My YouTube videos have attracted more than 100,000 views in the first 12 months and more than 1,000,000 views in the first 5 years.

w w w.Ex ponent ialG r ow t hS t r at egist . c o m

n

7

AUTOMATION & SYSTEMISATION: Getting The INFO GRAPHIC STATISTIC PAGE

LANDING PAGE

REPORT

BLOG

EXTERNAL BLOG

AUTORESPONDER SEQUENCE

A B

WEB PAGE

SEPARATE KILLER KONVERSATIONS

C

A sample Killer Kampaign

S

itting in a seminar room is not what’s going to make you successful. Of course at 125 pages I was probably one the ‘best note takers’ in the room, but that’s not the point – ALL 12 people who stood up took DOZENS of pages of notes or MindMapped the event. I know because we ‘compared notes’ during and AFTER the event. The other participants were just happy to ‘take it all in and enjoy the event.’

Even though I thoroughly enjoyed the event – that’s not why I attended. I was there for ONE primary reason – to make more money. Enjoying the process was just a bonus.

Using Exponential Marketing Strategies I was able to start several companies with no money down.

I need to repeat this – WITH NO MONEY DOWN. How many people do you know who can make this claim? I did this not just once, but multiple times. In fact, I never invested in any of the many companies I started!

Another advantage of Exponential Marketing Strategies is that for most of my companies, I had no salespeople on staff because my marketing strategies would bring in more hot leads and prospects than I ever needed – WITHOUT EVER COLD CALLING! Can you even fathom that thought?

But if you think Exponential Marketing Strategies are limited to entrepreneurial situations, think again. I used them within the corporate arena while working as National Business Development Manager for a global IT software company.

I was able to create a PROSPECTING sales funnel that was 30 times better than the company’s average that converted to SALES within 1 percentage point of the company’s 26-year benchmark.

This meant that I, and 2 colleagues in Australia, out-performed 90 of our colleagues in other geographies COMBINED. These included the United States, Canada, China, The United Kingdom, Japan, Germany, France, Thailand, Italy, Mexico, Spain, Belgium... Can you even grasp the order of magnitude this represents?!?!

But y’know what? It doesn’t stop there – because there is another component in the triumvirate of success... Sales and Systemisation.

8

n

www. Ex ponentia lGrow thStrateg ist.co m

Most From Small Budgets & Limited Resources NOTHING HAPPENS IN BUSINESS UNLESS A SALE IS MADE. That’s where the Worlds’s #1 Sales Trainer comes in, the one and only Brian Tracy.

I started my career as a geek and a nerd, straight out of Engineering School as a Technical System Support Specialist for a small software development company. I worked long hours supporting surveying, road design and Computer Aided Drafting and Design (CAD) Systems for Engineers, Architects and Surveyors.

Spending up to 20 hours/week, travelling 30,000+ kilometers per year in my car, I bought all the Brian Tracy audio programs I could. When cassette tapes were obsoleted and replaced by CDs, I re-purchased the programs to make sure I kept the discipline of repetition until I achieved absolute mastery.

One of my sales accomplishments include becoming the #1 salesperson for the company I worked for in my first year in sales.

With no other sales training except Brian’s ‘tapes’.

I was responsible for 60% of the company’s sales within 2 years of learning to sell!

That gave me the skill and confidence to set up my first business at age 25 with NO MONEY DOWN but with $1 Million of equity capital – I had to know how to sell myself to get that kind of investment behind me!

As a top gun salesperson, leveraging Exponential Marketing Strategies combined with Brian’s sales techniques, I pre-sold the first month of production of my first start-up company to 200% capacity that required non-stop, 24/7 production for the entire first month - ensuring profitability from day one.

Would YOU like results like that?!!?

But as The Exponential Growth Strategist, you expect more than just ‘sales excellence’ – you demand sales ‘outstandingness.’

I expanded my sales skills, abilities and aptitudes to venture capital fund raising listing companies on the US NASDAQ and Australian ASX stock market exchanges, raising millions for the companies I worked for.

As CEO of those companies, I secured cornerstone accounts across Europe and Australasia – accounts that still remain clients of those companies. These same companies today still maintain their world-leading standing – something Brian extols in his teachings – building a long-term legacy that will out-last you.

I leveraged Brian Tracy’s sales strategies to sell to top 50 ASX listed companies as well as ensuring 100% adherence to maintenance contracts for a global software vendor – an accomplishment never seen in that company’s then 26-year history nor replicated in any of its other 20 geographic regions.

This is important to know if you want to sell WITHOUT DISCOUNTING. Otherwise you’re not selling – you’re just giving more and more away, hoping there’s enough left at the end to pay the bills – that is NOT exponential at all.

Knowing about Brian Tracy’s strategies is one thing, applying them over and over and over again with this level of success is testimony to my unique ability to distil and then ‘exponentialise’ them in whatever situation, context or circumstance I or you may be faced with.

w w w.Ex ponent ialG r ow t hS t r at egist . c o m

n

9

MILESTONES: Revolution By Design Since we started in 2006, we’ve strategically revolutionised our business model and changed our corporate brand/name positioning throughout the process whilst maintaining the same corporate entity and ABN number.

2008

2009 EXPONENTIAL PROGRAMS

2010

With the advent of the 4 dimensions of Exponential Mastery, Business, Internet, Professional and Personal Mastery, the company’s name was changed once again to reflect the core competency – Exponential Mindset Thinking rather than the cornerstone Platinum Program.

PLATINUM

PROGRAMS

The success of the Business Mastery VIP Program gave birth to the eponymous Platinum Program that, for the first time ever, guaranteed results for elite entrepreneurs who are committed to growing their businesses. The MasterMind Mentoring Methodology was introduced with unparalleled success.

The latest metamorphosis is a holistic approach to the concept of exponential growth, focused on the strategic aspect of business, dedicated to establishing work-life balance without compromising results. This new positioning was designed to differentiate us from the ‘get rich quick’ spruikers who promote how to make money in your underpants while you sleep by attaching results-based guarantees for all our programs and events.

2007 With the introduction of the Business Mastery VIP Program, we leveraged the strategies of Peak Performance Coach Anthony Robbins to give Australian entrepreneurs on-going coaching and mentoring services beyond the single-event model.

2006 JAY ABRAHAM ASIA PACIFIC Jay Abraham Asia Pacific was founded on the basis of bringing marketing genius Jay Abraham to Australia to stage annual 3-day Ultimate Business Building Bootcamps.

10

n

www. Ex pone ntia lGrow thStrateg ist.co m

2011 The World-First MasterMind Programs scientifically designed for super achievers who want exclusive ‘Closed Door Access’ to strategies and techniques not publicly available to give them the secret edge to compete as entrepreneurial champions and corporate executives at the highest elite level with GUARANTEED RESULTS and massive rewards.

2015-2019 The latest metamorphosis is a holistic approach to the concept of exponential growth, focused on the strategic aspect of business, dedicated to establishing work-life balance without compromising results. This new positioning was designed to differentiate us from the ‘get rich quick’ spruikers who promote how to make money in your underpants while you sleep by attaching results-based guarantees for all our programs and events.

2012 Marc Dussault meets Eugene Montanez Mayor of Corona and his wife Paula at LAX airport to set things in motion.

2013 Business workshops staged in Corona and Riverside California via a partnership with the local chambers of commerce.

2014 Reach extends to the high desert, at the annual Victor Valley Business Expo.

Floor Coverings

Fan Manufacturer

Corporate Cleaner

Telephone Installation

Accountant

Technical Support

The VIP Mastermind Club attracts over a dozen local businesses that meet monthly via LIVE and INTERACTIVE video webcasts

w w w.Ex ponent ialG r ow t hS t r at egis t . c o m

n

11

THE MASTERMIND MENTORING METHODOLO

T

a “third mind” is present to answer questions to problems that you didn’t know even existed and/ or situations before they occurred – I call this having 20/20 Foresight.

This is a consolidation of the penultimate strategies, methodologies and frameworks that are proven and tested in the real world – collected from scholarly journals, popular psychology, general business media as well as more obscure sources.

For that to happen, ‘on command’ each and every time we meet requires absolute mastery of group facilitation skills which I’ve acquired, developed and honed over more than 20 years as a university professor, consultant, coach, advisor and mentor to thousands of business people across North America, Europe and now Australia.

The foundational principle of my MasterMind Mentoring Methodology is exponential leverage in all its shapes, forms and sizes. First and foremost is the establishment of an Exponential MasterMind Experience which exists whenever

The frameworks that are triangulated, combined and integrated are too numerous to mention,

he MasterMind Mentoring Methodology is a combination of the very best cognitive theories and practical components to ensure you not only embrace more content, but understand and remember it longer so that it is available when the time comes for you to apply it in your business, career and personal life.

Participants Interact To Show Each Other Brand NEW Perspectives

12

n

www. Ex pone ntia lGrow thStrateg ist.co m

OGY: An Unforgettable Learning Experience but are the result of reading more than 5,000 academic articles 1,000 business and personal development books, 6,000 magazine articles and countless online resources too numerous to mention.

Entrepreneurs and business people are time starved with ever-increasing attention deficits. Today’s surplus of information overloads business owners negatively affecting their ability to process data effectively and efficiently. This recent phenomenon has led to what has been defined as thin information versus deep knowledge.

Deep knowledge is what we know to be true, not by memorisation, but by weaving the fabric of several disciplines into a tapestry of understanding and comprehension that becomes ‘second nature’ to its master whereas remaining completely and utterly foreign to the neophyte.

The acquisition of deep knowledge can be

accelerated with considerable ease and effect called Cognitive Compression which is achieved via the Exponential MasterMind Experience.

The cornerstone principle to the MasterMind Mentoring Methodology is the use of the Socratic method – which involves asking questions.

Not just any questions, but exponential questions based on the principle that the better the questions, the better the answers.

The Focus Is On Real-Life Problem Solving

w w w.Ex ponent ialG r ow t hS t r at egis t . c o m

n

13

USING SOLID BUSINESS PRINCIPLES WITH A ROBUST METHODOLOGY 1. MANAGEMENT BY METRICS. Measuring how and what you’re doing – as you’re doing it. Most businesses don’t do this, so they (1) don’t know what’s working and (2) can’t easily and quickly replicate what does work.

Online, this is facilitated with Google Analytics and other tracking tools, but applying the data to everyday situations requires that you define your…

2. PATHWAYS TO PROFITS. This visual tool identifies how clients come into your business. Each pathway shows how you can optimise your value delivery by decreasing the time, effort or expense and increasing the price and/or profit of what you deliver. This is especially the case for online sales that are conducted (mostly) without human intervention. Without careful strategic planning, conversion rates will suffer along with client satisfaction levels.

3. REVERSING FOR RESULTS is a scientific process used to decipher successful results obtained with Management

By Metrics and Pathways To Profit principles by retrospectively analysing how success was created and replicating them going forward. With web technologies, this is increasingly easy to do when you know what to look for and how to automate the processes involved.

FROM $0 TO $1 MILLION IN SALES FULFILLED ON THE INTERNET IN 12 MONTHS ON A SHOE-STRING BUDGET AND NO STAFF. f you’re like most people, you’re tired of listening to Internet Information Product promoters and spruikers who haven’t achieved real results, instead trying to make money SELLING you the dream they haven’t even achieved for themselves.

I was at a multi-speaker event in 2007 and decided to find the best techniques, tips and tools available from as many credible sources as required to help me and our clients cut through the clutter and chaos of the ‘get rich quick in your underpants’ Internet schemes that still proliferate to this day.

Within 12 months, I went from $0 to $1,000,000 in sales fulfilled on the Internet to prove it can be done. Along the way, I learned how to remove the obstacles that lay in the way of building an online passive income “Empire.”

Within 24 months, I was selling products in 4 languages in more than 39 countries 24 hours a day, seven days a week – yes, ironically - even while I slept. To prove the extent of the Internet’s truly exponential capabilities, over the next 3 years, starting from scratch, with a

14

n

www. Ex pone ntia lGrow thStrateg ist.co m

shoe-string budget and NO staff, I have created more than 520 ‘assets’ that are combined into 85 different products that can be automatically delivered via more than 214 different Pathways To Profits via web-based autoresponder systems.

Within one year, I created 10 blogs that are translated into 3 languages with more than 10,000 pages of content (That’s equivalent to 35 bestsellers!) With a fully integrated blog publishing system, content is being delivered to thousands of subscribers automatically on a DAILY BASIS. Contrary to what unscrupulous promoters advise, I write or edit every single blog post personally in my unmistakable wit, charm and unique sense of humour.

I have strategically and tactically deployed Exponential Internet Marketing strategies for a seven-fold increase in prospect and client acquisition at virtually no out-of-pocket cost. Over a 5-year period, I transformed my primarily effort-based business into a highly leveraged value-centric business model that now produces approximately $1-2 Million in additional new revenue for our clients annually.

GLOBAL IDEAS AND INNOVATIONS FOR YOUR BUSINESS

W

ith more than 2 million air miles flown including a dozen “round-the-world” milk-run business jaunts and leisure travel to 39 countries, I guess you can say I have been around the block a few times.

breakthrough comes from a specific technological innovation but usually it’s a work process or a better way of doing things that creates hidden efficiencies and/or benefits that positively affects your bottom line.

As a global citizen with 3 passports and having lived in 4 different countries, I revel in the human diversity that our planet provides. As a business person, this unique exposure enables me to cherrypick the very best marketing and sales strategies and techniques from one region and transplant them into another while tailoring them to the cultural affinities and local market factors.

In addition to the direct business benefits, a global perspective enables me to provide you with a much more strategic decision making horizon for trend spotting and forecasting. With a disciplined follow through, it creates a phenomenon I call 20/20 Foresight – helping you prevent problems before they exist instead of having to deal with them after-the-fact. This longer-term approach is most valued by companies that have been in business for several decades. They know first-hand the value of explorative market research across industries, regions and countries for their long survival and growth.

Often, this immersion includes multiple languages and very diverse economic conditions that open up countless opportunities for you to exploit quickly and decisively. Sometimes a

Daniel Teklai of the Premier Service Bank, Del Brekenfeld, author the Cool Factor, Dr Marc Dussault and Eugene Montanez of Allegra Print, Marketing, Mail

In front of West Coast Customs, Riverside, California

Presenting at the Riverside City Council Chamber

At Riverside’s iconic Mission Inn Hotel

Playing air guitar at the Fender factory, Riverside, California

w w w.Ex ponent ialG r ow t hS t r at egis t . c o m

n

15

ANTIMIMETICISOMORPHISM

Doing Out-Of-The-Ordinary Things That Create Extra-ordinary Results Antimimeticisomorphism is without a doubt a mouthful. It is one of the distinguishing core competencies I’ve established – doing different things differently.

artistically entertaining medium. I designed a Business Building Blueprint to help entrepreneurs grow their businesses and I have an iPhone App to help people create their Best Year Ever...

Antimimeticisomorphism is not about doing things for the sake of being different or provocative, but to seek out unique and intriguing strategies that produce extraordinary results on a consistent and systematic basis, with the least amount of effort and lowest cost.

Who else do you know who has done that?

I provide my Platinum Program clients with a 300% ROI guarantee. I wrote the lyrics to a motivational corporate “rap” album to get my message across in an

16

n

www. Ex pone ntia lGrow thStrateg ist.co m

The point is...

It’s all relevant to the experience I want to create for you as you produce outstanding results.

COMPETITOR COMPARISON MARC DUSSAULT Small business experience

3

3

Multi-national corporate experience

3

Venture capitalist experience

3

3

International experience across 3 continents

3

3

3

Multiple industry experience

3

3

3

Guaranteed result-based programs

3

On-going coaching and mentoring

3

Family business experience and expertise

3

Entrepreneurship expert

3

Exponential MasterMind expert facilitator

3

Winner of multiple sales and marketing awards

3

Financially independent

3

Internet experience and expertise

3

Published author (Multiple countries)

3

Columnist (Translated into 3 languages)

3

Competitive athlete

3

3

Fit and healthy

3

3

Balanced lifestyle

3

Virtual Real Estate Portfolio Owner

3

Speed reader

3

Copywriting skills

3

Multi-lingual

3

University degree

3

Business degree

3

Law degree

3

eCommerce/Internet degree

3

Corporate Governance degree

3

Engineering degree

3

3

3

3

3

3

3

3

3

3

3

3

3

3 3 3

3 3

3

3

3 3

3

3

3

3

3

3

3

3

3

3

3

3

Marc’s unique skills, experience and technical expertise cater to a wide range of situations, without using a one-size-fits-all template approach. w w w.Ex ponent ialG r ow t hS t r at egis t . c o m

n

17

“

Knowing a lot about dogs does not make a doggy day care business successful.

”

Bree Robbins Owner, Paddington Pups With a new beagle puppy, Bree was initially frustrated trying to find a local doggy day care. Her Exponential Mindset Thinking kicked in to seize the opportunity of a lifetime — to buy the shop, knowing she could quickly turn that weakness into a strength and competitive advantage, which she did.

She earned the entire purchase price of the business with the first year’s profits as she doubled sales, expanded services and trained her team. Within the following two years she, re-doubled sales, whilst surviving the floods of 2011 demonstrating the resilience of a strong, well-run business. She has since moved into a new location twice the size!

Business mentoring and coaching for ordinary people who want extraordinary businesses.

18

n

www. Ex pone ntia lGrow thStrateg ist.co m

www.ExponentialGrowthStrategist.com

Business Case Studies w w w.Ex ponent ialG r ow t hS t r at egis t . c o m

n

19

EXPONENTIAL GROWTH STRATEGIES FOR S

T

he genesis of Exponential Marketing Growth Strategies goes back to 1930s with the legendary David Ogilvy and the birth of Direct Marketing. The reason these strategies were so effective was that even though they were initially designed and tested by big multinational clients, they were equally accessible to small business owners with shoe-string marketing budgets.

The proliferation of the strategies has extended to trades, services, academia, government and non-profit organisations the world over. The elegance of the strategies and tactics is based on disarmingly simple principles: • VALUE CREATION FOR THE CLIENT – this expands well beyond the product or service quality to include when and how the client prefers to be serviced.

• SIMPLE AND CLEAR COMMUNICATION – Using a conversational tone and vernacular is preferable to convoluted technospeak.

• INTEGRITY AND AUTHENTICITY – being true to your ideals and principles is paramount for a small business to attract the best staff and create client loyalty based on principles rather than price.

Truck signage to get the Unique Selling Proposition across - great (free) publicity!

20

n

www. Ex pone ntia lGrow thStrateg ist.co m

SMALL BUSINESSES

WHY BUSINESSES BENEFIT FROM EXPONENTIAL GROWTH STRATEGIES They are easy to understand. Each category of strategy can be quickly understood within the context of its deployment within the business’ everyday activities. There is no need for any dramatic change in operations.

They are often free or a fraction of the cost of alternative marketing approaches. Most businesses have very little money available for promotion, sales or marketing initiatives. They need to make the most of what they have within their budgetary constraints.

They require no additional educational training or outside expertise. Once a business owner is made aware, there are no additional theoretical explanations required – simple common sense is sufficient.

They need very few internal resources to be deployed. Most of the strategies can be implemented with existing staff and without any substantial additional workload. In many cases, it’s simply a matter of changing how something is executed rather than creating an additional burden.

They are proven to work in all industries. The strategies have been tried and tested across hundreds of industries in thousands of companies around the globe. The following case studies are testimony to their wide appeal accross small businesses.

They produce almost ‘instant’ results. Amazingly, many of the strategies improve conversion and sales ‘almost immediately’ – because of the nature of the company’s existing relationships and customer loyalty that gets released. The potential has been there all along, all that’s required is the key to unlock it.

w w w.Ex ponent ialG r ow t hS t r at egis t . c o m

n

21

PRACTICAL SMALL BUSINESS CREDENTIALS

W

orking for a small software development company, as an employee, right out of school, I implemented the customer loyalty principles that are the foundation of Exponential Growth Strategies, I won a National Sales and Support Award demonstrating how quickly results can be achieved.

Pioneering digital printing in a very traditional industry, I was recognised as an Entrepreneur Of The Year Award Finalist in 1995 in the Emergent (High Growth Start Up) Category. Launched in the middle of the 1991 recession, growth rates were triple those of my contemporaries with twice the profitability. This was achieved whilst training staff in this nascent industry. The marketing tactics and strategies were so innovative, I won 4 of the 28 Printing Industries Of America Awards for:

The Best Campaign under $500

The Best Campaign Under $1,000

Customer Service Excellence

Retail Stores Jewellers

Dog Grooming

Restaurants Acupuncturists

Doggy Day Care Conditioning

Installers

Bakers Hair Salons Air Concreters

Physiotherapists Fitness Instructors

Electricians

Locksmiths Services

Bookkeepers

Gyms Accountants Butchers

Plumbers

Builders Mechanics

The Most Innovative Campaign

Trades And Services Bricklayers Health Providers

22

n

www. Ex pone ntia lGrow thStrateg ist.co m

“

It is often the simplest, most elegant solution that unleashes the profit potential within a small business. All you need is the assistance to learn how to uncover the hidden assets that lie within his/her business.

Small businesses have tremendous goodwill and untapped customer loyalty that makes them ideal to leverage Exponential Growth Strategies.

�

The most successful clients we have live, eat and breathe their businesses and have relentless energy and enthusiasm and commitment to their chosen craft.

DR MARC DUSSAULT The Exponential Growth Strategist

PHOTO: Ross Stevenson

w w w.Ex ponent ialG r ow t hS t r at egis t . c o m

n

23

CASE STUDY 1: Local Gym Local gym struggles against national fitness chains with large advertising budgets and lacks differentiation within its catchment area.

EXPONENTIAL GROWTH STRATEGIES DEPLOYED: • Name change and complete brand makeover • Website facelift • Direct mail promotions • New member acquisition strategies • Member retention strategies • Print advertising copywriting improvements

“

Within the first 4 months of re-deploying our website following a Website Exponential Hotseat with Marc, we increased traffic 900% and generated 700% more NEW PAYING members via our website at a fraction of what it used to cost. We just reached our highest membership total in our 45-year history with the expectation of further DOUBLING revenues in the next year. The fitness industry is dominated by large players with deep pockets — this gives the smaller SME Aussie battler a chance not just to play, but WIN the game!

24

n

www. Ex pone ntia lGrow thStrateg ist.co m

”

GERARD SPRIET

www.GeelongsGym.com.au

CASE STUDY 2: Plumbing Service Well established plumbing company faces increasing price-based competition squeezing margins and needs to protect its market share and increase profitability.

EXPONENTIAL GROWTH STRATEGIES DEPLOYED: • Expansion of services • Creation of ‘new’ residual income (repeat sales) product lines • Creation of a sales process • Systemisation of prospect handling • Creation of marketing materials – brochures, pamphlets and ads • Leveraging print media advertising with reports and case studies

“”

The number of leads generated through your ideas made April our best month so far this year with 58 NEW LEADS converted to sales!

May looks good already with 20 new leads/sales and it only the 7th!

1967 S AnD PIPeS SInce DAMA ge In DrAIn Ing Tree rOOT We’Ve Been STOPP

Tree Roots 1, Proper

ty Manager 0

WE’VE BEEN STOPPINg TREE ROOT dAMAgE IN dRAINS ANd PIPES SINCE 1967

7,314 Reasons Why One Residential Homeowner Treats His Pipes With Vaporooter ANNUALLY

4 years old Sydney with young boy Bondi Junction, Location: , Downstairs couple Upstairs couple Occupants: up 1 down Block of flats 1 Home: r, Ivy y: Liquid Amba Trees in Vicinit

Location:

Rose Bay, Sydney

Mr & Mrs Smith, 2 university students 19 and 21 years of age, Occupants: has not put the er confirms he who also care for their live-in grandmother.

Property manag do so within hours. owner but would request to the Home: Freestanding 2 storey cottage, 3 bathrooms, kitchen, laundry go “last minute” to Trees in Vicinity: Norfolk Pine large, 2 Eucalyptus large, Magnolia, Brush Box. contacted at the Owner of property ter. application of Vaporoo ahead with the We have been repeatedly clearing blocked drains In Late Feb 2007, we suggested to Mr Smith that we come to intention of applying 2009 with 3rd site er survey Decemb the client’s a roots and caused by tree roots since December 1999, every time reapply Vaporooter to maintain the integrity of his sewer line.

We proceed to ter, we carry out drain. Cost to cut applying Vaporoo Attended blocked Before line ter. sewer we cut the tree roots they kept coming back, thicker and He declined the offer. He believed that the service was no Vaporoo reveal the Combo $451.00 the sewer line to the pipe more aggressively. longer necessary as the sewer had no blockages caused CCTV survey of With 70-80% of with tree roots. be n, even with the by tree roots since we last applied Vaporooter. was re-infested in good conditio Vaporooter cannot the with tree roots, Pipes were old but ate in the pipe joints, blocked r approxim cracks Between December 1999 and 2004, we visited this home on diamete through re-cut at an roots must to be tree roots growing not compromised.

10 separate occasions the costs for drain cleaning during In August 2009, a tree root blockage caused the sewer applied. The tree pipe structure was the of integrity . this period was $6,151.00. to overflow, just when the Smiths, uni students were having We’Ve cost of $740.00 BeeN STOpp ING Tree May rOOT a party. Just let me say there was mess everywhere -- just like (mid- late dAMA Ge IN drAIN ter in 6-8 weeks moment to January 4th 2010 pIpeS will apply Vaporoo originally in On one occasionS inANd ter. The optimal 2001, a badly affected section of the in the old days – pre-Vaporooter! Mrs Smith senior, who is SINCe We been Vaporoo 1967 have apply 2010, cost as would Invitation to is January 20th sewer line needed excavation and repairs because the getting more frail, was once again subjected to this terrible 2010) at the same within 6-8 weeks action and no . apply Vaporooter took r $563.00 : tree roots could not be cut out or removed. The cost of inconvenience. So we cleared the blockage caused by tree January property manage cost $563.00. The the these repairs was $1,163.00.

Between December 1999 roots in the sewer at a cost of $455.00 PLUS passes. $740.00 ssary cost the optimal date the tree and December 2004 a total of $7,314.00 in fees were Additional unnece of having to re-cut Locatio days 2 n: of charged to cut tree roots from the sewer and repair During this period of extended drought, the trees around the inconvenience Clovelly, Sydne ng in pipe Occupants: y back aggressively.

March 15th 2010 that grewMostly roots will be regrowi damage caused by tree roots. property have continued to thrive. roots tree ing r. women over 40.

Reminder suggest to property manageHome: 2 with teenag required was sent Block of four 2 e childre and urgent action story n. they bedro Trees inMoral of the om roots, had a repeat sewer problem that when it When we cleared this most recent blockage Mr Smith asked Vicinit With tree flats 2This le. y: Tree up,location 2 down the inevitab put offlined circa came Street going tooccurred, 1920up in their bath tub, the raw sewage if we could put him back on the program to apply It rarely pays to IF they are not, many Hills We Weeping Fig The question is March 29th 2010 tion date passes, This MicrocarpaonVar.) ground floor(Ficus toilets overflowed the bathroom floor Vaporooter on a regular, annual basis, to save him from continue to grow.

WHEN. optimal applica beautifu rather email but l via period large again, time 8 weeks after block of flats, a when they were flushed. On some occasions, when the upper block your drain the inconvenience and embarrassment of a blocked drain manager one more 5 minutes walk from the beach is on a street lined contact the property d in applying In level totaltoilet we was would overflow downstairs. It’s caused by tree roots that are not going away any time soon. haveflushed, with Hills weepin was at all intereste fig trees. billed itthis client $9,772.00 g to see if the owner root cutting called the “The U-tube. (poo-tube) effect.” for tree and repairs Vaporooter.

The already large trees in his garden and adjoining properties You know the kind, they produce the In March 2010, When Mrs Smith (senior) moved in, she lived in one of the have a stranglehold on the sewer, and after turning them most they have finally summer shade with beautifu ingl grow indicated their interest birdsroots in applying attractefrom d to the fruit. The Vaporoo lower level bedrooms therefore used the ground floor away with consecutive years of application, he unfortunately ntestree canopy ter toand preve stretch control to branch sive their right across the around their sewer in and bathroom.

When the sewer backed tree up itroots got quite messy. dropped his guard, thought it was unnecessary to apply them! street. pipes.

It’s a lot less expen to constantly cut That is very inconvenient for an elderly lady, who needs Vaporooter and back came the roots with a vengeance. than it isBut so does the root system of these The easy quote andtofrequent access to a toilet. apply Vaporo magnificent specimens. oter is $1,586.00. This comes with a 12-mon He must continue on the program to prolong the life of th Guarantee.

In February 2005, we first applied Vaporooter Sewer his sewer otherwise the cost of excavation to renew it will be We were first called to this propert The estimate Root control this sewer line. Total Cost: $396.00 d cost on between $10,000 and maybe even as much as $20,000. y to attend a blocked drain 1to renew this in May 2005. The sewer around both of theNo building problem was tree sides tree root year! and problems from the specime out to thethat roots sewer main ns on the ia.com estimated to be public.au ustral footpath at the Even if the excavation solved the problem, it might not ooterA an astonishing $40,000 in the street is the property front of . www. Vapor .00.

In Late March 2006, we reapplied Vaporooter. save the beautiful trees on his property or his beloved The roots from Cost $510.00 No tree root problems that year! garden shed. the trees The ground floor in this street are widespr flats were the We have ead. attended to blockag worst affected. only did their es up and down Not toilets back up The roots are getting www.VaporooterAustralia.com.au the street. when they flushed them, but when stronger. Withou the flats upstair t Vaporooter, a full sewer replace s flushed their toilet, that also ment will be the came up and someti only (costly) alternative. mes overflowed in the ground floor toilets. That’s called The U-Tube (poo-tube) effect!

Some residents have indicated that instead of applying Vaporo We recommended oter, they will lobby the Council to the owner occupie cut down the to trees. That would rs that Vaporooter would change the entire control the tree streetscape and roots in their sewer. severely diminis h their propert value above the y $40,000 sewer replacement and beyond the preven well They declined tative Vaporooter to take up the guaranteed to solution that is offer. solve the problem .

In the 5 years since, we have attended to this blocked by tree sewer roots 7 times, we have carried excavations to repair out sections of drainag e damaged by this aggressive tree root system. This unfortunately includes costly and inconve nient weekend and after hours callouts.

to what it can cost is an example of it This case study when I tell you . It’s heartbreaking postpone a decision ED. able, but EXPECT wasn’t just prevent

Vaporooter Helps $40,000 Sewer RepStrata Prevent lacement

Ask us about the

100% 12-month

antee.

Vaporooter guar

www. Vapor ooterA

ustral ia.com

1

.au 1

DAVID CONROY

www.TheLoneDrainerAndPronto.com.au

Video footage of tree roots clogging a drain pipe, uploaded to YouTube as part of the new Drainoscopy sales process that improved conversion by more than 50%.

w w w.Ex ponent ialG r ow t hS t r at egis t . c o m

n

25

CASE STUDY 3: Consultant Consultant wearing himself out canvassing for prospects during the day and delivering work after hours and on weekends to make ends meet.

EXPONENTIAL GROWTH STRATEGIES DEPLOYED: • Name change and complete brand makeover • Website facelift • Pre-eminence strategies to improve credibility and stature • Professional ‘social media’ strategies (LinkeIn.com) • Industry association joint ventures • Public speaking and public relations campaigns • Print media call to action refinement and selective ad placement

“

By completely stopping traditional “yellow pages” advertising and cold-call selling, and replacing it with a fully automated internet-based lead generation model that now accounts for 100% of my new non referral leads that convert to paying clients, I grew my sales 269% in only four months, during the supposed Global Financial Crisis PLUS I now have a business someone can and will want to buy BECAUSE it can finally survive without my personal effort and involvement.

26

n

www. Ex pone ntia lGrow thStrateg ist.co m

”

INDEPENDENT, HARD WORKING CONSULTANT

CASE STUDY 4: Bakery/Pastery Chef Long-standing retail bakery struggles to increase incoming foot traffic in a harsh economic downturn, turns to promotional ads and catering to increase sales, doubling profits.

EXPONENTIAL GROWTH STRATEGIES DEPLOYED: • Launch of a basic website to capture inquiries • Creation of promotional campaigns to increase sales on slow days • Expansion of catering services with brochures and pamphlets • Testing of product options to increase profits by 50 to 150% • Letterbox drop direct mail promotions

“”

We generated over $20,000 in catering services generated from online inquiries that otherwise would have been lost. The best thing is, it’s at twice the profit of retail sales!

BAKER AND CHEF

w w w.Ex ponent ialG r ow t hS t r at egis t . c o m

n

27

CASE STUDY 5: Doggy Day Care, Grooming & Pet Supplies New business owner revamps existing business quadrupling sales and eliminating two competitors while surviving the Brisbane Flood!

EXPONENTIAL GROWTH STRATEGIES DEPLOYED: • Website streamlined to make it easier for clients to find what they are looking for • Creation of a community with a newsletter and blog • Leveraging social media with Facebook and Twitter • Retail strategies to increase foot traffic • Joint venture with Cesar Millan – The Dog Whisperer • Client loyalty strategies

Tel: 07 33

69 0699

www.Padd ingtonPup New Years s.com.au Eve Firew o rk s and Do period wi th gs you should your dog then him or he have som

28

n

www. Ex pone ntia lGrow thStrateg ist.co m

January 20

RESOLU TIO

11

NS r safe by of the degre e FOR sim e in which idea avoiding the she reacts The stand ROvER potential pro ply he ard New to fireworks or altogether. blem Re noises in Year’s sol uti an on d s gene are thing Do not losing s like get as close ral. Some dogs leave your outside if to dog Rig weight, find Mr. or the possible for their owners as Mrs. ht, or som of fireworks re is a chance e other pla protection, bettering may run off . He or she n for others no the ms t to ma elv find a way a little hid es and yet y no me spot they out of the ing but ha yard pal ntion of your four leg he or she many choo ve in the house, s! ged co Ch uld ge ange things trying to se up a bit thi escape the t hurt year and ma the firewo to bark back at s ke your Ne If you kn rks and noise. res w Year’s ow vocalize their fears, olutions all displays ah about firework an and some abo about your Dog – ead of tim frightened d those especially e find a sec may end up ut yourself. ure and qu try to any numb do ing iet place er of activi for your do New Year’ Here are ties. The g. more my Top 10 Do not sco of the mo s Eve is one can you know about New Doggie ld your Ye st ine pal the lling at him a scared dog. 1) Year’s Resolutions. for dog ow exciting times wi better off Walk my ll be to or yo ners and he u r to quiet down or prepare for the most Dog Daily one of co sit We mi sti the ter – ng festivitie ll will on could all rifying tim make the sit for dogs. ly ex s. erc es ise ua dogs more, If this is tion worse our Roughly opposit . Th yo five dogs on but what love about has a ph e in Year’s Eve wi ur first New cudd e, trying to sooth e this New Ye I obia of if fireworks, th or Resolution which me you are sim your dog or eit le your dog, won’t ars ans these her. Dogs is that in dogs will ply lookin some don’t unde help time at all g be no rstand , on fearful. Fri come incredibly saf tips on keeping your for reassurance gets into the ce your dog e gh an do instea unpredictab tened dogs are tim through this troub g see you as rei d she will ne routine he or le creatu e for the nforcing the d ling beha ve res can become r let you for viour. Ins m and follow whenever get tead, start ir ing are som then the by be you slightest sti aggressive at the to off ing calm e good wa this comm have broken keep both muli. The yo ys acting yo firs itm most impo as if the fire urself and This rtant rule for t and safe during the u and your dog no also has the ent. works mean thing to yo with a dealing ad holidays. de d human u; your do benefits of fri feed off of g will we companion ghtened canine If yo well as gettin ight loss as is to be cau your dog sure to pra ur behaviour. Be Just becau g more fit has been ise healthier. se you have tious. scared and you see the your dog when of your dog kn fir ow ew n m 2) Donate orks for thi for being calm to the RS s will he she has ne years and he or a long time, try PCA or lp reinforce and ver done an th oth is er wa a as anything new tech nted behavio animal we aggressive that nique. toward yo lfare ur. society – Ma If your do u doesn’t me ke g an he or she before to better yo this resolution of fireworks has been scared lash out ur dog’s life won’t un Fir the lives of and try this as for a long time, dogs have der stress. Most tak st and foremost, do ani ma ls in genera a ne a e this year. l or flight res natural born fight tha your dog to any ev not An alternati w technique. 3) Ensure Yo ve t may have ents situa ponse when ur Dog ha feel corne fireworks. tion would for your they ears s be Th red or thr the st forms of be to keep eatened. tha are much more sen eir your dog dis The last thi Ide nti fic ati tracted fro – So often sitive no ng you wa n ours. Th m the nt ise we have peo on trigger tha is makes lose dogs tha t response to do is popping of ple the doing by playing games .dogs and t fireworks fireworks or some tra painful of people’s have gotten out more sit than en back yards uation, ma ining. In any One of the ter to or tai ke hav that nin them. Ma sure that yo e slipped g dog is in order to best things to do a ny dogs pas ur saf t som e and can eon opening the natural flig ha prepare for door. If we e situations ht instinct ve or not harm him not escape had better is to know these causes them all that or herself.

With your ide to tak dog. How your someti our dogs ph ntification on do help your mes kilom e off for can ge one calls cou to loud no es he or she react lou dog etres due t through be ises? If yo d noises ld made and New Year’ been throu like firewo to Eve and any u have Yo Do s gs found sooner. So gh a firewo oth u rks time to don’t want anything rks. holiday with eas er fireworks Microchipp get your dog happen to e. bad a litt ed and ens your dog, le preparat All it takes is your ID tag keep an s phone nu ure d know ho ion, adoration, mb w. are ers INDEx up to date New Years at all times. and on a collar Ev Resolution e Fireworks. . . . .

COmINg ... 1 SEE RESo s for Rove UP luTionS, r. . . . . . . . guests Fe Tips and 2 ... 1 ed techniques Breed Test: ing Your Dog? . . . help you to COmINg ... 2 train your UP Beagle . . best frien ........

Tips and with an un d... 2 tec hn iqu expected es to help you twist! train your best frien with an d-

CASE STUDY 6: Jeweller New jewellery studio launched to provide manufacturing services to other retail jewellers and offer high-end exclusive custom jewellery services to high net worth clientele – achieves operational cash flow positive status in less than 6 months.

EXPONENTIAL GROWTH STRATEGIES DEPLOYED: • Website created to appeal to a high net worth clientele • Joint venture partnerships with local jewellers and national retail chains • Online strategies to target niche markets such as weddings, anniversaries, births and graduations.

• Staff acquisition strategies to hire the best qualified staff in a tight employment market

w w w.Ex ponent ialG r ow t hS t r at egis t . c o m

n

29

CASE STUDY 7: Squash Academy Squash player retires from the professional world tour after 10 years, to take his locker room peak performance principles into the corporate boardroom to establish a revolution in local squash.

EXPONENTIAL GROWTH STRATEGIES DEPLOYED: • Transformed an effort-based (on-court) coaching model into a value-based program with memberships based on player goals and outcomes.

• Social media leverage to create online conversations and community engagement.

• Branding: Professional logo and corporate positioning as Australia’s leading squash academy.

30

n

www. Ex pone ntia lGrow thStrateg ist.co m

CASE STUDY 8: Myotherapy Clinic Health and wellbeing clinic systemizes its marketing and operationalises its administrative tasks to relieve its founder from the daily chores of running the business to spend more time healing patients.

EXPONENTIAL GROWTH STRATEGIES DEPLOYED: • New website deployed on a standalone platform with no dependency on expensive outside IT/web designers.

• Internet marketing strategies optimised to extend reach to attract people with a wider range of conditions and ailments that need healing and relief.

• Automation and systemisation of practice administration, monitoring and management including online bookings and product sales to make it easier for clients to engage 24/7.

w w w.Ex ponent ialG r ow t hS t r at egis t . c o m

n

31

CASE STUDY 9: Floatation Therapy Clinic Clinic sets up a new service business unit to provide a new, specialised service to complement an existing, well-established professional practice.

EXPONENTIAL GROWTH STRATEGIES DEPLOYED: • New brand and strategic positioning for a new service to a similar, but different clientele.

• Leverage several sales and marketing channels to attract thousands of new clients to the practice.

• Establish Management By Metrics principles to provide clients the best value for money.

• Web marketing strategies to optimise online bookings and product selection for improved client convenience.

32

n

www. Ex pone ntia lGrow thStrateg ist.co m

CASE STUDY 10: Engineering & Surveying

Family Firm Long-standing family business faces technological challenges, shifting market forces to re-invent itself as the provider of turn-key solutions for the next economic cycle of growth and expansion.

EXPONENTIAL GROWTH STRATEGIES DEPLOYED: • New website design and deployed on a standalone platform to control its content and online analytics with the intervention of outside service providers.

• Lead generation system automation, systemisation and tracking to respond 25 to 50% faster to quotes and enquiries.

• Improved reporting and monitoring of internal process for faster job delivery and enhanced customer satisfaction and loyalty.

• Adoption of corporate governance principles to increase accountability and transparency to the board and internal stakeholders.

w w w.Ex ponent ialG r ow t hS t r at egis t . c o m

n

33

CASE STUDY 11: Electronics Engineer Local electronics engineer bucks the “feast or famine” and downward trends in a ‘dying industry’ by growing his business several-fold in less than 3 years - gaining the admiration of his peers, industry bodies and loyal clients.

EXPONENTIAL GROWTH STRATEGIES DEPLOYED: • Pre-eminence (Ray Keefe LinkedIn profile, awards, articles, expert author, testimonials, forums, newspapers) • Internet web presence through SEO: Smart website, blog, multiple incoming link sources and fresh content • Branding: professional logo and brand design, use the brand consistently • Unique Selling Proposition: We have one that really sums up who we are and what unique value we offer. We use it everywhere we can!

34

n

RESULTS

BEFORE

AFTER

New clients via the Internet per annum

1%

64%

Website traffic

300 hits per year

13,000 hits per year

Total number of clients active at any one time

4

14

Average time from initial contact to first sale

2 months

2 weeks

Fastest first contact to first sale

1 week

1 hour

Forward sales pipeline

$0

$400K

Business Awards

0

18

www. Ex pone ntia lGrow thStrateg ist.co m

“

For the past 10 years, Marc has pushed me harder and further than I thought I was capable of, which is what you want from a mentor who’s in it with you 1,000%

”

In 2008, Aleisha was an employee in a dead-end job she hated. She immediately changed industry and within 2 years, more than tripled her salary to become Australia’s top radio media salesperson for a record 5 consecutive years. In 2010, she launched Ultimate Edge Communications to turn the tables upside down on an industry that is need of a major disruption.

Aleisha McCall Owner, Ultimate Edge Communications

Business mentoring and coaching for ordinary people who want extraordinary businesses. www.ExponentialGrowthStrategist.com

w w w.Ex ponent ialG r ow t hS t r at egis t . c o m

n

35

Cory Andrews grew up in the family business, taking care of cats and dogs. Over the years, the business grew as did the complexity, challenges and burdens. Not wanting to continue being a slave to the business, she decided to reach out to a mentor who could show her the path to a balanced lifestyle that does not mean compromising on bottom line results.

“

It didn’t take long for Cory to embrace the holistic nature ot Exponential Mindset Thinking. Even though the shifts are gradual, the result was immediate. With reduced stress there was a greater understanding of what is really going on and what to do about it. That sense of serenity is the source of Cory’s new self-confidence that is necessary for sustained growth across multiple businesses. Business is not just about making money, it’s about creating a lifestyle that is enriching, fulfilling and nourishes your mind, body and spirit.

Running two businesses with family and community commitments is like herding cats!

”

Cory Andrews Owner, Cooinda Cat Resort and Dogs Country Club and Kennel Resort

Business mentoring and coaching for ordinary people who want extraordinary businesses.

36

n

www.ExponentialGrowthStrategist.com www. Ex pone ntia lGrow thStrateg ist.co m

Professional Speaker Experienced Workshop Facilitator Exponential Mastermind Expert

w w w.Ex ponent ialG r ow t hS t r at egis t . c o m

n

37

DR MARC DUSSAULT: A Keynote Speaker With

W

hether it’s a corporate presentation, keynote address, workshop or a charity dinner, hiring the right professional speaker can set the tone for your entire event. If you need to get people to re-connect, get energised, become customer focused or simply get their own mojo back... I am the speaker for you!

My pragmatic approach to real, everyday business issues is enlivened by a generous serving of humor and captivating linguistic wizardry. My customised presentations and workshops are sharply focused and draw thunderous applause and standing ovations. I make sure my presentations and performances are tailored to fit your particular organisation as well as your specific situation and event.

I will make sure your guests will be enthralled by a performance that is not just eye-opening but also packed with content they can put to work right away in their careers, businesses and personal lives.

With a wide variety of distinguished accomplishments, I am able to tap into a vast repertoire of anecdotes, stories and metaphors to instantly connect to an audience and build instant rapport.

Unleashing The Power Of A Champion’s Mindset Drawing upon my experience as competitive elite master athlete, I can insert colourful and meaningful stories and anecdotes from the world of sport into my presentations. I live and promote a holistic approach that so many seek to achieve with work-life balance.

38

n

www. Ex pone ntia lGrow thStrateg ist.co m

Inspirational as a mature athlete competing with opponents less than half my age, I was the oldest player on the professional squash tour giving me a unique perspective on the world of sport and the power of mindset to overcome perceived limitations and disempowering beliefs.

I can help your audience discover: • How to convert problems into opportunities and reap the rewards of outstanding success.

• The simple 4-step formula to succeed at everything – in business and in your personal life.

• Strategies to chunk-down complex issues into simple bite-sized digestible pieces.

• How to get three times as much done in half the time.

• The success strategies of high-achievers.

• Exponential practices for leadership and fast-track career development.

• How to have fun and enjoy work – again.

• Strategies to achieve work-life balance for peak performance.

• Timeless strategies to “wow” customers and build enduring relationships.

PHOTOS: Ross Stevenson

A Difference

Presentations For Any Occasion KEYNOTE SPEAKER I will set the tone whilst summarising important business issues that have been or are to be addressed during your business meeting or conference leaving delegates inspired and determined to demonstrate exponential business strategies on their return to work.

One of my unique skills is to set forth a framework upon which delegates and participants can use to weave insights and distinctions into the fabric of the event’s theme – often shaking people out of complacency and into action without brash provocation, through imaginative, innovative intellectual stimulation leveraging intrigue and nonstandard approaches with a unique style of delivery.

MASTER OF CEREMONY Getting your audience warmed up into a receptive state is as important as establishing the event’s cadence and rhythm. When I take to the stage to manage the proceedings, I will use my wit and charm to keep things moving along on time, on track and on purpose. You can choose to have me simply introduce other speakers or select the option of allowing me to inter-weave the various segments into a tapestry that will enhance the delegates’ understanding, comprehension and retention of your conference content.

CHANGE MANAGEMENT SPEECHES Although I do not engage in Change Management and formulaic ’Team Building’ exercises, I can be the change catalyst you need when things hit a wall and are at a standstill. I can create a provocative breakthrough session that will have participants shocked and in awe without being offended or creating any negative backlash. There is a fine line

that only an experienced facilitator can walk.

When all else has failed, you might want to consider me to come in to re-set the stage and get things back on track.

PRESENTATION STYLE AND CONTENT I am a well-rounded speaker, experienced facilitator and MasterMind facilitator who can extract the pearls of wisdom from any group or team.

I can present with professional PowerPoint slides, use props or ad lib in a casual style as well as involve participants in my proprietary Group MindMapping Exercises for intense and effective problem-solving.

Whatever the situation, I can be flexible and adapt to your requirements and constraints.

MAKE YOUR NEXT EVENT A SMASH HIT! My tongue-in-cheek humour and down-to-earth style has earned me a reputation as a professional corporate speaker. I inject enthusiasm, knowledge and a uniquely refreshing approach to presentations. Choose to give me the opening keynote and your business event is a sure winner. Or have me conclude your event and send your audience rushing out the door galvanised with focused action plans.

In either case, your conference will be extraordinarily successful, your audience will shower you with praise and you will be talked about in corporate circles for months.

w w w.Ex ponent ialG r ow t hS t r at egis t . c o m

n

39

THOUGHT LEADER: Presentation Topics And Here is a partial list of topics that I can cover with a high level of expertise and/or practical experience. Additional topics and themes can be addressed and customized on an as-needed basis.

MARKETING Branding e-Marketing Marketing metrics Advertising Business to business marketing Small business marketing Exponential marketing Positioning Direct marketing COMMUNICATION SKILLS Copywriting Negotiation Presentation skills Persuasion skills Influence skills Communication skills Brainstorming

Mastermind groups Personality profiling Motivation Learning styles ONLINE WEB MARKETING Social media Email marketing Blogging Search Engine Optimisation (SEO) Online marketing Social networking e-Marketing

PEAK PERFORMANCE Accelerated learning Speed reading Personal productivity skills Time management Vision & values Persona and positioning Critical thinking Decision making Peak performance Empowerment Goal setting Peter principle Pareto principle 1 percent improvement doctrine GENERAL MANAGEMENT Creative thinking Innovation Strategic management Small business Organisational behaviour Technology management

40

n

www. Ex pone ntia lGrow thStrateg ist.co m

Themes The Most Popular Presentations Technology adoption Stakeholder analysis International business Priority management Project management Problem avoidance Conflict avoidance Preeminence and positioning Scientific approaches to business Venture capital raising Selling a business Preparing a business for sale Corporate governance for small business Managing explosive growth SALES Sales management Portfolio management How to present a product or service Powerpoint presentation skills Persuasion and infuence skills Public speaking skills Presentation skills Selling the intangile Professional practice sales Complex, consultative sales techniques EMPOWERMENT AND LIFESTYLE Work-Life balance Holistic approach to business Exponential mindset thinking Boundless opportunity thinking Life balance Personal growth Personal success Authenticity The Law Of Attraction Voluntary simplexity

ANTIMIMETICISOMORPHISM The main theme of this presentation is how to have fun doing out-of-theordinary things that create extra-ordinary results with the least amount of effort and lowest cost. It focuses on lateral thinking and pushing the boundaries of traditional marketing and introduces extreme examples of exponential marketing in action. It is quite the eye-opener and catalyst, especially when delivered as a keynote presentation.

THE 1 PERCENT IMPROVEMENT DOCTRINE Everyone wants to improve, but contrary to popular belief and many self-help gurus, taking massive action is not the tried and tested path to personal or professional success. Through colorful analogies the 1 Percent Improvement Doctrine introduces participants to a unique metaphor that explains how powerful and valuable little changes can add up to monumental, life-altering changes on the path to one’s ultimate destiny.

EXPONENTIAL MARKETING FOR EXPLOSIVE GROWTH Exponential Marketing strategies have been around for decades, but really only leveraged by a select group of dedicated aficionados. This introductory presentation covers the 4 Elements Of Exponential Mindset Thinking as well as the 4 Steps To Unleashing Your Exponential Potential – that resides in every business. Unlocking hidden assets and leveraging them in innovative ways is what propels companies to double and triple digit growth. The most appealing aspect is that this can be accomplished with a fraction of the personnel and financial resources of traditional (advertising) marketing strategies.

MINDSET OF A CHAMPION AND MENTAL TOUGHNESS Mindset of a champion philosophy Deliberate practice for elite athletes How to train as a mature athlete Mental toughness for sport and business Coaching methodology Peak performance practice FAMILY BUSINESS Family business marketing Family business succession Family business management

w w w.Ex ponent ialG r ow t hS t r at egis t . c o m

n

41

A SAMPLE OF WORKSHOPS AND SEMINARS ANTIMIMETICISOMORPHISM This is an introduction to the concept of Exponential Mindset Thinking, having fun, doing out-of-theordinary things that create extra-ordinary results with the least amount of effort and lowest cost.

42 minutes in length, it took place at the Australian Dental Association’s ADX Annual Conference and Trade Show in Sydney, Australia in 2010, attended by more than 300 exhibitors and thousands of dentists and other dental professionals.

CLICK HERE to view

HOW TO OUT-MARKET YOUR COMPETITION – FOR SME BUSINESS OWNERS This cursory overview of Exponential Marketing Strategies was part of a multi-speaker event staged

by Dr Marc Dussault as the keynote speaker and attended by over 500 participants.

CLICK HERE to view

42

n

www. Ex pone ntia lGrow thStrateg ist.co m

BUSINESS MASTERY SECRETS – EXPONENTIAL MARKETING STRATEGIES This in-depth introduction to Exponential Marketing Strategies was a key presentation at a multi-speaker event staged in Sydney, Australia in 2008 and attended by approximately 600 business owners and executives.

CLICK HERE to view

HOST-BENEFICIARY PARTNERSHIPS – HOW TO GET OTHERS TO GROW YOUR BUSINESS FOR FREE This 3-hour workshop was staged in Brisbane, Queensland, Australia as part of a 3-part series of workshops dealing with Exponential Marketing Strategies and was attended by 250 participants.

CLICK HERE to view

w w w.Ex ponent ialG r ow t hS t r at egis t . c o m

n

43

A DISTINCTIVE VOICE, UNIQUE MESSAGE & GLOBAL PLATFORM

I have spoken to thousands of professionals, business owners and executives across North America and Australia. Some of his recent speaking engagements include: FOOD SERVICES AUSTRALIA 2010 Trade show for the food service industry, regrouping over 150 exhibitors.

Keynote presentation “How to market your food service business” AUSTRALIAN DENTAL ASSOCIATION ANNUAL CONFERENCE AND TRADE SHOW 2010 Speaker corner presentation “How to market your dental practice - antimimeticisomorphically” Trade show with over 300 exhibitors

I

S

E

EASTERN MONTREAL (CANADA) BUSINESS NETWORKING GROUP 2012 SPONSORED BY LOUTIL DE LA PUB “Exponential Mindset Thinking For Small Business Owners” WEST ISLAND (MONTREAL, CANADA) SMALL BUSINESS FORUM 2013 “Personal Productivity Principles For Entrepreneurs” AMERICAN MARKETING ASSOCIATION RIVERSIDE, CALIFORNIA CHAPTER 2013 “An Introduction To Exponential Marketing Strategies” RIVERSIDE CITY COUNCIL CHAMBER OF COMMERCE 2013 “Business Building Boardroom Briefing” An overview of Exponential Marketing Strategies CITRIX CORPORATION WEBINAR 2013 680 Participants from 5 different countries “Make Sure Your Persona Precedes You” Start To Secure Sales Before Meeting Your Prospects SALES IMPACT SUMMIT KEYNOTE PRESENTATION 2013 Theme: Antimimeticisomorphism Maximising Performance of the 21st Century Sales, Marketing and Business Development Executive

44

n

www. Ex pone ntia lGrow thStrateg ist.co m

AN INTERNATIONAL BESTSELLING BOOK SOLD IN 37+ COUNTRIES

Originally published more than 20 years ago and now in its 4th edition, Get The Best Grades With The Least Amount Of Effort has been sold in more than 37 different countries and translated into 4 languages: English, French, Chinese and Romanian. Over the past several years, this simple and easy-to-read book has become a bestseller on the Internet’s #1 Information Product Marketplace - ClickBank® and has just recently been released in Kindle® format and as an audio book.

In order to support the evergrowing audience for the book which comprise high school, college and university as well as mature students going back to school to advance their careers, several additional products have been developed including accelerated learning and speed reading videos and a how-tomindmap program.

Success across multi-channels demonstrates the ability to deploy a long-term product development philosophy that is now being replicated in the corporate arena.

Featuring in Clickbank as both a product and speaker is testimony to Dr Marc Dussault’s stature as an authority that people listen to.

w w w.Ex ponent ialG r ow t hS t r at egis t . c o m

n

45

THOUGHT LEADER: Published Books And Ma AWARD WINNING BOOK

SECRETS OF MARKETING EXPERTS EXPOSED

SERVICE BUREAU HANDBOOK

Discover how to achieve extraordinary business results on a shoestring budget and in a fraction of the time you’d expect by doing things that are out of the ordinary.

Published in English and French, this award-winning book explained the details and nuances of digital printing when printing companies first launched this new service bureau service in North America in the mid 1990s.

THE FAMILY BUSINESS SUICIDE PREVENTION GUIDE

HOW TO CREATE A FUN, EFFECTIVE AND POWERFUL MASTERMIND GROUP TO CATAPULT YOU TO EXPONENTIAL SUCCESS In his classic Think And Grow Rich, Dr Napoleon Hill documented the power of ‘Mastermind Groups’ to create exponential leaps in insight, wealth and success… But what he didn’t reveal is HOW to do it. This book explains the process step-by-step.

Succession in family firms is the number one threat to small companies that have several family members working in the business.

Expanded from a Ph.D. research paper, this book highlights the stark differences between corporate and family firms with simple to follow instructions to solve this most sensitive problem.

46

n

www. Ex pone ntia lGrow thStrateg ist.co m

BEST BUSINESS RESULTS WITH THE LEAST AMOUNT OF EFFORT With a self-evident title, this book seeks to apply accelerated learning techniques in the workplace, leveraging an academic framework guaranteed to unleash the genius within you.

GET THE BEST GRADES WITH THE LEAST AMOUNT OF EFFORT Now in it’s 4th Edition, over the past 20 years, this easy-toread book has been translated into 4 languages, sold in more than 37 countries and is the #1 Educational product on ClickBank, the Internet’s best online marketplace. It encompasses all the study tips, tools and techniques students need to excel in school.

agazine Articles Dr Marc Dussault has been a thought leader and a regular columnist, the author of feature articles and served as the resident technical advisor for these trade publications.

SIGNS MAGAZINE

MODERN REPROGRAPHICS

As an industry trade magazine, dominated by small, family-run businesses, this column focused primarily on the challenges of family business succession and management issues.

In this, the industry’s leading trade magazine, the column focused on small business challenges, how to make the most of limited resources to produce the best results possible.

REPRO REPORT

SALES PROMOTION MAGAZINE

Published by the International Reprographic Association, this industry-leading journal covered all aspects of full-service printing. The column covered technological adoption, human resource management, technology management and strategy, marketing, sales and special feature articles.

Tailored to sales people, sales and marketing managers, this was the representative magazine for the first Certified Professional Sales designation in Canada. As a columnist, Marc Dussault provided a wide range of articles on a bimonthly basis that provided an ‘alternative’ view to conventional thinking that the editor and readers found refreshing and interesting.

WIDE FORMAT IMAGING MAGAZINE Aimed at large format poster printing and full-size sign making companies, this publication sought to re-publish Marc’s previously published articles that had made an impact 15 years prior. This is testimony to the value of timeless advice and the value of the written word with a distinctive voice and unique message.

w w w.Ex ponent ialG r ow t hS t r at egis t . c o m

n

47

OVER 500 COMPONENTS TO PROVIDE 24/7 BUS BUSINESS CONFERENCE CALLS (1 HOUR AUDIO) Profitable Prospecting Creating Raving Fans Referral Systems Motivating Employees Creating An Investor Ready Business MasterMind Groups Q&A Private Strategic Partnerships And Preeminence Overcoming Challenges And Obstacles Creating $400K In 1Hour Pathways To Profits Explained Exponential Marketing Brainstorming Exponential Marketing Cheat Sheets Your Next Best Step Exponential Strategic Planning Bootcamp Preparation Creating H-B Partnerships –Telemarketing Company HotSeat – Training Company Exponential Business Models $100K Value Creation In 1 Hour.

Testing Your Strategies The 3x3 Marketing Matrix Explained Writing Killer Headlines Voluntary Simplicity – Getting More Done By Doing less Creating Products And Management By Metrics How To Select Host Beneficiary Partners Creating Exponential Value Business Building Blueprint Your Killer Kopywriting Voice Creating Multi-Party HB Partnerships Compressing Your Pathways To Profits MasterMind Sessions Explained Creating A Value Based Business Creating 100K In One Hour Case Study: Photographer Strategies Exposed Automating Conversations In Pathways To Profits Bland To Brand How To Do 3 Times More In Half The Time The 11 Sins Of Branding Family Business Principles Exponential Strategies For Jewellers Open MasterMind Q and A Session Leveraging Your Next Trade Show Core Competencies Positioning Owning A Word The Meaning Of Numbers 1 Percent Improvement Jay Abraham – Five Kinds Of Wealth Jay Abraham – Qantas Interview Jay Abraham – Secrets Of Copywriting Audio Jay Abraham – The Meaning Of Business Jay Abraham – Tony Robbins Interview Jay Abraham – Top 10 Strategy Picks Business Case Study Conference Calls: Photographer Gym Owner Jeweller Health Food Retailer Personal Coach Personal Trainer And Therapist Safety Food Specialist Accountant Financial Advisor Online Training Company BUSINESS DOCUMENTS Dr Dussault’s Demographic Descriptors Geometric Growth Parthenon Matrix Questionnaire Management By Metrics

48

n

www. Ex pone ntia lGrow thStrateg ist.co m

Business Marketing Autopsy DIY Questionnaire 1 Percent Improvement Wealth Through Business Ownership Report Wealth Through The Internet Report Business Building Blueprint Chump Or Champion Coffee With An Exponential Growth Strategist – HB Partnerships What Colours Mean Dirty Office Facts Distinction on MindMapping Your Best Employee Becomes Your Worst Nightmare 3-part article series Exponential MasterMind Interview Marketing Bootcamp Distinctions Marketing Mistakes To Avoid Marketing Trends Tipping The Scales Turn Disgruntled Clients Into Raving Fans Wordle - Recession Words 100 Exponential Marketing Checklist 514 Powerful Profit Propellers HotSeats Explained MasterMind Groups Explained MindMap – Exponential Sales Strategies Workshop Selling Snowballs To Eskimos 514 Powerful Profit Propellers 2 Million Dollar Bootcamp Distinctions How To Market Your Restaurant Special Report Post Program Planning Explained Pre Program Preparation Explained The MasterMind Experience Explained How To Market Your Restaurant MindMap MasterMind Mentoring Methodology How To Market Your Family Business Exponential Marketing Masters –Ogilvy And Abraham Suspect Prospect Client MindMap Presidential Copywriting Trade Show Tips Bland To Brand Case Study – Website Banner Design Bland To Brand Case Study – Google Bland To Brand Case Study – Gym Bland To Brand – 10 Business Branding Blunders Bland To Brand – 20 Steps To A Brilliant Business Brand 10 Things You Don’t Know About Radio Advertising Top 9 Radio Ad Mistakes To Avoid Tax Deduction Tips 1 of 2 Tax Deduction Tips 2 of 2 INTERNET MARKETING CONFERENCE CALLS Website Blunders To Avoid Creating Web Content Online Business Models Exponential Blogging 101 Virtual Real Estate Technical Conference Call HB Partnership Internet Information Productisation Make Money Within 30 Days Creating An Information Product Virtual Real Estate Renovations Creating A Value Based Business Series of 3 Open MasterMind Q and A Session Business Bootcamp 2010 Internet Session Bonus (3 hours) Search Engine Optimisation Strategies 4 Part Series Audio CASE STUDIES – INTERNET MARKETING 0 To 300 Subscribers in 90 Days Double Your Open Rates Website Makeover – Case Study – Indoor Children’s Play Centre Getting On Google Page1 Case Study Google Quality Score Distinction HeatMap Case Study Website Makeover – Case Study – Scrapbooking Site Website Makeover – Case Study – Copywriter

USINESS MENTORING AROUND THE GLOBE INTERNET MARKETING DOCUMENTS Priceless Productivity Plugins Internet Strategy On Steroids Top 7 Online Strategies Traffic Generation Checklist Visitor Value Creation Checklist YouTube Optimisation101 Phrases That Keep Attention How To Leverage Linked In Series of 6 Articles Internet Marketing Autopsy Internet Resource Report Internet Millionaire Marketing – Transcript Internet Marketers Little Black Book Distinction Blogging With Adwords Distinction Online Analytics Ecommerce QuickStart FileNaming Convention Virtual Real Estate Guide VRE Value Creation Checklist.pps Exponential Blogging101 493 Profitable Power Words Deadly AdWords Mistakes Spam Words Checklist Visitor Prospect Client-MindMap Flipping Websites For Profit – Kool To Kash Kow Flipping Websites For Profit- Tax Tips Flip Websites Now – Flip Your Blog Report Flip Websites Now – How To Flip Websites Flip Websites Now – How To Flip Your Blog Flip Websites Now – How To Market Your Blog Report Flip Websites Now - eBook Flip Websites Now – Traffic Generation Checklist Flip Websites Now – Visitor Value Creation Checklist Branding Using Favicons Email Marketing Metrics 2008 Exponential Blogging 101 Cheat Sheet Exponential Blogging 101 Transcript Wordle - ThankYou PROFESSIONAL MASTERY DOCUMENTS Group MindMapping Special Report Humor For Lexophiles Corporate Rockstar MindMap Booklet Everyone Makes Mistakes Great Quotes By Great Ladies Its Not What You Say Paradoxex, Conundrums And Dilemmas Professional Pundits The Cone Of Learning Become A Corporate Rockstar MindMap Computational Words Of Wisdom How Engineers Think 4-Part Series on GPS, Flight and Wormholes Professional Speaking – Similes And Metaphors Intrapreneurial Strategies Finite Element Analysis For Success Case Study – Engineer - RayKeefe 5 Minute Management Course Asking Favours From Designers Geek To English Translation Vernacular and Syntax PROFESSIONAL MASTERY AUDIO PROGRAMS Creating Momentum 101 Top Gun Sales Preparation Top Gun Sales – Case Study – Video Production Company Top Gun Telemarketing Sales 101 Top Gun Telemarketing Sales 201 Top Gun Telemarketing Sales 301

Top Gun Telemarketing Sales 401 Achitectural Premature Evaluations Personal Development Documents Your Dreams And Success New Years Resolutions Detailed Description Checklist New Years Report Card My Best Year Ever Program PERSONAL DEVELOPMENT AUDIO PROGRAMS AND CONFERENCE CALLS Mindset Of A Champion Part 1 &2 Concentration Of Focus Commentary On Michael Jackson THIS IS IT Getting Your Spouse To Support You New Year, New Destiny Breakthrough Productivity Tony Robbins – Interviews –Deepak Chopra Tony Robbins – New Year 2008 RADIO INTERVIEWS ON FM 88.5 2RRR SYDNEY Exponential Mindset Preamble 1 Percent Improvement Flipping Websites For Profit 1 of 2 Flipping Websites For Profit 2 of 2 Investing In Rare Coins Exponential Investment Leverage Alternative Investments Radio 2RDJ Interview with Jay Abraham VIDEOS (NOT YOUTUBE) Preeminence And The Art Of Posing Antimimeticisomorphism Business Mastery Secrets SME Presentation How To Out-Perform Your Competitors Recession Proof Your Business Advanced Business Mastery –Internet Q &A 3 Part Series Host Beneficiary Partnerships Explained 6 Part Series Killer Konversations – Case Study – Indoor Play Centre Wizards Webinar Wisdom – Webinar Google Adwords MasterClass – Webinar EBOOKS Family Business Succession From Bland To Brand Get The Best Business Results With The Least Amount Of Effort How To Create A Fun Effective And Powerful MasterMind Group How To Market A Family Business How To Market A Jewelry Business Squash Lessons For Marketing Words Of Wisdom BROCHURES: 4-Day MBA curriculum (6 pages) Business Building Bootcamp (6 Pages) Platinum Program Brochure (24 pages) Unleash The Speaker Within (4 Pages) Boardroom Briefing (4 Pages) Etch-A-Sketch Thinking In The iPad Age (4 Pages) Become The Next Corporate Rockstar (4 Pages) Marketing Makeover (4 Pages) Bootcamp Booster (4 Pages) Plus additional workshop, conference call, course and seminar transcripts as well as colourful mindmaps of dozens of events, products and programs.

w w w.Ex ponent ialG r ow t hS t r at egis t . c o m

n

49

WHY YOU SHOULD SERIOUSLY CONSIDER WORKING WITH THE EXPONENTIAL GROWTH STRATEGIST

“

Working with Marc has far surpassed my expectations! Having other business owners in the same room, with similar issues and challenges is a great environment to experience the processes and frameworks needed to overcome obstacles and complete tasks, campaigns and projects successfully. It’s priceless.

Marc keeps the discussions on track, not wasting our valuable time. That can be a problem when many type A entrepreneurs get in a room. This is not a therapy group where people share their misery and seek emotional support, instead we identify problems with laser focus and attack each one with a systematic approach that is customized to each business so we remain authentic and genuine to who we are with our clients. Marc doesn’t use a ’cookie cutter’ approach so many business coaches use.

Leveraging Marc’s ability to connect, excite, motivate and inspire business owners is priceless. It’s not something we could do on our own. This partnership has come to us at the right time when we were looking for a new way to increase our sales beyond more “selling.”

”

This indirect, value-based educational and informational approach has contributed to a 30% growth and a much more sustainable business because of the loyalty we have created with our prospects and clients.

In addition, Marc’s events have emboldened our local Chamber Of Commerce with a new spirit of enthusiasm and optimism that was previously lacking.

EUGENE MONTANEZ

Chief Executive Officer ALLEGRA MARKETING - PRINT - MAIL Formerly Zap Printing & Graphics 127 Radio Road - Corona, California

50

n

www. Ex pone ntia lGrow thStrateg ist.co m

Elite Master Athlete Mental Toughness Specialist Squash Addict

w w w.Ex ponent ialG r ow t hS t r at egis t . c o m

n

51

SQUASH MILESTONES & ACHIEVEMENTS 2006 Wyong Men’s Master’s 40-45 Men’s Division 8 Champion 2009 Australian Masters Games Silver Medallist Men’s 45-49 2009 Australian Squash Masters Ranked #12 Men’s 45-49 2009 World Masters Games Ranked #18 Men’s 45-49 2010 Pan Pacific Games Ranked #4 Men’s 45-49 2011 Port Macquarie Masters Tournament, Division 2 Plate Winner 2011 Sydney City League A Grade Teams Champions 2011 Australian Masters Games Gold Medallist Men’s 45-49 2012 Pan Pacific Masters Games Silver Medallist Men’s 45-49 2012 Vancouver Rackets Club Early Bird Tournament

Men’s Open Plate Winner 2013 Australian Masters Games Silver Medallist Men’s 50-54 Professional Squash Association Top Ranking - World #319

Marc Dussault - World #319 Friday 01 February 2013

52

n

www. Ex pone ntia lGrow thStrateg ist.co m

MY PERSONAL JOURNEY Success is one of those things that for many, is hard to define, quantify or label. While we each have our own interpretation and perspective, for me and my business coaching and mentoring clients, success is about living one’s ‘purpose’.

I define my mission in life as continuing to live my dream, empowering others to discover and live theirs.

I originally played squash as a time-efficient way to maintain physical fitness. Winning the first tournament I competed in was the catalyst to developing a competitive career as a mature athlete. It was also convenient as another example of exponential mindset strategies in action – in a nonbusiness environment, with the unique twist of mental toughness to overcome adversity and perform at peak performance.

Hitting my first squash ball at age 37 with only 5 years of playing experience and less than a total of 10 tournaments under my belt, on my blog, I chronicled how I reached the top ranks of masters squash within 3 years.

The foundational principles of deliberate practice, peak performance preparation and mindful mental self-awareness reveal the building blocks of athletic success with parallels and analogies in other dimensions of life.

One of my guiding principles of success is the holistic approach to achieving excellence in all 4 dimensions of mastery – business, the Internet, professional and personal.

Achieving work-life balance without compromising results and achievements is something that eludes most people. My squash ‘career’ in large part was developed to prove you ‘can have it all’ as well as demonstrate that this approach and mindset can be replicated across other dimensions.

Joining the Professional Squash Association on my 49th birthday, as the oldest player on the tour was a life-defining moment. It was both scary and exciting to step into the realm of professional sports even though my expectations and intentions differed from the juniors who dream of reaching the top 10 or becoming world #1. I did it to determine where my ultimate all-time peak performance was just as much as it was to have fun and explore new insights, distinctions and revelations about who I really am and what I am capable of.

I am on my journey, having the time of my life, creating one breakthrough after another – what

“

would you do if you knew you could not fail?

SUCCESS IS NOT ABOUT MAKING AS MUCH MONEY AS POSSIBLE, IT’S ABOUT HAVING A LIFE OUTSIDE OF WORK THAT IS FUN, FULFILLING AND REWARDING. Dr Marc Dussault

”

w w w.Ex ponent ialG r ow t hS t r at egis t . c o m

n

53

PEAK PERFORMANCE PROGRAMS: Mirroring Squash Lessons for Marketing is a unique, lighthearted approach to exploring the Mindset Of A Champion for your business or career. With 29 specific examples, Dr Dussault uses humour and his in-depth appreciation for the game of squash to extract key distinctions of success that can transform how you see your role in business so you can perform at your peak and win the game much more decisively and with a lot less effort.

You’ll capture 29 game-winning squash strategies applied to growing your business or developing your career • Why most business people read the best books but get few tangible results (focus on hitting the ball versus getting to the ball).

• Why so many entrepreneurs lose the ‘easy sale’ over and over again (by tinning the ball instead of developing the rally).

• Why most entrepreneurs will never win the game of business (not aware of the training regimen required or not willing to do the necessary ‘court sprints’).

54

n

www. Ex pone ntia lGrow thStrateg ist.co m

• Why working harder and exerting a lot of effort can tire you out quicker (and how you can reverse that to strategically wear out your opponent and send them out of business without getting your hands dirty!).

• Plus 25 more, each just as hilarious and yet disarmingly powerful distinctions!

This funny, comical squash metaphor will help you see your actions from a refreshingly different and less intimidating perspective. In fact, you’ll chuckle and even giggle from time to time as you begin seeing money-making opportunities in your business.

It will gently force you to look at EVERYTHING you do from a different angle. You’ll have no choice but to see things you have never seen before. …Things that will help you to win points with clients, prospects, employees and even suppliers at little or almost ZERO cost to you. …Points that add up to more profits at the end of the month.

The Mindset Of A Champion

The Mindset Of A Champion Program PART 1: THE MINDSET OF A CHAMPION 1. The 4 Keys To Success: How to create any outcome you want and reproduce it over and over again, effortlessly.

2. The 3 Ways To Get To A Destination: How ONE simple decision at the beginning of your training will affect whether or not you’ll ever win a tournament, competition or lose those extra kilos.

3. Your Decision–Making Horizon: How it affects your training regimen, motivation and chances for success. You might be setting yourself up to fail and not even know it.

4. How To Quickly Learn Any New Skill: Regardless of the sport or fitness regimen you’re involved in, there are skills to be learned.

Understanding HOW you learn will help you learn faster, reduce costly mistakes and most importantly avoid injuries.

5. Leveraging A MasterMind Group: All elite athletes have a group of advisors, coaches and mentors, but the trick is to decipher and organise conflicting information that is supposed to help, not confuse you.

PART 2: PEAK PERFORMANCE STRATEGIES FOR THE ELITE AND MATURE SPORT ATHLETE Discover key success ‘distinctions’ to perform at your best each and every time you compete, recover more quickly and extend your athletic career for as long as possible

1. How To Uncover Your Success Clues: Practicing for the sake of it is not effective if you are a committed athlete. A handful of strategies will be revealed to enable you to ‘coach yourself’ and/or help others assist you in the quest to improve as quickly as possible.

2. Leveraging What You Don’t Know You Know: Every competitive athlete knows what it feels like to be ‘in the zone’. This single technique will enable you to recognise what you do whilst in the zone so you can get back into it ‘on command.’

3. Competition Preparation: Make sure you absolutely ‘peak’ at the right time, with the winner’s mindset as well as re-create your success combinations and triggers.

4. Tips And Techniques To Recover More Quickly: As we get older, recovery becomes an increasingly important aspect of competition and training. Imagine being able to train twice as long with less soreness, tightness and fewer injuries…

5. Secrets Strategies To Get The Edge: All elite athletes have secret strategies, tricks and tips that give them an edge. I will share some of mine with you as well as give you a template to keep acquiring them on an automated basis.

w w w.Ex ponent ialG r ow t hS t r at egis t . c o m

n

55

DELIBERATE PRACTICE PRINCIPLES

SPORT CHAMPION STRATEGIES YOU CAN APPLY IN YOUR BUSINESS OR CAREER Become a BUSINESS CHAMPION by learning the DELIBERATE PRACTICE PRINCIPLES OF OLYMPIANS AND COMMONWEALTH GAMES ATHLETES on a squash court to then apply them in your business or career.

This unique world-first program leverages squash to learn otherwise obtuse and intangible distinctions that are easily discernible and transferable on a squash court. Once understood, the principles can then be strategically and tactically transferred effectively in a boardroom or workplace setting.

THE STRATEGIES WORK FOR ALL SPORTS AND ACTIVITIES

Bowling Trophy

56

n

Ice Hockey Trophy

www. Ex pone ntia lGrow thStrateg ist.co m

IN THIS PROGRAM YOU WILL LEARN: • The scientific principle of deliberate practice • How to identify key distinctions of success on court and apply those learnings in your business or career • Leadership principles to make you a captain of industry or champion in business

EVER WONDER HOW SOME PEOPLE IMPROVE THEIR RESULTS ‘ALMOST OVERNIGHT’ WHILE OTHERS STRUGGLE FOR YEARS OR EVEN DECADES WITH LITTLE OR NO IMPROVEMENT? THE ‘SECRET’ IS DELIBERATE PRACTICE PRINCIPLES You can spend countless hours “trying stuff”, but unless you have a proven system that works, you could in fact be reinforcing a bad habit that makes things worse, hard to change and in some cases impossible to get rid of.

Deliberate Practice is a methodology used by the best in the world including Olympians, World Champions and Commonwealth Games athletes.

Now you can tap into this powerful approach to create a breakthrough, the ‘quantum leap’ forward you need to get to your next performance level.

The power of Deliberate Practice Principles is that they apply to all human endeavours, not just sport. It’s a framework, a process that is scientifically designed to make the most of every single minute you invest in developing a new skill or ability to create the biggest breakthrough(s) in the least amount of time.

Over the years, science has revealed the guiding principles well beyond the 10,000 hour rule made infamous by Malcolm Gladwell which is unfortunately wrong and misleading.

When applied diligently with qualified (expert) coaching Deliberate Practice Principles can cut the 10,000 rule to master a skill into a fraction of that time and effort!

Historically, these principles have been exclusive to Olympians, Commonwealth Games Athletes, World Champions and other elite organisations like the Australian Institute Of Sport (AIS).

The term “Deliberate Practice” was coined by Anders Ericsson as the guiding principles required to creating expert performance (outcomes) synonymous with musical protégés, so-called “natural” sports champions and other outstanding feats of human skill and ability.

Deliberate Practice is important because it is the fastest way for anyone – including teams to develop a higher level of proficiency (expert performance). The framework is imperative, without it, it’s a haphazard hit-or-miss approach that the herd (a.k.a. the general public) contents itself to follow, but champions abhor with every cell in their bodies.

When applied diligently with qualified (expert) coaching Deliberate Practice Principles can cut the 10,000 rule to master a skill into a fraction of that time and effort!

13-Time World Champion and Olympic Gold Medallist Michael Johnson and Dr Marc Dussault

w w w.Ex ponent ialG r ow t hS t r at egis t . c o m

n

57

DELIBERATE PRACTICE PRINCIPLES FOR PEAK PERFORMANCE RESULTS Even though Deliberate Practice Principles have their origins in peak performance sports psychology, they have been explored and chronicled in all areas of human endeavor and achievement including music, languages, and even air travel safety (National Transportation Safety Board - NTSB).

Admittedly, creating champions is not easy, in large part because of the relentless debate about nature versus nature and the influence of genetics and inheritance of ‘so-called’ talent.

The jury is in and there is no such thing as talent, once you take genetics out of the equation.

58

n

www. Ex pone ntia lGrow thStrateg ist.co m

Mathematically, genetics (height, proportions, physical and intellectual abilities, etc.) only account for 35% or 1/3rd of results. That leaves more than 2/3rd for hard work, discipline, perseverance, grit, tenacity, desire and determination.

It is not as easy to be a champion in business because the OUTCOMES can be so varied and difficult to measure and quantify. This is especially true when looking for an outcome that includes “flourishing” instead of just “making more money”.

We have all heard we should “work smart, not hard” – but what does that actually mean? Simply put – it means using Deliberate Practice Principles.

“

Even the smartest techie can struggle in business.

”

Ray Keefe Owner Successful Endeavours

Technical proficiency is a key attribute a professional needs to launch a business. But it’s not enough if you want to get past the “feast or famine” syndrome of the typical professional practice.

Ray Keefe faced this dilemma back in 2009 when he selfadmittedly had a “job with tax benefits”. Knowing he was ill equipped to deal with the challenges in front of him: prospecting, sales, marketing and strategic planning, he sought to acquire the business skills he was missing.

In 4 years sales have quintupled, staff has tripled and their order book is filled 4 months in advance. Projects can be planned strategically and delivered on time and on budget which have led to an astonishing 18 business and innovation awards.

Business mentoring and coaching for ordinary people who want extraordinary businesses. www.ExponentialGrowthStrategist.com w w w.Ex ponent ialG r ow t hS t r at egis t . c o m

n

59

“

Turning a necessary evil into a much appreciated solution can be messy.

Mark McKenzie Owner Graffiti Eaters

”

Running a national business is no doubt a formidable challenge. To achieve that as a family business across multiple generations for over 35 tears is an accomplishment beyond compare, placing it amongst the top 1% of all firms.

So it should come as no surprise that Managing Director Mark Mackenzie sought to acquire the skills and aptitudes he will need to face the challenges forthcoming in the next two to three decades.

Understandably, the Internet plays a large role in sales and marketing initiatives, but without a clearly defined strategic goal, it can be quite costly to get “it wrong” and travel down the wrong path. Sometimes, avoiding mistakes is just as valuable as making more money. If only more companies understood that fact, more would make it past the first generation.

Business mentoring and coaching for ordinary people who want extraordinary businesses.

56

n

www. Ex pone ntia lGrow thStrateg ist.co m

www.ExponentialGrowthStrategist.com

The Platinum Program w w w.Ex ponent ialG r ow t hS t r at egis t . c o m

n

57

EXPONENTIAL MARKETING: The Foundation Of I Have Deployed Exponential Marketing Strategies In More Than 200 Industries And 2,000 Businesses Over The Past 20+ Years Regardless of your industry, vocation or profession, the Platinum Program can get you from where you are to where you want to be BECAUSE it leverages the blood, sweat and tears you’ve already invested by uncovering hidden assets and opportunities that can be converted into cash or transformed into additional Rivers Of Revenue at little or no cost.

The foundational principle of this program is to show you how this is done, in YOUR BUSINESS so that you can master the Exponential Mindset and repeat the process over and over again for the rest of your career.

Dr Marc Dussault with Lichi Tieu

Get the key and release yourself from the entrepreneurship jail cell you’ve placed yourself into to get your freedom back once and for all!

PHOTO: Max Ucherek

62

n

www. Ex pone ntia lGrow thStrateg ist.co m

The Platinum Program FOUR Dimensions In ONE Program

Business, Internet, Professional & Personal Mastery

This world-leading program combines Business Mastery principles and strategies with the truly explosive exponential strategies of the Internet for the Double Whammy effect.

Unique in its design, you choose to start the Platinum Program whenever you’re ready, with a nominal 3 month commitment, you can get started this week and attend the very next workshop, conference call or event.

>

BUSINESS MASTERY

As a business owner, this curriculum helps you to leverage the blood, sweat and tears you’ve already invested and turn that into profits and cash as quickly as possible, build exponential value that will translate to the sale of your business for much more than it’s worth or allow you to work less while increasing your sales and profits.

>

INTERNET MASTERY

The Platinum Program is scientifically designed to give you a Quick Start on the Fast Track to Business Building success with a fully automated delivery system that is convenient and easy to integrate into your busy schedule.

As an all-encompassing program, you get all the templates, documents, spreadsheets, audio and video recordings, transcripts, MindMaps, diagrams and even blueprints you need to deploy and implement the strategies with your team.

When you acquire “Internet Mastery” you’ll know how to create new revenue streams online, expand an existing one or leverage your brick and mortar business so your competitors can’t touch you. Once you’ve reached your online sales and profit targets, you’ll recognise the need to further strengthen and automate this additional income stream into a Pathway To Profit so you never become a slave to it and keep it as passive as possible.

>

PROFESSIONAL MASTERY

The automated delivery system allows you the flexibility and freedom to read or listen to the modules when it’s convenient for you as well as share them with your staff to start and maintain momentum.

This part of the program is designed for you to discover and develop your skills to become the leader amongst your peers that you know you can become. This does not mean becoming a public speaker, but it does mean learning how to lead from the front and take charge in a group or team setting as well as learning the art and science of persuasion and influence. Creating a public persona will get people to want to do business with you as well as find you and your company more easily.

>

PERSONAL MASTERY

The content of this part of the program teaches you the strategies of super successful over-achievers who seem to coast through life effortlessly, surpassing their peers with stunning ease without sacrificing their health and wellbeing whilst ticking off goal after goal after goal… Some call it having the Mindset Of A Champion whilst others call it Mental Toughness.

Just think of the confidence you’ll have when you know the rules of the game are tilted in your favour!

w w w.Ex ponent ialG r ow t hS t r at egis t . c o m

n

63

BUSINESS MASTERY PLATINUM PROGRAM COMPONENTS The MasterMind Group Experience Advanced Business Mastery Event Advanced Internet Mastery Event Exponential Internet & Business Building Bootcamp Killer Kopywriting System and Workshop Business Quick Start Bundle Business Fast Track Bundle

10 Massive Momentum Monthly MasterMind Workshops

Business Builder Bundle

12 Massive Momentum Monthly Mailings

10 Massive Momentum Monthly MasterMind Conference Calls

Business Building Blueprint

Management By Metrics Template

Marketing Autopsy Presentation

Reversing For Results Template

Super Secret Special Gift

1:1 Hour of Power Consultation

Squash Lessons for Marketing

Dr Marc Dussault’s Book – Secrets of Marketing Experts Exposed!

Geometric Growth Parthenon Matrix Questionnaire Regular Exercises and Assessments

64

n

Pathways To Profits

Advanced Business Coaching System – 365 Dr’s Daily Distinctions

www. Ex pone ntia lGrow thStrateg ist.co m

Dr Marc Dussault’s Book – How to Create a Fun, Effective and Powerful MasterMind Group

LEARN TO LEVERAGE MASTERMIND GROUPS Catapult Your Success In A Fun, Effective & Powerful Way Leveraging The MasterMind Group Concept The concept of the MasterMind Group was formally introduced by Napoleon Hill in the early 1900s in his timeless classic, “Think and Grow Rich.” He revealed that every great achievement or massive fortune in history has been the product of a team of minds, a “MasterMind” united in achieving the same, pre-defined goal. The American Declaration of Independence, man’s first powered flight, as well as man’s first flight into space and subsequently to the moon were all created via MasterMind Group principles.

The MasterMind Principle is “The coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spirit of harmony.” Furthermore, “No two minds ever come together without creating a third, invisible, intangible force which may be likened to a third mind.”

The Platinum Program pre-qualifies the most capable, committed and competent business owners. It empowers them via conference calls and workshops planned, orchestrated and facilitated to create a vibrant, harmonious Mastermind Group Experience that is enjoyable as much as it is efficient.

This produces streams of consciousness that result in incredible business breakthroughs such as mouthwatering “killer kopy”, influential Unique Selling Propositions created in minutes or multi-layered Host-Beneficiary Partnerships that create a continuous stream of new leads.

The Platinum Program leverages Group MindMapping that takes the MasterMind Group Experience to a whole new level of results – which is one of the reasons why RESULTS CAN BE GUARANTEED.

PHOTOS: Max Ucherek

w w w.Ex ponent ialG r ow t hS t r at egis t . c o m

n

65

“

I want to run a successful practice to continue providing leading edge health and wellbeing services to as many people as possible for as long as possible.

”

Lena Yammine Owner Inner Outer Health Providing a holistic approach to health and wellbeing requires embracing western and eastern philosophies, treatments and techniques. Furthermore it involves embracing the art and science of modern medicine across multiple disciplines and specialties, which came naturally to Lena, but not without considerable effort and commitment.

She is commonly referred to as having “magic hands,” a compliment she recognises as the culmination of years of dedication to acquire and develop an ability to heal and provide comfort to those with the most severe chronic pain, serious ailments and conditions that can be relieved and in some cases fully “resolved.”

Lena has decided to devote the same level of scientific scrutiny to developing her professional skills across the many fields that a business owner needs to deal with: Marketing, sales, systemisation, financial management and strategic planning.

Business mentoring and coaching for ordinary people who want extraordinary businesses. n www. Ex pone ntia lGrow thStrateg ist.co m 62 www.ExponentialGrowthStrategist.com

INTERNET MASTERY PLATINUM PROGRAM COMPONENTS Advanced Virtual Real Estate Workshop Internet Millionaire Marketing Event Internet Technical Mastery Event Advanced Internet Mastery Event Exponential Internet & Business Building Bootcamp Killer Kopywriting System and Workshop Internet Quick Start Bundle Internet Fast Track Bundle

Search Engine Strategies Audio Program

Internet Business Builder Bundle

Will Swayne’s Book – Secrets of Internet Entrepreneurs Exposed!

10 Massive Momentum Monthly MasterMind Conference Calls Advanced Internet Coaching System – 365 Dr’s Daily Distinctions

Geometric Growth Parthenon Matrix Questionnaire Regular Exercises and Assessments

Marketing Autopsy Presentation

Business Building Blueprint

Super Secret Special Gift

Pathways To Profits

Squash Lessons for Marketing

Management By Metrics Template

10 Massive Momentum Monthly MasterMind Workshops

Reversing For Results Template

12 Massive Momentum Monthly Mailings Your Very Own Website ‘Make Over’ Consultation Advanced Website Conversion Strategies Audio Program

1:1 Hour of Power Consultation Dr Marc Dussault’s Book – Secrets of Marketing Experts Exposed!

Dr Marc Dussault’s Book – How to Create a Fun, Effective and Powerful MasterMind Group

Exponential Programs reserves the right, at its sole discretion and without notice to modify or alter any or all of the content of The Platinum Program.

w w w.Ex ponent ialG r ow t hS t r at egis t . c o m

n

67

INTERNET MASTERY: Generating New Leads The noughties were infamous for the Internet Marketing revolution that turned business models inside-out “disintermediating” inefficient industries and inventing brand new ones.

For most small businesses, however, it wasn’t revolutionary. In fact, for most, it was just another task, responsibility and additional hurdle to overcome to get new leads in the door. Moreover, what was once easy – getting a listing in the Yellow Pages - became a quagmire of three letter acronyms (SEO, PPC, CTR, LPO, etc.) To top it all off, business owners were bombarded with unscrupulous web (and social media) specialists who claimed to have all the answers.

The problem SME business owners faced was not knowing who to trust and how to gauge and track ROI. For many, it was a costly and frustrating experience. In some extreme cases, businesses were held to ransom and lost control of many of their lead generation activities a few with devastating consequences.

That’s where I come in –

My business model is NOT to make money FROM you, but make money FOR you.

My approach is to teach you how to leverage all the FREE strategies available and use only off-the-shelf, industry-standard technologies, applications and providers.

Your independence from any service provider – INCLUDING ME – is paramount.

Social media is one of the many tools that misused or misunderstood can kill your sales and marketing ROI. My approach is admittedly antimimeticisomorphic and as such means my clients: • Dominate their chosen market segment/niche within 12 months.

• Can track ROI across all web campaigns to make sure they know where every single dollar of investment is going and what it returns.

• Are able to generate an on-going stream of leads that costs a fraction of traditional sales and marketing campaigns.

USE THE INTERNET TO GENERATE NEW LEADS FOR YOUR BUSINESS I do not adhere to the “get rich quick” approach to web marketing. I leverage only tried and tested strategies and technologies with the very best ROI results-based pedigrees.

You can also rest assured you will always remain in full control of your “website.”

68

n

www. Ex pone ntia lGrow thStrateg ist.co m

For Your Brick And Mortar Business

As a business owner, the last thing you want to worry about is the Internet, but let’s face it, it’s become a necessity. It’s been said “the Internet is the easiest thing that’s hard to do.”

The Platinum Program does not seek to turn you into a IT/web expert, instead it aims to give you enough knowledge and information to give you back control of your online presence and positioning.

That’s because it is easy AND hard at the same time.

Easy because the basic guiding principles I teach are accessible to anyone who runs a business. Hard because when you’re not made aware of them, the people who know them, won’t tell you!

The reason this is important is because the Internet has become the single least expensive source of new leads for businesses of all shapes and sizes, regardless of industry – when you “do it” properly – otherwise it is frustrating, costly and ineffective.

The reason they won’t tell you is because once you know what to do, you can do it yourself, have a staff member do it, or hire someone else for a fraction of the price!

“My approach to ‘Internet Marketing’ is admittedly out-of-the-ordinary. It often takes 6 to 12 months for a typical business owner to adopt, but once accepted, there is no turning back.”

– Dr Marc Dussault

In addition, one of my core foundational principles is to make sure you’re never held to ransom by highpriced web design companies or IT consultants.

PHOTO: Max Ucherek

Learn within an Exponential MasterMind Experience with other like-minded super-achievers in a fun, interactive and creative setting that is entertaining, but more importantly MAKES YOUR LEARNING LONG-LASTING.

I will teach you to ensure that you maintain your IT/technical sovereignty at every step of the process, which includes securing your domain names, single source of truth and data integrity so you’re never intimidated or influenced by an external service provider.

w w w.Ex ponent ialG r ow t hS t r at egis t . c o m

n

69

PROFESSIONAL MASTERY PLATINUM PROGRAM COMPONENTS

ADDITIONAL COMPONENTS WILL BE DESIGNED

just for your company and/or industry!

Unleash The Speaker Within Event Superstar Speaking Skills Persuasive Presentation Principles Turbocharging PowerPoint My Best Year Ever Program Wizard’s Weekly Wisecracks Internet Quick Start Bundle The 4 Keys To Success Audio Program The Cone Of Learning

Business Mastery Secrets Video Presentation

The 1 Percent Improvement Doctrine

MasterMind Sessions Explained Audio Recording

From Analysis Paralysis To Productivity PowerHouse Audio recording

Group MindMapping report and Audio Recording

Linked In Article Series

Exponential Words Of Wisdom

Professional Productisation Principles

Get 3 times More Done in ½ the time

Case Study: Running up the corporate ladder two rungs at a time

Regular Exercises and Assessments and other bonuses

Exponential Programs reserves the right, at its sole discretion and without notice to modify or alter any or all of the content of The Platinum Program.

70

n

www. Ex pone ntia lGrow thStrateg ist.co m

BECOME A THOUGHT LEADER IN YOUR INDUSTRY OR PROFESSION BECAUSE the all professions and industries are in dire need of more dynamic and charismatic leaders from WITHIN its technical ranks, we’re committed to discovering, nurturing and developing the next generation of leaders and CEOs. This part of the Platinum Program is important for you if you are an engineer, dentist, physician or other health care provider, lawyer or other TECHNICAL professional and

You…

Want to get into a leadership position to get on a fast track career path.

Are in a leadership position, but you’re languishing in the role because the added responsibility (chores) and authority (bureaucratic paper work and red tape) are not rewarding you sufficiently for the effort you’re putting in (countless over time hours).

Are currently successful in a leadership position, but you know that continuous improvement is the mark of a true leader who leads from the front.

Are a super achiever who is a little disappointed with your results so far. The techniques and strategies you will learn are so effective, you’ll experience the shifts within days of joining the program.

Are already on the fast track, but realise that others are gaining on you. Because this is a race with diminishing positions available at the top of the pyramid. If anyone is gaining on you, it’s because he or she knows there is a better way to get things done with less effort.

Want work-life balance without compromising your results. There is nothing worse than feeling like you’re a slave to the business or company – this program teaches you how to regain that balance with a holistic perspective.

Want to be part of something bigger, more meaningful. This is the driving force behind the Platinum Program – to find a handful of individuals who will take the helm to become the thought leaders that will mould your profession or industry for future generations.

w w w.Ex ponent ialG r ow t hS t r at egis t . c o m

n

71

PERSONAL MASTERY PLATINUM PROGRAM COMPONENTS

Antimimeticisomorphism Audio Program

Marc’s Monthly Motivational Movie

Antimimeticisomorphism Video Program and Mindmap

The Martian And Venusian Chronicles Keynote – Audio recording The Mindset of a Champion

4 Keys To Success Audio Program Voluntary Simplexity Audio Program My Best Year Ever Program The Cone Of Learning How To Turn An Unsupportive Spouse Into Your Biggest Fan Turn Your Worst Nightmare Into Your Best Opportunity: Case Study

72

n

www. Ex pone ntia lGrow thStrateg ist.co m

Personal Power Parthenon Blueprint Top Gun Sales Seminar

This portion of the Platinum Program content is a fantastic starting point if you are new to the realm of personal development and you want to take the shortcut to success without cutting corners. It reviews all the basic tenets of having a “Positive Mental Attitude” and “Positive Thinking” but cuts through the “Fluff and Puff” to get to the CORE PRINCIPLES that make a difference.

It includes the basic elements of motivational theory and personal development principles, but takes everything one step further with action strategies, techniques and tips that will essentially blow your mind about what are truly capable of.

This MasterMind Experience will Unleash The Exponential Potential within you, by Leveraging the World’s Best Exponential Peak Performance Strategies so you maximise your results while maintaining a healthy work-life balance. In short, this is the missing link you need to ‘have it all.’

w w w.Ex ponent ialG r ow t hS t r at egis t . c o m

n

73

EVERYTHING YOU NEED IS INCLUDED Learn the art and science of Killer Kopywriting to design Killer Konversations and Kreate Killer Kampaigns Including: • Profitable Prospect Profiling • Dr Dussault’s Demographic Descriptors

Dr Dussault’s Demographic Descriptors™ Prospects

• Marc’s 3X3 Massive Momentum Mailing Matrix

A

B

Moving Towards / Moving Away Details

• Marc’s Marketing Milestone Matrix

Details

Needs Proof / Doesn’t Need Proof Accomplished / Inexperienced Rational / Emotional

Forgiving / Unforgiving

Month

• Tipping the Scales in Your Favour

January

February

March

Quarterly

April

May

June

Quarterly

August

July

September Quarterly Total

October

Forgiving / Unforgiving

Organised / Disorganised

Organised / Disorganised

Single-minded / Holistic Switched On / Switched Off

Year

Quarterly Flexible / Inflexible November December Formal/Informal Total

Total

Needs Proof / Doesn’t Need Proof Accomplished / Inexperienced Rational / Emotional

Procrastinator / Deadline Oriented Big Picture / Detail Oriented Introvert / Extrovert Patient / Impatient

Forgiving / Unforgiving

Organised / Disorganised

Will Pay For Premium Service / Will Not Loyal / Disloyal Impulsive / Cautious

Source

Needs Confirmation / Decision Maker

Needs Proof / Doesn’t Need Proof Accomplished / Inexperienced Rational / Emotional

Patient / Impatient

Single-minded / Holistic Switched On / Switched Off

• Selling Snowballs to Eskimos

Appreciative / Non-caring Engaged / Complacent High Maintenance / Low Maintenance Visual / Auditory / Kinaesthetic One-Time Buyer / Repeat Buyer Needs To Be Led / Independent

Procrastinator / Deadline Oriented Big Picture / Detail Oriented Introvert / Extrovert

Patient / Impatient

Cost Conscious / Quality Conscious Time Conscious / Not Time Conscious Service Conscious / Not Service Conscious Sophisticated / Unsophisticated Demanding / Relaxed

Appreciative / Non-caring Engaged / Complacent High Maintenance / Low Maintenance Visual / Auditory / Kinaesthetic One-Time Buyer / Repeat Buyer Needs To Be Led / Independent Needs Confirmation / Decision Maker

Procrastinator / Deadline Oriented Big Picture / Detail Oriented Introvert / Extrovert

™

Age Category 20 / 30 / 40 / 50 / 60+ Internet Savvy / Novice

Cost Conscious / Quality Conscious Time Conscious / Not Time Conscious Service Conscious / Not Service Conscious Sophisticated / Unsophisticated Demanding / Relaxed

Appreciative / Non-caring Engaged / Complacent High Maintenance / Low Maintenance Visual / Auditory / Kinaesthetic One-Time Buyer / Repeat Buyer

Big Picture

Educated / Not Educated

Age Category 20 / 30 / 40 / 50 / 60+ Internet Savvy / Novice

Needs To Be Led / Independent Needs Confirmation / Decision Maker

Marc’s Marketing Milestone Matrix

Details

Big Picture Details Matcher / Mismatcher Proactive / Reactive

Educated / Not Educated

Age Category 20 / 30 / 40 / 50 / 60+ Internet Savvy / Novice Cost Conscious / Quality Conscious Time Conscious / Not Time Conscious Service Conscious / Not Service Conscious

• 12 Point Killer Kopywriting checklist

Moving Towards / Moving Away

Big Picture

Big Picture Details Matcher / Mismatcher Proactive / Reactive

Sophisticated / Unsophisticated Demanding / Relaxed

• The Dr’s Anatomy of an e-mail

C

Moving Towards / Moving Away

Big Picture

Big Picture Details Matcher / Mismatcher Proactive / Reactive Educated / Not Educated

Single-minded / Holistic Switched On / Switched Off

Will Pay For Premium Service / Will Not Loyal / Disloyal

Will Pay For Premium Service / Will Not Loyal / Disloyal

Impulsive / Cautious Flexible / Inflexible

Impulsive / Cautious Flexible / Inflexible

Formal/Informal

Formal/Informal

www.empowernetbusinessmastery.co

©2007 Dr Marc Dussault

m.au

Total

1

• Real Life ‘before and after’ examples • Creating an Exponential ‘Swipe File’ • List of copywriting books and references

MARC DUSSAULT

EXPONENTIAL G R O W T H S T R AT E G I S T

Total

• A slice and dice example

ENTREPRENEUR

1

Selling Snowballs to Eskimos ery.com.au smast

usines www.empowernetb AUTHOR

Dr Robert Cialdini’s Classic “Influence: The Psychology of Persuasion” is a must read to influence your way to Marketing and Sales Success

©2007 Dr Marc Dussault

• The 4 Keys to Success for Writing Killer Kopy (Audio) • Finding Your Voice to Write Killer Kopy (Audio) • The Power of Numbers (Audio)

About the Author Dr Marc R Dussault is an award-winning author, recipient of several marketing awards as well as a finalist for an Entrepreneur of the Year Award, a serial entrepreneur and accomplished business executive. Founder of numerous successful businesses, Dr Dussault has experience in a wide variety of industries and geographic regions including North America, Europe, Australia and Asia pacific. Dr Dussault has been a public company CEO and director, as well as business development manager of a global IT software company.

A Fellow of the Australian Institute of Management, Dr Dussault is also the recipient of the highly acclaimed Company Directors Course Diploma 2005 bestowed upon him by the highly respected Australian Institute of Company Directors.

This summary was given to me by Sue Carroll of Achieve Results Pty Ltd, a 2007 Ultimate Business Building Bootcamp Graduate. Her contact details are at the end of the article.

74

n

EXCELLENT

www. Ex pone ntia lGrow thStrateg ist.co m

R

UR

AULT

ST

Tipping the Scale s in Your Favour

rare that I read a book know to that crysta be true in llises some such a simple Tipping Point thing comp and easy-t lex that I is one such o-understan read, this book. Even d manner. summary though The I received Director from a friend it is, in my opinio of TSM n, a mustTheServiceM (David Youn does the anager.com concepts ger, Mana justice. ) who found ging it on the Anyone wishin Internet g to achie would be ve expon About the The Six Principles of Influence well served ential grow Author to read this th for their capture the Dr Marc company summary priceless R Dussau Reciprocity and then nuances lt is an awardauthor, recipie of this fascin the winning nt of several The Tipp When we give something, whether it is information, food, money or whatever, theawards ating conce book to marketing as well as ing Poin pt. a finalist other party is compelled to give back equitably what you have given in order to Entrep t is… for an reneur of • That one the cancel out the obligation. Be the first to give service, information and concessionsserial dramatic entrepreneur Year Award, a moment all at once. and your customers will repay in kind. and accom in an epide business plished executive. mic when Founder • The mome successful everything of numer businesses, Scarcity nt of critica can chang ous Dr Dussau experience e l mass, the where the lt has in a wide unexpected threshold, Possessing scarce or exclusive items, conveys information about one’s status, and variety of geographic the boilin than possib becomes industries regions g point, a intelligence and wealth. As objects of some value become less available to people expected, ility. It is a America, place where radica certainty.

Europe, Austra including North • Tip becau they increase in value. People find objects and opportunities more attractive topacific. the Epidemics... l change lia and Asia se of the Dr Dussau is more extrao degree that they are scarce, rare or dwindling in availability. lt has been also somet company a public imes tip when rdinary efforts of CEO and a few select director, agent itself. business something as well as development Authority carrie happens global IT manager to transform rs. But they • 1. Ideas software of a People are more willing to follow the directions or recommendations of a and produ company. the epide cts and messa mic A Fellow • 2. Viruse communicator to whom they attribute relevant authority or expertise. Authorities of the Austra ges and behav s are lian Institut gain their power through conditioning – an experience common of all of us.of Management, iors spread e spreads througanother example Dr Dussau just like viruse of geom lt is also Even as adults, we become susceptible to individuals in positions of power. the Withrecipient of h a popul s do. the highly • 3. Epide ation, it doubl etric progression: Company acclaim professionalism and credentials a person is in more of a position to influence. mics are a when a Directors es and doubl function Course Diplomed 2005 bestow the infect es again into virus of the peopl ious a ed upon infinity. e who transm him by the respected agent is opera agent itself, and the Australian highly it infectious environmen ting: Institute Company agents, of • They (Epide t in which Directors. the infect mics) have Combining ious clear examp • They both a unique blend of excellence les of conta have little academic in engine gious behav changes • It takes ering, busine and law that ior. make big only the smalle with ss effects. and breadt an entrepreneurial st of chang • They happe flair h of experie es to shatte n in a hurry. over the r an epide past 25 years, nce acquired principle This is the mic’s equilib consulted that Dr Dussau most impor to hundre rium. lt has insight into makes sense of the tant trait, ds of companies first two and because why mode as an expone entrepreneurial it is the rn chang that permi • Epidemics strategist ntial growth e happens to assist ts the greate involve straigh business the way it unshackle st owners to tforward does. themselves simple things to-day operat from ; a “product” ions of their the daycatapult (I put companies, their succes The reason you need to read this article is to MAXIMISE your communication style, content and delivery while you MINIMISE the cost of your campaigns, engagements and delivery so you OPTIMISE your time, effort and resources to obtain the best results possible.

I hope you’ll take the time to pick up the book and read the priceless stories that hammer home these key organising principles that can transform anyone from just another person in the crowd to a leader with influence.

personal

GOOD

DUSS

PRENE

Knowin g how epi demics occ can catapu ur lt exponentia you from obscur ity l success ‘overnigh to t’.

It’s

Dr Cialdini synthesises, consolidates and clearly articulates the six principles of influence in his seminal work – Influence: The Power or Persuasion.

Combining a unique blend of academic excellence in engineering, business and law with an entrepreneurial flair and breadth of experience acquired over the past 25 years, Dr Dussault has consulted to hundreds of entrepreneurial companies as an exponential growth strategist to assist business owners to unshackle themselves from the day-to-day operations of their companies, catapult their success and achieve personal and financial freedom.

This exclusive top end program is for those select few who want to take themselves from good to excellent or from excellent to outstanding…

MARC

EXPON GROW ENTIAL TH ST R AT E G I

ENTRE

AUTHO

Good books are few and far between. Good business books are even harder to find. Dr Robert Cialdini’s book is a classic that must be read by any business person or entrepreneur that wants to tap into the exponential marketing mindset.

s and achieve al freedo m.

and financi

OUTSTANDING

1

TEAM: Together Everyone Achieves More

PHOTO: Max Ucherek

The Platinum Program will give you the key to unlocking the entrepreneurial jail cell that has held you back for too long, finally giving you the freedom and liberty that originally motivated you to become a small business owner years ago.

This freedom is achieved by converting your back-breaking, midnight oil-burning, effort-based business model into a liberating value-based passive income generating machine that pays you 24/7 independently of the exertion of your personal effort.

To achieve ultimate success requires teamwork.

Often, with owner-operators, that includes a husband or wife that is either directly or indirectly involved in the business either in the day-to-day operations, bookkeeping or in an administrative support function.

The onus and responsibility remains on the singular Platinum Program Member, but we know from experience that a spouse or executive team member’s participation increases the RESULTS produced as well as ensuring a permanent, on-going and long-lasting discipline for future successes.

Mark Lewis and Susanne Bernats-Lewis

Once you put the pieces into place, you can get home in time for dinner every night, knock a few strokes off your golf score, take up a new hobby or just kick back, relax and enjoy the success that is right there, within your reach – just waiting for you to GRAB IT!

“Free” Partner, Spouse and Colleague Program Two partners, spouses and colleagues can participate in the program at no additional charge as long as they are involved with your operation’s performance outcomes on an official, documented basis (in other words, no doubling up of nonrelated persons or entities).

w w w.Ex ponent ialG r ow t hS t r at egis t . c o m

n

75

3-TO-1 RESULTS-BASED GUARANTEE If after one year in The Platinum Program, you don’t triple your investment, Exponential Programs will reimburse 100% of your investment on the condition that you: • Complete the Platinum Program curriculum, including attending all the workshops and participating on scheduled conference calls.

• Maintain prompt payment terms with no defaults or delays and that payment in full is made prior to your claim.

• Meet all the terms and conditions of any agreements you have or may enter into with Exponential Programs over the guarantee period.

• Maintain a complete list of strategies deployed with accompanying metrics demonstrating the results obtained and submit it with your claim.

• Complete all the associated exercises, assignments and assessments in written, verbal or electronic form for the program’s curriculum.

• Keep and maintain full records of your investment and business activities including, but not limited to financial records.

• Give Exponential Programs consent to auditing your claims and records to validate your claim.

• Provide a copy of your booking form and proof of on-time payments with your claim.

• This guarantee is in addition to your existing rights and unless otherwise stated, expires 12 months following your program start date.

Admission to the The Platinum Program is not a confirmation by Exponential Programs to honour the results-based money-back guarantee.

To be eligible for the guarantee, you must request admission within 30 days of your program start date. Exponential Programs reserves the right to refuse the guarantee at its sole discretion.

PROVEN STRATEGIES MEANS WE CAN GUARANTEE RESULTS – RESULTS THAT YOU CAN THEN REPRODUCE YEAR, AFTER YEAR, AFTER YEAR…

“Yes honey, I’ll pick up the new car on my way home.

I’m looking forward to our weekend on the coast. See you soon, love you. Bye.”

76

n

www. Ex pone ntia lGrow thStrateg ist.co m

BUSINESS BUILDING BONUSES The following bonuses are included in the Platinum Program to facilitate your learning, increase comprehension as well as improve results in a systematic and orchestrated manner.

The 3x4 foot Business Building Blueprint is a radical and revolutionary way to start crafting the foundations of your business and Internet empires.

On one single sheet, you will develop your Master Plan for success.

Several books will be supplied to you FREE of charge or at preferential prices including some outof-print magazines and reports that have been prepurchased for you to give you exclusive access to the most powerful academic research that ‘Ivy League MBA students’ drool over.

You’ll get your very own personal Marc-Ka-Ching Kube so that you can learn to Twist The Kube so you can Kome up with your own money-spinning Kaleidoscopic Kombinations!

Every month, you’ll receive the Massive Momentum Monthly Mailing that includes a handful of real-life examples of Exponential Strategies in action along with cutting edge articles hand-picked just for you.

Last but not least, you’ll get a 1:1 Hour of Power Consultation with Dr Marc Dussault, valued at $10,000. You’ll get both the audio recording as well as a word-for-word unedited transcript that will capture all the strategies, nuances and distinctions for you and your team to review throughout the year.

I HAVE CREATED UNIQUE TOOLS TO REDUCE THE TIME IT WILL TAKE TO ACHIEVE YOUR BUSINESS AND PERSONAL GOALS

w w w.Ex ponent ialG r ow t hS t r at egis t . c o m

n

77

Empowering you as The Exponential Growth Strategist via the unique MasterMind Group Experience that underpins the Platinum Program to radically shift your thinking to revolutionise your life and business by design rather than evolve by default to avoid extinction by stagnation while laying a rock-solid foundation of key distinctions that ignite and leverage your unbridled passion to make tomorrow’s dreams your reality today with a no-risk, 3-to-1 Results-Based Guarantee.

Exponential Programs Pty Ltd T 0421 516 689 F 02 9475 5449 E info@ExponentialPrograms.com.au W www.ExponentialPrograms.com

DISCLAIMER: The information contained in this brochure and the described materials (“the information”) is presented for illustrative and educational purposes only. It is not presented nor should it be treated as advice, legal advice, real estate advice, investment advice, or tax advice. If you require advice in any of these fields we urge you to contact a suitably qualified professional to assist and advise you.

We do not recommend any specific properties, investments, mortgage instruments or securities of any kind. Your personal individual financial circumstances must be taken into account before you make any investment decision. We urge you to do this in conjunction with a suitably qualified professional. Exponential Programs Pty Ltd, its authorised distributors and licensees, its presenter(s), their employees and speakers do not guarantee your past, present or future investment results whether based on the information or otherwise.

The information is accurate at the time of press but is always subject to alteration without notice. Exponential Programs Pty Ltd and its authorised distributors and licensees, associates and employees may hold shares and/or obtain fees and/or other benefits from the companies presented and promoted in this brochure and/or in the described materials. All reasonable care has been taken in preparation of this document. To the best of our knowledge no relevant information has been omitted. Exponential Programs Pty Ltd disclaims all liability for clients’ purchase decisions. Photographs are illustrative only.