Twitter 2020 Impact Report

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Twitter

2020 SCHOOL YEAR

IMPACT REPORT Engaging Tweeps between March - May 2020

JUNE 2020


BY THE NUMBERS TWEEPS SIGNED UP FOR TO PARTICIPATE IN ANY OF 4 DIFFERENT VOLUNTEER OPPORTUNITIES

1

Flashchats

2 DreamWakers Daily Streams 2020 | DREAMWAKERS

3 #AskATweep

4 Career Advice Panels


BY THE NUMBERS WE ENGAGED SPEAKERS LIVING IN 12 DIFFERENT STATES ACROSS THE COUNTRY, Connecting them directly to curious students in NJ, NC, GA, VA, OK, OR, MD, DC, CA (and many more through our stream!)

2020 | DREAMWAKERS


WE ENGAGED... FLASHCHAT SPEAKERS These speakers directly reached 153 students. They helped classrooms celebrate Women's History Month and Twitter For Good Day by speaking with students about their careers and journeys. Another 4 scheduled flashchats were cancelled due to COVID-19. 2020 | DREAMWAKERS


WE ENGAGED... FEATURED GUESTS ON DREAMWAKERS DAILY

These conversations were streamed on Facebook Live for our educator and student communities

Air date: May 12, 2020 2020 | DREAMWAKERS

Reach: 380 Engagements: 79

Air date: May 20, 2020

Reach: 275 Engagements: 54


WE ENGAGED... #ASKATWEEP SPEAKERS

2020 | DREAMWAKERS


WE ENGAGED... CAREER ADVICE PANELISTS

2020 | DREAMWAKERS


DREAM BIG:

PANELISTS...

DISCOVERING YOUR DREAM JOB

Sheena Ortiz Berino @Sheena427 Global Experiential Marketing Lead

Natasha Gross @TashaAndDatchy Product Sales Specialist

2020 | DREAMWAKERS

Adam Flomenbaum

WHAT THEY DON'T TEACH YOU AT SCHOOL

Lauren Pinella

Nanor Asadorian

@FloBombin

@laur_tray

@nasadoriann

Sr. Client Partner - Retail

Executive Assistant

Sales Finance Manager, GCP

Melanie Samarasinghe @melaniebianca Sr. Manager - Large Client Solutions: Financial Services

Reshmi Vadakel

Sharon Shi

@hey_resh

@shartron

Global Product Marketing Lead

Sr. Client Account Manager


PANELISTS...

+

LEADERSHIP INCLUSIVITY

MENTORSHIP

MATTERS

Marty O'Neill

Sarah Munir

@oneill_marty

@SarahMunir1

Head of Strategic Sourcing - Marketing

Sr. Curator

Allison Goldstein

Angela Sherrer

@AllisonM92

@alegnada

Client Account Manager

Director and Associate General Counselor

Emily Lanfear @elanfear Global Manager, Content Partnerships

2020 | DREAMWAKERS

Colin Marshall @cmarshall07 Sr. Client Partner

Robert Hanlon @hanlon Client Account Manager


EDUCATOR TESTIMONIAL [My students] communicated how their understanding of Twitter has changed; they now understand it to be a source of news and information. They appreciate your candid advice about college, life, job opportunities and to find what makes you happy. [...] Our high school students right now are feeling "stuck." Having you as a guest speaker alleviated that feeling for them and they reported yesterday looking forward to future oppotunities. So for that, thank you. MS. MAGGIE WOHLTMANN LIVINGSTON HIGH SCHOOL LIVINGSTON, NJ CHAT W/ WIN SAKDINAN

2020 | DREAMWAKERS


EDUCATOR TESTIMONIAL Ms. Hahn and I wanted to partner with DreamWakers as an activity for Women's History Month and thus a way to connect students with an innovative, enterprising woman! We were very happy with Ms. Rush's flashchat and advice to students! Ms. Rush highlighted all the skills we try to promote at the high school (effective communication, resilience, willingness to learn, etc) and how those skills have helped her succeed in her career field. My students were so interested in Ms. Rush's story. They had so many questions they wanted to ask. The conversation continued after the flashchat ended. MS. JENNIFER KNOXVILLE ROBERT E. LEE HIGH SCHOOL STAUNTON, VA CHAT W/ CAITLIN RUSH 2020 | DREAMWAKERS


EDUCATOR TESTIMONIAL I don't think there would be any way to improve [the flashchat]. Students were able to hear about what it takes to get hired, which is something we've been talking a lot about lately. MS. AMY EBERLY PEOPLE'S PREPARATORY CHARTER SCHOOL NEWARK, NJ CHAT W/ KIM NEWTON

2020 | DREAMWAKERS


SPEAKER TESTIMONIAL DreamWakers was an amazing experience and I'm happy to do more until the end of this school year and beyond. Very well organized with great moderators, teachers, and students. I've proudly added DreamWakers to my LinkedIn profile, too. WIN SAKDINAN NA MARKETING DIRECTOR RIDGEFIELD, CT

2020 | DREAMWAKERS


SPEAKER TESTIMONIAL I thought this was well organized/moderated by DreamWakers & the teacher and loved reconnecting with the mindset of students of this age! LAUREN KRAMER BRAND STRATEGIST BROOKLYN, NY

2020 | DREAMWAKERS


PANELIST TESTIMONIALS

2020 | DREAMWAKERS


PANELIST TESTIMONIALS

Do you have any other feedback you'd like to share with DreamWakers staff? "Fabulous experience with Erinn and felt really prepared! Loved sharing knowledge and appreciated the ease of it." - Lauren Pinella "Would love to continue volunteering and for you to share how we can stay involved. I participated in a panel not in front of a live audience. would be great to see where/when the content is used. Erinn was fantastic- a great moderator, very helpful and thorough!" - Melanie Samarasinghe "Erinn is pure JOY to work with & I thoroughly enjoyed our panel experience together. Best moderator in the biz :) " - Natasha Gross

2020 | DREAMWAKERS

"I am so grateful to have been a part of this! Erinn did an AMAZING job organizing and keeping everyone in the loop. I'd love to help out on a more regular basis!" - Allison Goldstein

"Erinn = INCREDIBLE. Really amazing organization, communication, and preparedness." - Adam Flomenbaum

"Erinn was great! The panel she hosted was seamless and it was great getting the questions we'd be answering well ahead of time. She also made it very easy, scheduling a time that worked for my schedule." - Robert Hanlon


THANK YOU We can't wait to continue engaging Tweeps over the summer and beyond. Our goals are to provide opportunities to Tweeps who signed up but have not had the chance to participate yet, to keep in touch with those who want to continue volunteering with us, and to continue building relationships with Twitter offices across the country.

2020 | DREAMWAKERS


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