Step1 Think of a topic that speaks to a specific pain point (or problem) your prospective customers might be having. For example, my clients don’t know how to write a great blog post and are searching Google for that very specific term. Knowing that this is the case, I’m going to write a blog post that addresses the issue. Step 2 Prepare an outline, introduce the topic, and then break down the ways your client can work towards resolving their issue. The Introduction Present your topic to your readers Summarize your topic and why you are writing about it Try to make the introduction exciting and interesting The Body In this section break down your subject into more details Use strong headings, and lists or bullet points to break up the content, especially if it’s going to be very text heavy Conclusion This is more than just the end of your blog post Take the time to wrap up your blog in a nice little bow, making sure to review the issue and the solutions In your conclusion, it’s important to add things like a call-to-action, or informing your readers that there might be something exciting happening soon, and they need to check back to learn more Step 3 The editing phase. Ensure the most important items for strong SEO and readability are in place. Confirm that the pain point or problem you are writing about is visible in your content. This issue/ topic has become your keyword or key phrase for SEO. My key phrase for this blog is “write a great blog post”. I may have gone slightly overboard in how many times I’ve mentioned the key phrase, but I’m doing so to demonstrate the various places your keywords / key-phrases should be placed.
way that non-specialists can read, or scan, and easily digest the main ideas or themes in your post. While writing you should also consider writing in a conversational style. Maintaining a conversational tone will make the blog seem less instructional, and more like a conversation between yourself, and your audience. Top ways to write conversational content: Keep your sentences short, around 20 words Keep your vocabulary simple, using words like antidisestablishmentarian-ism, isn’t going to help your cause Maintain your authentic self in your content People who know you should be able to read what you wrote and recognize that you are the author
Keywords breakdown: … and that’s how you write a great blog post! Your keyword should reside in the blog’s title by CHRISTINE PANOURGIAS Your keyword should make an appearance in the Contact: www.christinepanourgias.com first sentence and paragraph of your content me@christinepanourgias.com Your keyword should be present in your headings (especially your H1 level heading) Your keyword should show up in the body of your content a couple of times. Step 4 Keep the content easy to read; this is a blog post, not a PhD thesis. The content should be written in a DRE A M E R 2 C RE A T O R B USI N E SS M A G A Z I N E
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