What is the role of Easyfairs? What do you do to promote the Antwerp XL, and what tools are traditionally at your disposal to generate attention for it? Easyfairs is all about looking to the future and through our events and other platforms, giving attendees a window to that future… It hasn’t been a normal year of promotion to say the least. We’ve unfortunately had to move AntwerpXL a couple of times due to the pandemic, so I look forward to a more ‘normal’ promotion campaign! During these times though, we’ve adapted well and collaborated with the industry to put on an interesting series of webinars and even an innovative digital event in THE FESTIVAL OF BREAKBULK. Easyfairs holds a huge amount of data within Transport & Logistics, so this definitely helps when running/ launching events, but we also partner and work with all key industry associations, networks, and media. Most importantly, we always look to work with our exhibitors as closely as possible to deliver the right attendees.
London, in particular I believe, has a wide range of “expo organisers”. What makes Easyfairs stand out? Is it “easy” to deal with you? Well frankly yes! We’re incredibly easy to deal with! From our ‘all-in’ exhibiting packages to our ‘Easy-Go’ digital badge technology, we try to ‘Easyfy’ the exhibiting & visiting experience as much as possible. Also, one of the things I’ve noticed from working within other large organisers is they can be rather ‘face-less’, even rolling out temp agencies to interact with customers at their own events! I and Easyfairs believe in the opposite—we pride ourselves on being close to our markets, understanding the dynamics behind them, and most importantly, having top level people who work & operate within them. We want to really get to know our exhibitors and visitors on as personal a level as possible—Friends & Family is a term we regularly use.
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