Encyclopedia Marketing Management (2347 Terms)
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Marketing Management
Erratic Demand
A pattern of demand for a product that is varied and unpredictable.
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Marketing Management
Error Log File
A server log file which records errors encountered.
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Marketing Management
Ethical Marketing
Marketing that takes account of the moral aspects of decisions.
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Marketing Management
Ethics
In philosophy, the study and evaluation of human conduct in the light of moral principles. Moral principles may be viewed either as the standard of conduct that individuals have constructed for themselves or as the body of obligations and duties that a pa
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Marketing Management
Ethnography
A detailed, descriptive study of a group and its behavior, characteristics, and culture.
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Marketing Management
Evaluative criteria
The standards a consumer uses for judging the features and benefits of alternative products.
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Marketing Management
Evoked set
The shortlist of potential products that the consumer has to choose from within the purchasing decision-making process.
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